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Ingenious new Heinz ketchup label fixes problem that has annoyed diners forever

You'll never see your ketchup bottle the same way.

Ingenious new Heinz ketchup label fixes problem that has annoyed diners forever
Photo by Pedro Durigan on Unsplash
1869 Heinz tomato ketchup bottle close-up photography

Burger and french fry connoisseurs know: There is only one true tomato ketchup. (Fun fact: Heinz is called "tomato ketchup" because the word ketchup actually refers to a paste with a certain consistency. Ketchup can be made from lots of things, including fruits like bananas, blueberries, and cherries!)

But that doesn't stop many restaurants looking to save a buck from trying to pull the old switcharoo: filling up empty Heinz bottles with cheap off-brand ketchup.Spoiler alert: Diners HATE this. People who like ketchup tend to be extremely passionate about it, and don't take kindly to being duped. So Heinz decided to do something about it with a brilliant and barely noticeable tweak to their label design.

A new Heinz label being tested in Turkey includes a red border that exactly matches the color of Heinz ketchup — easily exposing impostors

VML Turkey

VML, a global marketing agency, came up with the award-winning design. The end result was deliciously simple and brilliant.

In the old design, the Heinz label had a simple white border. Heinz and VML simply "identified the exact red color of Heinz Tomato Ketchup using the world's universal Pantone color scale and simply added this Pantone Red stripe to the Heinz Tomato Ketchup label," according to the agency's official case study.

Additional text at the bottom of the label reads "Is that Heinz? Check with the color of the label."

For foodies outside of Turkey, Heinz also launched an Instagram filter that allows you to easily compare the ketchup on your table to the true red to check for authenticity.

Ketchup enthusiasts are big fans of the change.

Though the campaign initially launched in 2023, the new label continues to get buzz.

Facebook user Man Behaving Dadly shared the photos with his audience, to the tune of over 3,000 comments and 14,000 shares.

For the most part, people are pumped.

YogaDiva MT wrote: I eat HEINZ ketchup only and I can tell the difference when I taste some off brand version.

Cheryl Jenkins joked: Don’t need a sticker we know when we taste it

Kate Mays said: I too, hate when they do that. Heinz forever

Thom Cousens brought up an important point: I've eaten in cafes and seen the staff "top up" Heinz bottles with value stuff. Dangerous game to play if there's allergens in one but not the other.

To be fair, plenty of users chimed in to add that they couldn't care less about ketchup brands — and some even claimed to dislike Heinz.

But the point isn't necessarily that Heinz is objectively the best ketchup on the planet. It's that diners shouldn't be deceived so restaurants can save a buck.

It's an annoying time to be a consumer of, well, anything. But especially at restaurants.

While the Heinz label campaign was concepted and rolled out in Turkey, initially, we sure could use it here in the US..

Because the numbers don't lie. People are eating out less and less.

The price of a meal out has skyrocketed and, at least anecdotally, quality has gone way down to boot. It's hard to measure for sure whether restaurants (especially corporate chains) are using lower quality ingredients, but it sure feels like it.

Service has also become a problem. Despite prices going up, servers and kitchen staff are still way underpaid, which makes it hard for establishments to attract good people.

In short, going out to eat just kind of... sucks. More and more people aren't finding the experience to be worth it, and when we do decide to open up our wallets and get served some cheapo replacement ketchup, it can feel like the last straw!

Running a restaurant is tough sledding, especially for small businesses. It can be challenging to keep the lights on in this economy.

But, please, we're begging you. At least give us good food, a fun experience, and real ketchup.

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Visit Sweden
Visit Sweden
Education

Sweden makes stunning decision to trademark its name to avoid confusion

The country is taking historic steps to fix the problem.

via Visit Sweden (used with permission)

A Swedish woman taking things into her own hands.

True

Sweden has existed for over 1,000 years, but travelers across the globe are confused because other places, inspired by the country’s untouched beauty and joyously inclusive culture, have taken its name.

Seven other places in the world call themselves Sweden, so to distinguish itself from the name-alikes, the Kingdom of Sweden is taking a bold, historic step that no country has before. It’s become the first to apply to trademark its name with the European Union Intellectual Property Office.

Visit Sweden likens the country’s problem to a luxury brand that has to contend with dupes, knockoffs, or bootlegs that fall short of the glory of the genuine article.

“It’s flattering that other places want to be called Sweden, but let’s be honest, there should only be one. Our Sweden. The one with the Northern Lights, endless forests, and the world’s best flat-pack furniture,” says Susanne Andersson, CEO at Visit Sweden.

- YouTubewww.youtube.com

By trademarking its name, Sweden will make things much less confusing for travelers worldwide. It’d be a shame for someone looking to visit Sweden’s majestic Lapland to mistakenly wind up in a place with no reindeer, Aurora Borealis, or cloudberries to be found.

The world-class research team at Visit Sweden knew it had to act when it realized that other destinations with the same name had tripped up travelers. People looking to vacation in Portland, Oregon, have accidentally wound up in Portland, Maine. Travelers yearning to experience the fall in Manchester, New Hampshire, have been deplaning in Manchester, England. “It happens more than you think!” the researchers admitted.


sweden, visit sweden, swedish vacation The Northern Lights in Sweden. via Visit Sweden, Photographer: Jann Lipka/imagebank.sweden.se

The E.U. Intellectual Property Office must act swiftly and allow Sweden to trademark its name so that travelers worldwide don’t miss the opportunity to experience an utterly unique country known for its serene landscapes, commitment to deep relaxation and personal freedom.

No one should ever miss out on staying on one of Sweden’s 267,570 islands, more than any other country. The Swedish archipelagos offer luxurious glamping, peaceful hikes, tranquil solitude and awe-inspiring, pristine nature.

sweden, visit sweden, swedish vacation A woman camping in the Swedish archipelago.via Visit Sweden, Photographer: Anders Klapp/imagebank.sweden.se


Sweden is a beautiful place to visit all year round, with bright summers, colorful falls, vibrant springs and dark, crisp winters. It is also a place to delight your tastebuds with a cuisine centered on healthy, locally sourced produce, with some preparation methods dating back to the Viking era.

The original Sweden is a place where one can relish Old World European history while also enjoying the modern pleasures of the most progressive countries in the world. Travelers can be whisked back into history by visiting the Naval Port of Karlskona, a well-preserved European naval town from 1680. Or, enjoy cutting-edge design, delicacies, art, music and culture in hip metropolitan destinations such as Stockholm or Sweden’s “coolest city,” Gothenburg.

Did we mention Sweden has an ABBA museum? Wait till the other 7 Swedens find out about that.

As you can see, Sweden is an incredibly unique destination that cannot be duplicated. It would be a tragedy for anyone intending to visit the original Sweden to mistakenly find themselves in a name-alike place that lacks its Scandinavian charm. You can do your part to stop the confusion by signing a petition to let Sweden trademark Sweden at Visit Sweden (the original).

sweden, visit sweden, swedish vacation A Swedish Midsommar celebration. via Visit Sweden, Photographer: Stefan Berg/Folio/imagebank.sweden.se

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Education

A story about two pairs of boots illustrates how rich people get richer in ways poor people can't

It’s got nothing to do with bootstraps.

Photo by Maxim Hopman on Unsplash

The Sam Vimes "Boots" Theory of Socioeconomic Unfairness explains one way the rich get richer.

Any time conversations about wealth and poverty come up, people inevitably start talking about boots. The standard phrase that comes up is "pull yourself up by your bootstraps," which is usually shorthand for "work harder and don't ask for or expect help." (The fact that the phrase was originally used sarcastically because pulling oneself up by one's bootstraps is literally, physically impossible is rarely acknowledged, but c'est la vie.)

The idea that people who build wealth do so because they individually work harder than poor people is baked into the American consciousness and wrapped up in the ideal of the American dream. A different take on boots and building wealth, however, paints a more accurate picture of what it takes to get out of poverty.

Author Terry Pratchett is no longer with us, but his writing lives on and is occasionally shared on his official social media accounts. Recently, his Twitter page shared the "Sam Vimes 'Boots' Theory of Socioeconomic Unfairness" from Pratchett's 1993 book "Men At Arms." This boots theory explains that one reason the rich are able to get richer is because they are able to spend less money.

If that sounds confusing, read on:

Pratchett wrote:

"The reason that the rich were so rich, Vimes reasoned, was because they managed to spend less money.

Take boots, for example. He earned thirty-eight dollars a month plus allowances. A really good pair of leather boots cost fifty dollars. But an affordable pair of boots, which were sort of OK for a season or two and then leaked like hell when the cardboard gave out, cost about ten dollars. Those were the kind of boots Vimes always bought, and wore until the soles were so thin that he could tell where he was in Ankh-Morpork on a foggy night by the feel of the cobbles.

But the thing was that good boots lasted for years and years. A man who could afford fifty dollars had a pair of boots that’d still be keeping his feet dry in ten years’ time, while the poor man who could only afford cheap boots would have spent a hundred dollars on boots in the same time and would still have wet feet."

In other words, people who have the money to spend a little more upfront often end up spending less in the long run. A $50 pair of boots that last five years essentially cost you $10 a year. But if you can only afford $10 upfront for a pair of boots that last six months, that's what you buy—and you end up paying twice as much over a five-year period.

There are so many areas in which this principle applies when you're poor. Buying in bulk saves you money over the long run, but you have to be able to afford the bulk cost up front. A reliable car that doesn't require regular repairs will cost more than a beater, but if the beater is all you can afford, that's what you're stuck with. You'll likely spend the same or more over time than if you'd bought a newer/higher quality car, but without the capital (or the credit rating) to begin with, you don't have much choice.

People who can afford larger down payments pay lower interest rates, saving them money both immediately and in the long run. People who can afford to buy more can spend more with credit cards, pay off the balances, build up good credit and qualify for lower interest rate loans.

There are lots of good financial decisions and strategies one can utilize if one has the ability to build up some cash. But if you are living paycheck to paycheck, you can't.

Climbing the financial ladder requires getting to the bottom rung first. Those who started off anywhere on the ladder can make all kinds of pronouncements about how to climb it—good, sound advice that really does work if you're already on the ladder. But for people living in poverty, the bottom rung is just out of reach, and the walls you have to climb to get to it are slippery. It's expensive to be poor.

When people talk about how hard it is to climb out of poverty, this is a big part of what they mean. Ladder-climbing advice is useless if you can't actually get to the ladder. And yet, far too many people decry offering people assistance that might help them reach the ladder so they can start taking advantage of all that great financial advice. Why? Perhaps because they were born somewhere on the ladder—even if it was the bottom rung—and aren't aware that there are people for whom the ladder is out of reach. Or perhaps they're unaware of how expensive it is to be poor and how the costs of poverty keep people stuck in the pit. Hopefully, this theory will help more people understand and sympathize with the reality of being poor.

Money makes money, but having money also saves you money. The more money you have, the more wealth you're able to build not only because you have extra money to save, but also because you buy higher quality things that last, therefore spending less in the long run. (There's also the reality that the uber-wealthy will pay $5,000 for shoes they'll only wear a few times, but that's a whole other kind of boots story.)

Thanks, Terry Pratchett, for the simple explanation.


This story originally appeared two years ago.

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Cycle for Survival
Cycle for Survival
Sponsored

How can riding a bike help beat cancer? Just ask Reid Moritz, 10-year-old survivor and leader of his own “wolfpack”

Every year, Reid and his pack participate in Cycle for Survival to help raise money for the rare cancer research that’s helped him and so many others. You can too.

all photos courtesy of Reid Moritz

Together, let’s help fuel the next big breakthrough in cancer research

True

There are many things that ten-year-old Reid Wolf Moritz loves. His family, making watches (yes, really), basketball, cars (especially Ferraris), collecting super, ultra-rare Pokémon cards…and putting the pedal to the medal at Cycle for Survival.

Cycle for Survival is the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK). One hundred percent of every dollar raised at Cycle for Survival events supports rare cancer research and lifesaving clinical trials at MSK.

At only two years old, Reid was diagnosed with pilocytic astrocytoma, a rare type of brain tumor.

Pediatric cancer research is severely underfunded. When standard treatments don't work, families rely on breakthrough clinical trials to give their children a real shot at long-term survival.

When Reid’s chemotherapy and brain surgery didn’t work, he was able to participate in one of MSK’s clinical trials, where he’s received some incredible results. “Memorial Sloan Kettering has done so much for me. It's just so nice how they did all this for me. They're just the best hospital ever,” Reid recalls.

And that’s why every year, you’ll find Reid with his team, aptly named Reid's Wolfpack, riding at Cycle for Survival. It’s just Reid’s way of paying it forward so that even more kids can have similar opportunities.

“I love sharing my story to inspire other kids to PERSEVERE, STAY STRONG and NEVER GIVE UP while also raising money for my amazing doctors and researchers to help other kids like me.”

Reid remembers the joy felt bouncing on his father’s shoulder and hearing the crowd cheer during his first Cycle for Survival ride. As he can attest, each fundraising event feels more like a party, with plenty of dancing, singing and celebrating.

Hoping to spread more of that positivity, Reid and his family started the Cycle for Survival team, Reid’s Wolfpack, which has raised close to $750,000 over the past eight years. All that money goes directly to Reid’s Neuro-Oncology team at Memorial Sloan Kettering.

In addition to cheering on participants and raising good vibes at Cycle for Survival events, Reid even designs some pretty epic looking merch—like basketball shorts, jerseys, and hoodies—to help raise money.

If you’re looking to help kids just like Reid, and have a ton of fun doing it, you’re in luck. Cycle for Survival events are held at Equinox locations nationwide, and welcome experienced riders and complete newbies alike. You can even join Reid and his Wolfpack in select cities!

And if cycling in any form isn’t your thing, a little donation really does go a long way.

Together, let’s help fuel the next big breakthrough in cancer research. Find out more information by checking out cycleforsurvival.org or filling out this interest form.

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best of humanity
Humor

People share their most ridiculous 'I paid for it, not letting it go to waste' moments

The things we do save a buck.

Photo by Ayo Ogunseinde on Unsplash

Worth it?

The saying “waste not, want not” can be very valuable. However, as with most idioms of wisdom, it can be taken too far. Especially if it means putting up with severely unpleasant experiences simply to save a buck or two.

A person on Reddit by the username @Bull56Dozer recently asked the online community to share their own “well I paid for it, not letting it go to waste” moments and their question received a ton of responses. As it turns out, many, many humans would prefer to endure the uncomfortable (even consume the questionable) rather than potentially waste money.

A lot of the anecdotes were, perhaps unsurprisingly, food related. Considering that food inflation is at nearly 10% as of April 2022, it makes sense that people might want to milk every penny, even if that means drinking milk past the expiration date.

Plus, we do have a huge food waste issue. According to the World Food Programme, nearly one-third of all food currently produced globally is wasted each year … enough to feed 2 billion people. With those alarming statistics, I find myself choking down cereal that’s flavor is … interesting at best.

Of course, money fears could also be at play. Finances is a major source of stress for many people, if not manifesting into a full-blown phobia. Even those who are currently secure could still have been affected by growing up in poverty. As Leah Brookner, MA, MSW, Ph.D., a professor in the School of Social Work at Portland State University, explained in an article for Health, the trauma of childhood poverty—even when experienced well into young adulthood—can negatively shape the way we think. Luckily, she adds that with awareness, this is a challenge that can be overcome.

Maybe by making light of some of the measures we go through in the name of frugality, we can bring in some of this awareness, while still keeping our spirits lifted. After all, when given an optimistic spin, these moments can make for some funny stories. And time spent laughing is never wasted, right?

Without further ado, here are 14 of the best responses:

1. How could Oprah lead them astray?

“The worst cake I ever had was $30 for two slices…It was my mom’s birthday and she wanted to go to this gourmet cake place that was every girl’s tea party fantasy on the inside. The cakes were even Oprah recommended which was the reason my mom knew about it. We go to eat it, and the cake is…..awful. And it’s not just, oh it’s not my taste, like the cakes just tasted bad...."

things we do to not waste money

When you have your gross cake and have to eat it too

Giphy

"...We still ate them because they were $30 but I had to buy my own frosting to get through it.” – @signaturefox2013

2. When cheapness leads to closure

“Planned a weekend away with the guy I was dating, it was for his birthday. We would go to a theme park and stay in a hotel. But in the meantime we decided to break up. We still got on that trip, cause we already booked. At first I thought it was going to be a bit awkward, but it turned out to be really fun and a nice way to close things off.” – @vonne_F

3. ...and all they got was this lousy T-shirt

“Ran a marathon where I hit the wall at 25k. The remaining 17k I was just repeating to myself that I had paid for this and I was going to get my finisher T-shirt no matter what. Absolutely miserable 2 hours.” – @donut-or-do-not

4. Did somebody order a free feline piercing?

“My cat was pissed at me (I may have been egging him on) and bit my ear. In fact, he pierced my ear. My daughter cleaned it up for me and added a nice diamond-stud earring…I’m not a guy for earrings, but as long as I had a piercing, I’ll wear an earring for a little while at least…the hard part was done.” – @Southern_Snowshoe

viral ask reddit thread

Lucky it was his ear

Giphy
5. In dad's defense … should the turkey die for nothing?

“My dad burnt the thanksgiving turkey to the point were if he had left it 5 more minutes he would’ve burnt the whole house down… still forced us to eat it tho… worst thanksgiving to this day…” – @MemeVY

6. When the term "cheap date" becomes a little too literal

“Went on a date for Valentine’s Day and they offered to buy me a coffee beer at the restaurant. Horrible. I’m pretty sure they just made it with half black coffee, half stout and mixed it together in the glass. If I had purchased it myself, I would have noped out, but I managed to choke it down.” – @CONFETA

7. Mom never has to know

“I decided to try making a big batch of slow-cooked shredded pork tenderloin with smashed potatoes because my parents had this huge tenderloin in their freezer that they weren't going to use. I had never cooked pork before, I'd never thawed meat before, I'd never used a slow cooker before…. What could possibly go wrong?

I severely messed it up …the pork came out tough and way, way over-seasoned with pepper, to the point that was its only flavor, and the worst part was that there was enough meat for ten work lunches, most of which I had to freeze so they wouldn't go bad. I kept forgetting to thaw them in advance, which often resulted in the potatoes still being cold in the middle after reheating because I didn't want to hold up the microwave at work.

So for two whole weeks, I had over-seasoned, tough shredded pork and cold, under-seasoned potatoes for lunch at work. Why did I not stop this chain of events at any point or throw the food out, you may ask? Because I knew my mom would lecture me about it…and I've always been too cheap to pay for delivery.” – @RinTheLost

8. When you're a bookworm on a budget

“When I was younger not only would I compulsively finish any book I started, but I would also finish any series it was a part of.” – @tehKrakken55

However, this person did have a one-time caveat:

"I read Twilight to see what the fuss was about, and got a third of the way into whatever the hell the third book is before I looked at myself in the mirror and said 'You do not have to finish books you don't like.'"
9. Sticking to the bitter, bitter end

“I try to be very careful with my money. So I usually only get coffee from Dunkin or Starbucks as a treat to myself lol. I order the same thing every time. French vanilla cold brew with cream and no cold foam. Today for some reason, it was so bitter and terrible I could barely stand it. No cream, no French vanilla and even a bit of the coffee grounds were still floating around in there. I paid 3.50 for it …so I drank it. Lol.” – @ItchyInvestigator174

10. Yay?

“Current college course. 7 and a half grand in debt for almost the rest of my life and I’m just there for the experience.” – @_Frog_Enthusiast_

funny things we do to save money, money fears, poverty mindsetGiphy
11. When thriftiness leaves you feeling salty

“Overly salty peanut butter chocolate cake…..I can still feel the salt burns on my tongue after just the first slice. No amount of milk, whipped cream or fruit helped but that salt. Ate every last crumb of that cake. Took me only two weeks. It was a 6” cake.” – @GeneticExperiment626

12. Because those pants WILL come back in style!

"Most of the items of clothes in my closet unfortunately. I don’t like them so I don’t wear them but I can’t bring myself to throw them out because, well, I paid for them.” – @agentPheasant

funny things we do to save money

Hmm..what will I not be wearing today?

Giphy
13. When it affects you're health, there's a problem

“Medication for my ADHD. On paper, should’ve been a great fit, but it turned me into a zombie. And I don’t say that lightly, I couldn’t tell you what happened those few months…At the time i also had undiagnosed Generalized Anxiety, which can be severely exasperated by high doses of many ADHD meds. I was taking a 35 mg does which is pretty high for ADHD meds. So when I wasn’t a zombie, I was having serve panicking attacks. The anxiety and zombification was so bad it counteracted the benefits of the medicine. Yet, I kept with it for FOUR MONTHS because they were expensive. Stupidest thing I've done. Four months I'm never getting back. Btw I got a better much lower and effective does now.” – @Agitated-Salad-894

14. Saved the happiest ending for last

“My mom bought me a 1 year gym membership ( I was 16 ) I didn't want to go to the gym at all . But she told me try it out once and see what happens , I was angry at the time but I figured 'well I cant cancel it and the money's already been paid, I'll see what happens.' Here I am talking to you, 100 pounds lighter. I love my mom.” – @Mission-Pickle-2846


This article originally appeared two years ago.

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Students

This researcher asked kids what's wrong with U.S. schools. Here are their ideas.

Who knows the most about school? Students.

Image via Amanda Ripley/PopTech.

Map demonstrating scores of the Program for International Student Assessment for each state compared to a country that has similar scores.

This is not news: America does pretty badly when it goes up against other countries academically. This is true even if we take it one state at a time—no single state, no matter how wealthy or small, matches the top scoring countries. And yet, the U.S. spends more per student than many other countries in the world.

In the image at the top, each state is mapped to a country that had similar scores on the Program for International Student Assessment, an international test of mathematical reasoning given to 15-year-olds. The top 15 countries are in purple. No, there isn't any purple on this map.

Reporter Amanda Ripley wanted to figure out why U.S. education outcomes are so mediocre.

She started asking random people what they thought and she followed up on their ideas. The same theories came up over and over: People blamed poverty and diversity for the difference between U.S. students and students everywhere else. But when Ripley dug into the numbers, she discovered that, while those are factors, they don't fully explain the difference.

No adult could give her a satisfactory answer, so she went to the experts: kids.

Kids spend more time in school than anyone. They've got strong opinions about school. They have opinions on what is working.

She talked to the only students who could have firsthand knowledge of the differences between schools in top-performing countries and those in the U.S.: American kids who were exchange students in those countries.

She surveyed hundreds of exchange students and found three major points that they all agreed on.

The students all said that in their host countries:

  1. School is harder. There's less homework but the material is more rigorous. People take education more seriously, from selecting the content to selecting the teachers.
  2. Sports are just a hobby. In the U.S., sports are a huge distraction from the business of school, but that's not the case in other countries.
  3. Kids believe there's something in it for them. The students in other countries deeply believe that what they are doing in school affects how interesting their lives were going to be. Even if they don't like a class, they see their education as a stepping stone to their future.

To hear more from these amazing kids (and a great story about how an education reporter managed to take an international standardized test), check out the video from PopTech below:

This article originally appeared nine years ago.


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Culture

Optical illusion makes looking at Van Gogh's 'Starry Night' a truly 'moving' experience

This is so trippy.

@Alex_Verbeek/Twitter, "Van Gogh's Starry Night" by Christopher S. Penn is licensed under CC BY 2.0.

Watch "The Starry Night" come to life with this optical illusion.

Vincent Van Gogh's "The Starry Night" is one of the most recognizable and beloved paintings in the world. It was completed in 1889 and has been part of the permanent collection of the Museum of Modern Art in New York City since 1941. It is not up for sale, but if it were to go to auction there is a chance it could fetch as much as billion dollars.

Such a priceless work of art is perhaps a strange object for a parlor trick, but trust me when I tell you this one is worth it. Whether they are oases in the desert created by heat shimmer, an elephant with an indeterminate number of legs or straight lines that look crooked, optical illusions can throw our brains for a loop. They can also be super fun, and an optical illusion that makes the "Starry Night" painting turn into a moving picture is most definitely fun.

The illusion, shared by Alex Verbeek on Twitter, involves two steps. First, you stare at the center of a spinning spiral image for 20 seconds, then you look at the painting. Staring at the spinning spiral isn't as easy as it sounds—it makes your eyes buggy and your brain hurt a little—but even if you don't do the full 20 seconds, you can probably get the effect.

Aim for staring at the center of the spiral for at least 10 seconds, then watch "The Starry Night" come to life before your eyes. (You have to click "play" first, by the way. The spirals need to be swirling.)

Want a larger version of the painting to try it out on? Here you go:

Van Gogh Starry Night

Vincent Van Gogh's "The Starry Night" (1889)

"Van Gogh's Starry Night" by Christopher S. Penn is licensed under CC BY 2.0.

The effect doesn't last long, but phew. Our brains are so bizarre.

According to a 2009 study by Japanese researchers, motion in optical illusions is still processed in the brain the same way real motion is. So don't be surprised if the moving painting makes you feel a bit woozy, if you're prone to motion sickness.

It's hard to believe that Van Gogh's "Starry Night" could be improved upon, but here we are. Definitely a "moving" experience to share with your friends.


This article originally appeared two years ago.

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optical illusion
Celebrity

Marlon Brando's compassionate insights on representation in Hollywood were far ahead of their time

He shared them in an intimate 1973 interview with Dick Cavett.

via The Dick Cavett Show/YouTube

Marlon Brando on "The Dick Cavett Show" in 1973.

Marlon Brando made one of the biggest Hollywood comebacks in 1972 after playing the iconic role of Vito Corleone in Francis Ford Coppola’s “The Godfather.” The venerable actor's career had been on a decline for years after a series of flops and increasingly unruly behavior on set.

Brando was a shoo-in for Best Actor at the 1973 Academy Awards, so the actor decided to use the opportunity to make an important point about Native American representation in Hollywood. Instead of attending the ceremony, he sent Sacheen Littlefeather, a Yaqui and Apache actress and activist, dressed in traditional clothing, to talk about the injustices faced by Native Americans.

She explained that Brando "very regretfully cannot accept this generous award, the reasons for this being … the treatment of American Indians today by the film industry and on television in movie reruns, and also with recent happenings at Wounded Knee."

The unexpected surprise was greeted with a mixture of applause and boos from the audience and would be the butt of jokes told by presenters, including Clint Eastwood. Littlefeather later said that John Wayne attempted to assault her backstage.

"A lot of people were making money off of that racism of the Hollywood Indian," Littlefeather told KQED. "Of course, they’re going to boo. They don't want their evening interrupted."

Three months later, Brando explained his reasoning in an interview with late-night host Dick Cavett where he also discussed how all people of color are misrepresented in Hollywood. The interview was historic because Brando was known for avoiding the media.

"I felt there was an opportunity," Brando told Cavett about the awards ceremony. "Since the American Indian hasn't been able to have his voice heard anywhere in the history of the United States, I thought it was a marvelous opportunity to voice his opinion to 85 million people. I felt that he had a right to, in view of what Hollywood has done to him."

Brando’s eyes were opened after reading John Collier’s novel “Indians of the Americas.”

“After reading the book I realized, I knew nothing about the American Indian, and everything that we are taught about the American Indian is wrong,” Brando said. “It’s inaccurate. Our school books are hopelessly lacking, criminally lacking, in revealing what our relationship was with the Indian.”

“When we hear, as we’ve heard throughout all our lives, no matter how old we are, that we are a country that stands for freedom, for rightness, for justice for everyone, it simply doesn’t apply to those who are not white,” Brando said. “It just simply doesn’t apply, and we were simply the most rapacious, aggressive, destructive, torturing, monstrous people who swept from one coast to the other murdering and causing mayhem among the Indians.”

Brando understood that the boos from his contemporaries were the sounds of powerful people who couldn’t stand having their industry and reality challenged. It was the sound of pure denial.

But Brando was unapologetic about bursting the audience’s collective bubble.

“They were booing because they thought, 'This moment is sacrosanct, and you're ruining our fantasy with this intrusion of reality. I suppose it was unkind of me to do that, but there was a larger issue, and it's an issue that no one in the motion picture industry has ever addressed themselves to, unless forced to,” Brando said.

“The Godfather” star then expanded his thoughts on representation to include all people of color.

“I don't think people realize what the motion picture industry has done to the American Indian, and a matter of fact, all ethnic groups. All minorities. All non-whites,” he said. “So when someone makes a protest of some kind and says, 'No, please don't present the Chinese this way.' ... On this network, you can see silly renditions of human behavior. The leering Filipino houseboy, the wily Japanese or the kook or the gook. The idiot Black man, the stupid Indian. It goes on and on and on, and people don't realize how deeply these people are injured by seeing themselves represented—not the adults, who are already inured to that kind of pain and pressure, but the children. Indian children, seeing Indians represented as savage, ugly, vicious, treacherous, drunken—they grow up only with a negative image of themselves, and it lasts a lifetime.”

Hollywood is still far from ideal when it comes to being truly representative of America at large. But it is miles ahead of where it was in 1973 when the film industry, including some of its biggest stars, was outwardly hostile toward the idea of representation.

In 1973, Marlon Brando was at the height of his power, which most would have relished, after a series of setbacks. But instead of taking the opportunity to bask in the spotlight, he spent a large portion of his star power capital to give voice to the people Hollywood had dehumanized for seven decades.


This article originally appeared two years ago.

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