A woman who is very bored.
How can anyone feel bored in a world with social media, streaming movies, TV shows on-demand and the ability to download just about every book in the world? It may sound paradoxical, but according to a study published in Communications Psychology by Katy Y.Y. Tam and Michael Inzlicht, digital media makes us more bored.
Studies show that since 2010, the amount of time people report feeling bored has increased dramatically and the trend has intensified over the years. Interestingly, people began reporting greater levels of boredom shortly after we all started using social media on our new smartphones.
Why am I bored all the time?
According to researchers, here’s what’s happening. Given that we have access to entertainment whenever we like, the bar for what we consider entertaining or stimulating has increased. It’s like when someone is an addict and they keep needing more and more of the same substance to get the high they crave.
Further, when we engage in less stimulating activities, such as reading a book or attending a class, we feel even more bored than before the digital revolution because we have become accustomed to heightened levels of stimulation.
A woman who is very bored.via Canva/Photos
Another reason flipping through TikTok leaves you feeling bored and listless is that digital media fragments our attention, making it hard to focus on the activity at hand. We quickly switch between videos and activities, our phones pulse and beep with notifications, and texts pop up on the screen, so it’s hard to engage with the content deeply. Also, knowing that we can be distracted at any moment makes it harder to focus. “Digital devices intensify boredom by disrupting attention,” the researchers explain.
“Digital media increases boredom through dividing attention, elevating desired levels of engagement, reducing a sense of meaning, and serving as an ineffective boredom coping strategy,” Tam and Inzlicht argue in their paper.
These findings are supported by a report from the Netherlands’ Radboud University, which recently found that “phone usage wasn't an effective method to alleviate boredom and fatigue and even made these feelings worse in many cases.”
A man who is very bored.via Canva/Photos
As we pointed out with the Dorito Theory a while back, sometimes experiences that aren’t fulfilling can still be maximally addictive. As we scroll and scroll and scroll, trying to come across something that cures our boredom, it’s time to ask ourselves how we feel after the experience. Did logging in deliver the experience we thought we’d get? Or, did the frantic search for content keep us occupied until the boredom crept in again?
Tam says that we can have more meaningful and less boring experiences with digital media if we find longer-form content that we can immerse ourselves in. However, this may prove more complicated than years ago, as our attention spans are much shorter.
“If people want a more enjoyable experience when watching videos, they can try to stay focused on the content and minimize digital switching. Like paying for a more immersive experience in a movie theater, more enjoyment comes from immersing oneself in online videos rather than swiping through them,” Tam writes.
Why so serious? Public domain
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