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Real men share the simple but challenging keys to 'winning' your 40s

Your body may not be at its peak anymore, but your life can be.

Real men share the simple but challenging keys to 'winning' your 40s
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One thing almost all of us have in common is a fear of getting older. Besides the obvious reckoning with our own mortality that comes along with aging, we're also forced to deal with unavoidable realities like a changing physical appearance (rarely for the better), mental decline, a body that can't do what it used to, and more. Fun stuff!

40 seems to be the magic number where people really begin to seriously reckon with getting older, a la a midlife crisis. The idea of a midlife crisis is usually played as a joke — middle-aged men buying flaming red sports cars — but can be a significant milestone in most people's lives where they really reflect on what matters and what their priorities will be for the remainder of their lives.

In fact, this time of reflection (and a bit of freaking out!) can actually be a good thing. Studies show that people overall tend to get happier and more satisfied as they get older, even into and beyond your 30s, 40s, and 50s. (Things tend to get a bit bumpy around your 70s, I'm sorry to say.)

So if you're on a collision course with your 40s, don't fret. You may not be able to avoid wrinkles and a creaky back, but your 40s can be the best decade of your life. If you know how to approach them.


40s man standing on beach during daytime Photo by Rana Sawalha on Unsplash

A recent Reddit thread on AskMenOver30 went viral and was chock full of incredible advice for "winning" your 40s. The advice was written for and by men, but could just as easily be applied to anyone.

The original poster, broccolisubstantial2, wrote:

"I turned 40 a few years back, and let me tell you—this decade hit differently. It's like life sends you an email marked 'URGENT,' and suddenly, you’re questioning your health, career, relationships, and whether or not you should actually start flossing.

"But here’s the thing: the 30s and 40s aren’t a crisis—they’re an upgrade. Here’s how I’ve approached it, and I’d love to hear your thoughts, wins, and struggles too."

Prioritize physical health, within reason

Started lifting regularly—not to look like Thor (though that’d be cool), but to future-proof my body. I eat better, but still smash the occasional burger because life is short. Sleep? Non-negotiable. 7 hours minimum. Don’t let the 20-year-olds shame you for it. - broccolisubstantial2

Exercise...walk, hike, bike, swim, lift whatever. It makes a huge odds. I'm mid 50s and have been exercising regularly for 25 years. It's only now I can really see the benefit. Mates who have not looked after themselves are getting ill e.g. diabetes (3 in past year), heart disease and heart attack (1 in past year), obesity (too many). This is only going to get worse. - assistantbitter2205

One big thing: skin care. I get monthly facials with the detail work (lady lurkers will know what I’m talking about) and they have made a massive difference. My skin is healthy and I look as though I just turned 40 rather than staring at 48. So gentlemen—facials. Get them, get the details, and prepare to experience exquisite pain getting your blackheads cleared out of your nose once a month. But the payoff is worth it. - mnemnosine

Doctors agree that sleep, exercise, and avoiding too much drugs and alcohol are the best things you can do for your body's longevity. Oh, and go to the doctor, for crying out loud! Looking at you, men.

Career? Less is more

I stopped chasing "success" and started chasing satisfaction. Learned to say “no” at work. If you’re not being paid for 24/7 availability, don’t give it. Investing in skills, not just a job. ... Now I work smart, not endlessly. - broccolisubstantial2

Actually pursuing becoming a full time landscape artist. Work smarter not endlessly is gold. - drvanostranmd

Dude it legitimately changed my life when at 25 I realized that my go on life is not to succeed but to be content with the life I have. ... Am I successful in my job? No but I'm making enough money to live, save up some, and buy myself nice things when I want all while my job doesn't take up too much of my time. - ninjabladeJr

Wellness Camille Styles says settings boundaries with work is huge at this age. Volunteering for every extra project and saying Yes to everything to get ahead is a game for your 20s and maybe 30s. Your 40s are the moment to begin respecting your own time.

Relationships matter more than ever

man sitting beside two woman on gray surface Photo by Omar Lopez on Unsplash

Friendships: They shrink, but that’s fine. Quality over quantity, lads. Dating/Marriage: Communicate like your life depends on it. It probably does. Family: Yeah, call your mum. - broccolisubstantial2

The biggest priority is to continue to like my wife even though we're mostly just co-parents right now and sometimes friends. If we can make it to the youngest being out of the little stage then I think I'll have a great marriage to look forward to in my 40s. - htom_sirvoux

Stop wilfully interacting with people who are energy vampires. Used to have a buddy who was a chronic yes man, and would say whatever he thought you wanted to hear. I don’t have the energy to try and figure out whether you’re being honest or not. See ya. This has also furthered my resolve to say what I mean and mean what I say. Which is difficult, as I used to really enjoy biting sarcasm. - stockuser42

You may find your 40s is a time you have to push yourself outside of your comfort zone to make new friends. If you've lost touch with many and found your social circle too whittled down, don't be afraid to join a new club, take a class, or volunteer to strike up some new bonds.

Investing in mental health will keep you young

Therapy is not a weakness. It's like squats for your brain. Journaling once a week helped me declutter my thoughts. - broccolisubstantial2

Another life hack for someone of any age: mindfulness and being present. This is essentially a social super power that makes everyone involved feel awesome. So many things are vying for our attention these days. Someone who will calmly listen, marinate in your words, and respond in an appropriate and salient way is extremely rare. It really does not take much effort. Just imagine the person you’re talking to has something of value, and that that moment is currently the most important thing in your life. - mrrabblerouser

Experts agree that presence and mindfulness are huge for feeling happy and satisfied in your 40s and beyond. If you haven't already, now would be a great time to try meditation or journaling to help you with gratitude for each day.

Do whatever makes you happy, and do more of it

Picked up hobbies I abandoned in my 20s (any other late-night painters here?). Said yes to things I thought I was “too old” for (running at 39? Why not?). Prioritised experiences over "stuff." A trip with friends beats a new phone any day. - broccolisubstantial2

I’m 43. Last week I saw a Lego set I wanted in 1986 at a vintage toy store, complete in box. I hesitated, but eventually circled back and bought it. It brought me a certain nostalgic joy that I haven’t experienced in a very long time. Men, nurture your inner child! - rjove

Experts say the key to happiness as you get older is freeing yourself from other people's expectations when it comes to things you enjoy. The more you can distance yourself from what other people think of you, the better off you'll be. Just do what you want more often and get better at saying No to things you don't want to do.

The thread OP admitted he had a midlife crisis around the time he turned 40 and did all the wrong things: Bought the stereotypical sports car, had an affair, poured himself into work, relied too much on substances. He worried so much about his life coming to an end that he almost destroyed it way too early when, predictably, none of those things actually worked.

That's why the crisis is sometimes necessary. Being afraid of aging can be a good thing when it helps us focus and reprioritize on what's really important, like our relationships, our health, and doing things we love.

Pretty simple when you get right down to it, right?

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Millennials complain that their Boomer parents won't throw anything away. A psychologist explains why.

"3 car garage...cannot fit a single car in there."

boomer, boomers, boomer clutter, clutter, hoarding, too much stuff
Photo credit: Canva

A Baby Boomer stands in his cluttered garage.

Millennials with Baby Boomer parents have not been shy about airing their complaints about the older generation. Millennials have previously noted that their parents tend to hoard food—and now they're are airing their grievances about Boomer "stuff avalanche."

On Reddit, Millennials discussed their frustrations about their Boomer parents and the insane amount of junk they have in their homes that (allegedly) will one day be passed down to them to deal with. Many Millennials shared that it is a source of contention for them, and that they wish their parents would just throw things out.

"3 car garage...cannot fit a single car in there," one commented. And another stated, "I am very concerned with the amount of junk my parents are holding onto."

- YouTube www.youtube.com

A fellow peeved Millennial added, "The worst part is that our parents think this is all worth lots and lots of money. Don’t worry kids, these three sets of china I’m saving for you will be worth millions!"

Another had laid down the law: "My mom kept joking about all the 'stuff' being my inheritance. After a few times I was tired of it, I looked her dead in the face and said in the most monotone I could get. 'I will get the biggest dumpster I can, and it will all go in the trash.' She stopped making that joke, and my parents have been slowly throwing out their junk ever since."

clutter, baby boomer stuff avalance, stuff, too much stuff, decluttering A Baby Boomer garage filled with stuff.Photo credit: Canva

Why Boomers struggle to throw things away

"The Boomer generation grew up in the post-war era shaped by rationing and economic rebuilding," Daniel Glazer, clinical psychologist and co-founder of US Therapy Rooms, tells Upworthy.

He adds that the Boomer inability to let stuff go is often criticized, but when you look at the psychology of their attachment to objects, their behavior makes much more sense.

"Not so long ago, saving things was an adaptive habit. 'That might come in handy' was a common refrain in households in which replacing something was not so easy, or affordable," says Glazer. "There is also an element of emotional security that comes from the things that have surrounded us through decades of life events, or even across a lifetime."

And for many Boomers, getting rid of stuff can signify an even bigger mental battle.

"As people age, there can also be an increased awareness of mortality," says Esin Pinarli, founder and holistic psychotherapist at Eternal Wellness Counseling. "Letting go of objects can feel symbolic, almost like letting go of chapters of their life. If no one is asking about those chapters anymore, those objects become the tangible proof that those experiences mattered. So it’s not stubbornness. It’s often about attachment, meaning-making, and a fear of losing relevance or erasing parts of their story."

How to help Boomers declutter

- YouTube www.youtube.com

Starting the conversation with Boomer parents in an empathetic and understanding way may help the process go more smoothly and deepen the relationship between them and their children. Here are a few examples of conversation starters Millennials can use when talking to their Boomer parents about decluttering:

Conversation Starter #1: "I know these things mean something to you. I’d love to hear the story behind a few of them."

"This shifts the focus from getting rid of objects to honoring the meaning behind them," says Pinarli. "When a parent feels seen and understood, they’re often more open to eventually letting go. It validates that the attachment is about memory and identity, not just stuff."

Conversation Starter #2: "What would feel good for you to keep, and what feels like it’s just taking up space now?"

"This gives them agency," Pinarli explains. "Instead of telling them what to throw away, it invites them to reflect on what still feels meaningful versus what might no longer serve them. That sense of control reduces defensiveness."

Conversation Starter #3: "Would it help to go through this together so we can make sure the important things are preserved?"

"This frames decluttering as a collaborative and supportive process, not a demand," Pinarli shares. "It reassures them that their memories and legacy won’t be dismissed or erased, which can lower the emotional intensity around letting go."

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Woman on a mission to bring back lost Black American recipes has people gasping at vinegar pie

Most of the recipes were created out of poverty to provide families with a sweet treat.

lost recipes; Black American recipes; pie; Black history; vinegar pie
Images via Canva

Woman on a mission to bring back lost recipes has people gasping at vinegar pie.

People get very creative when it comes to cooking with limited ingredients and no budget. This combination is something people who lived through the Great Depression were very familiar with. It's also something Black Americans experienced frequently in the 1800s, but time has stolen many of the ingenious recipes. Until now.

One woman is on a mission to dig up these lost recipes for Black History Month. All February, Sonja Norwood, who runs the social media page for Wick'd Confections and owns Sonja Norwood Custom Cookies, has been baking up long-lost Black American recipes. Though the ingredients have folks scratching their heads, her videos clear things up by sharing each dish's history.


@wickdconfections

Peanuts became a major Southern crop after the Civil War, and at Tuskegee Institute, George Washington Carver helped popularize peanuts as an affordable, soil-restoring crop with hundreds of uses. In Black Southern kitchens, that peanut power turned into breads, cookies, cakes, candy… and survival baking. During the Great Depression and WWII rationing, butter, eggs, and milk were often scarce. Peanut butter became the substitute for fat and protein, and peanut butter bread became a school-lunch staple and family recipe passed down through generations. Serve warm with a nostalgic molasses glaze and you’ll understand why this deserves a comeback 🤎 🥜 Peanut Butter Bread (One-bowl, no eggs, no butter) Ingredients 1 ¾ cups all-purpose flour (220 g) ½ cup granulated sugar (100 g) ¼ cup brown sugar (50 g) 1 tbsp baking powder ½ tsp salt 1 cup milk (240 ml) ¾ cup creamy peanut butter (190 g) 1 tsp vanilla extract Optional topping: 2 tbsp sugar Instructions 1️⃣ Preheat oven to 350°F / 175°C. Grease a 9×5 loaf pan. 2️⃣ Whisk flour, sugars, baking powder, salt. 3️⃣ Add milk, peanut butter, vanilla. Mix until just combined. 4️⃣ Spread into pan, sprinkle sugar if using. 5️⃣ Bake 50–60 min until toothpick comes out clean. 6️⃣ Cool 15 min, remove, slice. ✨ Molasses Glaze 2 tbsp butter (28 g) 3 tbsp molasses (45 ml) 2 tbsp milk (30 ml) 1 cup powdered sugar (120 g) ¼ tsp vanilla + pinch salt Optional: pinch cinnamon or ginger Melt butter, whisk in molasses + milk until warm. Remove from heat and whisk in powdered sugar until smooth. Stir in vanilla and salt. #BlackHistory #BlackHistoryn#TikTokLearningCampaign##FoodHistorye#VintageRecipes

One particular recipe caused the former Food Network contestant to give a disclaimer before tasting it, saying, "Before I try this, we understand that there's a reason this pie exists, right? It's genius. Very creative. That does not mean I have to like it."

A unique recipe

Norwood tried her hand at vinegar pie, and just like viewers of the video, the baker was unsure how the dessert would turn out:

"Vinegar pie, also known as desperation pie, is classified as a pantry or make-do pie. As you can tell, this pie was born out of necessity, when fruit or citrus lemons were hard to come by. Home cooks used what they had on hand. Simple pantry staples to make something sweet, like sugar, eggs, butter, flour, and salt. A lot of people associate vinegar pie with the Great Depression, when fresh fruit was super expensive and scarce, but recipes go back much further. As early as 1855."


@wickdconfections

Navy Bean Pie 🥧✨ A true heritage dessert with deep roots in Black American food culture. This traditional navy bean pie has a smooth, firm custard texture — rich, lightly spiced, and beautifully sliceable without hours of chilling. Simple ingredients, timeless flavor, and a recipe shaped by community and history. 🥧 Classic Navy Bean Pie (9-inch) Texture: traditional • smooth • firm custard • faster set Crust
• 1 (9-inch) pie crust (homemade or store-bought) Filling
• 1½ cups cooked navy beans (300 g) OR 1 (15-oz) can, drained & rinsed
• ¾ cup unsalted butter, melted (170 g)
• 1 cup evaporated milk (240 ml)
• 4 large eggs
• 1 cup granulated sugar (200 g)
• 2 tbsp all-purpose flour (15 g)
• 1 tbsp cornstarch (8 g)
• 1 tbsp vanilla extract
• 1 tsp cinnamon
• ½ tsp nutmeg
• ½ tsp salt ⭐ If using canned beans (flavor boost)
• Rinse well
• Simmer in fresh water 5–10 minutes
• Drain completely Instructions
1️⃣ Preheat oven to 350°F / 175°C
2️⃣ Blend beans until completely smooth and creamy
3️⃣ Whisk butter, sugar, eggs, milk, vanilla, spices, flour, and cornstarch
4️⃣ Stir in blended beans until smooth
5️⃣ Pour into crust and smooth top
6️⃣ Bake 45–55 minutes (edges set, center barely jiggles)
7️⃣ Cool 1 hour at room temp, chill 1 hour for clean slices Slice, serve, and enjoy ✨ #BlackHi#BlackHistoryn#LearnOnTikToke#BeanPies#FoodHistoryalCooking

For the recipe, the custom cookie maker used vanilla, honey, and apple cider vinegar in the runny mixture. At first glance, it’s hard to see how this could turn into a pie meant to be cut and eaten with a fork, as it has the consistency of French toast batter. But once it’s poured into a pie pan and popped into the oven, it begins to look like a pie.

"Black cooks in the South and the Midwest adapted pantry-based dishes like this into their family food culture," Norwood shares while mixing ingredients. "So you were going to see this pie at Sunday dinner and on special occasions, and it doesn't taste the way you think a vinegar pie would taste. The acidity cuts through the sweetness and mimics lemon pie without the fruit."


@wickdconfections

Lost Black American Recipes: Vinegar Pie 🥧 To kick off Black History Month, I’m starting a series honoring lost and forgotten Black American recipes—beginning with vinegar pie. Also known as desperation pie or pantry pie, this dessert was born from necessity. When fruit and citrus were scarce, home cooks used simple pantry staples to create something sweet, comforting, and joyful. Made with sugar, eggs, butter, and a splash of apple cider vinegar, vinegar pie has a flaky crust and a rich custard filling. The vinegar doesn’t make it sour—it adds brightness, mimicking the tang of fruit and balancing the sweetness. It’s a reminder of how Black foodways transform struggle into creativity and care. 🖤 Vinegar Pie Recipe (9-inch pie): 4 eggs ½ cup sugar ½ cup brown sugar ½ tsp vanilla 6 tbsp butter, melted 2 tbsp apple cider vinegar 2 tbsp honey 2 tbsp flour ¾ tsp salt Unbaked 9-inch pie crust Blind bake crust at 350°F (175°C). Whisk remaining ingredients until smooth, pour into crust, and bake 35–45 minutes. The center should still wobble slightly when gently shaken. Cool completely and dust with powdered sugar. Follow along as we honor Black history through food—one lost recipe at a time. #BlackHistoryMonth #BlackAmericanFood #LostRecipes #BlackFoodHistory #FoodReels

Viewers were shocked at how good the pie looked when it was done. Some even plan to give the Black American recipe a try. One person writes, "I[t] looks good and it was way less vinegar than my mind thought lol."

Another says, "This looks so good! My grandma is 93 born & raised in Georgia and she swears by this pie & buttermilk pie. She watched this & just kept saying 'yup, yup' so I know it’s good."

This person appreciates the history: "I appreciated acknowledging that it came out of necessity and that you don't have to like it. Sometimes people have to make due with what they have and it's not always what you necessarily want."


@wickdconfections

Lost Black American Recipes: Blackberries & Dumplings 🍇🥟 Blackberries and dumplings is a sweet summertime dish rooted in Black American food culture. When sugar and money were scarce, the land provided. Black families relied on foraging, gathering blackberries that grew freely along fence lines, woods, and roadsides across the South. What began as necessity became tradition — turning simple ingredients into a communal, nourishing meal. Passed down orally and cooked intuitively, this dish was rarely written into cookbooks. Flour stretched what little was available, dumplings absorbed the berry juices, and one pot could feed many for very little. Though we still see cobblers today, blackberries and dumplings remain a largely forgotten seasonal treat — one deeply connected to land, resilience, and care. Blackberries & Dumplings Recipe Blackberry Syrup: 4 cups blackberries 1 cup sugar 2 cups water 1 tbsp lemon juice Lemon zest Dumplings: 2 cups flour ¼ cup sugar 1½ tsp baking powder ½ tsp salt ¼ tsp nutmeg ¾ cup milk 1 egg 1 tsp vanilla Simmer blackberries with sugar, water, lemon juice, and zest until juicy. Mix dumpling dough until it feels right. Drop spoonfuls into simmering berries, don’t stir, cover and cook 15 minutes. Uncover and simmer 5 more minutes. Serve warm with plenty of syrup. Follow along as I honor Black history through lost recipes — one pot at a time. #BlackHistory #TikTokLearningCampaign #BlackAmericanFood #LostRecipes #FoodHistory

"This is brilliantly done," someone else writes. "Showing the ingenuity and innovation of Black folks is beautiful! This video is information and funny! I'm glad you actually liked the pie. Def going to ask my 90 year old granny about this recipe. Thanks for posting this."

Vinegar Pie Recipe (9-inch pie):

4 eggs
½ cup sugar
½ cup brown sugar
½ tsp vanilla
6 tbsp butter, melted
2 tbsp apple cider vinegar
2 tbsp honey
2 tbsp flour
¾ tsp salt
Unbaked 9-inch pie crust

Blind bake crust at 350°F (175°C). Whisk remaining ingredients until smooth, pour into crust, and bake 35–45 minutes. The center should still wobble slightly when gently shaken. Cool completely and dust with powdered sugar.

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Gen Xers share 17 nostalgic dishes they ate growing up—and still make for dinner

From sloppy joes to pizza bread, these dishes still slap.

gen x, generation x, gen x meal, gen x food, gen x family meals
Image via Reddit

A family enjoys dinner during the 1970s.

Generation X (those born between 1965-1980) grew up eating classic Americana meals. During the 1970s, comfort meals like tuna casserole and salmon roquettes were popular meals.

Gen X also grew up eating some pretty unhinged (but all the more yummy) sandwiches. These meals are steeped in childhood nostalgia.

And to this day, Gen Xers are still fond of their favorite dishes they grew up eating. Together, they discussed on Reddit their most-loved home-cooked dishes that they still whip up, starting with sloppy joes.

Here are 17 iconic Gen X comfort meals to keep in mind the next time you make dinner:


@genx_shawn

🤤😂 Top 10 Things ONLY GenX Knows the Taste Of... #genx #over50club #genxtiktok #over40 #genxcrew #generationx #genxers #genxtok #over40club #over50

"Breakfast. We will have a 'breakfast for dinner' at least a couple times a month. Yum!" - fadeanddecayed, KddKc

"Pizza bread! My mom would cut Italian bread into pieces, put butter and garlic salt on them, then pour some spaghetti sauce on them, cover with mozzarella cheese, and broil for like ten or fifteen minutes. Super easy and quick to make and so tasty. I'm sure my mom loved that I was so into something that took roughly zero effort for her to make." - hornybutired

"Grilled cheese and soup." - reincarnateme

"Meat loaf. I use 2 pounds ground beef, replace bread crumbs with minute rice, add 1 pkg beef soup flavoring, chop an entire onion for it, and mix BBQ sauce into mixture. Oh, important: do not overmix! Place all ingredients into bowl, then mix quickly 10 or 12 swirls of a large spoon. Grease loaf pan, carefully place mixture in, pat down & bake about an hour. (Extra info: for even better flavor, mix the night before, pat into loaf pan, cover with plastic, put into fridge overnight. Remove from fridge about an hour before baking. BE SURE TO REMOVE PLASTIC WRAP! [Esp. If in Pyrex glass loaf pan])" - jehardt, AbbyM1968

"White guy tacos." - najing_ftw

"Skillet dinner. Kielbasa, bell pepper, onion, spuds in a cast iron pan. One dish. Easy peasy." - UnimportantOutcome67

- YouTube www.youtube.com

"Chicken pot pie or chicken ala king." - sattersnaps

"Fried catfish, greens, and red beans and rice." - User Unknown

"Shepherds pie, technically cottage pie if it’s ground beef. Homemade enchiladas, usually made as a layered casserole instead because I don’t have time to roll them. Pork chops with mashed potatoes and veggies." - XerTrekker

"Fried rice with chicken or pork leftovers." - AlternativeResort181

"Hot hamburgers: hamburger patty open face on Texas toast thickness bread, cover with fries then cover that with brown gravy. Wife's variation is hamburger patty over rice with brown gravy." - EnricoMatassaEsq

@past_archives

American Gen X Foods That Kids Today Can’t Understand#nostalgia #childhoodmemories #backtochildhood #90s #2000s #usa #80s #90skids #80schildhood #capcutforus #capcut #capcutpioneer #America

"Stuffed peppers. I make it much more easily by cooking it all in one large frying pan 'deconstructed'. Sauté onions garlic and ground beef, add cut up peppers, tomatoes or tomato sauce, sometimes a little spinach, then add separately cooked rice, salt and pepper and serve. It comes together pretty quickly and tastes just as good as stuffing and baking peppers in the oven." - Affectionate-Map2583

"Macaroni and cheese with cut up hot dogs. Seriously, that’s what I ate tonight." - Dazzling-Walrus9673

"Homemade Stroganoff casserole. Ridiculously easy to make. Ingredients:

1.25-1.5 lbs. Ground Beef
1 each of large white onion, green pepper, and red pepper
1 can mushroom pieces, drained and rinsed
12 oz. Bag of wide egg noodles
1 can cream of mushroom soup
16 oz. Sour cream
Worcestershire Sauce
Louisiana Hot Sauce
White or Black Pepper
Panko bread crumbs

To Make: Preheat oven to 360 degrees. Worcestershire, hot sauce, garlic powder, and pepper are all to taste, depending on how much flavor and punch you want it to have. Cook noodles per instructions. Drain. Peel and slice onion (not diced), core and cut peppers into strips Brown meat, onions and peppers along with liberal amount of Worcestershire; garlic, pepper, and hot sauce. Add mushrooms. Cook until meat is fully brown, onions are translucent and peppers are tender. Drain. Combine drained meat, etc. with whole can of soup, half of the sour cream. Gradually add noodles into the mix. Add sour cream as needed to maintain consistency. Add Worcestershire, hot sauce, and pepper to taste. Dump into large, deep Corning dish or whatever. Cover too with bread crumbs. Cover and bake for forty minutes." - CynfullyDelicious

This article originally appeared last year

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Costco customers are overjoyed by news that the store's 'archaic' cake ordering system is finally modernizing

"This is GREAT!"

costco, costco cake, costco cakes, costco cake order, costco custom cake app
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Costco announces new app for custom cake orders.

Loyal Costco fans are lauding their favorite big-box store for a long-awaited change to its custom cake ordering system. In a company memo, Costco announced that it will be launching an app for customers to order customized cakes at the touch of their fingers without having to enter a Costco store.

"We've got ordering cakes and deli trays online coming," said Costco CEO Ron Vachris. "Many of the things that we've heard from our members that could be a little bit clunky are now moving to a digital state, and we're seeing great adoption right out of the chute."

It's a massive change from the previous custom cake process. Costco lovers have long complained about the old-school ordering system that required customers to physically go to the store's bakery, where they would fill out a slip of paper with their order requests and simply drop it in the order box.

@eatsbyrachel

Anyone else feel like the @Costco Wholesale custom cake ordering system is a bit antiquated? 🤔 Regardless, their analog process somehow always works 💯 #costco #costcobakery #cake #customcake #costcodoesitagain #costcocake #costcofinds #costcodeals #costcofind #costcofinds #eatsbyrachel

Costco's "1800s" custom cake ordering

Back in 2023, writer Lucy Huber humorously poked fun at Costco's seemingly outdated custom cake ordering system that resonated with fellow Costco shoppers. And her words went viral:

"Ordered a cake from Costco and their system is from the 1800s, you write what you want on a piece of paper & put it in a box then nobody follows up and you just show up and hope they made it? I tried to call to confirm & they were like 'if you put it in the box, it will be there'," she wrote.



It was a system that also caused Costco members on Reddit a lot of anxiety.

"We did our wedding cakes from Costco, talk about a nerve-racking experience hoping everything worked out," one wrote.

Another shared, "Drop a paper in a hole and cross your fingers 🤣🤣."

Costco customers have mixed feelings

Many Costco customers and Redditors expressed their positive reactions to the updated ordering system news:

"As someone who lives 1.5 hours away from three different Costcos I LOVE this. I'm rarely in the market for a custom cake, but when I am I'm not driving an hour and a half to fill out the request form in store."

"This is GREAT! But will I also be able to order chocolate cake with white icing and vice-versa? Because currently I can’t do that at my Costco."

"While the box system worked, it was archaic. With anything, the new system will take time to implement."

"Jumping from the 19th century to the 21st century. Bravo Costco!"

Others weren't as happy:

"Kind of sad in a way. There are not too many interactions like this in the digital age."

"But the Paper & Pencil worked."

"Coming in 2027: I didn't get my cake at Costco because Amazon-East-1 is down :(."

"I have ordered many cakes with this low tech. Never an issue."

Costco bakery workers react

Workers in Costco bakeries also chimed in, many with negative opinions:

"As someone who works in the bakery this is going to be a disaster. Half the people don’t even know the name on the order or what the cake says when they come to pick up. Like 2 times a week we get someone trying to pick up at the wrong Costco."

"As a bakery employee, this is going to be a nightmare. The whole point of keeping the order form in warehouse only was to not overwhelm our staff AND (this one being the real reason I was given), is it makes people come in and 'grab a few items while their there, and then again when they come pick up the cake.' I am not looking forward to this. People are going to order at the wrong Costco, not do it right and then get mad at us. I'm terrified of this change 🫣."

"As someone who has worked in the bakery at Costco, the prevailing thought has been 'the system we have works fairly well, so they’re probably not gonna change it.' It’s the same reason that the major sales department still uses paper slips for computers. Well, except for the apple tables. Those have a little iPad kiosk that will print out your slip for you, but literally none of the members ever use it and instead ask us to do it for them."

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People share the '10 second decisions' that meaningfully improved their lives forever

Proof that our fate is made up of a series of tiny choices.

reddit, ask reddit, decisions, decision making, gut instinct, intuition
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A woman at a fork in the road.

The average adult makes upwards of 35,000 decisions a day. These can include the bigger, more existential questions that require reflection to weigh the pros and cons. But the vast majority of decisions seem insignificant: What will I wear today? Order takeout or make food at home? Podcast or playlist? Still, these fleeting impulse choices can play just as big a role in our lives as the more thought-out ones.

Prime examples of this were recently made on Reddit, when people were asked to share a "decision you made in under 10 seconds that changed your life forever." These seemingly insignificant choices changed fates in profound ways.

“Decided to go to Subway instead of Dairy Queen. They were across the street from each other and I was passing through town during lunchtime. Ended up hitting it off with the woman making my sandwich. Next week is our 11 year anniversary.”

“My best friend said she wanted to move 2000+ miles across the country back to her home state and asked me if I wanted to come. I didn’t think, said ‘Yup, I’ll go.” We moved, less than a year afterwards I met my now wife. Couldn’t be happier.”

“Said yes to adopting a stray dog that followed me home. 10-second 'sure why not' moment—now he's my best buddy for 8 years.”


reddit, ask reddit, decisions, decision making, gut instinct, intuitionA van travels down the road. Photo credit: Canva


Others were able to uncover new passions they never imagined.

“I flipped a coin to decide if I was going to quit my job. Heads. I quit. A friend saw my lights on that night and stopped by to see what I was doing. I told him what happened, and he told me it was great timing. They let someone go at his job that day. He set me up with an interview for the next day, and I was hired. There were only three people who worked there. I eventually became the plant manager and have been working in management ever since!”

“Saw a random advert advertising scuba diving certification. I signed up thinking ‘why not?’ I’m now an aspiring diving instructor!”

“Early 20s and my sister asked me to drive her to the music shop to buy a guitar. I point one out and say ‘that black and gold one is gorgeous. Get that one.’ She tries it out and says ‘ehhh, I dunno if I really feel this one.’ I tell her that if she doesn't buy it, I will, and she says ‘you don't even play guitar! What are you gonna do with it?’ Walked out of the store with it on a complete whim, spent 3 months learning before I started doing open mics, making friends at the music shop, joining a band, and having the time of my life throughout my 20s.”

reddit, ask reddit, decisions, decision making, gut instinct, intuitionA person plays the guitar. Photo credit: Canva
For some, a 10-second decision ended up with an unexpected windfall.

“Decided not to get into an elevator with my ex and her new boyfriend, so I took the stairs instead. On the third flight, I found a discarded scratch-off ticket that ended up being worth $50,000. It’s the only time in my life where being socially awkward actually paid off my mortgage.”

“A family in my marina announced that they are moving away the following week. They were going to turn their sailboat over to a broker to sell it for them. I mentioned that I was contemplating a larger boat with a smaller engine and would be interested in theirs. I asked what price would they consider? He said, $10k. I said, okay, and we shook on it. The boat was worth over $24k. I got a wheelbarrow from the marina corral and removed stuff from my smaller boat, walked it over to their dock, and loaded it onboard. That was ten years ago, and I still live on it six months out of the year. Sweet.”

Sometimes, these kinds of life-altering changes are simply fresh new outlooks on life.

“I was going through old text messages with my then girlfriend and realized I had become a very negative person. I decided right there to always look for the bright side of things. It takes some effort but that was 12 years ago and I'm much happier. It becomes second nature after a while.”

reddit, ask reddit, decisions, decision making, gut instinct, intuitionA man smiles. Photo credit: Canva
In many instances, a 10-second decision prevented tragedy for themselves or others.

“Most of these answers are super happy and mine really isn’t but fits the question. Mine would be double checking on my wife before bed. She suffers from PTSD, depression and anxiety and had just been ‘off’ all day. I checked with her a couple times and she said everything was alright each time. It might sound weird but she was too happy and calm but kind of sad at the same time. It just didn’t sit right with me. She said she was going to bed and we kissed and I asked again she chucked and said to stop worrying. She went upstairs and I waited a few seconds and went up to say I think something is wrong. I stopped her from committing suicide that night. Normally I would take her for her word but that decision was 12 years ago and we are having the best version of our lives because I listened to my gut and went and checked.”

“One night I drove home from working evening shift (like 2 miles) and when I glanced in the rear view I had chills when I saw the headlights behind me at a red light. I got to my house and was about to park but then heard a voice in my head tell me to keep driving, so I did… and they continued to follow me. Called my dad to stay on the phone as I drove to a police station. Car stopped following when a cop car pulled up behind us (coincidentally). Next morning read about an armed carjacking in the area about an hour later.”

“In middle school my best friend invited me to Knott's Berry Farm with another group of kids he was friends with…I got to my friend’s house after running some errands with my mom. There were 5 kids aged 14-15 there. I asked my friend how we were getting [to Knott's Berry] and he said he was driving his dad’s car (he was underage and had no license). I was nervous but I wanted to look cool so, I said ok. Right before we got into the car, I had the worst feeling come over me. In approximately 5 seconds, I felt a drop in my stomach to a bottomless pit, a hot flash followed by chills, and intense nausea. I literally left without making a sound, running to a nearby Starbucks and using a stranger's phone and asking my mother to pick me up. I felt so embarrassed. I knew I was going to get shit all month from my friend…A few hours later, they were on their way home on the freeway and lost control of the vehicle. All 5 died.”

reddit, ask reddit, decisions, decision making, gut instinct, intuitionA damaged vehicle sits on the side of a road. Photo credit: Canva
What about when you can't decide?

And yet, for some (make that many) of us, knowing that every decision is uniquely important can be a major source of anxiety, causing us to freeze via “analysis paralysis” and not choose at all—which, in itself, is a choice (they’re inescapable!). In fact, our brains tend to struggle more with less risky decisions.

Interestingly, experts seem to suggest combating this ambivalence with tools that force a quick deadline. You can either toss a coin or set a time limit, which would arguably incite one of these potentially life-changing 10-second decisions.

Life will inevitably call on us to make both long, thought-out decisions and to go with our gut. But hopefully, this reminds us that even our whims can lead to something truly pivotal without making us lose our minds.

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