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After the divisive 'Star Wars' sequels, a former Lucasfilm insider re-evaluates The Phantom Menace

After the divisive 'Star Wars' sequels, a former Lucasfilm insider re-evaluates The Phantom Menace

Everyone's life has a "Luke Skywalker moment" – when something completely unexpected happens that hurls you from the life you knew into one you didn't think was possible, and you take your first step into a larger world.

For me, it came in December 2002, when a friend told me about a job he had been interviewing for, but which he decided he couldn't take. He and his wife were moving back to their hometown, and he thought I would be perfect for the role. He submitted my resume; I got a call the next day, a week after that I was interviewing, and five days later I got an offer to join Lucasfilm Ltd., initially to manage international publicity and ultimately to work as director of entertainment publicity.


Star Wars had already been one of the defining moments of my childhood (including my own 10-minute-long, Super 8 "remake"), now it was going to change my adult life. For six years, I made my professional home at Lucasfilm, and had the enormously good fortune to spend time with George Lucas, who entertained questions from journalists, fans, researchers and employees with unmatched patience and genuine interest.

As we all worked on the production and release of what we assumed was the final Star Wars film – Episode III Revenge of the Sith – I listened to many discussions of the origins and ideas behind Star Wars. Eventually, I came to think of Star Wars movies less as entertainment and more as work, and I spent a not-insignificant amount of time defending the Star Wars prequels. On the day I left Lucasfilm, a TV producer I know joked, "Now you don't have to keep insisting that those movies are good anymore."

I never really had to insist on that, and always did believe it. But once I left Lucasfilm in 2009, I never watched any of the first six Star Wars films from start to finish. The stay-at-home world of coronavirus changed that, and I allowed myself to watch Star Wars: Episode I The Phantom Menace … and discovered that I appreciated it more than I ever thought possible.


Star Wars Episode I: The Phantom Menace - Trailerwww.youtube.com


When it was released in 1999, I saw The Phantom Menace a half-dozen times in theaters and was bemused by each screening. Since 1977, I had only occasionally wondered what the "war" in Star Wars was all about, and why an intergalactic civil war had raged. The Phantom Menace promised an explanation, and gave one – but it wasn't at all what anyone expected: Princess Leia had stolen secret plans, Darth Vader had killed Obi-Wan Kenobi, Luke Skywalker had blown up the Death Star, Yoda had trained Luke, Han had been frozen in carbonite, all because trade routes were unfairly taxed?

That sense of disbelief was long-lasting, and by the time I started working at Lucasfilm four years after The Phantom Menace was released, it hadn't abated. The questions of Episode I loomed over everything we did, and were still on my mind when I re-watched The Phantom Menace through different eyes.

It was impossible not to hear the mildly exasperated chuckle in George Lucas's voice whenever he answered questions about what it all meant. He always maintained a patient insistence that it had not been a mistake to tell the world that the roots of Star Wars were indeed in political bureaucracy and microscopic organisms.

To watch Star Wars: Episode I The Phantom Menace again is to realize a truth: George Lucas was absolutely right to do it the way he did. When given complete artistic freedom (he was spending his own money, after all) to tell the Star Wars story he wanted to tell, he remained true to his extraordinary vision of a mythology rooted in the foibles and imperfections of our own world.


Director Jim Henson (left) and Lucas working on Labyrinth in 1986


The Phantom Menace is a film stuffed – perhaps overstuffed – with ideas, so many that it is hard to keep up with them. Though it is far from a perfect film, with stilted dialogue and sometimes uncomfortable acting, it is never a dull or boring movie. And as arcane as "the taxation of trade routes to outlying star systems" may seem, so are the origins of all wars – even the unbelievable one we're in now, which began not with a bat or pangolin, but with bureaucratic, political decisions that stretch back years.

Mundane actions have massive consequences, and The Phantom Menace still surprises by looking at some of those actions closely. Even the opening scene, with its discussion of blockades, negotiations, ambassadors and senators stands in opposition to the slam-bang openings of the first three Star Wars movies.

The first half of The Phantom Menace can seem drawn out and dry, yet Lucas's script is doing much more than simply setting up the action that will lead to the discovery of Anakin Skywalker. It's also establishing a complicated world view, one in which politics as a whole is not to be trusted, but is the only imperfect option for getting anything done. Sound familiar?

Bear in mind that within the first couple of minutes of the original Star Wars, we've already learned about a civil war, an Imperial senate, and, a bit later, an "Old Republic." While he could have chosen a more action-oriented, mindless backstory, George Lucas uses The Phantom Menace to begin showing how that republic became an empire, how a politician became a tyrant, and how the senate allowed it all to happen.

In that regard, The Phantom Menace is a more consequential and intriguing film than any of the most recent sequels. It's also pointedly, proudly a George Lucas film. Its sprawling story, which is always splitting its time between two or three different plot lines, bears much more resemblance to Lucas's earliest features – THX-1138 and American Graffiti – than any of the Star Wars films Lucas didn't direct. Watching The Phantom Menace, it's easy to see Lucas's love of the craft of moviemaking come to the fore.


DARTH MAUL - Complete Lightsaber Fight - Star Wars : The Phantom Menacewww.youtube.com


The Phantom Menace is equally a rumination on the cultural significance of mythology – when Anakin Skywalker's mother Shmi struggles to explain what she means about her son's conception and birth the film is also observing how the mythology of cultures around the globe share the same underpinnings. If Star Wars: Episode IV A New Hope found inspiration in Joseph Campbell's ideas of comparative mythology, The Phantom Menace is a master's thesis in the teachings.

One of its most central ideas is one of the concepts most derided by fans: midichlorians. With the benefit of having heard George Lucas talk over and over about the concept of an underlying physical connection with the Force, I've come to think of midichlorians as the most intriguing aspect of the entire Star Wars saga. They are destiny made manifest, a bold attempt to explain why some people, given the same opportunities, passions and training, achieve more than others. They do not undermine the concept of the Force, but help explain why not everyone becomes a hero.


Star Wars: Phantom Menace - What Are Midichlorians (Movie Clip)www.youtube.com


Thy also speak to a concept that George Lucas would bring up over and over: the ubiquity of myths. For some reason, people around the world, separated by time and distance, have developed similar myths. Their stories and their religions bear remarkable resemblance to each other. Could it be something within us that motivates these beliefs?

Ultimately, The Phantom Menace becomes a rousing action film, though never a straightforward one. To get us to its final 45 minutes, Lucas concocted a story filled with switches and reverses, betrayals and false allies. It all leads to a grand finale in which at least four different battles are happening simultaneously. Lucas' skill as a filmmaker ensures we always know where we are throughout this massive conclusion, even if we aren't entirely sure of the ever-changing identity of one core character.

Though its midichlorian-induced hangover effect put fans on the defensive for years, a rewatch of The Phantom Menace proves the furor over the film may have been overdone. The more you watch The Phantom Menace, and the more you look at how it's put together, listen to its dialogue and even its music, the more you realize that it has a great deal to say – not just about Star Wars but about our endless need for stories that help us make sense of a non-sensical world.

John Singh is a writer and entertainment-industry veteran who began his career as a newspaper journalist and has also worked at Disney, Lucasfilm Ltd., DreamWorks Animation and on a variety of films and TV series.

Joy

Pet behaviorist explains the viral phenomenon of people buying their cats concrete slabs

A pet behaviorist explains why this trend is actually purrfect enrichment.

@annieknowsanimals/TikTok

Cat owners everywhere are shocked to see how much their feline love a simple $2 concrete slab.

If you’ve traipsed through @CatTok over the past few days, you’ve undoubtedly come across various videos of cat parents bringing their feline friends a fairly unusual yet surprisingly effective enrichment tool. We are talking of course about a concrete slab. Yes, you read that right. Not a fancy new scratching post. Not some laser contraption. A cement square. That’s it.

Seriously, folks are going in droves to Home Depot to purchase these unassuming blocks. And every time they present their kitties this new treat, the reactions look something like this:

 
 @shecatcalls PART 2 | Cat enrichment ideas. The way she sits more on this $7 brick than any of the actual cat beds and huts I buy her 😂 Can anyone else relate? 🤦♀️ Video idea inspired by Kurt the Cat @Abram Engle @The Home Depot #creatorsearchinsights #cats #cattok #sillycat #funny #meow ♬ Cute - In Music 
 
 



The trend seems like it could have been ignited by this orange tabby (named Kurt) below, who loved rolling around on the sidewalk, thus inspiring his owner Abram Engle to see if he'd enjoy a concrete slab just as much. Spoiler alert: he did.

 
 @abrameng Kurt was conking the crete
 ♬ original sound - Abram Engle 
 
 

There have been as many theories as to why kitties go gaga for concrete as there are toy mice under the couch (meaning, a lot). But below, pet behaviorist Dr. Annie gives a few of her hunches as to what's driving this phenomeownon…though she adds the caveat that there haven’t yet been any official studies on it. So it's all based on her educated guesses.

 
 @annieknowsanimals why do cats like concrete? 🤔 here are my thoughts on the latest cat enrichment #trend! vc: @aero.mace #catbehavior #catsoftiktok #cat #cats ♬ original sound - Dr. Annie | pet behaviorist 
 
 

“First, I think cats are enjoying the concrete slab being brought into their homes because they are new and kind of out of place. There’s probably nothing quite like them already in the home environment,” Dr. Annie says.

This might initially sound counterintuitive, since it’s generally accepted that cats thrive on routine. While this may be true, as Dr. Annie has discussed in previous videos, their "predatory and territorial nature” makes them "sensitive to novelty.” When a toy seems static, it no longer mimics actual live prey, and therefore does not stimulate kitty as it would in nature. Same goes for cat beds and scratching posts, as they’re used to exploring and monitoring their environment. When something “new” appears in their territory, they are very motivated to interact with it.

 
 @annieknowsanimals Replying to @joshtmeadows let’s explain why cats are so sensitive to “new” stuff! @Abram Engle ♬ original sound - Dr. Annie | pet behaviorist 
 
 

Second, Dr. Annie surmises that the concrete’s porous surface makes it really great for holding onto the cat's scent, which is a key factor in marking a kitty's territory. Again, cat’s really like knowing (or in this case, smelling) what’s theirs. In many videos, you can see cat’s actively rubbing their cheek glands on the slab, Dr. Annie notes.

Also, and probably more of a no-brainer, the concrete surface is very, very fun for scratching! And while we all might know that cats enjoy the tactile pleasure of using their claws, having a part of their environment that they have control over is very fulfilling for their mental health.

Lastly, Dr. Annie confirms what many cat parents assumed, which is that temperature plays a huge role in making the concrete slab cat-friendly. Cats like warmth because they have a higher body temperature, and evolved from creatures that live in warmer climates (like topical jungles, African plains, etc.). If they are seeking a way to raise their temperature—especially in air conditioned homes—a concrete slab that’s been soaking up the sun is a great way to do so.

Thank you Dr. Annie for that fascinating deep dive. Those all seem like pretty solid theories. And while we might not ever get actual studies on this, there’s yet another fact that becomes abundantly clear: cat parents will go above and beyond to make their fur babies happy. Even if that means taking on a job in construction for free concrete.

For even more fantastic cat facts, give Dr. Annie a follow on TikTok.

Canva

Some still ponder Duckie or Blane.

What about prom, Blane? That was a very serious question in 1986 and it still stands today. What…about…prom? Of course, this riveting line (beautifully delivered with pure teenage angst by Molly Ringwald's Andie to Andrew McCarthy's Blane) is from the 80s teen dramedy Pretty in Pink. Written by John Hughes, the king of Gen X cinema (even though he, himself, was a Boomer) and directed by Howard Deutch, this movie had everything: hats, Annie Potts and yes, Duckie.

As we get closer to the 40th anniversary of its release, some still argue about that ending. Spoilers ahead. To sum up the plot: Andie, a senior in an affluent Illinois high school, was best friends with a funny oddball called Duckie, played by Jon Cryer. They both lived on the proverbial "wrong side of the tracks," so when popular hottie Blane took an interest in her, she fell hard.

(Note: Blane's library computer trick before there were barely computers was the love bomb of all love bombs.)

  A scene from the film Pretty in Pink.  www.youtube.com, David Gibson, Paramount Pictures 

Against all odds, they fall in love and Duckie is super jealous. Blane asks Andie to prom but then succumbs to peer pressure (mainly from his friend Steff, played villainously by James Spader) and breaks it off. Andie won't be defeated so she sews together material her sweet dad (Harry Dean Stanton) finds for her and makes the ugliest prom dress of all time. She goes to the prom with Duckie, and when Blane sees the ugly prom dress, he changes his mind and professes his love. They kiss in the rain. (Note: The dress was so awful, Molly Ringwald herself has discussed it, openly.)

 James Spader, Pretty in Pink, 80s, movies James Spader in Pretty in Pink.  Giphy Paramount Pictures 

That's pretty much it. When I saw this as a tween, I cried and wondered where my Blane was. As Andie entered the dance hall with OMD's "If You Leave" underscoring her anxiety, I felt every centimeter of her heartbeat. And when Blane told her he loved her, none of my friends ever once questioned that THEY should be together.

It was the 80s, after all, and it was a true teen love story. But, as many now know, it wasn't supposed to end that way. Originally, Andie DID choose Duckie, but when they showed it to a test audience, they hated it so much that the whole cast had to come in for reshoots.

  - YouTube  www.youtube.com  

As years went on, some changed their minds and came to Duckie's defense. That's who she should have chosen, many said - the best friend with a heart of gold. But not so fast, says a somewhat recent Reddit post. In the subreddit r/80s, someone asked, "Should Andie have ended up with Duckie?"

The answers are thoughtful and somewhat surprising. Many on the thread think the reshoot got it right. The idea that she would be pestered into winding up with the guy she wasn't attracted to upset some commenters. "This is what it comes down to for me. You can’t force attraction, and she did not like him like that."

Another shares, "Duckie was weird, she was totally out of his league, and she had goals and aspirations in life. He didn't appear to have a job or any future prospects for goals in his life. Things still turned out great for him though. Duckie ended up with 'Duckette' Kristy Swanson."

 duckie, jon cryer, kristy swanson, pretty in pink movie Duckie gets chosen in Pretty in Pink.  Giphy  

One person notably points out that had Robert Downey Jr. taken the role of Duckie, there might have been more chemistry. "Nice to see that even a big actor like John Cryer can get friend-zoned. Also interesting to think that had RDJ been cast as planned as Ducky (sic) the original ending may have been left."

And this Redditor went all in: "I will defend her decision to go with Blane to the end. I don't know how anyone else's high school worked but in mine if one of the Chosen Ones/In Crowd picked someone like Andie to date, there's no way in hell that the Andie-like person would choose Duckie over the Chosen Ones/In Crowd person. It just wouldn't happen, not in that era anyway. Of course there could be & were exceptions, but if you were one of the Unwashed Masses & someone from the Cool Clique showed you interest you'd totally ditch the Unwashed Masses for the Cool Kids."

 Molly Ringwald, prom dress, Pretty in pink, movies, John Hughes Molly Ringwald in her Pretty in Pink prom dress.  Giphy Paramount Pictures 

Of course, there's the point of view that she should/could have chosen neither of those two. "Neither one. Duckie wasn’t her type and Blane was a sh---y person. He can say 'I always believed in you' but that is horse crap."

Regardless of who she should have chosen, perhaps we can all agree that Blane is not a name - it's an appliance.

@johnhughesmovies

BLANE? HIS NAME IS BLANE? That's a major appliance, that's not a name! 😭 #prettyinpink #duckie #prettyinpinkmovie #johnhughesmovie #johnhughes #mollyringwald

 
Canva Photos & Konami

People have found a really great active listening technique in a super strange place.

There is an art to being a good listener. Physically using your ears to hear what someone is saying, and your brain to process it, is only part of the battle. You also have to show the person you're talking to that you're listening and that you care. Asking questions is a great way to keep the conversation flowing and let your talking partner know you're engaged. But what if you're socially anxious, shy, or just can't think of anything to say? It's harder than it seems, especially when meeting new people!

The solution is easy. Just take a page out of Solid Snake's book. Who's Solid Snake? Just a former Green Beret, special ops solider, spy, assassin, and the protagonist of the popular Metal Gear Solid video games. You might wonder what the heck Solid Snake, aka David, knows about active listening. It turns out, quite a lot.

The "Solid Snake conversation method" is taking the world by storm. It's part trend, part meme, and 100% effective.

 conversation tips, social anxiety, small talk, socializing, etiquette, politeness, introvert, video games Solid Snake is here to help your social anxiety!  Giphy  

You don't need to know anything about video games to understand where the method comes from. Suffice it to say, Metal Gear Solid is a plot-heavy game series, full of cut-scenes that feature lots of dialogue and exposition.

It's become a bit of a joke in the gaming world that Snake, a man of few words, tends to fall back on one particular conversational technique over and over: He repeats, or echoes, bits of what the other characters say. It adds emphasis to important points, creates good conversational pacing, and allows the plot and dialogue to continue on smoothly.

Here's a (made up) example:

"Snake, we've got to get the blueprints!"

"The blueprints?"

"Yes, the bad guys are constructing a devastating bomb!"

"A bomb?"

"Indeed! You'll find the prototype in that bunker over there."

"A bunker?"

You get the idea. You can watch it in action here.


  - YouTube  www.youtube.com  

Why does this random video game character speak in this strange cadence? And why are people stealing it to use in real life?

You might think this dialogue is just a clunky tool for exposition or the result of bad writing, but you'd be wrong!

The Metal Gear Solid games are written and developed in Japan by a team led by legendary developer Hideo Kojima. Though translated into English and created in part for an American audience, the games feature a lot of bits and pieces of Japanese culture.

Frequent repetition and conversational echoes are extremely commonplace in Japanese. It's part of a polite active listening technique called "Aizuchi," which refers to frequent interjections to show interest, engagement, reassurance, and politeness.

Aizuchi includes interjecting with words or phrases (or their equivalents) like "I get it," "Yeah," "Really?" or even repeating back parts of the original speaker's words, a la Solid Snake.

According to Niko Smith at FluentU, "Perhaps you already use some of these interjections in conversation. While your friend is [telling you a story]... you might nod a few times or throw in a surprised 'No way!' or 'What happened next?' [Aizuchi] works in a similar way, but it’s more relentless. As the listener in a conversation, you might find yourself doing just as much talking as the speaker."

Smith adds that in America, young people are often taught specifically not to interrupt or speak while someone else is talking. In Japan, doing so frequently—in the right way—is a sign of respect and interest.

Better yet, Aizuchi doesn't require the listener to be particularly brilliant in conversation, charismatic, or creative. Even socially awkward people, or anyone who clams up in social situations, can muster a few polite interjections!

This technique exists outside of Japanese culture, too. In fact, it's a well-known wat to keep conversations flowing effortlessly, give you time to think about what you're going to say, and make your conversation partner feel heard and appreciated.

It's no surprise that people familiar with the game have been trying the technique in real life for years. In 2023, a viral 4chan post helped popularize the idea, and more recently a (now deleted) post on X went super viral referencing how effective the "Solid Snake conversation method" is for meeting new people.

 

The technique is hitting home with young people, especially gamers and the chronically-online, which makes for a really productive and much-needed discussion.

Gen Z has grown up with social media taking the place of many in-person interactions, screens everywhere, and of course, the COVID years. All of these factors affect the way they communicate with each other, especially in real life:

Maddy Mussen writes for The Standard, "Gen Z slang is all about shutting people out. It’s an inside joke, the more unintelligible the better. It’s in keeping with its etymology. When your whole modus operandi is being exclusionary, it doesn’t make for a lot of meaningful conversation."

It would be an unfair blanket generalization to say young people only speak in brainrot and have no idea how to operate in the real world. But Gen Z is racked with social anxiety to a far greater degree than previous generations. They need all the tools and practice they can get when it comes to operating in the real world and speaking to people they don't know well.

If they, or anyone else, can take a useful tip from their favorite video game character, there's nothing wrong with that at all.

Filling out forms by yourself for the first time is an adulting milestone.

It's easy to poke fun of young people complaining about "adulting," but in truth, everyone runs the How To Do All The Grown-Up Things gauntlet at some point. Some adult things we pick up intuitively, some things we figure out through trial and error, and some things have to be explicitly taught. 

But there are some things that fall into the gap between what kids need to know and what parents think to teach them, and many of those things are found on forms at the doctor's office. A viral post from a mom sharing texts from her 17-year-old son on his first solo trip to the doctor provides a perfect illustration of that fact and it has people everywhere rolling.

@wisco_cheryl

#boymom #17 #adulting #doctor #text #funny #momsoftiktok #momlife #haha #humor #wisconsin #fyp #myson #funnymoments #momtok #momsover30 #momhumor #vibes #parentsoftiktok #dadsoftiktok

"My 17 year old went to the doctor alone for the first time," the post from @wisco_cheryl reads. "Here are the frantic texts I got…he barely survived."

With "I'm Just a Kid" by Simple Plan playing in the background, we see a series of texts from the son:

"What do I even say when I get there"

"What's my social security number"

"What's DOB"

"Nevermind I got it"

"They gave me so many papers to write on"

"They're gonna touch my nustack"

"Nvm fault alarm" (He meant "false alarm.")

And for her part, Mom responded with a half dozen laughing emojis followed up by a hand and peanut emojis.

 laugh emoji, cry laughing Joy Laughing GIF by Biteable  Giphy  

The son's texts are funny in part because they're totally to be expected. Seriously, at some point, you run across acronyms like DOB for the first time—how are you supposed to know what it means? Maybe you figure out by context, or maybe you have to ask, but it's not like that's something they teach you in school. And the social security number? At some point, every American has to commit their social security number to memory, but you just don't until you do.

And that's just the basic stuff. Forms can be legitimately confusing beyond that. Heck, I have my own adult children and I still find myself baffled by questions on forms at the doctor's office sometimes. What the heck does co-insurance even mean? Do I have it? No idea. I don't think I do, but maybe I'm wrong? Insurance details remain a mystery decades into adulthood.

So naturally, a teen who is just starting to walk the path of adulthood is going to have a million questions, and it's truly fortunate when young people have parents they're able to text and ask all their "silly questions" when needed.

 young adults, transitioning to adulthood, mentorship Young people need adults to help them figure things out without judgment.Photo credit: Canva

With compassionate hilarity, people in the comments shared their own examples of not-quite-adult mishaps from their lives and their kids. It did not disappoint:

"At 21 I said my occupation was white and it still keeps me up at night. I'm 32."

"My son text me 'what's my maiden name' for the application for a job."

"While at urgent care, my son wrote 'mom' on the line asking for his primary care provider."

"My brother asked my mom when his last menstrual cycle was when he went to the doctors by himself for the first time."

"One time kid i hired back in the day filled out 'Next of Kin: Mom' and then 'Relationship: Good' on a onboarding packet. lol."

"My son when asked if he had the chicken pox shot 'I don't think so I'm not around chickens' 😂😂😂😂"

 chickens, dancing chickens, chicken pox shot The chicken pox shot has nothing to do with actual chickens.  Giphy GIF by Black Women Love Dogs 

"I help my dad raise my siblings (5) . when my brother was 17 he went to see his primary. she told him that he had sinusitis. he came home crying thinking it was cancer 🤣🤣🤣🤣"

"When I was buying my first car, they asked for my insurance and I handed them my health insurance card💀still haunts me to this day. My dad was so embarrassed lol"

"When I applied for a job at 16 for the skills area I wrote 'I can do the splits' I was applying for a job at the mall"

"My teens act like they know everything, until it’s time to fill paperwork. 🤣🤣🤣"

 doctor's visit, doctor's office, going to the doctor Sometimes teens need a little help as they're transitioning into adulthood.Photo credit: Canva

But one doctor's office worker had the best response of all:

"As someone who works in a drs office I’m always so proud of the teens. You can tell they’re nervous but they do such a good job 😊."

That's what we love to see—an acknowledgment that these young folks are doing alright as they learn the million little things they need to learn to go out on their own in the world. Here's to the parents and other grown-ups who remember what it was like to not know things and help the kids out, even when their questions might seem silly to us.

Joy

Sales for GoodPop are surging after husband's obsession over watermelon flavor goes viral

The story of this full blown love affair over a simple popsicle is a must-watch.

Sometimes when the taste hits, it really hits.

A big part of marriage—or simply living with another person—means learning to love the little quirks of the person we're coexisting with. Be it their routines, hygienic habits (or lack thereof) or strange obsessions.

For Eli McMann, that meant embracing his husband’s years-long, uncontrollable compulsion for GoodPop watermelon-flavored popsicles.

“He tried them, and was like, ‘this is the best thing I’ve ever had in my entire life,’” McMann recalls in a now-viral TikTok.

 


After that fateful moment, McMann noticed his husband eating “ridiculous” amounts of these watermelon popsicles (the GoodPop brand, specifically). Their freezer was filled “to the brink,” the house would be riddled with used popsicle sticks… McMann's husband even commandeered the freezers of all of their friends as well, just in case they happened to be there and a craving struck.

 

Eventually McMann thought to himself “is there a problem? Am I supposed to have an intervention?” He went to X trying to get answers as to how these frozen treats could have taken over their lives, which unfortunately only inspired curiosity in other folks who decided they too must try this tantalizing watermelon popsicle.

Lo and behold, the trend took off so much that GoodPop reached out to McCann, specifically thanking him (well, his husband, rather) for causing their sales to skyrocket across the country, and even offered to send them some free merch.

“It’s been amazing to see so many new people discover GoodPop in such a real, unscripted and joyful way," GoodPop's Founder/CEO Daniel Goetz tells Upworthy. "We’ve been doing this for 15 years - crafting feel-good frozen treats with integrity - and to see all this love come to life has been so incredibly humbling and exciting."

And that just makes this hilarious story even sweeter when you learn more about the fact that GoodPop is a pretty cool company with real people behind it trying to make a positive impact in the world.

"I’m so happy for everyone this impacts - from to our Texas watermelon farmers, to our team that cuts the melons, to our nonprofit partners across the country - we we are all able to share in this viral moment," Goetz added.

And now, McCann’s husband is practically their new brand ambassador, wearing all the branded hats, shirts, gloves, etc, everywhere he goes. They of course also send boxes upon boxes of popsicles for them to sample. If McCann thought GoodPop was taking over his life before…

 


 

Little did they know that soon, their popsicle luck would run out. About three minutes into the video, McMann shares that a few days prior, his husband let out a blood curdling scream from the other room. Worried something had happened with their baby, he rushed into the other room only to find the real reason behind the scream: their grocery store would no longer carry his husband’s drug of choice. In fact, no surrounding stores would carry them either. Naturally, this sent McMann’s husband into a “full blown spiral.”

“This man spent the better part of two hours calling grocery stores within a fifty mile radius," McMann said. Eventually he found one a mere twenty miles away, and began planning how he could make regular excursions out to buy the popsicles in bulk.

“I am not a religious man, but I am begging you people to pray for us,” McCann concludes.

 


GoodPop, of course, seized the opportunity to deepen its bond with its number one fan. In a subsequent series of videos, we see a GoodPop delivery driver supposedly pedaling some boxes all the way from GoodPop headquarters in Austin,TX to Salt Lake City, where McMann and his husband live. The company even changed their TikTok bio to read “Eli’s husband’s favorite pop.” In an exceedingly ironic twist of fate, a photo of McMann begrudgingly holding a watermelon popsicle is now GoodPop’s profile pic, making him more of a mascot for the brand than his husband.

 
 @goodpop We’re on our way! Stay tuned and follow our journey to get pops to Eli’s husband! 🍉💨 . #popsicleemergency #goodpop #watermelonpopsicle #goodpoppopsicle #goodpopwatermelon #watermelonpop ♬ original sound - GoodPop 
 
 

In a time when companies seem more and more out of touch with the people they supposedly serve, and when the internet seems to continuously disconnect us, moments like this feel all the more special. McCann certainly didn’t share this little story about his husband’s popsicle obsession in order to go viral, but viral went nonetheless, making so many emotionally invested in a product they might have otherwise never known of. In turn, GoodPop could have simply used the viral video to promote their products, but instead established an actual human relationship. Just a little dose of TikTok using its powers for good.

By the way, even if watermelon flavor isn’t your thing, GoodPop has other delicious flavors, along with a ton of other tasty, good-for-you treats, like ice cream sandwiches, orange creamsicles, Mickey Mouse pops, and more. Check out their website here.