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Jordan Davis was killed over loud music. Now his parents tell their story in a gripping new film.

31⁄2 minutes.

That's all it took for 45-year-old Michael Dunn to approach black boys listening to loud music at a gas station, shoot 10 bullets into the car of unarmed teens, and leave 17-year-old Jordan Davis dead.

Those 3 1⁄2 minutes in Jacksonville, Florida, on Nov. 23, 2012, didn't just end Jordan's life. They sparked a case ("the loud music murder") that transfixed the nation. They added a landmark story to an ongoing movement about gun violence and the deadly impact of racism.

And those 3 1⁄2 minutes changed the lives of Jordan's parents, Ron Davis and Lucy McBath, forever.

"31⁄2 Minutes: Ten Bullets," the Sundance Award-winning documentary premiering Monday, Nov. 23 on HBO (three years to the day after Jordan's murder), is an intimate look inside the courtroom of the riveting and at times unbelievable trial as well as an up-close and personal look at Jordan's short life.

I had the honor of speaking individually with each of Jordan's parents in advance of the HBO premiere.

I've shared my dialogue with them below, edited for brevity and clarity. At the end of the interview, Lucy gives a chilling reason why you — and everyone — should tune in and watch the film.

EWS: Why was it important for you to share your story, Jordan's story, with the world? Why did you want this film made?

Lucy: Well, because we had paid heed to previous cases, specifically Travyon [Martin]'s case. We watched how Trayvon had been vilified and demonized as a young man of color who was up to no good, even though he wasn't doing anything other than just existing. And so we decided very early on that our truth needed to be told. And it needed to be told by us, his parents. That we didn't need anybody to speak for us. We would tell our story, it would be honest, and it would be raw.

We also wanted to prick the [consciousness] of those that are watching the film. We wanted to open conversations in people's homes and in churches and in businesses and academia about implicit bias, Dunn's racism, and gun violence. We knew that the only way that we could really elevate what we were trying to do is to expose ourselves as a means to motivate people to create some kind of change.

Jordan Davis. Photo by Cady & Cady Studios, courtesy of HBO.

EWS: So how did you know the time was right?

Ron: Very early on, people started approaching us about doing a film, and nothing felt right. But then my lawyer received a letter from Minette Nelson, the woman in charge of The Filmmaker Fund in San Francisco. In the letter, she told me how her son had a friend that was 16 years old who had been killed, and his name was also Jordan. An article about our Jordan in Rolling Stone touched him so much that he brought it to her and she read it and cried and said "Look, I'm going to try to reach out."

When I read the letter, it was so heartfelt. It felt like this person got it. I picked up the phone and called her and we had a 30 minute cry-all conversation, both of us crying and I said, “You get it."

"We decided very early on that our truth needed to be told. And it needed to be told by us, his parents. That we didn't need anybody to speak for us. We would tell our story, it would be honest, and it would be raw."
— Lucy McBath

EWS: How does it feel to go through such personal, emotional moments on film? Did you forget the camera was there or was it always on your mind?

Ron: Most of the time, we forgot the camera was there. You see my emotion at the table when I start taking about Jordan in the beginning of the film and just start crying. I forgot the camera was there then. I was just being emotional. Whether I was talking or swimming or crying, I was just living my life.

Ron Davis grieving and remembering his son at the cemetery. Photo courtesy of HBO.

EWS: There were so many moments like that one, that showed what it was like as a parent who has lost a child. Have you heard from other parents about that?

Ron: Yes. Not just other grieving parents, but also other parents who have experienced something similar. For example, we do work with the family of Oscar Grant [who was killed by a police officer in California and whose story is told in the film "Fruitvale Station"], his Uncle Bobby, his mother.

When Mike Brown was killed in Ferguson, I happened to be speaking at the United Nations conference in Geneva and I was the first person to talk to the UN about it as an example of racial discrimination in the United States.

Then I went to Ferguson and I welcomed Michael Brown's father into a club that no one wants to be a member of, just like Trayvon Martin's father had welcomed me into that club right after Jordan's death.

I also told him to find your voice. When these things happen, it's hard to find your voice. That's why you hear so many representatives — like the Al Sharptons and the Jesse Jacksons — because as a parent you're so devastated, it's hard to find your voice. But for me, I knew that no one was going to tell the story of Jordan right but his parents, because no one knows my son better than us. So I didn't want anyone to speak for us.

EWS: One of the things that struck me about this case is that it got at the heart of so many issues — racism, gun violence, "stand your ground" — has the film been able to spark meaningful conversations around those issues?

Lucy: At a recent film festival, I had grown men coming up to me and crying, crying. Three of them. Two were young white males, millennials, and one was an older black male, maybe in his 40s. All of them bawling.

The older black gentleman said, "I know that this has existed, I know I've experienced it. But I have been remiss in not doing anything about it. And I'm a teacher. And I'm going to go back and have these discussions in my classroom. It awakened a sense of activism in me."

"When you're 17 and you see another 17-year-old get killed, guess what you feel? You feel like it could be you any day, any time. And I hate that. I hate that they have to feel their mortality."
— Ron Davis

One of the young white men was sobbing and saying: “I'm so sorry. I'm so sorry that my people have done this to you." But beyond saying "we're sorry for your loss," people are saying something's got to change and I've got to be a part of the change. And that's what we need people to do. It's like a spiritual awakening in a sense because we're dealing with a heart issue, a moral issue.

People have the propensity to not be concerned about what is not their reality. But when you expose the reality to people, when you show them the truth, anybody that has a sense of moral fiber can't go away from it not being affected.

Lucy McBath testifying before Congress against "stand your ground" laws. Photo courtesy of HBO.

EWS: During one of your prayers in the film, you say “I'm still human because I doubt." What about now? Do you still doubt? Or do you have hope?

Lucy: Well, I have to have hope. You have to have hope to do this kind of justice work. It's a very heavy mantle. Anytime you're doing it, you have to hope that change is gonna come. Ron and I have T-shirts that say "Hope Dealers" because that's what we want to offer the nation and communities that are disproportionately affected by the violence: a sense of hope.

We want them to know that there is an awakening happening now. You've got the Black Lives Matter folks that are mobilizing, you've got gun violence prevention advocacy, you've got mothers groups, grassroots groups popping up all over the country. People are definitely paying attention to what is happening, and that has to instill in you a sense of hope.

People do have to understand that this is going to be a long, long, long fight and battle. When you talk about how long it's taken to build this culture of fear and implicit bias and racism and policing — these structures have been building for years, and you don't tear them down overnight.

Anytime you change a culture — like with LGBT equality, like with Mothers Against Drunk Driving, like with the tobacco industry — it begins long before you see the victories in the newspaper or on TV. But yeah, there's hope because it — protecting the sanctity of life as God intended for us — is the moral, right thing to do.

EWS: What message does Michael Dunn's guilty verdict send to America?

Lucy: I don't think the guilty verdict was enough. It offers some semblance of hope, but it's not enough because we're one of the only cases that did see justice. There are far more cases where they did not receive justice, there's no indictment, there's no conviction than there are cases like ours. So there's a lot more work that needs to be done.

Police interviewing Michael Dunn after Jordan's killing. Photo by Ana Hop, courtesy of HBO.

EWS: And to you, Ron? What did the verdict symbolize to you?

Ron: It said that this black life matters. Also, the state of Florida said that Michael Dunn was not right in coming into Jacksonville and killing one of its citizens. I wanted that validation from the state of Florida to say that Jordan's life matters and that Michael Dunn had no right to kill him.

EWS: Aside from the obvious trauma of losing your son, how have you changed over these past three years? Do you see the world any differently?

Lucy: Like anyone else, when you're working day to day and you're trying to raise children and you're trying to, you know, keep a roof over your head — trying to do all the things that you normally have to do just to exist — you hear the news, hear things that are happening in the country, and in some way you think: “Well, that's not going to happen to me. That's really not going to affect me." And you kind of go on about your own reality and live your life kind of in a bubble.

I thought that this country was more “post-racial" than it actually is. Because to tell you the truth, we lived in an upscale neighborhood, and Jordan had access to good schooling. His father and I did well financially and have always been able to provide. We never struggled. So we were living in our own little reality. I did not really understand the depth of racism in this country until these cases like Trayvon and Jordan. I certainly didn't understand how systemic it is.

"People have the propensity to not be concerned about what is not their reality. But when you expose the reality to people, when you show them the truth, anybody that has a sense of moral fiber can't go away from it not being affected."
— Lucy McBath

I'm shocked because of my experience living in my father's house, entrenched in the civil rights movement, and being hauled around in the car with him as children as he was speaking around the country. I have pictures of my father with Lyndon Baines Johnson as he signed the Civil Rights Act and Eleanor Roosevelt and Roy Wilkins and all the work that he did. And so I can't believe that I'm still fighting the same fight that Daddy fought 50 years later.

EWS: What response do get from young people when they see this film?

Ron: They come up to me and most of them say, “I hope my parents are going to be this strong for me if something ever happens to me." They feel their mortality. When you're 17 and you see another 17-year-old get killed, guess what you feel? You feel like it could be you any day, any time. And I hate that. I hate that they have to feel their mortality. They're supposed to be able to love and embrace life and live like they're gonna live another 80 years, you know?

Young protesters outside the courthouse during Michael Dunn's trial. Photo courtesy of HBO.

EWS: One of the most beautiful and unforgettable moments in the film is when you are watching footage of your son and bobbing your head along with him. What was going through your head in that moment?

Ron: I was remembering how Jordan use to hate riding in my car because I don't have an MP3 receiver, so he used to listen to my Motown records. He knew all the Motown songs.

One of his favorite groups was The Brothers Johnson "Strawberry Letter 23." He liked that bass. So I was thinking about that as I saw him dancing and listening to his music, and I said to myself: “I wish I had more days of listening to his music with him. I wish I had more days of bobbing my head to his music, even though I'm not into hip-hop. I would have loved to just one more time bob my head to his music while he was listening."

And so I felt that kinship with him, and it made me smile. And cry.

Ron Davis and Lucia McBath. Photo courtesy of HBO.

EWS: What do you want this film to do?

Ron: It's gonna reconnect the public with the families and victims. I remember thinking in the Trayvon Martin case, the jury was disconnected from him. They connected more with George Zimmerman. And this is a way to help people who serve on juries, people who don't have exposure to young black kids or to African-Americans period, to see us.

They have to, some way, connect with what we go through and what these kids go through. Looking at this film, they'll connect with us and say, “They look just like us, they have heartaches just like us, they doubt, they hope, and they look for the justice system to prevail just like we do." So I want everyone to take from this film who we are, how much we hurt when we lose a loved one. And our humanity.

EWS: And why should people tune in and watch it?

Lucy: Because their lives may depend upon it.

"31⁄2 Minutes" premieres Nov. 23, 2015, on HBO at 9 p.m. ET/PT. It will replay on Nov. 24 at 3:05 a.m. ET/PT and Nov. 28 at 1:45 p.m. ET/PT. It will also be available on HBO Now and HBO Go.

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How humanitarian parole programs help migrant families in crisis

Through her work as a humanitarian parole sponsor, Sandra McAnany has helped uplift more than a dozen Latin American migrants and changed lives in the process.

Sandra visiting E’s family in Georgia (2023)

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Sandra McAnany isn’t one to sit on the sidelines. A 58-year-old grandmother from Wisconsin, McAnany spends her days teaching soft skills classes to adults and spending time with her family. Outside the classroom, however, she’s taken on a role that’s helping people in a big way: serving as a humanitarian parole sponsor and personally taking on the financial responsibility of supporting families fleeing from persecution, violence, and instability.

Since 2023, McAnany has welcomed 17 migrants—11 adults and six children through the CHNV humanitarian parole program, which allows individuals and families from Cuba, Haiti, Nicaragua and Venezuela to live and work temporarily in the United States with the support of an approved sponsor.

“Everyone has their own views and perspectives, but every person I sponsored is thriving and doing well here,” McAnany said.

McAnany didn’t know any of the parolees before sponsoring them, but she had a commitment to helping families from Venezuela specifically, hoping to reunite them with their families who were already living in the United States. After “praying a lot along the way” and communicating with the applicants through WhatsApp, she decided to apply as a sponsor and help them settle into the United States.

“I have a bedroom and a bathroom in my basement,” McAnany says. “My door is open and will always be open for any of the people I sponsored, if they ever have a need for housing.”

Sandra’s granddaughter, E’s daughter, and another friend at an indoor park (July 2025)

At the time, McAnany decided to volunteer as a sponsor to make friends and help other people through hardship. Now, her mission has grown: Seeing how humanitarian parole programs have changed her parole beneficiaries’ lives—as well as her own—for the better.

Humanitarian parole: A long history

Humanitarian parole programs are nothing new. Since 1952, both Democratic and Republican administrations have used humanitarian parole to provide a safer, lawful pathway for noncitizens to enter and live temporarily in the United States. In recent years, through different programs, people from Afghanistan, Ukraine, Cuba, Haiti, and other countries have been able to come to the U.S. to escape urgent crises in their own countries, such as political instability or war.

Coming to the United States through humanitarian parole is no easy feat. The process has its own strict criteria and involves extensive applications and vetting for both beneficiaries and their sponsors. Parolees don’t need to qualify for any other immigration benefit like asylum, but they need to meet the standard for humanitarian parole and successfully pass vetting requirements.

According to Refugees International, 532,000 people have been granted parole through the CHNV program.

A life-changing experience

From the moment she met her first parole beneficiaries at the airport—two families —McAnany already knew it would be a life-changing experience. “It immediately felt like family, like we were lifelong friends,” she said. But she could also sense that it was a culture shock for the parolees. On the way home from the airport, McAnany pulled into a nearby McDonald's and encouraged them to order dinner. Hearing the word “Big Mac,” the families smiled in recognition.

Despite the culture shock, McAnany’s parole beneficiaries had to adapt quickly to life in the United States. Once they were settled, McAnany worked “nonstop” to help the families acclimate to their new lives, answering questions about school and vaccinations while also helping them create resumes, search for jobs, and find English classes online.

It was through this process that McAnany realized just how resilient people could be, and was amazed “not only how hard it was for individuals to leave their loved ones behind, but the amount of work they did to come to the country and remain here.” McAnany also realized how fortunate she was to have her own family living nearby. “I can’t imagine any one of us leaving a country and being apart for an unknown length of time,” she said.

Eventually, and as circumstances changed—one of the parolees found a new job in another city, for example, and was able to move out. But no matter the length of time they spent with each other, McAnany says that with every parolee they formed a bond built for life. One woman, who she refers to as ‘E,’ has even become “like an adopted daughter.” McAnany has traveled to Georgia, where E now lives, three times to visit her.

Uncertain ground: What’s next for humanitarian parole programs

Despite being a critical part of immigration policy in the United States for the last 73 years, humanitarian parole programs are under threat. Immigrant justice nonprofits Justice Action Center and Human Rights First are currently suing the federal government to protect humanitarian parole programs and allow parole beneficiaries to remain in the country for the duration of their parole. McAnany is a plaintiff in the lawsuit.

One of the ladies Sandra sponsored from Venezuela and her partner during Sandra’s first visit to meet her (December 2023)

Participating in the lawsuit has only further bolstered McAnany’s belief in and support for humanitarian parole programs. She hopes the lawsuit will be successful, she says, so that parole beneficiaries and their families can finally have some stability.

“We don’t know what the future is,” she says, “but I want to be optimistic and hopeful that every person I sponsored will be able to stay here safely in the U.S. and continue to thrive.”

This article is part of Upworthy’s “The Threads Between U.S.” series that highlights what we have in common thanks to the generous support from the Levi Strauss Foundation, whose grantmaking is committed to creating a culture of belonging.


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Expert reveals the one question to ask to make a great first impression in 9 seconds

There should be one focus when you meet someone new.

via Canva/Photos

A woman talking to people she just met.

It’s essential to make a great first impression with someone, whether it's a job interview, buying someone a drink at a bar, or serving someone a meal at a restaurant. The problem is that people form a concrete judgment of someone in just seven seconds, which can be incredibly hard to shake.

“Human beings are built to size each other up quickly,” Psychology Today says. "These first impressions are influenced by a number of factors, such as facial shape, vocal inflection, attractiveness, and general emotional state. People tend to get attached to their initial impressions of others and find it very difficult to change their opinion, even when presented with lots of evidence to the contrary.”

While it can feel impossible to combat such a snap judgment, Sally Hogshead says that when we interact with people for the first time, we should only have one question on our minds: “How can I add value to this person?” Hogshead is a New York Times bestselling author, National Speakers Association Hall of Fame speaker, chief executive officer of How to Fascinate (Fascinate, Inc.), and a former advertising executive.

introduction, first imrpession, business card, networking event, handshake, eye contact A man handing a woman his business card at an event.via Canva/Photos

Ask yourself: How can I add value to this person?

It makes sense. When someone meets you for the first time, they don’t know anything about you. The other person is asking themselves the big WIIFM: What’s in it for me? It feels a little negative to suggest that everyone is out for themselves, but we only have so much time and effort to give to others. What can you bring to the table?

“You want your listener to come away from the conversation feeling good about their investment of time and energy,” Hogshead writes for Inc. “The key here is to add value to every interaction, so that you’re not just occupying conversational space.” Hogshead adds that we don’t have a lot of time to gain the other person's attention, so it’s best to start strong. “Here’s the problem with that approach: Today, the average attention span is about nine seconds. Every time you introduce yourself, you have about nine seconds to engage your listener. When it comes to first impressions, a weak start leads to a poor impression.”

drinks, attraction, first impression, smiling woman, charming man, bar A man and woman sharing a drink at a bar.via Canva/Photos

If you’re not adding value, you’re taking up space

Value will vary depending on the situation and your desired social outcome. When approaching someone for a drink, you can add value by boosting their self-esteem with a compliment. “I think you have really lovely eyes,” or “Is that an old-fashioned you’re drinking? You’ve got great taste, they make good ones here.”

At a networking event, you can introduce yourself and discuss a recent development in the industry. “Hey, I’m Lisa. Have you heard about how Acme Paper Company is using AI to learn the best trees to cut?” Or, “Hey, it’s Malcom, is your company having trouble figuring out which trees to cut? I’ve found a cool new way to save you time and labor costs.”

You can also add value to any person by allowing them to share their thoughts and experiences. When you show genuine interest in someone and let them talk about themselves, they will almost always find you likable. Research has found that asking the first question in a conversation, followed by two follow-ups, dramatically increases your likability.

- YouTube www.youtube.com

It can be disheartening to realize that people often make snap judgments about others that are difficult to overcome, but it’s great to know that, by focusing on how you can benefit another person, you can pull down that wall and give yourself a second chance to make a first impression. Everyone has something valuable to bring to the table, whether you’re inexperienced and can make your superiors feel great by asking them questions or by being able to share your experiences with others to make their lives better. Just know that everyone is open to meeting those who can make their lives better, and you can often be that person.

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15 unexpected signs someone is much, much smarter than you think

The smartest people are often funny and humble.

via Associated Press/Wikimedia Commons

Albert Einstein writing on a blackboard.

Can you quickly and easily tell how intelligent someone is? There are some obvious ways to determine if someone is highly intelligent, like when you see them work out a complex trigonometry problem on a blackboard or when they can easily explain the science behind mRNA vaccines or dark matter.

But there are also those we meet at social gatherings who immediately make us think they are very smart. Usually, it isn’t because they are making a long-winded speech about the fall of the Roman Empire or explaining quarks. We know they are intelligent because of the way they interact with people and ideas.

A Redditor named SomethingAbout2020 asked people on the AskReddit forum to share the “non-obvious signs” that people are intelligent. Many of their responses centered on highly intelligent people being open-minded, curious, and not wasting their time arguing with others.

Brilliant people are confident in what they know, consider other people’s opinions, and readily admit when they don’t know the answer.


What are 15 'non-obvious' signs that someone is really smart?

1. They know what they don't know

"They acknowledge areas where they lack knowledge."

"'Never pretend to know something when you don't' is something I always teach. It covers lying and ignorance."

2. They consider other people's ideas

"They’ll listen to the other's facts and points and take them into account when giving an objection."

"One of the best developers at my last job and manager of a project I was at is an extremely intelligent person. ... One thing I noticed is how he would take everyone's opinion into account. He would take my opinions into consideration even if I'm not a smarter person or know less about development."

3. They make you feel smart

"Talking to a dumb person will make you feel smart. Talking to a smart person will make you feel dumb. Talking to a very smart person will make you feel smart."

4. They see patterns

"Part of the reason smart people throughout history are well-known is because they discovered something new and figured out how to maximize its potential. Darwin was a guy who discovered a bunch of islands with slightly different animals. He then collected and analyzed that data to come up with the theory of evolution, which was largely correct. Einstein’s theory of relativity was based off of his observation that physics acted on everything equally. He figured out that “exceptions” were because of the way high-speed objects interact with the universe’s speed limit (the speed of light). He recognized these exceptions by gathering them and recognizing the pattern between them all, then created his theory of relativity based on that."


intelligence, painter, paint brush, mural artists, curiosity A painter making a mural. via Canva/Photos

5. They consider multiple intelligences

"They realize not everyone is smart the same way. Your 'stupid hick neighbor' might have dropped out of school in 8th grade, but he can drive your car once and tell you exactly what's wrong, then fix it. That a**hole in school that had no empathy for anyone and showed no emotion made that sci-fi sh*t you thought would never be real. Yeah, she's dingy and her worldview is tiny, but she's the best teacher you've ever met and inspires tons of kids to go on and do great things with themselves. There's no one-size-fits-all answer here, really."

People who are super bright are probably familiar with Howard Gardner's theory of multiple intelligences. The theory suggests that people have more than just one type of just one type of intelligence, like being good at mathematics. Gardener says there are several, including musical, spatial, linguistic, interpersonal, intrapersonal, and kinesthetic intelligence. This theory allows people to appreciate different forms of intelligence that may not be of the academic variety.

6. They choose their battles

"When another person is not able to process something and, therefore, sticks with his opinion, after a few tries, the smart person just gives up. There is no use in trying to make someone understand something while they already have an uneducated opinion."



7. They speak to their audience

"They know how to explain concepts on just about any level, tailoring that level to their intended audience, and without coming across as condescending in any way."

"I heard a saying that went 'you have to be an expert to explain it simply.'"

8. They're confident in their intelligence

"Not constantly bragging about their intelligence. If they truly are smart, people can figure that out pretty quickly without them doing anything to show it."

"You generally only brag about things you're insecure about because you seek validation. If you are very comfortable with your intelligence, then you may not care if someone misinterprets you and makes you look dumb or something. You have nothing to prove. That's not just for intelligence but for anything."

9. They're funny

"I think the smart people are even more funny than stupid people because smart people understand the complexity behind humor and can make their jokes reflect that."

Scientific studies show that funny people, especially those with a dark sense of humor, are more intelligent than their not-so-funny peers. Researchers argue that it takes cognitive and emotional ability to make people laugh, and analysis shows that funny people have higher verbal and non-verbal intelligence.

laugh, humor, sense of humor, jokes, men in suits, moment of levity, A man laughing at his friend's joke.via Canva/Photos

10. They mind their own business

"This is a big one. They keep to themselves and deal with their own drama."

11. They aren't necessarily great students

"Believe it or not 'average' or 'above average' students are often smarter than those with straight A’s on the report cards. They do enough to pass well and get what they want but don’t let the academic system control them. Life isn’t all about booksmarts. This shows they are independent thinkers and don’t get wrapped up in designed systems. Not all, but many. Many kids who are forced to always be exceptional in school can end up the worst off and can develop deeper issues."

12. They are good listeners

"They actually listen to who they are talking to as opposed to waiting for their turn to talk."

13. Curiosity

"It really does seem to be one of the single greatest differentiators between average and smart."

A meta-analysis of over 50,000 students from around 200 separate studies found that students who are curious do better in their school work over those who are not. Why is curiosity so important when it comes to IQ? “Curiosity is basically a hunger for exploration. If you’re intellectually curious, you’ll go home, you’ll read the books," Dr Sophie von Stumm, the study’s first author, said. "If you’re perceptually curious, you might go traveling to foreign countries and try different foods.”

14. Comfortable in silence

"Being comfortable enough to allow a moment of complete silence while you think when the natural instinct of most is to immediately start replying tells me that you are, at the very least, mindful of what you want to say."

15. Unattached to their opinions

"Most of the smart people I know are not pushy with their opinions; by contrast, most of the opinionated people I know are flaming morons. I don't know if there's a correlation there, but my anecdotal experience has always been that the more eager someone is to state their opinion, the less that opinion is probably worth."

This article originally appeared last year. It has been updated.

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One simple word makes children 30% more likely to cooperate. It works on adults, too.

No, it's not 'please.'

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Jonah Berger explains how appealing to someone's identity makes them more likely to agree to a request.

Human psychology really isn't that complicated, if you think about it. Everybody wants to see themselves in a positive light. That’s the key to understanding Jonah Berger’s simple tactic that makes people 30% more likely to do what you ask. Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “Magic Words: What to Say to Get Your Way.”

Berger explained the technique using a Stanford University study involving preschoolers. The researchers messed up a classroom and made two similar requests to groups of 5-year-olds to help clean up.

One group was asked, "Can you help clean?" The other was asked, “Can you be a helper and clean up?" The kids who were asked if they wanted to be a “helper” were 30% more likely to want to clean the classroom. The children weren’t interested in cleaning but wanted to be known as “helpers.”

- YouTube www.youtube.com

Berger calls the reframing of the question as turning actions into identities.

"It comes down to the difference between actions and identities. We all want to see ourselves as smart and competent and intelligent in a variety of different things,” Berger told Big Think. “But rather than describing someone as hardworking, describing them as a hard worker will make that trait seem more persistent and more likely to last. Rather than asking people to lead more, tell them, 'Can you be a leader?' Rather than asking them to innovate, can you ask them to 'Be an innovator'? By turning actions into identities, you can make people a lot more likely to engage in those desired actions.”

Berger says that learning to reframe requests to appeal to people’s identities will make you more persuasive.

- YouTube www.youtube.com

“Framing actions as opportunities to claim desired identities will make people more likely to do them,” Berger tells CNBC Make It. “If voting becomes an opportunity to show myself and others that I am a voter, I’m more likely to do it.”

This technique doesn’t just work because people want to see themselves in a positive light. It also works for the opposite. People also want to avoid seeing themselves being portrayed negatively.

“Cheating is bad, but being a cheater is worse. Losing is bad, being a loser is worse,” Berger says.

The same tactic can also be used to persuade ourselves to change our self-concept. Saying you like to cook is one thing, but calling yourself a chef is an identity. “I’m a runner. I’m a straight-A student. We tell little kids, ‘You don’t just read, you’re a reader,’” Berger says. “You do these things because that’s the identity you hold.”

- YouTube www.youtube.com

Berger’s work shows how important it is to hone our communication skills. By simply changing one word, we can get people to comply with our requests more effectively. But, as Berger says, words are magic and we have to use them skillfully. “We think individual words don’t really matter that much. That’s a mistake,” says Berger. “You could have excellent ideas, but excellent ideas aren’t necessarily going to get people to listen to you.”

This article originally appeared last year. It has since been updated.

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Man shares the tell-tale texting style that immediately identified him as classic Gen X

"Grammar and punctuation will pierce our clever disguises."

Image via Canva/RgStudio

Gen Xer shares the dead giveaway texting habit that proved he was Gen X.

Every generation has different texting habits. For example, Boomers insist on using ellipses when they text, according to a Harvard linguist.

And Gen X has its own texting style, too. In the Reddit forum r/GenX, one man shared a funny interaction he had with one of his Millennial students that "gave away" his Gen X identity.

"Grammar is my 'tell.' Who knew?" he wrote, before sharing a text exchange he had with one of his students from the younger generation. The thread read:

texting, texts, texting style, gen x, gen xers Text Phone GIF by Life at Lower Giphy

Millennial: "Are you gen x?"

Gen X: "Some day, I'll stop asking questions I'm afraid to know the answers to, but today is not that day. Why? And yes, Gen X."

Millennial: "You text not like a millennial and I realized you use punctuation but no emojis and no ellipses or 'lols' in your communication."

gen x, gen x texting, texting styles, texting habits, gen x texting Gen Xer shares text convo with Millennial.Image via Reddit/Kestrel_Iolani

The lighthearted conversation tickled the Gen Xer. "NOTE: This is not a complaint about 'kids these days.' And I know full well that language changes over time. I'm an English major by training, a tech writer by day, and a 'fun' writer on nights and weekends," he explained. "All that said, I had this text exchange with one of my actors today and promptly crumbled into dust. Be fore-warned, my compatriots! Grammar and punctuation will pierce our clever disguises. LOL."

Many Gen Xers resonated with the text exchange. "I was late to the game with texting by several years, and to this day cannot compose nor send a text unless it's written the exact same way that I would write to anybody through any other media (that is to say, proper spelling, grammar, punctuation, etc.). I've caught a ton of shit for it since I don't use textspeak in any form. Not my problem," one wrote. "I’ve switched to one space after a period."

Other Gen Xers shared more about the use of "lol." "Lol fellow kids," one commented. Another added, "I would just like to point out that Gen X had a hand in inventing 'lol'. And emojis. You're welcome. lol." Another quipped, "We called them emoticons."

fellow kids, fellow kids gif, slang, gen x slang, cool gif steve buscemi youth GIF Giphy

Fellow Gen Xers also discussed their emoji use. "I use tons of emojis and ellipses, as well as punctuation. But I hate 'lol'. Dunno why, I just can't bring myself to use it," one Gen Xer commented. Another Gen Xer noted, "I thought Gen X was known for using ellipses, and it annoys younger people. I like them. But I like M dashes better. ... Just don't write like Thomas Chatterton..."

The conversation about Gen X texting habits also led to an aside on Gen X GIF use. "On this topic: would anyone care to comment on GIF usage? If anything, I am a heavy GIF user only because it allows me to convey a response in such a way that it potentially could end the conversation. I am Gen X because I’m really not interested in texting a lot," one explained. Another added, "My GenX friend group mostly communicates in Discord via GIFs and movie quotes. It's our own generational lexicon. Shaka, when the walls fell."

One Gen Xer concluded: "And we know you aren't a boomer because you DON'T WRITE IN ALL CAPS."

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Gen Xers spill hair care secrets on how they achieved perfectly feathered perms in the 80s

"The girls kept cans of Aqua Net in their lockers and every time the bell would ring they’d rush to re-apply."

Images via Reddit/DefinitionPast3694, ClickAmericana

Gen Xers share how they acheived their voluminous hair in the 1980s.

If there is one thing Gen X will go down in history for, it's their *amazing* hairstyles. From feathered perms to voluminous blowouts, hairstyles from the 1980s remains iconic to this day. And those styles may be making a comeback.

Over on Reddit, Gen Xers are sharing all of their hair care secrets from back in the day. From styling secrets to products, they are spilling it all after a member of a younger generation posed the question: "Hey Gen X! How did you guys get your hair to look like this back in the 80’s?"

The question was posed with a few follow-ups for Gen Xers. "I really want to get my hair styled and cut like this but I don’t know how I can. I’m guessing you guys got a feathered haircut and a perm and brushed it out and teased it? Do tell!"

@jenxwrites

80s Hair. Aqua Net made a lot of money back in the day. #80s #80shair #genx #genxkid #80sstyle #1980s

Their biggest secret? Aqua Net hairspray. "Aqua Net White," one commented. Another added, "Aquanet purple may she rest in peace. So had my hair feathered never permed. I would take my bangs and curl them up reg curling iron and spray the heck out of it while cooking. Release and brush. When it looks perfect more hairspray to keep it from moving even in a hurricane."

Another Gen Xer shared their memory of Aqua Net. "The girls kept cans of Aqua Net in their lockers and every time the bell would ring they’d rush to re-apply, the halls of my middle school smelled like a beauty parlor," they wrote.

Another Gen Xer shared that her go-to was Finesse. "God I remember those days. I got in and out of the locker room as fast as possible because I was always choking to death on fumes. I was lucky, I had naturally curly hair with a lot of volume. I used Finesse conditioner and brushed my hair with my head upside down until it fluffed out too much, then would brush it back with my head rightside up to shape it. I hated hairspray because it made my hair crunchy and gross to touch. My boyfriend once remarked on it, 'Hey, I love your hair b/c I can touch it and not break my fingers!' LOL."

Another agreed, commenting, "Sometimes you need a little Finesse, sometimes you need a LOT!!" A fellow Gen Xer shared, "I LOVED Finesse! It smelled SO good."

80s, 80s hair, 80s hairstyles, 1980s, 1980s hair Beauty Looking GIF Giphy

Another popular product brand was Paul Mitchell. "Rich town girls had Paul Mitchell," one Gen Xer commented. "I remember in middle school that we all wanted Paul Mitchell because the cool girls used that."

Other Gen Xers preferred Rave. "Rave in the pump bottle kept mine extra-crispy," one Gen Xer wrote. Another quipped, "Yes, that was my brand of choice in 1980 something. You spray it underneath and kinda scrunch it up with your hands. My hair is wavy so it wasn't too hard for me. Mousse products also helped thicken and expand it. The Rave shellacked it and it stayed as high as Long Island. These pics could easily have been my friends, lol. Pair with crazy prints and acid wash jeans and some giant dangle earrings!"

1980s, 80s hair, 80s hairstyles, big hair, perm 80S Hair Flip GIF Giphy

Besides products, Gen Xers revealed the secrets to their styling, which highlighted the use of perms. "Step 1- perm. Step 2- mousse, lots of it. Don't be shy. Step 3- blow dry, scrunching curls. Step 4- curling iron, set on HELL, for the top. Step 5- hair combs to pull the sides back. Step 6- hair spray the side hair that's pulled back, the styleable type spray. Step 7- use pick to fluff top, and sides. Step 8- rat sides with pick. Step 9- apply bullet proof hair spray to set in concrete," one wrote.

Another spilled, "A curling iron on the top, a hair pick (not a brush) to fluff it out, and a lot of hairspray at all stages. If you get a perm, don't do the top, depending on your hair texture. The top needs to be shorter, and the curls go horizontally (not down - straight across the top of your head), everything goes backwards except for your bangs, which get curled under. Spray spray spray, then use the pick to fluff. Then more spraying. Hell, we used to watch smoke rise from our heads as we sprayed our hair while the curling iron was still in it. Don't recommend. For extra authenticity, do all of this while smoking a Marlboro light. Don't recommend that, either, if only for the fire hazard. I have an aversion to hair tools now to the point where I rarely even blow dry my hair anymore."

80s, 1980s hair, hairspray, 80s hairspray, 1980s hairspray 1980s tv GIF by absurdnoise Giphy

The blowout technique was also key. "Flip your head upside down and max heat blow dry while scrunching curls with mousse. More volume that way!" one shared.

One Gen Xer summarized the glory of 80s hair perfectly: "The higher the hair, the closer to God."

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