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New Costco CFO responds to rumors he'll raise price of world-famous hot dog combo

So far, the price hasn't changed for nearly 40 years.

costco hot dog and pepsi
Photo credit: Food Court of Costco Wholesale

A hot dog with condiments and a large soda costs just $1.50 at Costco.

Costco is beloved by its customers for many reasons, from quality items at wholesale prices to the way the company cares for its employees. But one Costco staple in particular has earned the loyalty of customers like no other—the $1.50 hot dog meal.

At a time when you can easily drop $10 to 15 on a single fast food meal, spending $1.50 on a delicious, jumbo, all-beef hot dog plus toppings plus a large soda almost feels like highway robbery. And we have one man—and his direct death threat—to thank for it.

The Costco hot dog debuted in 1985 at $1.50 and the price has remained unchanged in the nearly 40 years since. Former Costco CEO Craig Jelinek once tried to broach the subject of increasing the price in response to inflation with one of the store's co-founders, Jim Sinegal. It didn't go so well.

The infamous Costco hot dog death threat

As Jelinek recalled in a 2018 interview, “I came to [Jim Sinegal] once and I said, ‘Jim, we can’t sell this hot dog for a buck fifty. We are losing our rear ends.’ And he said, ‘If you raise the effing hot dog, I will kill you. Figure it out.’"

Okay then.

costco hot dog mealCostco food court hot dogs are 100% beef.Photo credit: bob walker from London, UK

Sinegal, now 88, told the Seattle Times in 2009 that if the price on the hot dog combo ever goes up, it means he's dead. He told the paper:

"It’s amazing how creative we have been to figure out ways to keep the price down. It was a Sinai hot dog, and now it’s a Kirkland Signature hot dog. It’s actually 4.4 ounces, so it’s slightly bigger than a quarter pound now. It’s a drink and a free refill on the drink for a buck fifty. We used to sell the soda in a can, and we put in soda machines, which took the price down. We improved the cost of the condiments, we’ve purchased better on buns and things like that.

It’s the same quality hot dog, all beef, the best ingredients that you can imagine. I know it sounds crazy making a big deal about a hot dog, but we spend a lot of time on it…When you get customers who are that delighted with something, it’s worth your time and energy to make it work…We’re known for that hot dog. That’s something you don’t mess with.”

front of a costco warehouseCostco sells its hot dog combo for a song at locations around the world.Photo by Grant Beirute on Unsplash

When, if ever, will Costco raise its hot dog meal price?

Surely, there has to be a breaking point, though, right? Loss leaders are common in the retail business, but no one would bat an eye if the hot dog went up, say, 50 cents. Even at double its current price point, it would still be a ridiculously cheap meal. You can't even get the soda for $1.50 anywhere else. Can Costco really keep selling this combo without even breaking even?

It's a legitimate question, especially with Costco's four-decade Chief Financial Officer Richard Galanti stepping down in the spring of 2024. As the longest-serving CFO of a major U.S. public company, Galanti has overseen pretty much the entirety of Costco's meteoric rise as a money-saving warehouse giant. It's been ultimately up to him to "figure it out," and he has. But with a new CFO coming in, people have wondered if the infamous hot dog deal would continue to stick.

"To clear up some recent media speculation, I also want to confirm the $1.50 hot dog price is safe,” new Costco CFO Gary Millerchip told analysts on an earnings call in May 2024, according to CNN.

Safe. Phew.

As Sinegal has said, the hot dog is an integral part of Costco's brand at this point in addition to being a fan favorite.

"I was standing in line behind some people in San Francisco one time, a young man and a woman just getting a hot dog, and he says, 'No, you need your cup to get the drink,' and she said, 'We didn’t pay for the cup,' and he said, 'No, you get the drink, too. Don’t you get it? That’s the great thing about this place!'" he told the Seattle Times. "We have people who have parties at our hot-dog stands. Guys in Florida get together and have T-shirts that have the Costco hot dog on them. We have people who after their wedding party came over and got a hot dog at one of our warehouses."

Tips for saving even more money at Costco

The hot dog is not the only almost-too-good-to-be-true deals Costco offers its members. Their $4.99 rotisserie chickens are twice the size and half the price of many grocery store chickens, and whatever they flavor them with is divine. Need a cake that feeds a huge crowd for an event? The Costco bakery's legendary cake system may seem antiquated and terrifying if you've never ordered one, but trust the system and enjoy the delicious layered half-sheet cake that feeds 48 people for $25. Not everything is super cheap at Costco, but frozen fruits and veggies, butter, eggs (regular and organic), cheese, toilet paper, laundry detergent,—all of those are generally a far better deal at Costco than any grocery store.

costco meat aisleCostco meat can be a great deal or just an okay one, depending on what you're buying.Photo by Tyler Menezes on Unsplash

Want to save even more money at Costco? Look for prices ending in $.97. Those items have been marked down at that specific store, often to clear them out. There are some huge bargains to be had in those massive aisles, especially when you know what to watch for.

People often ask if it's worth the annual membership fee. Of course, it depends on your needs and how you shop, but members generally agree that the membership more than pays for itself. Even single people and couples share that they save more than they spend on the membership, as long as they actually use it.

Think of it this way. The lowest membership fee is $65 a year. The hot dog combo has a value of $4.50 if the price had kept up with inflation. If you took your family of four to Costco for a cheap hot dog dinner once a month—for a whopping $6 a time—you'd essentially be "saving" $144 just in the value of the that combo meal. And that's before you even step foot on the warehouse floor.

Here's hoping that the hot dog combo deal stays "safe" for the foreseeable future.

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Health

Psychologists say there are 4 types of introverts. These are the personality traits of each one.

The four types of introverts: Social, Thinking, Anxious, and Restrained.

introvert, introvers, types of introverts, introverted, introvert types, 4 introvert types
Photo credit: Canva

A woman sits in a chair reading a book.

Introverts can have many personality stereotypes. Many people assume they are quiet homebodies who prefer alone time, but not all introverts are the same.

Psychologist Jonathan M. Cheek, along with his colleagues Jennifer Grimes and Julie Norem at Wellesley College, presented findings in a 2011 study identifying four types of introverts: Social, Thinking, Anxious, and Restrained (STAR).

"Many people assume introversion is fixed, but introversion is on a spectrum," Chloë Bean, a somatic trauma therapist in Los Angeles, told Upworthy.

- YouTube www.youtube.com

Essentially, there is no one-size-fits-all type of introvert.

"It can shift depending on life phase, your stress level, burnout, support system, and trauma history," Bean said. "What looks like 'being introverted' is sometimes the nervous system doing it's job, protecting you especially when you're feeling overwhelmed or need to connect with yourself more."

Four types of introverts

In an interview with The Cut, Cheek explained that these introvert "types" are more like "shades," and that introverts are often a mix of each one. Here's what you need to know about each type of introvert:

introvert, introverts, being introverted, social introvert, introverts hanging out Three women sit on a blanket in the park. Photo credit: Canva

Social introverts

Bean noted that social introverts may be selective about who they connect with. They enjoy spending time with others but need downtime to recover.

"They prefer to stay home with a book or a computer, or to stick to small gatherings with close friends, as opposed to attending large parties with many strangers," Cheek explained.

How to tell if it's you:

"You may tend to lose a lot of energy when socializing in large groups even when they're fun and prefer one-on-one time," said Bean. "You may feel more regulated with one person at a time, as you can feel overstimulated with more than one person at a time."

Thinking introverts

Thinking introverts are internally rich, deep, and active but appear quiet on the outside, Bean noted. They spend a lot of time reflecting, imagining, creating, or analyzing.

"You're capable of getting lost in an internal fantasy world," Cheek said. "But it's not in a neurotic way, it's in an imaginative and creative way."

How to tell if it's you:

"You feel energized and excited by ideas but you feel exhausted when there is constant feedback and stimulation externally," Bean explained. "You need time to be with your thoughts to come to your conclusion so staying with your inner voice and process is supportive because you can get easily distracted by others' thoughts and opinions."

@onlyjayus

The 4 Types Of Introverts

Anxious introverts

Bean said that anxious introverts deal with anxiety and avoidance driven by fear, as the body anticipates rejection or not being accepted socially.

How to tell if it's you:

"You might replay conversations, dread upcoming plans and cancel them when the tension and anxiety gets too strong," Bean shared. "This is often less about your personality and more about your nervous system feeling dysregulated by thoughts about socializing."

Restrained introverts

Restrained introverts are highly observant, take time to warm up to others, and are cautious about who they spend their energy with, Bean explained.

How to tell if it's you:

"It might take you some time to feel like you can trust others and feel safe enough to speak up," Bean said. "You might also avoid being put on the spot or being the center of attention."

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3 types of ‘effortless’ psychology-based opening lines to start a conversation with anyone

Opening lines that are hard to refuse.

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Photo credit:Canva/Photos

A teenage girl and boy having a nice chat.

You’re standing in line at the grocery store and you see someone cute. You’d like to strike up a conversation without it being awkward...but that feels kinda nerve-wracking, right? Or maybe you’re standing around at a party and see someone you’d like to get to know, and want to approach them in a way that doesn’t feel uncomfortable. That probably feels a little scary, too.

The good news is that with a few easy tricks, you can improve your communication skills and feel confident approaching anyone.

According to years of psychological research, several principles can help make striking up conversations with strangers easier. The great thing is that they all work best when approached in a casual, effortless way.

1. Comment on the environment

Let’s say you’re at a party in someone’s living room. You can comment on physical objects: “Gee, this guy sure has a lot of books.” Or maybe you’re at a party where everyone brought food: “The food smells great. What are you grabbing first?” You can also comment on people’s behavior: “Is it me, or is everyone really well dressed tonight?”

This works because of the Joint Attention Effect, which says that when two people pay attention to the same thing at the same time, they create a common point of reference. This shared focus can immediately make people feel closer, even in social situations.

man and woman, wine, social skills, conversation

2. Make a playful comment

People will usually respond when you make a playful or unexpected comment, as long as it isn’t threatening. For example, if the person you want to talk to is holding a cocktail, you might joke, “That drink looks serious.” If you’re stuck in a long line: “Do you know why we’re here? I almost forgot why we’re in line—it’s been so long.” Or if you’re at a child’s birthday party and spot another parent you’d like to talk to: “Be honest, how tired of Little Caesars’ pizza are you?”

This works because of the Benign Violations Theory, which suggests that when someone violates a social norm in a non-threatening way, it makes people laugh and activates bonding mechanisms. It signals to your new friend that you’re playful and friendly, and when they laugh at your joke, it shows that you share similar values.

man and woman, people laughing, sitting on couch, good company, jokes

3. Ask their opinion

Another effortless way to engage someone you don’t know is to ask their opinion. For example, if you’re in the produce section at the supermarket, you might ask, “Do these peaches look good to you?” Or if you’re at a party and bring up a pop culture moment most people watched: “So, was Bad Bunny great at the Super Bowl, or is he overrated?”

This works because of what’s known as Cognitive Ease: people are more likely to respond to questions that are easy to process. Asking someone for their subjective opinion is non-threatening, and it’s easy for them to come up with an answer that makes them feel comfortable. Plus, if social media has taught us anything, it’s that everyone loves to share their opinions.

drinks, bar, socializing, man and woman, party

Next step: Pivot and ask questions

Given that all of these strategies are psychologically designed to elicit a response, even from someone you’ve never met, you have a strong chance of sparking a conversation. The key is to widen the exchange once you get that response by asking two more questions. In fact, a Harvard University study found that one of the easiest ways to be likable is to start a conversation with a question and then follow up with two more.

“We identify a robust and consistent relationship between question-asking and liking,” the study's authors wrote. “People who ask more questions, particularly follow-up questions, are better liked by their conversation partners.”

These three psychological rules show that it doesn’t take a Herculean effort to coax a stranger into having a conversation. All you have to do is make an effortless invitation by tapping into the environment you share with them, make a playful joke, or ask their opinion. Then ask a few questions, listen, and there’s a good chance you’ve made a new friend.

Popular

Too young to be a Boomer, too old to be Gen X: Meet the microgeneration 'Generation Jones'

Generation Jones is made up of people born from 1954 to 1965.

generation jones, gen jones, gen jonesers, girls in 1970s, 1970s, teens 1970s
Image via Wikimedia Commons

Generation Jones is the microgeneration of people born from 1954 to 1965.

Generational labels have become cultural identifiers. These include Baby Boomers, Gen X, Millennials, Gen Z and Gen Alpha. And each of these generations is defined by its unique characteristics, personalities and experiences that set them apart from other generations.

But in-between these generational categories are "microgenerations", who straddle the generation before and after them. For example, "Xennial" is the microgeneration name for those who fall on the cusp of Gen X and Millennials.

And there is also a microgeneration between Baby Boomers and Gen X called Generation Jones, which is made up of people born from 1954 to 1965. But what exactly differentiates Gen Jones from the Boomers and Gen Xers that flank it?

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What is Generation Jones?

"Generation Jones" was coined by writer, television producer and social commentator Jonathan Pontell to describe the decade of Americans who grew up in the '60s and '70s. As Pontell wrote of Gen Jonesers in Politico:

"We fill the space between Woodstock and Lollapalooza, between the Paris student riots and the anti-globalisation protests, and between Dylan going electric and Nirvana going unplugged. Jonesers have a unique identity separate from Boomers and GenXers. An avalanche of attitudinal and behavioural data corroborates this distinction."

Pontell describes Jonesers as "practical idealists" who were "forged in the fires of social upheaval while too young to play a part." They are the younger siblings of the boomer civil rights and anti-war activists who grew up witnessing and being moved by the passion of those movements but were met with a fatigued culture by the time they themselves came of age. Sometimes, they're described as the cool older siblings of Gen X. Unlike their older boomer counterparts, most Jonesers were not raised by WWII veteran fathers and were too young to be drafted into Vietnam, leaving them in between on military experience.

How did Generation Jones get its name?

generation jones, gen jones, gen jones teen, generation jones teenager, what is generation jones A Generation Jones teenager poses in her room.Image via Wikmedia Commons

Gen Jones gets its name from the competitive "keeping up with the Joneses" spirit that spawned during their populous birth years, but also from the term "jonesin'," meaning an intense craving, that they coined—a drug reference but also a reflection of the yearning to make a difference that their "unrequited idealism" left them with. According to Pontell, their competitiveness and identity as a "generation aching to act" may make Jonesers particularly effective leaders:

"What makes us Jonesers also makes us uniquely positioned to bring about a new era in international affairs. Our practical idealism was created by witnessing the often unrealistic idealism of the 1960s. And we weren’t engaged in that era’s ideological battles; we were children playing with toys while boomers argued over issues. Our non-ideological pragmatism allows us to resolve intra-boomer skirmishes and to bridge that volatile Boomer-GenXer divide. We can lead."

@grownupdish

Are you Generation Jones? Definitive Guide to Generation Jones https://grownupdish.com/the-definitive-guide-to-generation-jones/ #greenscreen #generationjones #babyboomer #generationx #GenX #over50 #over60 #1970s #midlife #middleage #midlifewomen #grownupdish #over50tiktok #over60women #over60tiktok #over60club

However, generations aren't just calculated by birth year but by a person's cultural reality. Some on the cusp may find themselves identifying more with one generation than the other, such as being culturally more Gen X than boomer. And, of course, not everyone fits into whatever generality they happened to be born into, so stereotyping someone based on their birth year isn't a wise practice. Knowing about these microgenerational differences, however, can help us understand certain sociological realities better as well as help people feel like they have a "home" in the generational discourse.

As many Gen Jonesers have commented, it's nice to "find your people" when you haven't felt like you've fit into the generation you fall into by age. Perhaps in our fast-paced, ever-shifting, interconnected world where culture shifts so swiftly, we need to break generations into 10 year increments instead of 20 to 30 to give everyone a generation that better suits their sensibilities.

This article originally appeared two years ago. It has been updated.

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Jim Henson interviewing with Muppets is a delightful reminder of his magical genius

Even adults would forget that his characters weren't actually alive.

jim henson, muppets, puppets, puppeteering, the muppet show
Public domain

Jim Henson with some of his Muppets

Few individuals have had an impact on the childhoods of millions and the imaginations of people of all ages like Jim Henson. From Sesame Street to The Muppet Show to The Dark Crystal and Labyrinth, Gen Xers grew up with Henson's magic being a familiar and comforting presence. And to this day, over three decades after his death, the characters he created are still household names.

For those of us who were raised on Big Bird, Bert and Ernie, Kermit, and Miss Piggy, Henson's creatures feel as real as any living, breathing performer from our childhoods. But it's not just because we were kids when we were introduced to them. Even adults who met the Muppets found themselves transported into Henson's imaginary world, and after seeing interviews of the puppeteer with his creatures, it's easy to see why.

Watch:

Henson didn't even pretend to not be controlling Kermit. He didn't bother with ventriloquism. And yet, Kermit feels truly alive and separate from the person animating him. It almost feels surreal. Or perhaps just...real.

Henson's characters even convinced film crew members

Both guests and crew members alike found themselves pulled into Henson's world, even while fully understanding that the puppets were being controlled by people. The crew would sometimes move the boom mic to a puppet instead of the puppeteer. Directors would sometimes give stage directions directly to the Muppet instead of the human animating it. Dick Cavett, who interviewed Henson with his Muppets, said, “No matter how much you know about this, it’s completely convincing.”

Even when a Muppet would explain the fact that the person was speaking to a puppet, it still seemed like a sentient being. Case in point:

(This may be the one time you see Henson swear, but in context, it's brilliantly wholesome.)

@guygilchrist

My old boss’s last public performance as Rowlf.🐶🙏🏻 . . #jimhenson #jimhensonscartoonist #themuppets #fyp #foryoupage



Frank Oz shared what it was like to work with Henson

Of course, Henson didn't work alone. Bringing his characters to life in all the ways he envisioned took the work of many people, but none were more aligned with Henson himself than his partner-in-puppetry, Frank Oz. Oz was the Miss Piggy to Henson's Kermit, the Bert to his Ernie, the Animal to his Dr. Teeth.

Oz started working with Henson when he was just 19 years old, and for 27 years the duo created unforgettable magic together. It wasn't just the puppets. It was the voices, the comedic timing, the way they could make you laugh in one moment and well up with tears in the next. Their creatures entertained us but also taught us about being human, which was a truly remarkable feat.

Oz shared what it was like to work with Henson with Gene Shalit after Henson's death in 1990:

- YouTube www.youtube.com

Like Fred Rogers, Jim Henson is remembered for being a distinctly decent person in addition to his creative work. He brought the ancient art of puppetry into the modern world, touching every generation in his lifetime and after in a way that remains unmatched. As the tribute song "A Boy and His Frog" by Tom Smith says:

"They say, 'Oh that's foam and a wire, attached to a green velvet sleeve. Anyone can do that.' Well, that's true, I suppose, but who else can make them believe?" (Grab a tissue before listening to this song, Henson lovers. It's a doozy.)

- YouTube youtu.be

How his legacy lives on

Henson’s children, Lisa, Cheryl, Brian, John, and Heather, have carried on his work by running the Jim Henson Company and Jim Henson Foundation, performing themselves, and continuing to advocate for the art of puppetry. They've also kept Jim Henson's Creature Shop running, creating puppets, animatronics, and even digital puppetry. The shop designed and built the full-size animatronic puppets for the 2023 Five Nights at Freddy's movie and works on television, commercial, and themed projects as well.

In 2024, renowned director Ron Howard released a documentary about Henson's life and work, Jim Henson: Idea Man, which can be found on Disney +.

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Joy

Malala Yousafzai's brother reveals beautiful sentiment about living in his sister's shadow

"I'm not in my sister's shadow. I'm in my sister's light."

Malala Yousafzai, Khushal Yousafziai Pakistan, siblings, support, family
Photo credit: Used with permission from Khushal Yousafzai

Malala Yousafzai and her brother, Khushal, pose for a photo.

Malala Yousafzai most certainly has a lot of light. At the young age of 11, she began advocating for education for girls after the Taliban took over her district of Swat in Pakistan. About three years later, she—alongside two other girls—was shot in the head on a bus for her passionate, outspoken views.

She survived and went on to address the United Nations about the importance of education. According to her nonprofit's website:

"The U.N. recognized July 12 as Malala Day, in honour of her courageous advocacy and to highlight the global struggle for education. With her father, her ally and inspiration, she established Malala Fund, an organisation dedicated to giving every girl the opportunity to learn and choose her own future."

Just one year later, she became the youngest-ever recipient of the Nobel Peace Prize. She has received numerous awards, been honored by Time Magazine, and continues to inspire people around the world.

Recently, one of her younger brothers, Khushal Yousafzai, was speaking at the Oxford Scholars Program when he was asked whether he ever felt "overshadowed" by his sister's accomplishments. His answer was vulnerable, heartfelt, and lovely:

"My sister nearly died. Forget her winning the Nobel Prize. Forget her getting the limelight. I would give up my life for you to have a life. Death puts things into perspective like nothing else does."

He pauses, then says, "Why would her success take anything away from me? I'm not in my sister's shadow. I'm in my sister's light. And Rumi has this beautiful quote: 'A candle doesn't lose its light when it lights up another candle.' Actually makes the world a brighter place. It lights up the whole room."

He continues with a message about supporting the people you love:

"So guys, uplift each other. If you see your friend, uplift them. Because guess what? We all are gonna die someday. And your friends, I'm sure they mean a lot to you. And at times, there is that feeling of jealousy. You don't want to be going to their funeral and telling their parents how amazing they were. Because guess what? It's too late. So tell them while they're still alive. You don't want to live with that, so uplift people while they're still here."

Khushal speaks frequently to students about his journey. He is also a fierce advocate for education and finding the fuel to live life to its fullest. According to a biography he shared with Upworthy: "Through his educational platform, Yousafzai Academy, he mentors students about personal and academic growth, learning from setbacks, and leadership."

Many commenters on Instagram expressed heartfelt support and said they were deeply touched by his words.

"So beautiful to see his immense love for his sister shared so honestly, vulnerably, and without any hint of shame or resentment," one commenter said. "And the Rumi quote is just so perfect. ❤"

Another notes that his wisdom isn't surprising, considering his whole family is involved in activism: "This family has got all the right things going on! What a gift to the world."

This person was moved by his words, especially by the idea of uplifting people while there's still time: "Wisdom. Beautiful. Fabulous. What a family! Uplift your friends. Uplift people while they are still here. Yes!"

And this commenter deduces that the trauma his family has been through has created a thoughtful empath: "You have a high level of empathy 🙏🏽💕. Only people who have come close to death know the depth of your words and the bond you share with your sister."

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