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He calls himself Big Cat Derek, and he makes some of the Internet's most addictive Vines.

Meet the man who made a cougar Internet-famous. Like, an actual cougar.

In 2014, a cougar named Cassie started an Internet trend when, despite being told not to, she just couldn't keep from squeaking.

Cassie gives zero flips and doesn't even try. All images and Vines via Big Cat Derek.

Big cat and not-so-big cat lovers everywhere followed suit, making Vines to show off their cats' cheeky lack of cooperation and using the hashtag #trynottosqueak.


Big Cat Derek is the man responsible for Cassie's fame. He lives at a cat sanctuary and keeps a three-legged llama in his backyard.

Nearly a million people follow his hilarious Vines of animals who live at the Center for Animal Research and Education. Derek Krahn — known among social media as Big Cat Derek — has loved tigers since he was little, so when the opportunity arose to volunteer at CARE, he was floored.

“I fortuitously stumbled upon an opportunity to become a volunteer at the facility, and they couldn't get rid of me after that point," he said.

An aviation meteorologist by day and a badass volunteer big cat advocate and caregiver by night, Derek has been with the foundation since 2006 and is now on their board of directors. He even met his wife — human, not cat — there.

Baby lions really love Derek. And not in the "love him for dinner" kind of way.

Upworthy asked Big Cat Derek to share some of his stories about the totally #dorbs cats he interacts with every day.

You've started a lot of trends on social media. Which of your videos went viral first?

Derek: It was our tiger, Levi, and he was just walking around in the snow, and the snow was muffling his steps, and how he was moving and how he approached the camera was a beautiful shot. I remember thinking to myself when I first shot that video that it was a special one.

This is one freaking majestic animal.

And then you had your biggest trend, "Try not to squeak."

Derek: Cassie was quickly becoming one of my biggest Vine stars — I call them the “celebrikitties." Almost every single squeak ... in a Vine is taken within the first 40 seconds of me approaching her enclosure because that's when she's excited. So I walked up to the enclosure and said, "Try not to squeak," and of course she did. And it was a hit!

It's adorable every. single. time. #cassie #trynottosqueak

I try to capture the different personalities of the cats because I've been working with the cats for almost a decade. Pawi (Kannapalli) has this kind of Lenny from "Of Mice and Men" air about him, and he's a little bit derpy and a little bit feisty.

Derp.

Each cat is very different. When I do Vines of them or I do posts of them, it's not just like, "Hey look at this beautiful tiger," but rather, “Hey, look at Chompers, and here are moments of Chomper's personality," and people relate.

Luca's always been a bit of a shithead! The jokes kind of capture him perfectly.

Ba-dum-tssss. #LucaJokes

It's a cool thing — you aren't just seeing this generic animal; you're seeing this creature with its own personality.

So ... big cats in the middle of Texas? This isn't a natural habitat for lions and tigers. How does this happen?

Derek: Many of the other cats have been rescued from … less than savory circumstances. A lot of them come from people who had them as pets that obviously shouldn't have them as pets. People have these romantic notions about a lion or a tiger living in their house, and they don't really think it all the way through; they don't know exactly what they're getting into. Our organization is set up to provide a stable, permanent, and loving home for these animals.

Happy big cats, livin' in Texas, roamin' around.

Can you tell me a story about how one particular cat wound up at CARE?

Derek: I can tell you about Tabula, she's one of our lionesses. She actually came in 2008.

There was a private collector up in Midland who had about a dozen or so lions and tigers living in these really ramshackle cages out in his backyard, and they were these really small, tight spaces. She was declawed when she first came over to CARE, and she was accustomed to living in a cage of about 10 by 10 feet, and she'd been living in that cage for close to a decade. ...

When she first got to CARE, the enclosure was spacious and big and there was grass and there were blue skies and it was overwhelming, and she lost her cookies. She hid underneath a wooden housing unit for about three weeks.

Eventually, she started to come out of her shell, lose weight, and approach the fence to actually show affection. She's a lot better off than she was, that's for sure.

Derek + Tabula = <3

People who get these animals as pets and then they declaw them, that's pretty brutal. That comes from the idea that it makes these cats safer, and in a lot of ways, it actually makes them more dangerous. Anyone who works with big cats should know the phrase “claws hurt, teeth kill," and if you take away the “hurt" set of weapons, the only thing that's left is the “kill" set of weapons.

And then the added detriment to the well-being of the animals themselves — you're talking wild animals that weigh 400, 500, 600 pounds that now have to hold themselves on portions of their paws that aren't normally being utilized for sustaining lots of weight like that. … I've seen a lot of cats that have experienced difficulties as they've gotten older; they've become a lot more arthritic too, even, with some of the cats literally having years shaved off of their lives because of the way that they're holding their bodies. We've never declawed any of our cats. The only cats that are declawed are the ones that come to the facility already declawed.

Any final thoughts?

Derek: I'm going to keep on doing this as long as my body will let me! You look at a lot of these Vines on social media. There are a lot of people on social media who have a tailored approach. Yes, my content revolves around big cats because, you know, I'm called Big Cat Derek, but sometimes it's going to be funny, sometimes it's going to be educational, sometimes it's going to be condemning things that I find to be bad, sometimes it's going to be me putting my heart and my feeling and my emotions out there.

NOTE: While these cuddly lion cubs and baby tigers are adorable, remember that a 500-pound wild beast with dangerous #peets and giant teeth does not make a good pet. Instead of taking in a stray leopard, why not try virtually adopting one of CARE's cats?

@cosmo_andtheoddparents/TikTok

He wuvs his vet.

Not every dog might jump with joy after seeing their vet out in public. But for Cosmo the Golden Retriever, it was practically Christmas all over again when he spotted his own vet, Dr. Jones, at a brewery.

In an adorable clip posted to TikTok, we see Cosmo in pure, unadulterated bliss as he snuggles with an equally happy Dr. Jones, who, considering he’s still in his scrubs, might have just gotten out of work to grab a quick pint.

Watch:

Ugh, the cuteness is too much to handle! People in the comments could barely contain their secondhand joy.

“He looked over like, “Mom, do you see who this is?” one person wrote, while another said, “What in the Hallmark movie? Adorable!!”

One person even joked, “Did we all check the vet’s hand for a wedding ring? (Said as a married woman. Looking out for you all, or something.)”

According to Hannah Dweikat, Cosmo’s owner, the two actually share quite a history. She tells Upworthy that when Cosmo was but a wee pup, he “gave a scare” after eating a Sago Palm seed, which are highly toxic to dogs, from a plant in their backyard, which of course resulted in him being rushed to the animal hospital and staying there over the weekend.

While that’s every pet owner’s worst nightmare, and certainly a scary situation for the poor fur baby, Dweikat says that “the calm and patient demeanor” of Dr. Jones and his staff put Cosmo at ease. And because of this, “Cosmo has always loved going to see his friends—especially because they give him lots of treats and snuggles.”

Cosmo and Dr. Jones’ buddyship has also blossomed thanks to proximity, as Dweikat only lives down the street from the clinic. “Which means we get to see Dr. Jones and his staff out in public at times and Cosmo takes every chance he can get to say hi,” she explains. This time, however, she was able to capture it all on video. Yay for us!

What makes a good vet?

While not every vet, however gifted, will be able to elicit this type of reaction from their patients, having a calming presence like Dr. Jones is certainly a good sign for pet owners to be on the lookout for when shopping around for their own vet. But that’s not the only quality a good vet needs. According to Saint Matthews University, a vet also needs to have high stamina (both physically and mentally), as well as an ability to tolerate unpleasant situations (you can’t faint at the sight of blood or vomit), a high level of emotional intelligence (maybe all doctors should possess this skill, but especially those who work with animals), adaptability, a sense of enthusiasm, and finally, excellent communication skills.

Dr. Jones seems to have these attributes in spades, and his patients clearly love him for it. None so much as Cosmo, obviously.

By the way, if you’re in need of even more content featuring this precious pup, you can follow Cosmo on both TikTok and Instagram.

This article originally appeared in February

Internet

Women expose the reality of perimenopausal brain fog resulting in humorously relatable anecdotes

"I forgot the word 'toiletries' and ended up saying 'human condiments'."

Women expose the hilarious reality of perimenopausal brain fog

One thing that people are becoming increasingly familiar with whether they want to or not is perimenopause. This refers to the several years to a decade before someone reaches full blown menopause, which is marked by 12 consecutive months without menstruation. One of the reasons people are much more aware of the biological condition is because of women like Ari who is speaking openly about her experiences with perimenopause.

In a recent video, Ari, who goes by @Ari_Darling on social media, shared the frustrating experience of perimenopause related brain fog and forgetfulness. Upon sharing an amusing video of her seemingly starting to say something and forgetting what she was saying, women flocked to share their own stories of the phenomenon.

forgetfulness, perimenopause, pre menopause, brain fog, women's health What was I doing again?Photo credit: Canva

Brain fog and forgetfulness are common symptoms of perimenopause that can make someone feel as if they're developing a serious illness. It can be scary at times when the moments go from forgetting why you walked into a room to something that feels more serious, like forgetting words you use frequently and floundering while your brain searches for a placeholder.

Dr. Hadine Joffe, executive director of the Connors Center for Women's Health and Gender Biology at Brigham and Women's ­Hospital and a professor of psychiatry at Harvard Medical School, tells Harvard Women's Health Watchthat decreasing estrogen is the culprit to perimenopausal brain fog and is usually one of the first indications that hormone levels have changed. "We don't know why this happens, because many things are happening across the menopause transition along with the drop in estrogen," Joffe tells the publication.

@ari__darling I can’t believe how bad it is. We need to talk about this more. #perimenopause #forget #words ♬ original sound - Ari__Darling 🇨🇦

No matter the reason people experience brain fog, it's pretty safe to assume that everyone going through it finds it to be quite annoying. In the moment it may be irritating and a little frightening but once it has passed and the panic has subdued, the inconvenient brain glitches can be amusing. That's exactly what the women who found Ari's video bonded over–the hilarity that comes with brain fog and all the wild things their brain shoved out of their mouths when they couldn't remember simple words.

One woman was simply mortified when she couldn't remember an everyday phrase: "I couldn't remember 'flight attendant' but knew 'stewardess' was not pc, I could only remember that it was 2 words....I came up with "space waitress.' fml"

flight attendant, stewardess, brain fog, forgetfulness, perimenopauseA space waitress at work. Photo credit: Canva

It's always a good day when potatoes have babies according to this woman's word flub: "The other day I was trying to think of the word “tater tots” and I asked my husband to get the potato children."

You know, maybe we should petition for this particular change: "Couldn’t remember 'A-list' celebrities. Instead said “this movie has a lot of name brand actors”

Well, you probably don't want to say this to an elderly relative: "Yep, i pulled out "coffin parking lot" the other day when I couldn't remember cemetery."

cemetery, coffin, brain fog, forgetfulness, funny wordsWaking Up Funeral GIFGiphy

"I forgot the word 'toiletries' and ended up saying 'human condiments,'" another shared. Who needs different words when lotion is essentially like like ketchup for your legs? Same thing, right?

"Asking for tongs in the kitchen. My brain throws out food tweezers. I used to be a chef," said another woman. You can still be a chef and use food tweezers. This is a judgement free zone.

Listen, words are hard sometimes and having hormonal fluctuations that make you forget what keys are called doesn't make it any easier. Thankfully, women no longer have to suffer in silence thinking they're alone in their struggles. Thanks to social media, women from all over the world have a better understanding of perimenopause because others refuse to adhere to the idea that "the change" is something private. If you're going through brain fog and forgetfulness related to perimenopause, rest assured you have an entire group of people experiencing the same thing and they're more than happy to commiserate with you.

This Canadian nail salon has people packing their bags for a manicure

There are a lot of nail salons out there and, without word of mouth recommendations from people you trust, it can be impossible to know which salon to visit. Thanks to social media, though, many businesses have pages where they can advertise their services without having to spend a lot of money on traditional marketing practices like television, billboards, and radio. Doing their marketing using pictures and videos of their amazing work can help keep a steady flow of customers coming—but one Canadian nail salon is going with a slightly different approach.

Henry Pro Nails in Toronto, Canada is leaving the Internet in stitches after creating a viral ad for his nail salon. The video takes the beginnings of several viral video clips but instead of the expected ending, Henry pops in completing the viral moment in hilarious different ways.

It opens with a familiar viral video of a man on a stretcher being pulled by EMS when the stretcher overturns, flopping the man onto the ground. But instead of it ending with the injured man on the ground, Henry seamlessly appears laid out on the floor of his salon and delivers his first line, "Come to my nail salon. Your nails will look beautiful."

nails, nail salon, manicure, henry's pro nails, adsRihanna Nails GIFGiphy

In another clip, a man holds his leg straight up and somehow flips himself into a split. When the camera cuts back to Henry, he's in the splits on the floor of his nail salon promoting loyalty discounts. The ad is insanely creative and people in the comments can't get enough. Some are even planning a trip to Toronto just to get their nails done by the now Internet famous top nail artist in Canada. This isn't Henry's first rodeo making creative ads, but this is one is without a doubt his most popular—and effective.

"I will fly to Canada to get my nails done here just because of this hilarious video. You win this trend for sure," one woman says.

"Get yourself a passport and make a road trip! My bf and I are legit getting ours and its only a 4 hr drive from where we are in Pennsylvania. Their prices are a lot better than other places I've been too," another person says while convincing a fellow American citizen to make the trip.

"Omg, where are you located? I would fly to get my nails done by you," one person writes.

"The pedicure I had at Henry’s was the best I have ever had. Unfortunately made all other places disappointing and I don’t live close enough for Henry’s to be my regular spot," someone else shares.

To keep up with demand, in late October 2024 Henry's announced another location was coming soon in Vaughan, Ontario. Though there's no word on when the new "more spacious and professional facility" is opening just yet, customers can keep an eye out for Henry's next ad on social media.

It just goes to show that creative advertising can get people to go just about anywhere, but great service is what gets them to come back. If you're ever in Toronto (or Vaughan!) and find yourself needing an emergency manicure, Henry's Pro Nails is apparently the place to be.

This article originally appeared last year.

Education

Ivy League professor shares one word that makes people 30 percent more likely to be persuaded

This word helps turn actions into identities, which is the key to persuading others.

Jonah Berger explains how appealing to someone's identity makes them more likely to agree to a request.

Everybody wants to see themselves in a positive light. That’s the key to understanding Jonah Berger’s simple tactic that makes people 30% more likely to do what you ask. Berger is a marketing professor at the Wharton School of the University of Pennsylvania and the bestselling author of “Magic Words: What to Say to Get Your Way.”

Berger explained the technique using a Stanford University study involving preschoolers. The researchers messed up a classroom and made two similar requests to groups of 5-year-olds to help clean up.

One group was asked, "Can you help clean?" The other was asked, “Can you be a helper and clean up?" The kids who were asked if they wanted to be a “helper” were 30% more likely to want to clean the classroom. The children weren’t interested in cleaning but wanted to be known as “helpers.”

- YouTubewww.youtube.com

Berger calls the reframing of the question as turning actions into identities.

"It comes down to the difference between actions and identities. We all want to see ourselves as smart and competent and intelligent in a variety of different things,” Berger told Big Think. “But rather than describing someone as hardworking, describing them as a hard worker will make that trait seem more persistent and more likely to last. Rather than asking people to lead more, tell them, 'Can you be a leader?' Rather than asking them to innovate, can you ask them to 'Be an innovator'? By turning actions into identities, you can make people a lot more likely to engage in those desired actions.”

Berger says that learning to reframe requests to appeal to people’s identities will make you more persuasive.

- YouTubewww.youtube.com

“Framing actions as opportunities to claim desired identities will make people more likely to do them,” Berger tells CNBC Make It. “If voting becomes an opportunity to show myself and others that I am a voter, I’m more likely to do it.”

This technique doesn’t just work because people want to see themselves in a positive light. It also works for the opposite. People also want to avoid seeing themselves being portrayed negatively.

“Cheating is bad, but being a cheater is worse. Losing is bad, being a loser is worse,” Berger says.

The same tactic can also be used to persuade ourselves to change our self-concept. Saying you like to cook is one thing, but calling yourself a chef is an identity. “I’m a runner. I’m a straight-A student. We tell little kids, ‘You don’t just read, you’re a reader,’” Berger says. “You do these things because that’s the identity you hold.”

- YouTubewww.youtube.com

Berger’s work shows how important it is to hone our communication skills. By simply changing one word, we can get people to comply with our requests more effectively. But, as Berger says, words are magic and we have to use them skillfully. “We think individual words don’t really matter that much. That’s a mistake,” says Berger. “You could have excellent ideas, but excellent ideas aren’t necessarily going to get people to listen to you.”

This article originally appeared last year. It has since been updated.