Mom shares how to respond to an apology confidently. It's great advice for kids and adults.
Sometimes, "It's okay," just isn't okay.
A man asking a woman for forgiveness
Yasmina Elmerkaoui, a beauty influencer and founder of Merkau, is getting a lot of love on TikTok because she reminds everyone that there is more than one way to respond to an apology. Sometimes, all you have to do is say, “Thank you.” If you were the one who was wronged, why does someone get to control your reaction just because they apologized?
Her thoughts were eye-opening to many people conditioned to give a knee-jerk “It’s okay” response when someone apologizes, even though what they ask forgiveness for probably isn’t “okay.” Elmerkaoui shared her thoughts on a September 2024 episode of the “Hanging for More” podcast she hosts with Maggie Younan.
What's the best way to respond to an apology?
“I’ve taught my kids to say, ‘Thank you for apologizing,’ rather than, ‘That’s OK,’ because the behavior isn’t OK,” Elmerkaoui says. “The apology is welcomed, so it also draws a line and reminds you, no, no, no, that isn’t OK.”
@hangingformorepodcast How to respond to “sorry” 🙏
Elmerkaoui’s response provides a solid distinction between thanking someone for admitting they were wrong without going so far as condoning their actions. The “thank you” response is also a way to prevent people from acting out of line again. If you tell someone their bad behavior is “okay, " they are more likely to do it again, causing a terrible cycle of poor behavior and apologies. “It reminds everyone else in their life as well that the apology is welcome, but the behavior isn’t okay and I won’t accept it,” she continues.
Elmerkaoui doesn’t expect an “It’s okay” even from her own son because she believes it teaches him poor boundaries. “They say the same to me, like, ‘Thank you for apologizing,’” she goes on. “I’ll even pull them up if they say, ‘That’s okay.’ Noah, especially, he’s such a mama’s boy, he’s like, ‘Mom, that’s okay, you did nothing wrong.’ And I’m like, “No, I did.”
“This is so important. It’s not ok to mistreat others and hide behind an apology. It becomes a cycle,” Rafaela wrote in the comments. “There’s power in saying ‘I forgive you’ too when you genuinely do, but absolutely never ‘it’s fine,’” Allison added.
Some people had never even considered simply saying thank you. “Why have I never thought of this? I've been actively thinking of what a better response would be. I'm trying to stop saying "it's okay,’” Kaitlin wrote.
Karina Schumann, a psychology professor who studies conflict resolution, apologies, and forgiveness at the University of Pittsburgh, agrees with Elmerkaoui’s approach but stresses that we respond to the apology authentically. “It’s important to be genuine without being hostile,” says Schumann. “Research shows that using a ‘constructive voice’ — where you voice your concerns in a positive, calm way — is the most effective way to invite behavioral changes and better relationships. Sweeping things under the rug and pretending to forgive when you’re not ready are not going to fix the problem.”
Yasmina Elmerkaoui’s simple yet powerful apology approach brought up a meaningful conversation about authenticity and boundaries. Her advice to shift from saying “It’s okay” to “Thank you” encourages a healthier dynamic that doesn’t condone bad behavior but places a high value on accountability. It acknowledges the hurt while bringing things to a sincere resolution. Elmerkaoui’s advice reminds us that we may not be able to control how people treat us, but we have complete power over how we respond.
