Mom launches 'Masks for Heroes' website that matches requests with donors and volunteers

Becky Vieira says she felt helpless when she found out parents at her son's preschool who are doctors and nurses were in need of personal protective equipment (PPE). Though she helped to spread the word, asking friends and family to donate any masks or other equipment they might have, it didn't feel like enough.
As a mom blogger with a social media following and connections with other bloggers, Vieira says she decided to reach out beyond her local community.
"I turned to Instagram where I could leverage the platform I've built, and also connect with my network of other mom bloggers. I started by asking if we could all source and share PPE requests from family and friends, and the response was so great that I created a separate Instagram account dedicated to the cause. Within a day I had someone offer to build us a website, and by day four we were receiving international requests, had nine engineers working on it, designers, a digital marketing agency and a PR team join the cause. All pro bono. And we're not done yet -- we have an updated website in the works that will launch soon."
The initiative is called Masks for Heroes. Through the website, hospitals, clinics, and other medical facilities can submit requests for PPE with delivery/drop-off instructions. Volunteers and donors can then go to the website to see what's needed and help fill those needs.
"Donors can see exactly who needs PPE and choose where to send it, such as a local hospital in their area," says Vieira. "They know exactly where their donation is going. We help requesters and donors meet and collaborate."
Vieira says every PPE request is verified before it is listed on the website. Currently there are more than 200 requests from medical facilities listed, with 50 more awaiting verification. There's even an interactive map to make it easy to find the needs of facilities in a specific area.
"We do not accept monetary donations and we are not involved in any monetary transactions," Vieira adds, saying that there are scammers out there trying to profit off of the pandemic. This initiative is simply matches up the specific needs of medical professionals with people willing to provide those specific needs.
Since most of us don't have PPE lying around our homes, that often means making and donating homemade masks. Not an ideal solution, but better than nothing in most cases.
Individuals and companies have quickly stepped up to help. Adrienn Braun, a fashion designer and owner of Adrienn Braun Bridal In Hoboken, New Jersey and her team are sewing approximately 100-150 masks a day. They've already shipped out 550 masks and have plans to make 2000 more.
A clothing manufacturer in Virginia, Kurdistan Godani, has sewn 300 masks so far. She's delivered around 100 of those already and plans to make "hundreds more." She says since she can't sell clothes right now, she'll use her fabric to sew masks.
Free People (from Urban Outfitters) is also taking part in the fulfillment, sewing masks for facilities requesting them.
"I am still in shock at how far we've come, and that we're being supported like this," says Vieira. "I'm so proud of the women I know who helped raise the initial awareness that led us to where we are today. Never doubt the power of moms."
Anyone who has a little time to spare can get involved:
"We encourage anyone with N95 masks or other PPE supplies—gowns, surgical masks, face shields, hand sanitizer, etc.—to donate. Check your garage, look in your attic, search your house for any masks you may have forgotten you have. Ask your neighbors, friends and family to do the same. Call local construction companies! Many facilities are accepting hand sewn masks, and we have patterns and tutorials on our website, masksforheroes.com.
If someone doesn't have masks and can't sew (like me!), they can help us raise awareness of this situation. Follow us on social media, share posts, tag their friends. Share local requests to your social media pages and community groups. Anything helps."
Vieira points out that there is some misinformation out there about homemade masks and their effectiveness during this pandemic. "People are saying it's not worth making them as they don't protect against the virus," she says. "But these masks are often used for non-vital patients to free up PPE for others or to cover masks that healthcare workers are having to refuse—because many are being asked to wear single use masks for an entire week. At least they can wash the hand sewn masks between uses."
"And yes, in other cases they actually are being used as the only protection," she adds. "They are a last resort for many health care workers, and people need to realize that's where we are: at the last resort."
Check out the list of PPE needs in your area on the Masks for Heroes website and find out how you can help. Instructions for making masks can also be found on the site.
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There's a reason why some people can perfectly copy accents, and others can't
Turns out, there's a neurodivergent link.
A woman in black long sleeve shirt stands in front of mirror.
Have you ever had that friend who goes on vacation for four days to London and comes back with a full-on Queen's English posh accent? "Oooh I left my brolly in the loo," they say, and you respond, "But you're from Colorado!" Well, there are reasons they (and many of us) do that, and usually it's on a pretty subconscious level.
It's called "accent mirroring," and it's actually quite common with people who are neurodivergent, particularly those with ADHD (Attention Deficit Hyperactivity Disorder). According Neurolaunch, the self-described "Free Mental Health Library," "Accent mirroring, also known as accent adaptation or phonetic convergence, is the tendency to unconsciously adopt the accent or speech patterns of those around us. This linguistic chameleon effect is not unique to individuals with ADHD, but it appears to be more pronounced and frequent in this population."
Essentially, when people have conversations, we're constantly "scanning" for information—not just the words we're absorbing, but the inflection and tone. "When we hear an accent, our brains automatically analyze and categorize the phonetic features, prosody, and intonation patterns," writes Neurolaunch. For most, this does result in copying the accent of the person with whom we're speaking. But those with ADHD might be more sensitive to auditory cues. This, "coupled with a reduced ability to filter out or inhibit the impulse to mimic…could potentially explain the increased tendency for accent mirroring."
While the article explains further research is needed, they distinctly state that, "Accent mirroring in individuals with ADHD often manifests as an unconscious mimicry of accents in social situations. This can range from subtle shifts in pronunciation to more noticeable changes in intonation and speech rhythm. For example, a person with ADHD might find themselves unconsciously adopting a Southern drawl when conversing with someone from Texas, even if they’ve never lived in the South themselves."
People are having their say online. On the subreddit r/ADHDWomen, a thread began: "Taking on accents is an ADHD thing?" The OP shares, "My whole life, I've picked up accents. I, myself, never noticed, but everyone around me would be like, 'Why are you talking like that??' It could be after I watched a show or movie with an accent or after I've traveled somewhere with a different accent than my 'normal.'
They continue, "Apparently, I pick it up fast, but it fades out slowly. Today... I'm scrolling Instagram, I watch a reel from a comedian couple (Darcy and Jeremy. IYKYK) about how Darcy (ADHD) picks up accents everywhere they go. It's called ADHD Mirroring??? And it's another way of masking."
(The OP is referring to Darcy Michaels and his husband Jeremy Baer, who are both touring comedians based in Canada.)
Hundreds of people on the Reddit thread alone seem to relate. One comments, "Omfg I've done this my whole life; I'll even pick up on the pauses/spaces when I'm talking to someone who is ESL—but English is my first language lol."
Sometimes, it can be a real issue for those around the chameleon. "I accidentally mimicked a waitress's weird laugh one time. As soon as she was out of earshot, my family started to reprimand me, but I was already like 'oh my god I don’t know why I did that, I feel so bad.'"
Many commenters on TikTok were shocked to find out this can be a sign of ADHD. One jokes, "Omg, yes, at a store the cashier was talking to me and she was French. She's like 'Oh are you French too? No, I'm not lol. I'm very east coast Canada."
And some people just embrace it and make it work for them. "I mirror their words or phrase! I’m 30. I realized I start calling everyone sweetie cause my manager does & I work at coffee shop."