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Man gets his cable bill reduced by serenading customer service with a catchy song

Man gets his cable bill reduced by serenading customer service with a catchy song

Do you know that guy who has never had an issue with his TV/internet provider? Neither do I. If you claim you have never had issues with your bill going up without warning, then you are either lying or you own the cable company. Jake Lawson apparently does not own a cable company, and was prepared to communicate his frustrations regarding his bill in a most creative way.

First off, Jake understands what everyone should realize. The customer service representative doesn't own the cable company either, so yelling at someone who is just trying to make a living like all of us is not the answer. Their job is hard enough as it is so give them a break. Jake gave them more than a break. He gave them a song.





This video shows Jake calling AT&T and calmly questioning his rate increase. Anticipating that he was not going to get the answer he was looking for right off the bat, he came prepared. He asked if he could share a song he wrote about his thoughts on the matter. I must commend Jake on not phoning it in on the chord progression (excellent use of major to minor on the third and fourth chords in what I would have to deem as the verse). He starts off singing "This morning I woke up to an email, from AT&T that was bothering me." He continues, "This happens every 12 months without fail, so I called up customer loyalty." He goes on to sing that he is going to switch companies if he doesn't get his old rate back. And Rebecca from AT&T made it happen.

The moral of the story is not that you need to write a song to get what you want, but as Jake will tell you, yelling and screaming isn't the answer either. Just recently I was talked into bundling cable with my internet. They promised me I would get my same rate back if I didn't want to keep the cable TV service. I called up to cancel two weeks later, and lo and behold my internet bill was $7 higher than it was just two weeks ago. I played the "I know you personally didn't raise my rate, but I am sure you can understand how could feel a little wonky if you were in my shoes" card. I got my old rate back, although with not nearly the style that Jake flashed.

Customer service representatives can go above and beyond, too. Once I called up my TV provider to find out if the bouncing logo in the screen saver ever hits the bottom right corner. I kid you not, she put me on hold while she spent five minutes trying to find an answer for me. She came back on the line to inform me that while the logo has been known to hit the top right and left corners, she had no knowledge of it hitting either bottom corner, though it was unclear as to whether it was possible.

Jake, I tip my hat to you for spreading cheer even in times of frustration, and for popping out a pretty snappy tune. As for the logo in the screen saver, don't ask me how I know it hits every corner (even bottom left) except for bottom right. And if you say you saw it happen, you are probably the same guy who says they called the Keyser Soze moment in the movie The Usual Suspects.

True

Vimbai Kapurura is the Executive Director of Women Unlimited, a grassroots women’s rights organization working to promote the rights and leadership of women, girls, and marginalized groups in Eswatini and southern Africa. With support from the Rapid Response Window of the United Nations Women’s Peace and Humanitarian Fund (WPHF), she’s advocating to have more female voices in national peace building spaces to ensure women’s rights and demands are included.

“Women are peacebuilders. We are peacemakers. We have a critical role to play in crisis situations and we are very much better placed to play a peacebuilding role in any country.”

In the face of the growing political turmoil in Eswatini, where calls for the establishment of a national dialogue remain seemingly unanswered, Vimbai and her organization are stepping up, raising their voice and bringing forward innovative solutions to promote peace and stability across the country. WPHF is supporting them to amplify women’s voices and mainstream gender perspectives into relevant decision-making mechanisms.

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“We are the cradle of life. We are changemakers, movers, shakers of any area of development. We want to be engaged and involved in any area of the value chain, the complete value chain. We want to be there.”

As part of its project with WPHF, Women Unlimited – with technical support from Cordaid, one of the INGO partners of the RRW – has trained several local women-led civil society organizations in conflict resolution, conflict prevention and mediation processes, as well as carried out educational and awareness raising campaigns on the value of women’s participation in peace processes, targeting both women and men across the country.

“WPHF has really helped us a lot. Not only has the funding allowed us to engage more women in peacebuilding processes, but it’s also supported us to underscore the need for female leadership in these spaces, where we’re often left aside.”

In Eswatini, where women and girls face deep-rooted patriarchy from a very young age, undermining their confidence, autonomy and leadership, Vimbai has become an outspoken advocate for women’s equal representation in decision-making roles at all levels, from community-level and regional committees to national and global peace building spaces.

“If you gather many women toward on common goal, you are guaranteed that that goal is going to be achieved. Let us come together and be the change we want to see. No one will do it for us. But together, we can.”

A tireless leader and activist who’s influenced the lives of many women and girls in Eswatini, Vimbai is a firm believer in women’s capacity, tenacity, and adaptability to lead and drive transformative change in their communities. When she thinks about peace, she dreams about women coming together, taking up space, and walking side by side for a more peaceful and gender-equal world in which harmful stereotypes and cultural practices are left behind.

Follow, engage, and amplify the work of Vimbai's organization!

Golden Years

7 'old people' sayings that are actually solid life advice at every age

"Make all your words sweet because tomorrow you may have to eat them."

Elder wisdom can come in handy.

With age comes wisdom, or at least we hope it does. As we get older, we collect life lessons that we can pass along to younger generations, sometimes with lengthy stories, sometimes with quippy sayings.

Adages like "A penny saved is a penny earned," or "Early to bed, early to rise makes a man healthy, wealthy, and wise," have been part of our collective treasure chest of life advice for generations, but the aphorisms that spring from the experience of our loved ones and mentors are often the most meaningful.

Someone shared that they'd read and appreciated this old man's advice: “My grandpa once told me 'if you get on the wrong train, get off at the nearest station, the longer it takes you to get off, the more expensive the return trip will be.' He wasn’t talking about trains.” The person asked for more tidbits of wisdom from old folks and people started sharing sayings they heard from their elders growing up.

Here are some of the best "old man advice" sayings and how they can be applied in a person's life.

"You might miss what’s ahead of you if you keep concentrating on what’s in the rear view mirror."

Another commenter put it another way: "Don't look behind you, you aren't going that way." This adage is about not dwelling on the past. Many of us have a tendency to spend more time mentally in the past, rehashing old memories or being nostalgic for what once was, than we do in the present or looking forward to the future. There's nothing wrong with a little reflection, but if most of our focus is in the past, we miss out on the present. Rear view mirrors are for quick glances, not where our focus should be.

"Do the right thing, even if nobody is watching."

This saying is about good character and true integrity. If you notice someone drop a $20 bill and no one is around to see but you, do you give it back to them or do you pick it up and keep it? If you realize that a store didn't charge you for an item, do you point it out and make it right or do you allow the mistake to remain? There are opportunities each day for us to choose between right and wrong, and those choices really speak to who we are if they are made without anyone else knowing.

bart simpson episode 21 GIFGiphy


"Be nice to everybody you meet on the way up the ladder. You'll see the same faces on the way down "

Don't get cocky and don't burn bridges you think you won't need to return to. There's value in being kind for its own sake, but there's also the reality that being kind also makes people like you. When people like you, they're more likely to lend you a helping hand, and you never know when you're going to be in a position to need one. It's also a good reminder that you're not inherently better than anyone else just because of where you are in life. We're all constantly in flux, so it's important to stay humble and kind.

In other words, "Make all your words sweet because tomorrow you may have to eat them."

"One of the most powerful negotiating tools is silence."

The power of silence in general is often underrated, but it can be an especially useful tool in a negotiation. Some people are so uncomfortable with silence that they will make concessions simply to avoid it. And sometimes the best response to an unreasonable demand is to just say nothing and stare, letting the other party come to the realization themselves. It takes calm confidence to simply be quiet and let the silence fill the room, which can feel surprisingly intimidating.

Eddie Murphy Shut Up GIF by BounceGiphy

"Always listen to your gut, even if you can’t explain it."

Ah, the strange and mysterious sense of intuition that we can't really describe but know when we feel it. Whether it's getting a creepy vibe about a person or a little voice telling you to do or not do something, those "gut instincts" can serve us well. Of course, if we are prone to anxiety, our instincts can sometimes be confused with anxious thoughts, but "go with your gut" is solid advice anyway.

“It doesn’t matter what path you’re on if it’s the wrong mountain.”

Sometimes people trying to find their way end up hitting roadblock after roadblock, which may mean they just haven't found the right path yet or might mean they need an entire overhaul of their life. That might look like switching career paths entirely, rather than trying to find a job in your field that fits. It might mean changing majors in the middle of your studies when you find yourself not enjoying any of your classes. It might mean finding a new community or reevaluating your relationships.

"The harder I work, the luckier I get."

Several sayings line up with this one, like "Luck is the intersection of preparation and opportunity," and "Luck favors the prepared mind." There's a lot to be said for fortune and hard work going hand in hand. If we expect good things to just land in our lap, we will likely be disappointed, but if we move in the direction of things we want to happen and do the work of preparing for good things to come our way, "luck" frequently seems to follow.

Finding a saying that resonates can be really helpful when we're facing a specific challenge in life, especially when we commit it to memory and repeat it often.

via Meg Sullivan (used with permission) and Canva/Photos

A volunteer hands out food in a food bank and Meg Sullivan shares her dad's kind gesture.

When we consider people who have had a positive impact on the world, we often think of those who have made grand gestures to improve the lives of others, such as Martin Luther King, Jr., Greta Thunberg, or Mahatma Gandhi. Unfortunately, that type of effort is out of reach for the average person.

However, O Organics would like to remind everyone that they can positively impact the world through small, consistent acts of kindness that add up over time. Much like how a small creek can create a valley over the years, we can change lives through small, consistent acts of kindness.

O Organics is dedicated to the well-being of all by nourishing people everywhere with delicious organic foods grown by producers who meet USDA-certified organic farming standards.

Upworthy's Instagram page recently posted a touching example of everyday kindness. Meg Sullivan shared how her father, Tom, peeled oranges for her lunch just about every day from kindergarten through high school. But on the final day of her senior year of high school, he sent his 17-year-old daughter unpeeled oranges with a touching note about how she’d have to start peeling them for herself.



“It’s Time Baby Girl,” he wrote on a wikiHow printout on how to peel an orange with a drawing of himself crying. For the father, this daily ritual was about more than just making lunch; it was about showing that he cared by going the extra mile. “I could have put money on her lunch account,” Tom told Today.com. “But it’s one of those little things I thought was important, that she knows somebody’s taking the time to take care of her.”

The small, daily gesture taught Megan an essential lesson in kindness.

The post reminded people how their fathers’ small acts of kindness meant so much to them. “My dad peeled my oranges until I graduated high school, too. Now, I peel my daughter’s oranges and will for the next 7 plus years,” Katie wrote in the comments. “Love this. My dad peeled mine, too. When I moved out, he gave me an orange peeler gadget,” Mary added.

o organics, albertson's giving backO Organics has a wide array of foods and flavors covering almost everything on your shopping list.via Albertson's

Did you know that every time you go to the supermarket, you can also change the world through small gestures? O Organics not only allows you to feed your family delicious and nutritious organic food, but each purchase also gives back to help people and communities facing food insecurity.

Through contributions from customers like you, O Organics donates up to 28 million meals annually. The company’s contribution is essential when, according to the USDA, 47.4 million Americans live in food-insecure households.

O Organics has a wide array of foods and flavors covering almost everything on your shopping list. “Over the years, we have made organic foods more accessible by expanding O Organics to every aisle across our stores, making it possible for health and budget-conscious families to incorporate organic food into every meal,” Jennifer Saenz, EVP and Chief Merchandising Officer at Albertsons, one of many stores where you can find O Organics products, said in a statement.

O Organics now offers over 1500 items, from dairy products such as eggs and milk to packaged meats and breakfast staples such as cereal bars, granola and oatmeal. You can also enjoy affordable organic produce with O Organics’ fresh salads and fruit.

Everybody wants to make the world a better place. With O Organics, you can feed your family healthy, organic food every time you go to the market while paying it forward by contributing to the company’s efforts to end food insecurity nationwide. That’s a small, daily gesture that can amount to incredible change.

The Monkees singing "Riu Chiu."

The Monkees have a complicated place in the history of rock music. On the one hand, they scored some of the biggest hits of the ‘60s with “I’m a Believer,” “Last Train to Clarksville,” and “Daydream Believer.” On the other, they were a band manufactured in 1967 for a TV show that did little more than sing on their earlier records.

All that changed in 1967 when they wrestled control over their musical careers from the executives who kept them out of the studio and began recording their music with the “Headquarters” album. But even though they proved to be talented musicians, The Monkees were still branded as a prefabricated band whose success was owed more to session musicians and top-tier songwriters.

Anyone who doubts the talent of Mickey Dolenz, Michael Nesmith, Davy Jones and Peter Tork, look no further than a performance on The Monkees’ 1967 “Christmas Show” episode. Like every episode of The Monkees' TV show, this one featured a musical number. But this time, instead of a rock tune with a pre-MTV video of the band monkeying around, this featured the band singing an acapella version of “Riu Chiu,” a Spanish villancico that has attained some contemporary fame as a Christmas carol. The song is attributed to Mateo Flecha the Elder, who died in 1553.

The performance highlights the band’s unique vocal abilities that stem from different musical traditions. Before The Monkees, Dolenz was a rock singer, Nesmith was a country singer-songwriter from Texas, Tork was a folk musician and Jones was an English theatrical performer best known for his performance as the Artful Dodger in “Oliver!” But in this performance, their vocals blend perfectly.

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The “Christmas Show” episode was memorable for the band’s outstanding vocal performance but also stands as one of the more memorable Christmas specials in TV history. Coming on the heels of the “Summer of Love,” the story is about The Monkees babysitting Melvin Vandersnoot, the hard-hearted child of an affluent family. After numerous attempts to get him into the Christmas spirit, the Monkees warm up his icy heart after showing him love, something all the money in the world can’t buy.

Vandersnoot, was played with incredible maturity by Butch Patrick, best known as Eddie on “The Munsters.”

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The Monkees' television show would be canceled in 1968 and the band’s original run wouldn’t last much longer. But all four band members would remain in the music business. The Monkees would reunite in the late ‘80s after the show became popular in reruns and would continue to tour over the next four decades, although most of the time, it was without Nesmith. Nesmith would pursue a country career in the ‘70s, and even though his work received a lukewarm reception at the time, his innovative mixture of country music, humor and psychedelia has made him a pioneer in the alt-country genre. Nesmith died in 2021, shortly after touring with Dolenz.

Outside his work as the mainstay in Monkee reunions, Dolenz has starred in numerous theatrical productions and recently released an EP of R.E.M covers. He still tours as a solo act.

Davy Jones went on to perform in Monkee reunions and guest star on several TV shows, most notably on an episode of “The Brady Bunch,” where he was the target of Marcia Brady’s affection. He passed away in 2012.

Peter Tork was a mainstay of The Monkees’ live performances through numerous reunions and played in a band called Shoe Suede Blues. Tork died in 2019 after a long battle with cancer.

Boomer parents who don't like to travel, but say they do.

When it comes to intergenerational conflict, you never hear too much about Gen Z having a hard time with Generation X or the silent generation having beef with the baby boomers. However, there seems to be some problem where baby boomers and millennials just can’t get on the same page.

Maybe it’s because millennials were raised during the technological revolution and have to help their boomer parents log into Netflix. There’s also a political divide: Millennials are a reliable liberal voting bloc, whereas boomers are the target demographic for Fox News. Both generations also have differing views on parenting, with boomers favoring an authoritative style over the millennials' gentler approach.

A Redditor asked Xennials, older millennials, and younger Gen Xers born between 1977 and 1983 to share some quirks of their boomer parents, and they created a fun list of habits that can be both endearing and frustrating. The users shared that millennials are frustrated with their parents' abilities to use technology but are touched when they send them a greeting card.



Of course, it is reductive to reduce generations into a series of stereotypes, whether it’s millennials or baby boomers. But, for many, hearing that they aren’t the only person who gets frustrated with their boomer parents can be pretty cathartic and make them feel less alone.

Here are 15 boomer parent quirks that Millenials just don’t understand.

1. They save everything

"They save EVERYTHING (containers, jars, boxes, etc.) just in case they might be able to use it for something later. I feel like this habit was handed down from our grandparents' Great Depression upbringing."

"Absolutely! Shopping bags, empty yogurt containers, boxes that some product came in…..although I love me a 'good box!' I have all my iPhone boxes for no reason."


person using laptop attach to vehicle near green leaf plant during daytime Photo by Brina Blum on Unsplash

2. Scary texts

"Will text something foreboding like 'we need to talk;' then turns out she forgot a recipe."

"My dad will text me 'You need to call me right now' when it’s nothing. And not tell me major life events until well after the fact. Like my aunt had a heart attack and I found out a week later from her son. (And my dad did know.)"



3. Stranger death toll

"My mom is ALWAYS telling me about dead people I’ve never met. I really do not care. I know that sounds awful, but I don’t have it in me to be sad for everyone on the planet when they pass."

“You remember my friend Carol? Her aunt had that above-ground swimming pool in her backyard. We swam in it a couple times one summer when you were about 9. Anyway, Carol’s mom just lost her brother-in-law. They were very close. Thought you’d want to know.”

4. They don't travel

"They act jealous of us traveling but refuse to go anywhere."

"Ooh good one. Mine act jealous of anything we do/buy that they can't solely because they can't get out of their own way and actually make things happen."


man and woman sitting on blue sofa Photo by Gift Habeshaw on Unsplash

5. They print everything

"My Boomer FIL prints out EVERYTHING from his computer. I understand printing out instructions or recipes to help remember but do you really need a file cabinet full of forwarded emails from friends and sale adverts from 5 years ago? Oh well, at least he keeps it organized. Also, both TVs in the house run 24/7 playing reruns of 'CSI: Who Gives a Sh*t Anymore?'"

"I'm not on Facebook, but my dad is. Last year, he made a celebratory post on my birthday and all his church friends liked and commented on it. He printed up the post and all of the comments, stapled it into a little book, and MAILED me the printed Facebook comments..."



6. 'From, dad' texts

"My dad sends text messages with, 'From, Dad' at the end of them. It cracks me up every time. He also states who he is every time he calls me."

7. Irrational fears

"One quirk my dad had was that he was deathly afraid of the house burning down. Not from the standpoint of the danger of fire but when he was growing up, if your house burnt down, you were basically homeless and destitute. My mom is much more level headed about it. She always told my dad, that is why we have homeowners insurance."


A man in a hard hat inspects an electrical boxman in brown and white plaid dress shirt and yellow hard hat holding black and orange Photo by Emmanuel Ikwuegbu on Unsplash

8. Expired food

"My mother-in-law doesn't throw out expired food. She has food in her pantry that is several years past their expiration dates. Same with condiments in her fridge. You just can't trust any of the food she has on hand because more than likely than not it's way expired. When we have brought this up, that she needs to throw some stuff out, she insists it's absolutely fine. It's not. "

"My grandmother is the same way. Once, she opened her refrigerator, and there was a jar of pickles with mold floating on the surface of the liquid. I pointed it out, and she said it was still good. She would just scoop the mold out at a later time. She has an incredibly strong stomach and immune system."



9. Smartphone addiction

"You always hear a kids 'these kids always on their damn phones.' But when it comes to phone addiction, boomers are far worse."

"My mom drives five hours to see us, then spends the whole time texting people from her church or looking at Facebook."

"I once sat in their living room for over an hour before they decided to put their phones down and speak to me, only to phub me and pick them right back up."

10. Rigid gender roles

"My dad still clings to the traditional division of 'men's/women's work.' He'll fix a car, do any outside work, clean out a clogged drain. Cooking? If it's any more complicated than making coffee or calling in a pizza, he can't/won't. I don't think he even grills anymore. Laundry? Hell no. Taking care of small children? He'll play with them but that's it."


A man stands over an open hood of a green carman in blue top fixing green car during daytime Photo by Elvis Bekmanis on Unsplash

11. The TV is constantly on

"In-laws leave the TV on for all waking hours. And FIL gets irritated if someone talks over the episode of MASH or Walker, Texas Ranger, that he's already seen 50 times. Like clenching his teeth and stomping the floor."

"TV on 24/7. Constantly flipping between some version of Law and Order, HGTV, and Guy Fieri. Asking me 'did you see that commercial where…' No mom. I don’t have cable. I don’t see commercials. All of the time."



12. They are always right

"My dad...he's has to be right about everything and doesn't know what to do if you beat him to the point on something. He once was giving me a recipe that required cinnamon, cardamon, and clove and told me just to use Pumpkin Pie Spice! It's the greatest thing! 'Dad, I don't need to. I have all those spices on hand (I bake)' But...no! You have to use this. 'No, I don't. I don't need to buy something that I already have" It happens all the time."

"My parents are always right and they are not impressed about anything."

13. Obsessed with the weather

"Yes, my dad should have been a meteorologist. He used to have a weather alert radio that would sound off in the middle of the night and he would watch the weather channel constantly. We all had to quiet down when your local weather forecast on the 8's came on. He gets really excited about severe weather like when we might get thunderstorms or a tornado."


Three people with umbrellas walk in the rainselective color photography of three person holding umbrellas under the rain Photo by Ryoji Iwata on Unsplash

14. One more thing

"Without fail, every time I'm leaving my mother's house and backing down the driveway, she comes back out of her house and stops me to say something else, even though we'd just spoken."

15. Mail stress

"My mom has an anxiety attack during the entire journey of a package or piece of mail she dispatched to me. No, she doesn’t know how to track. She will not rest until she knows that a package has arrived or a nominal check has been cashed. She calls when she is thinking about sending something, when she sent it, when it’s en route, and when it’s expected to arrive. God forbid it’s late. And if I don’t issue a prompt thank you, she will guilt me."

This story originally appeared in January.
Image via Canva

A dad went out for coffee and his wife named their newborn baby

Most people believe that both parents have an equal right to choose their baby’s name and that it should result from an agreement between both parties. That doesn't mean it’s always easy for both people to agree on the same name, but look, if you’re going to be a successful parent, you must know how to make compromises occasionally. Starting the job with your heels dug in does not bode well for anyone.

That’s why the following story is interesting. It shows what happens when a mother decides she can make the decision all by herself and what the fallout is like when her husband and his family find out. The story was recently shared on social media, and the commenters were shocked that she wasn’t sure if she was in the wrong.

"So, my (32F) husband (33M) and I just had our first baby girl a couple of weeks ago,” she begins the story. “We’d been going back and forth on names during my entire pregnancy. I really wanted to name her Eleanor after my late grandmother, who basically raised me when my parents weren’t around. She was my hero, and losing her last year was devastating. Honoring her felt deeply important.”

A man and woman sit on a bed facing away from each otherA husband and wife disagree over the naming of their newborn babyImage via Canva

The woman’s husband preferred modern names such as Nova or Ember, which the mother just “couldn’t connect with,” so they never compromised.

“On the day our daughter was born, while my husband stepped out to grab coffee, a nurse asked if we had a name for the birth certificate. I know I should have waited, but I was emotional and felt this rush of conviction. I just blurted out, ‘Eleanor.’”

When the husband returned with the coffee, he was “furious.”

“He said I’d blindsided him, robbed him of having a say, and that our daughter would hate her 'old lady' name. His family is also calling me manipulative. I feel terrible about the timing and how it all went down, but it’s not like we hadn’t discussed Eleanor before. I just feel like I honored a name that truly mattered to me when he wouldn’t budge.”

The mother asked the commenters if the father was overreacting because “we couldn’t find common ground.”

A frustrated woman looks at her laptop with her hands covering her eyesThe mom took to social media asking if she was in the wrongImage via Canva

The commenters overwhelmingly supported the father in the situation:

“You made a unilateral decision about your shared child,” the top commenter wrote. “You literally started her life by using her as a centerpiece for conflict with your husband. You also isolated her from your husband during the first major decision regarding her. What a terrible way to start her life.”

“‘…it’s not like we hadn’t discussed Eleanor before.’ You discussed it and he said no. Personally, I think the name Eleanor is lovely, but that’s not the issue,” another commenter noted. “You unilaterally made a decision —a decision a you knew your husband disagreed with—about your—both of your—child. Your giving birth doesn’t make this child any less his. Your husband and his family are absolutely right. You blindsided him."

However, a few commenters believed whoever birthed the child had the right to pick the name, even if the father disagreed:

“This might be the only daughter you have and if he can’t make it meaningful for you when you just risked your life for this baby and let you have the win then idk,” one of the few supporters of the mother wrote. ”I would let him pick the middle name. Trendy names are overrated.”


A pregnant woman and a man point fingers at each otherPeople took the side of the father when asked to commentImage via Canva

The woman who posted her story has yet to follow up and share what happened next, but let’s hope she took the commenters’ advice and apologized to her husband and changed the baby's name. Most agree that it's not fair for him to call his daughter a name he doesn’t like for the rest of their lives and it will always be a sore spot in their relationship. It’s best to bring a child into a family where everyone is on the same page and agrees on the things that matter most.

This article originally appeared last year.

Credit: Condé Nast (through Vogue Taiwan)

Prepare to get Thatcherized.

Adele has a face that is chiseled into the public's mind. She's been a global icon for two decades with a number of mega hit albums and songs. But this photo might be the most unforgettable of all. Perhaps you’ve seen the image in question previously (it seems to make the rounds every couple of years). But in case you missed it—it’s Adele’s face. Normal, just upside down.

Only it’s not normal. In fact, when you turn Adele’s face right side up, what you notice is that her eyes and mouth were actually right-side up THE ENTIRE TIME, even though the entire head was upside down. So when you turn the head right side up, the eyes and mouth are now UPSIDE-DOWN—and you can’t unsee it. Do you feel like you're Alice in Wonderland yet?

Just wait. Things get even more fascinating. Especially because this optical illusion is over 40 years in the making.

Below you’ll find the Adele photo in question. Go ahead. Take a look at it. Then turn the image upside down.


adele, thatcher effect, psychologyCan't. Unsee.scontent-lax3-2.xx.fbcdn.net

Crazy right? And just a little terrifying?

As the Facebook post explains, this mind-boggling image highlights a phenomenon known as the Thatcher effect. Our brains, so much more used to recognizing faces that are right-side up, have difficulty detecting specific changes once a face is upside down.

margaret thatcher, colleage of thatcher photos, thatcher effectImage manipulation illustrating the Thatcher effect. Rob Bogaerts Image manipulation: Phonebox

Seeing that everything is more or less where it should be, our brains don’t notice anything out of the ordinary in Adele’s face until we turn her face back to a normal position.

The Thatcher effect got its name from British Prime Minister Margaret Thatcher, on whose photograph it was first demonstrated back in 1980 by Peter Thompson, Professor of Psychology at York University.

This demonstration was one of the first to explore just how facial recognition works, and certainly the first to suggest that humans (and monkeys, it turns out) process faces on a more holistic level, rather than by individual components like lips and eyes. There's even evidence that rhesus monkeys and chimpanzees experience the Thatcher effect, meaning it may have deep roots in the evolutionary biology of mammals.

Since its publication, there has been a wealth of research exploring how our brain takes in both subtle and striking facial configurations.


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Funny enough, it was once believed that this illusion only worked on the Prime Minister’s face. But as Adele has proven, anyone can be Thatcherized.

This article originally appeared two years ago.