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Heineken's ad got totally political, and it's surprisingly great.

There's some science to back up Heineken's ad campaign.

You won't find parties, loud music, or scantily-clothed women in Heineken's 2017 ad campaign.

Instead, the beer company went in a wonderfully different direction.

The company's #OpenYourWorld campaign is the exact opposite of what we've come to expect from decades of beer ads. The premise of the ad is simple: get two people who disagree with each other on a particular issue, place them in a room together, and let them talk it out over a beer.

Image via Heineken/YouTube.

The ad features people who disagree on issues like climate change, feminism, and transgender rights.

There's one important catch: The two people don't know they disagree with each other when they first sit down.

After a few minutes of getting to know each other, the pair is shown short videos that reveal their dissenting opinions on a particular topic.

Drama! GIF via Heineken/YouTube.

They're then given a choice: They can leave, or they can try to hash out their differences over a beer. (It is a beer ad, after all.)

What makes the ad so brilliant is the flurry of emotions that cross each person's face immediately after the big reveal.

"That's not right," one of the participants says in his pre-recorded video, taking a confidently anti-transgender stance. "You're a man, be a man; or you're a female, be a female."

As the tape rolls, the woman he's been speaking with looks to the ground, appearing uncomfortable and anxious. She is transgender. It was a powerful, intimidating, and suspenseful moment.

It looks like he's about to leave, but does he? GIF via Heineken/YouTube.

By the end of the ad, the man concedes that the "black and white" world he was brought up in is actually filled with more shades of gray than he'd been willing to give it credit for. His tone softens, and you can see that he's considering the issue — and his drinking partner — in a whole new light.

Is sitting down over a beer really enough to overcome our differences?

Surprisingly, it turns out that the ad is pretty spot-on.

A number of studies have shown that short, casual, in-person conversations with someone with an opposing viewpoint is one of the easiest paths to changing someone's mind.

Image via Heineken/YouTube.

This may very well be one of the few times where trying to mimic what you've seen in a beer ad is totally appropriate — and encouraged. It's for the sake of humanity, after all.

You can check out the full ad below.

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Pets

The most inspiring pet stories of 2024

Leading pet brand Nulo knows every cat and dog has the power to be incredible.

via Keswick Mountain Rescue Team/Instagram, Cat Protection/Youtube

Incredible pets deserve incredible food.

2024 was a year filled with heartwarming stories that reminded us of the incredible bond between humans and their furry companions. From acts of bravery to heartwarming gestures, these pets made a huge impact on the lives of their owners… and the lives of many, many more.

It’s stories like these that continue to inspire leading pet nutrition brand Nulo, which is committed to helping pets live their best lives with functional, delicious and nutritious food. Through their innovative and intentional formulas, Nulo fuels incredible cats and dogs just like the ones below each and every day.

Enjoy some stories below of 2024’s goodest boys and girls — courageous dogs, trauma-informed kitties and much, much more —that really show the unwavering love and loyalty animals bring into our lives. Their inspiring actions fuel incredible.

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When a 71-year-old man went unconscious and collapsed during a steep hike, his golden retriever and a black labrador instinctively broke up into a rescue team — the smart and resourceful labrador going off to look for help, and the loyal goldie staying by its owner's side. Sometimes it’s smart to have two of “man’s best friends.”

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Marley, a seven-year-old, black and white feline known for his "incredible gift of empathy” won Cat Protection's National Cat of the Year 2024 for the way he comforts women who have been enslaved, exploited and trafficked and staying at the Caritas Bakhita Safe House in London. He’s known to often leave a reassuring paw on guests’ legs to “let them know they’re not alone,” a gesture often called “the first kindness they’ve experienced in years.”

- YouTubewww.youtube.com

In early 2024, Kobe, a four-year-old husky with an extraordinary sense of smell, began digging obsessively in the yard. At first the pooch’s owner, Chanell Bell, thought this was just typical behavior, but soon discovered that Kobe had indeed detected a dangerously large cloud of natural gas that would have not only been seriously life-threatening to her, but the entire neighborhood. It’s like they say, “the nose knows.”

Eight-year-old golden retriever Roger, may have failed his drug-sniffing training in Taiwan, but it turns out he has a knack for rescue operations during natural disasters. After a 7.4-magnitude earthquake struck, Roger dug through the rubble of a collapsed building to locate the body of one of the 13 people killed in the quake, offering closure to a grieving family. This earned him the nickname of “the pride of Taiwan” on social media.

Dogs don’t only save humans — sometimes they rescue other animals as well.

When folks scrolling through the X account called “Animals Dying” saw a video of a creature swimming through murky water with a deer fawn in its jaws, they probably assumed it was an alligator enjoying its latest meal. But to everyone’s surprise and delight, it was actually a Labrador Retriever making sure the sweet little fawn didn’t drown.

Once a stray, 12-year-old Cilla found her home at Outwoods Primary School in Warwickshire, England, where she calms anxious students, inspires a community of cat lovers on X, and has even used her social media celebrity to help raise £5,000 to restock the school library — a place she loves to lounge in.

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In July, Bloodhound puppy and K-9 unit member Remi used his powerful nose to help an autistic and non-verbal boy who had gotten lost find his way back home. Deputy B. Belk, Remi’s partner, used a piece of sterile gauze to collect the scent from the boy’s forearms and the back of his neck and had Remi “reverse” track backwards for about half a mile to locate the child’s home in a nearby neighborhood.

- YouTubewww.youtube.com

When a beautiful pooch named Gita saw her 84-year-old owner fall and hurt his leg, she ran down to the main road, and refused to move until someone stopped to help. Eventually she was seen by a man named Deputy Wright, who tried to get Gita into his patrol car, but the dog wouldn’t budge. When Gita did finally bolt off, Wright followed her down to where the man had been stranded, and was able to help him. Without her protection, who knows if the man would have been found in time? “The loyalty and heroism of our furry friends never cease to amaze us,” Wright would end up writing on Facebook.

If there’s an incredible furry friend in your own life, nothing says “thank you” quite like a nourishing meal. Check out Nulo for a variety of recipes sure to be loved by your beloved pet.

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Golden Retriever's unbridled excitement over new dog bed is too sweet not to watch

Who wouldn’t be excited?

@wackowinston/TikTok, used with permission

May we all find something that makes us as happy as this dog bed makes Winston.

Dogs of every breed tend to get excited over the littlest things, but Golden Retrievers are just a bit extra whether its with their favorite toys, snacks, or in this case, their beds.

One proud goldie named Winston is winning hearts online thanks to his adorable reaction to a dog bed upgrade. It's honestly understandable—the bed is more of a mini couch. Who wouldn’t be excited?

Winston’s mom, Ashley Jance, not only manages to capture the wholesome moment, but provides the perfect narration.

"This is my old bed... and THIS is my new bed!" Jance says as, indeed, we see Winston jump on one bed then bound to the other as though he were a kid on Christmas showing off his new toys.

And, just like a kid, Winston doesn’t love the idea of sharing as indicated by his playful growls when Dad tries to sit on his new plush throne.

“He’s like, ‘get up!’” Jance says through giggles.

Down in the comments, viewers seemed to catch Winston’s enthusiasm.

“I love this for you Winston!” one person exclaimed.

Another added, “that is the cutest thing I’ve seen in a long time.”

@wackowinston

im very proud and excited

♬ original sound - Winston The Golden

Of course, not all dogs might take to dog beds as happily as Winston did. A 2012 survey by the American Pet Products Association found that 62% of small dogs, 41% of medium-sized dogs, and 32% of large dogs sleep with their owners.

It's a trend not soon to break. In 2022, Psychology Today reported that 76% of American dog owners allows their dogs to sleep with them.

Still, even for pups who don’t take to their own bed immediately, there are certain steps to take to make their beds seem a bit more appealing. Mostly, it takes establishing routine and safety along with some patience as a pet owner.

Of course, if traditional training doesn't work, pet owners could just show their furry friends this video of Winston because boy is his energy contagious!

If you're interested in getting your own pup a bed like Winston's, they're available on Amazon.


This article originally appeared March.

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New evidence shows that playing video games has an unexpected effect on kids' IQ

Parents are going to have to rethink things a bit.

via Canva/Photos

Three children enjoying video games.

Since Pong first became a massive hit in the early ‘70s, parents have warned their kids that playing video games will rot their brains. How it not? Most gaming involves kids sitting alone in their homes, mashing buttons and a single game could go on for hours. There’s a good reason why parents should be concerned about the amount of time their kids spend staring at screens, but does gaming have an upside?

A 2022 report from the Karolinska Institute in Sweden has found that playing video games actually increases a child’s IQ. "Our results support the claim that screen time generally doesn't impair children's cognitive abilities, and that playing video games can actually help boost intelligence," neuroscientist Torkel Klingberg from the Karolinska Institute in Sweden said in 2022.

To reach this conclusion, the researchers looked at nearly 10,000 kids between the ages of 9 and 10 who, on average, spent 2.5 hours a day watching TV or online videos, 1 hour playing video games and 30 minutes socializing online with friends or family. Two years later, they compared data on 5,000 of these kids and found that those who spent more time than the norm playing video games had an IQ increase 2.5 points above the average rise.

The IQ point increase was based on their performance in tasks involving self-control, flexible thinking, memory, reading comprehension and visual-spatial processing.



“We didn’t examine the effects of screen behaviour on physical activity, sleep, well-being, or school performance, so we can’t say anything about that,” says Torkel Klingberg, professor of cognitive neuroscience at the Department of Neuroscience, Karolinska Institutet.

The researchers also note that there was no increase in IQ points for those who watched more TV or spent more time on social media than the norm.

Are video games bad for kids?

Kids who run to share this story with their parents should be careful because IQ is just one factor affected by playing video games. "We didn't examine the effects of screen behavior on physical activity, sleep, well-being, or school performance, so we can't say anything about that," said Klingberg. "We'll now be studying the effects of other environmental factors and how the cognitive effects relate to childhood brain development."



The study is a shot in the arm for those who believe video games are good for kids and those who like to play them. However, we know that video games can cause serious problems if played excessively. Studies show that gaming is associated with obesity because when you sit in front of a screen all day, you don’t have much time for exercise. Excessive gaming has also been associated with depression, anxiety, aggression, sleep deprivation, insomnia and circadian rhythm disorders.

Video game addiction has also become a serious problem and may affect over 60 million people worldwide. Parents should be wary of signs of video game addiction in their children, which include a loss of interest in other hobbies, withdrawal symptoms when they're not gaming, and aggression.

As with anything, the key to getting maximum benefits from gaming is to make the activity part of a balanced lifestyle that includes plenty of physical activity, socializing with friends, lots of sleep, good nutrition and a fair amount of reading time. The Child Mind Institute says kids over 6 should spend at most 1 hour a day playing video games on school days and 2 on the weekends. Kids under 6 shouldn't exceed 30 minutes a day playing video games.

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An OnlyFans star had sex with 101 men in a single day and shared how it affected her mental health

This is why more young people are saying "No Thanks" to casual hookups.

lillyphillipstokk/TikTok & Josh Pieters/YouTube

In the absence of proper sex education in many parts of the country, more and more people are turning to online pornography to learn how things work. In that case, people will be very interested to hear about the curious case of Lily Phillips. The 23-year-old OnlyFans star recently took on an ambitious, if a little gross, challenge: She was going to sleep with 100 men in just 24 hours.

Lily spent months "training" for the stunt, and on the big day, invited a documentary filmmaker along to record what was sure to be a wild journey. The guys were recruited through Lily's large fanbase and flew in to meet her from all over the world. During the stunt, they would take turns coming into the room where they would make small talk, hang their clothes up, and have about 2-3 minutes each with Lily.

One guy brought a single rose.

The most interesting part of filmmaker Josh Pieter's documentary, however, is the aftermath. Immediately afterwards, Lily told the film crew she was feeling physically fine. But anyone watching can clearly see that she is physically and, more importantly, emotionally exhausted.

"It's not for the weak girls, if I'm honest. It was hard, I don't know if I'd recommend it." She then gets emotional trying to describe the intensity of the experiment and has to walk off camera to collect herself.


Lily Phillips crying and collecting herself while being interviewed by documentary crewJosh Pieters/YouTube

Lily eventually opened up and said the thing that got to her was the awkwardness of some of the interactions, how uncomfortable it was at times and feeling pressure to show the guys "a good time," worrying that some of them didn't like her or were disappointed in the experience, or in her. Some of the men guilted her for not spending more time with them or not fulfilling certain expectations they had going in.

I know, I know. It's hard to feel too bad for her knowing she came up with this idea on her own to grow her business and willingly participated. But hearing her reflect on the aftermath is a surprisingly human and affecting moment. Most non-adult stars will, obviously, never attempt such a stunt. But the emotions Lily was feeling at the end of the day still seem awfully relatable to us regular human-beings.

Even the documentary director was surprised by Lily's reaction. "I certainly didn't expect to see Lily so upset at the end of it all," Josh Pieters said. "I thought perhaps in years to come she might look back on this day in sadness, but not so instantly afterwards."

- YouTubewww.youtube.com

Casual sex has its upsides for some people, but it's emotionally fraught for all parties and has been linked to negative mental health outcomes.

It might be a stretch to call an OnlyFans content stunt "casual sex," but there's a lot we can learn by the end of Lily and Josh's documentary. VerywellMind writes that casual hookups can damage your health in many different ways. There's a risk of disappointment, regret, damaged self-esteem, depression, embarrassment, and more.

Even a so-called professional can't escape some of these emotions! So us normies have to be really careful. It's not that hookups are inherently bad, but a lot of people jump into them without setting expectations, communicating well, and properly thinking through how they're going to feel at the end.

This is a big reason younger generations like Gen Z have been moving away from the casual dating and hooking up culture previous generations were big on.

Global Dating Insights writes that young people report "feeling burnt out, anxious, and disconnected after engaging in short-term flings or casual hookups" and are more likely to seek platonic or long-term romantic relationships — though there are other factors involved in this shift, as well.

A 28-year-old woman told the LA Times, "“[Not having sex] helps me relax,” she said. “It’s not that I don’t care about how I look or how I come off to other people. But I have a little extra help caring less about it, because I don’t have to worry about attracting specific kinds of people for specific things.”

A 21-year-old wrote in to Men's Health curious why everyone he met seemed to only want a romantic relationship or be "demisexual," which means they only feel attraction to someone after forming a strong emotional connection.

It's fascinating to see the pendulum start to swing in the opposite direction as become more aware of some of the mental-health downsides to a practice that has been commonplace for decades.

At the end of the day, feelings aside, the stunt was a huge success for Lily in terms of exposure and content. So much so that she quickly announced a new plan to break the world record for sexual partners in a 24 hour span by trying to reach 1,000 — the current record, for anyone wondering, is 919 set in 2004.

Good luck, we think?

sex

Husband's calm demeanor while encouraging his kids to give his wife 'space' delights fellow parents

Every Dad should try this.

Photo representation by Fortune Vieyra on Unsplash | Jeffery Erhunse on Unsplash

A calm husband is winning praise for giving wife space when raising their children

Parenting is a 24/7 job. However, Kier Gaines, a licensed therapist, husband and father of two little girls, is encouraging parents to take time and space alone to preserve their mental health. In a new video he shared on TikTok titled "Saving Your Partner's Mental Health", Gaines demonstrates the importance of parents creating space at home for not just themselves, but more importantly their partners.

He shows how it can be done by setting boundaries with their children when it comes to being constantly available to them--supporting his wife to take rest rather than busying herself with house work while affirming to his children that giving mommy space is a positive thing.

@kiergaines

From Daddy, with Love 🖤

"Give mommy some space, okay?" he says in the video as he is starting to cook in the kitchen. One of his daughters responds, "Okay. I just wanted to ask her a question."

In an understanding voice, he replies, "I know. Let's give her a little privacy. Let's give her a moment. You know how sometimes you go up in your room and you don't want to be bothered and we give you your space? I think everybody in the house needs that sometimes, what [do] you think?"

Gaines continues filming himself doing some kitchen organizing, pouring cereal boxes into storage containers before moving to the refrigerator to unload some drinks.

"Sydney, you wanna come help me?" he asks his daughter Sydney, before she replies, "No!" He quips, "True!"

man in long sleeve shirt standing beside girl in pink tank top washing hands Photo by CDC on Unsplash

Sydney then adds, "I am very busy right now!" Rather than get upset, Gaines sighs and says, "The fridge needs to be reorganized, but it ain't happening tonight! I'll tell you that."

His wife is heard off-camera chiming in, "I'll do it." But Gaines is having none of it. "Babe, rest your bones," he tells her. She replies, "Yeah, you're right," before Gaines adds in, "You've got enough going on," just..."motioning with his hands for her to step back and take a load off.

"You know I like to be busy," she responds, but Gaines reassures her that all is well as he continues to prepare a meal. "Yeah, you don't have to be busy when you don't have to. Go upstairs, get away from the kids."

The video ends on a funny note: as Gaines tries to open something with a knife, he drops it and it almost stabs his foot.

"Not today, Satan! Not today," he laughs.

Gaines' kind and gentle communication style sent his TikTok followers straight to the comment section to heap praise on him for being an amazing parent and spouse.

"The fact that you said, 'everybody needs space sometimes' instead of throwing mom under the bus with 'mommy needs time away or mommy needs a break' made my heart explode. What an awesome dad 😊," one TikToker wrote. Another added, "Father is fathering, partner is partnering... that's how family life should be ❤️."

Gaines was also commended for his soft tone. "The calm demeanor, the way you give explanations, ask questions, keep it kind. It made me cry. Dads don’t act like this as often as they should." And another declared, "the communication, the tone, and body language showing no anger, this is what every child deserves from their father and mother! i applaud you!❤️"

With nearly 28 million views on his video, Gaines deserves all the kudos.

Joy

They watched their wedding cake crash to the ground. The groom's reaction was perfect.

Oh, she married a good one.

Carsten Vollrath/Canva

Imagine watching your four-tier wedding cake hitting the ground before you even get a bite.

It's quite common for people to fantasize about their wedding day—the ceremony, the bridal party, the dress, the cake—and some people spend months or even years meticulously planning every detail. People even spend thousands of dollars hiring wedding planners to make sure that the big day stays fully organized and all the moving parts come together without a hitch.

But no matter how well you plan, sometimes things that simply can't be predicted happen. And how you and your beloved handle the hitches and glitches on your wedding day can say a lot.

Especially when that hitch or glitch is something major…like watching the beautiful, four-tier wedding cake—the one you spent time choosing and lots of money creating to share with your wedding guests—come crashing to the ground right in front of you.

That's what happened to one couple who eagerly watched as the caterers who were carrying their wedding cake tripped on their way into the room, sending their cake to an untimely demise in spectacular fashion.

The video, shared by @the.sarik on Instagram, is only about 10 seconds long, but it tells a whole beautiful love story in the reactions of both the groom and the bride.

Watch:

First of all, hope those waiters are OK. But secondly, staying calm and making the most of a bad situation is a huge character plus, and this groom clearly has those qualities in spades. You can see in the bride's face that she knows it, too.

"Her eyes show that she knows she got the right guy," wrote one commenter.

"The way he just called her to eat is just phenomenal," shared another.

"'Cake is still cake.' Yelling at those waiters won't solve anything, but it can ruin their whole lives," wrote another. "They know their mistake, and they can be corrected privately. May the reaction of this man be an inspiration to us all, to care for the feelings of other people more than material things."

"Of all the things that could ruin a wedding day, I'm glad the husband knew this didn't have to be one of them," shared another.

When unpredictable things do happen, it's largely the reaction of the people involved that determines whether they become tragic tales or entertaining stories. If what we saw in the video is any indicator, this couple will be telling their grandkids someday about how the guys carrying their wedding cake tripped and ruined it, and how Grandpa's response won Grandma's heart all over again.


This article originally appeared last year.

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