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Health

Therapists reveal the five things you should never say to someone with anxiety

"Your feelings make sense."

anxiety, mood disorders, mental health, therapy, man looking anxious
www.publicdomainpictures.net, Free Stock Photo

A man looks anxious.

Anxiety disorder affects nearly one-fifth of the population—just in the U.S. alone. NAMI.org reports that over 19 percent of Americans suffer from an anxiety disorder, which should be distinguished from regular, run-of-the-mill "adrenaline" nerves that someone might get from public speaking or being stuck in traffic.

For those in the know, it can feel debilitating at times. As with many mental health diagnoses, there's a range of severity and causes. We're either "born with it" genetically, or a traumatic event may have occurred that triggers it. No matter why or "how badly" it occurs, it can feel especially isolating to those who endure it—and to those who want to help but don't know what to say or do. Therapy can help - and when needed, medication. But understanding it, for everyone involved, can be tricky.

- YouTube Clip about anxietywww.youtube.com, Psych Hub

Anxiety is not like a cold you can catch and treat with an antibiotic. It's hard to explain exactly what it feels like to someone who doesn’t experience it. The best way I can describe it is that you're always sitting in the uncomfortable cesspool of anticipation.

I don't just mean existential angst like, "Is there an afterlife?" or "Will I die alone?" I mean, like this: "Will my car shut down in a busy intersection? What if I need a root canal again someday? (I will.) Will he call? What if my dog walker forgets to come while I'm temping? What if someone runs a red light? Did I say the right thing at the party? Am I shrill? What's my blood pressure?" Are you exhausted yet? Imagine big and small questions like this running continuously on a loop through the grey matter of a brain, dipping in and out of the logic in the frontal lobe and then click, click, clicking as it gets snagged on a jagged edge and repeats… again and again and again.

anxiety, spinning, looping, mental healthA record spins on a loop.Giphy GIF by Shingo2

Though well-intentioned, there are solutions people often offer that—at least for me—tend to make the tension worse. Many mental health therapists have weighed in on the phrases best to avoid and have offered more helpful alternatives.

1) On laureltherapy.net, they begin with the old chestnut: "JUST RELAX."

When every synapse in your brain is on high alert, someone telling you to "just bring it down a notch" only makes it worse. It's literally the opposite of what your brain chemistry (and not by choice) is doing. It's similar to "Just calm down," which for the same reason, can feel dismissive and unhelpful.

They offer instead: "I'M HERE FOR YOU." It acknowledges your discomfort and gives a soft space to fall.

2) Another sentence to avoid: "YOU'RE TOO SENSITIVE."

This would be like telling someone with a physical disability that it's their fault. Instead, they offer: "YOUR FEELINGS MAKE SENSE."

Sometimes you just want to feel seen/heard—especially by those closest to you. The last thing one needs is to feel bad about already feeling bad.

3) On Everydayhealth.com, Michelle Pugle (as reviewed by Seth Gillihan, PhD) cites Helen Egger, MD, and gives this advice:

Don't say "YOU'RE OVERTHINKING IT."

She gives a few options to try instead, but my favorite is: "YOU'RE SAFE."

It might sound cheesy, but when I'm really spinning, it's nice to know someone is by my side and not judging my mind for thinking differently than theirs.

4) Pugle also advises against saying "WORRYING WON'T CHANGE ANYTHING."

I can't tell you how often this gets said to me and while—perhaps—it’s true, it again implies there's nothing one can do in a moment of panic. She writes:

"Trying to soothe someone’s anxiety by telling them their thoughts aren’t productive, worthwhile, or that they’re a waste of time also invalidates their feelings and may even leave them feeling more distressed than before," Egger explains.

Instead, try: "DO YOU WANT TO DO SOMETHING TO TAKE YOUR MIND OF THINGS?"
This gives the impression that someone is actually willing to help and participate, not just critique.

5) "IT'S ALL IN YOUR HEAD."
The late Carrie Fisher once wrote about how much she hated when people would say that to her—as if that were somehow comforting. To paraphrase, her response was essentially: "I know. it's my head Get it out of there!"


- YouTubewww.youtube.com

Laurel Therapy suggests instead to try: "ANXIETY CAN BE REALLY TOUGH." Personally, I'd prefer: "HOW CAN I HELP?"

While it might at times feel frustrating, the key, when dealing with anxiety, is to be cognizant that you're not shaming or condescending.

Here are a few more concepts that help me:

GRATITUDE

I saw a movie called About Time a few years ago written by Richard Curtis who has a propensity to get sappy. But this quote is bloody beautiful: "I just try to live every day as if I've deliberately come back to this one day, to enjoy it, as if it was the full final day of my extraordinary, ordinary life." I simply love the idea of pretending like we've time traveled to every single moment of our lives on purpose. And this especially helps the anxious-prone because if it's true that we're always tooling around in an unpredictable future rather than sitting where time wants us to be, it makes sense that we were there and have come back to a moment to show it respect. To view every day and every thought as a gift instead of a fear. Now that is something.

BREATHE

I'm sure you've heard about the benefits of meditation. They are true. I have seen the practice of minding your breath and sitting still make huge differences in those close to me. I have not been able to make meditation a part of my daily routine, but that doesn't mean I can't strive to. (Try, try again.) I do partake in Yoga and I find it helps slow my mind down considerably.

KNOW THAT YOU ARE NOT YOUR THOUGHTS

Our amygdales (the part of the brain, which among other roles, elicits our response to threats, real or perceived) can play nasty tricks on us. We are not the sum total of every thought we've ever had. On the contrary, I believe that we are what we do, not what we think. Our anxiety (or depression) doesn't have to define us, especially when we know we're responding to many threats that don't even exist. We can be of service to others instead. Volunteer when possible or simply be kind to those around you every day. That is what makes us who we are. Personally, that idea soothes me.

https://www.pitasplanters.com

Pita and David in front of their mobile plant shop

True

If there is a positive connection between mental health and caring for plants, Lupita Ríos is determined to make it her life’s work to share it with the world.

Ríos owns Dallas-based Pita’s Planters, a small business offering handmade planters, vases, art, bouquet preservation. Her love of vegetation can be traced back to where she spent her childhood—in the jungles of Guatemala—but it wasn’t until Ríos began struggling with panic attacks after college that she realized how healing plants can be.

During a particularly anxious period in her life, the only thing that brought her comfort was a plant she’d inherited from a co-worker. “Every day I would come into work and see some new growth or a new little leaf, and I would just feel so excited … it was like this little seed of light for me during a time when I was not feeling much joy,” said Ríos.

Pita in her plant shop https://www.pitasplanters.com

So she did what made sense: she kept growing plants, eventually learning how to create pots from recycled materials. During the pandemic, she and her husband opened a mobile plant store, which allowed her to share her passion with people in the community. What began as a meditative hobby quickly turned into a booming business, and Ríos, who is also working towards a Ph.D in Neuroscience, found herself overwhelmed with the things that come with being a small business owner (like keeping up with voice messages!).

“I learn as I go,” said Ríos, mentioning that one of the rookie decisions she made as a first-time business owner was to list her cell phone number under the business as the official contact number. “I quickly learned that was not a good idea! I got calls from customers left and right because the business grew so quickly.”

A friend suggested leveraging technology to keep Ríos’ sanity intact. She enrolled in Verizon Small Business Digital Ready, a free online program that offers small businesses nationwide access to over 50 expert courses and grant funding opportunities. The program includes resources created by small business owners for small business owners, covering topics such as marketing, financial planning, social media management, and more. For Ríos, this was the answer to juggling school and business without dropping any balls while the business continues to grow.

Taking control of her mobile plan was the first step in streamlining—and leveling up!—the business. Verizon’s My Biz Plan allowed her select and pay for only what she needed the One Talk App allowed her to reclaim her cell phone for personal use, and Verizon Business Assistant, a GenAI-powered text messaging solution , has been an enormous time-saver. Verizon Business’ 2025 State of Small Business Survey revealed 38% of SMBs are currently using AI–Lupita is one of many using it to help. Instead of spending precious time replying to every DM inquiring about the hours of her shop or troubleshooting a repotted plant’s wilting leaves, business owners like Ríos can set up, customize, and train a virtual assistant to field these questions.

“I didn't even realize I needed this in my life, but Verizon was like, we work with a lot of small businesses and we have a lot of tools that help set your business up so that I can focus on the products, on the marketing, on everything else. And I know that Verizon's got me covered in other ways where I don't have to think about it so much. It is so nice to have someone looking out for you and saying, ‘Yeah, you're busy. We got you covered here. We can take care of this."’

Verizon is committed to reaching one million small businesses with the resources they need to be successful by 2030—with over 450,000 small businesses like Pita’s Planters already using Digital Ready to help their businesses thrive.

Pita and David at their brick and mortar shophttps://www.pitasplanters.com

As for Ríos’ plans for after she receives her doctorate in Neuroscience? She wants to become a professor and continue growing her plant business.“Honestly, there’s nothing quite like having someone walk in who says they’ve never owned a plant before,” said Ríos. “Let me start your plant journey…within a few weeks, you’ll have a jungle in your house.”

Do you own a small business? Verizon offers over $1M in small business grants every year! Complete an application for the Verizon Small Business Digital Readyportal between May 1, 2025, and 11:59 pm PT on June 30, 2025, to be eligible for the application process for a $10,000 grant consideration.

A man and two women having a fun conversation.

There’s no one alive who doesn’t feel some anxiety about making small talk with other people. The difference is that some confront their fears because they know the incredible benefits that it can mean for their social life, romantic prospects, and careers, while some shy away and miss out on many opportunities.

Many people who avoid small talk believe those who excel at it are naturally charismatic or have been blessed with the “gift of gab.” However, many great conversationalists honed their skills and have a set of rules, techniques, and strategies they use when speaking to people, just like how people who do improvisational comedy or acting have a set of rules to follow to put everyone on the same page. Confident, sociable people may make engaging with others look effortless, but that’s because they have a strategy.

conversation, fun office, men and woman, funny conversation, jokes, levityA group of coworkers having a laugh.via Canva/Photos

What is the 30-second rule?

New York Times bestselling author and founder of the Maxwell Institute, John C. Maxwell, had a rule whenever he started a conversation: “Within the first 30 seconds of a conversation, say something encouraging to a person.” This can work in any social or professional situation, for example:

At work:

“Wendy, I heard you did great on yesterday’s conference call.”

“Frank, I hear the clients really love working with you.”

At a party:

“Mohammed, I really loved those pictures you posted on Instagram on your trip to Mexico.”

“Sang, are we going to get some of your incredible barbecue today?”

On a date:

“Thanks for choosing such a great restaurant, it has such a nice ambiance.”

“I really like the way your necklace brings out your eyes.”

date, conversation, laughs, jokes, salads, dinner, restaurant, cafeA man and woman joking on a date.via Canva/Photos

Whether you are complimenting, relaying positive information about the person, or encouraging them, the key is to pump them up and make them feel good about themselves. The 30-second rule fits nicely into Maxwell’s overall view of relationships: “Those who add to us, draw us to them. Those who subtract, cause us to withdraw,” he said.

The key to giving the other person encouragement is to do so genuinely. If you aren’t genuine with your compliments or words of encouragement, your words can have the opposite effect and make the other person feel like you are being condescending.

How does encouragement make people feel?

encouragement, poeple in blue shirts, luaghs, my bad, smiles, supportive peopleA man making a joke with other people in blue shirts.via Canva/Photos

Studies have shown that when people hear words of encouragement, they feel good and have a burst of energy. Psychologist Henry H. Goddard studied tired children and found that they had a burst of energy when he said something encouraging to them. But when he said something negative, they became even more tired.

Ultimately, a direct connection exists between being likeable and being genuinely interested in other people. William King said, “A gossip is one who talks to you about other people. A bore is one who talks to you about himself. And a brilliant conversationalist is one who talks to you about yourself.”

Every time you start a new conversation with someone, take the opportunity to share some words of encouragement with the other person, and you’ll be on your way to being seen as a brilliant conversationalist.

Health

Feeling lazy, unmotivated, and ashamed of it? Doctor says it could be undiagnosed ADHD.

"75% of adults with anxiety actually have ADHD as the cause of their anxiety."

Canva
Doctor breaks down how to recognize ADHD in adults.

If it seems that everyone is being diagnosed with Attention Deficit Hyperactivity Disorder (ADHD), there may be a reason and it's likely not the reason people think. Diagnostic criteria were initially based off of how ADHD presented in white children who were mostly male, so if you fell outside of that box your diagnosis was often overlooked. This is especially true in girls who then turned into undiagnosed or misdiagnosed women.

But it's not just women who were undiagnosed since the criteria mostly included ways in which hyperactivity showed up—you know, the "H" in ADHD. But not everyone with ADHD presents with the stereotypical hyperactivity bit.

That means a lot of kids fell through the cracks and, as kids do, eventually became adults.

ADHD specialist Dr. Heather Brannon breaks down ways in which ADHD is missed and how to identify it in adults in a TEDx Talk in 2021.


adhd, adult adhd, adhd diagnosis, adhd treatment, doctors, ted talk, tedx, mental healthAdults with untreated ADHD may struggle with procrastination, being distracted, and end up feeling shame over their "laziness" Photo by Hiki App on Unsplash

In the first few minutes of the video, Brannon drops a statistic that feels mind-boggling:

"75% of adults with anxiety actually have ADHD as the cause of their anxiety." Even though I fit into that category, consider my mind completely boggled because I thought I was a rarity and my psychiatrist was a magician. Turns out, he was probably just up to date on his continuing education credits.

Brannon talks about how people who may express feelings of overwhelm, anxiousness, and tiredness and who are easily frustrated may actually have undiagnosed ADHD.

It's pretty easy to overlook ADHD that presents with more of the attention deficit part of the diagnosis than the hyperactivity part. When someone is having difficulty sitting still, talking so fast that you can barely keep up, and is constantly on the go, it's pretty easy to pinpoint there may be an issue.

But when the person is quiet, sits still but misses large chunks of conversations, or is chronically forgetful and sleepy, it's much easier to miss the signs, according to Brannon.

Brannon says many people feel bad about themselves without knowing why, so having an answer for why you're feeling this way can be helpful.

The video is really fascinating and may help others recognize signs within themselves or with loved ones. Give it a gander below:


- YouTubewww.youtube.com

In the clip, Brannon introduces us to a theoretical person named Sally.

Sally is successful, creative, and has a Masters degree. She's functioning at a high level by all indications, but Sally struggles with procrastination, getting sidetracked, and feeling unmotivated. She feels lazy and ashamed of it, but she just can't bring herself to change her behavior.

Brannon says that Sally is typical of adults with undiagnosed ADHD. These are people who feel and know something is not quite right with them, but they have no idea what.

As for a little happy ending, Sally eventually finds out that she has ADHD and receives treatment. Brannon says in the video that the right medication can make a world of difference.

"Now [Sally] can have creative thoughts without having that big swirl of ideas running around in her head. She can look at an email to see if she has time to answer or she needs to save it for later. Now Sally can be on time for her appointment, and that frees up the perfectionist that was trying so hard to be on time before and was failing every time."


adhd, adult adhd, adhd diagnosis, adhd treatment, doctors, ted talk, tedx, mental healthWith her ADHD under control, "Sally" is crushing it. Photo by Brooke Cagle on Unsplash

Brannon says that over the span of her career, she would estimate about 2 or 3 out of 10 adults have undiagnosed ADHD and are living a life of difficulty and shame.

"That's a lot of people who could be feeling a whole lot better," she says.

This article originally appeared two years ago. It has been updated.

A woman holding back her laughter.

One of the biggest topics in parenting these days is the mental and physical drain that comes with being the default parent in a family. The default parent is the one who is first in line when it comes to taking responsibility for parenting duties, whether that means making doctor’s appointments, ensuring the homework is done, or making sure the child has enough socks to make it through the week.

Being the default parent can lead to fatigue and burnout, and the parent can experience incredible anxiety when their attention turns away from the household or family. The situation is even worse when the default parent’s partner only does the bare minimum. Unfortunately, in American society, fathers are often the parents who do just enough to get by and are praised for it.

The notion that men don’t have to pull their equal weight in American family life is so ingrained that when Emma Hughes, a travel nanny with over one year of experience in childcare and family support, visited Sweden for two weeks, she experienced extreme culture shock.


"I've been in Sweden now and I think I've been ruined for American men," the 24-year-old said in a viral Instagram video. "Specifically raising a child with an American man in America, because these Scandinavian dads? Chef's kiss …"

"I'm actually embarrassed to talk about this because all of the observations that I've made have really revealed to me how deeply ingrained [expletive] dads have become like in my brain, and it's just like the default,” she continued.

The notion that fathers only have to do the bare minimum was so ingrained in Hughes’ psyche that she couldn’t understand seeing so many involved fathers in Sweden.

sweden, swedish dad, swedish fathers, soccer, swedish childA dad playing soccer with his child.via Canva/Photos

"When I see more dads pushing their strollers in the park on a Saturday morning than moms, what does my brain think … That's weird, there is something abnormal about that,” Hughes said. “When I see dads at the grocery store with their kids. When I see dads out at restaurants or in public. It is so deeply telling of a lot of subconscious stuff that I have going on in my brain after working with so many families."

She said that even the best dads she's worked with in America would be considered the "Scandinavian bare minimum." She applauded one Swedish father who purchased a new size of diapers for his baby without being told to do so by his partner.

swedes, swedish couple, scandanavia, swedish flag, happy swedesA couple holding up the Swedish flag.via Canva/Photos

"Like I watched a Swedish dad go to the grocery store and come home with like four bags of groceries and in that trip he had bought size two diapers for a baby that had previously been wearing size one and was ready to move into size two but that conversation had not happened between the mom and the dad,” she said.

Given Swedish dads' dedication towards their parenting responsibilities, it’s fair to assume that their partners are much happier and stress-free than those in the States. But what about their kids? Researchers at the United Nations who studied “child well-being in rich countries” found that Swedish fathers also ranked high by their children. The survey asked children in 28 countries if it was easy to talk to their dads, and while 67% of children in the study said their parents were easy to talk to, Swedish fathers scored higher at 72.4%. Meanwhile, the U.S ranked 25, out of 28, at just 59.7%.

sweden, swedish dad, swedish fathers, swedish child, dad reading note, A Swedish dad reading a note. via Canva/Photos

Ultimately, Hughes makes an important point that Scandinavian men have set a high bar for being fathers and that American men need to step up. The positive sign is that in America, the discussion around default parenting has been getting louder and louder, and hopefully, that will prompt more American men and women to set higher expectations so that one day, American men can catch Sweden’s.

Why Americans pronounce 'street' as 'shtreet' or 'schreet'

There are some things Americans will concede are strictly American. One of those things os the pronunciation of certain words. No matter the accent, English words are generally pronounced the same, with a few exceptions. The inflection may be different but the mechanics are the same. This isn't the case for words like "street."

Really, any word that requires the "str" combination somehow gets the "sh" sound thrown in there. It's something that's so normal for Americans we don't hear it, so this may sound made up. But British linguist Dr. Geoff Lindsey breaks down why American speakers pronounce the "str" sound with an "sh." It's like "h" is an invisible letter instead of a silent one. The mispronunciation is not just an American thing though, it's an English speaker thing and doesn't really discriminate based on regional accents.

linguistics; pronunciation; American accent; English accent; word pronunciation; speakingA group of friends at a coffee shop. Photo by Brooke Cagle on Unsplash

It would seem the simplest answer is ease of speaking. There are a lot of words that get hurried or pronounced more like you're speaking in cursive rather than annunciating clear individual words. It's faster and easier to cut words short or start them with less annunciation, especially when casually speaking. But when it comes to the "str" sound, it doesn't seem to matter how slowly you're trying to say the word combination. That sneaky "h" keeps popping up between the "s" and "t." Why is that?

Turns out it has more to do with the letter "r" than any of the other letters. Dr. Lindsey explains, "in languages around the world the 'r' is often a tap of the tongue tip just behind the upper front teeth. But English 'r' turns things upside down, literally upside down from the perspective of the international phonetic alphabet, because this is actually the precise symbol for English 'r' and we can add an extra topping to show that it's often made with the lips rounded."

This rounding of the "r" and lack of contact with the back of the front teeth makes the distance between the "t" and "r" an uncomfortable distance for the tongue to travel. When people who speak English pronounce the letter "r," they pull their tongue back, away from their teeth and the roof of their mouth. It's almost as if the tongue is suspended in the air so it doesn't touch anything else in your mouth. This area that the tongue hangs out in for the letter "r" is the same area we use to make combination sounds like "ch" and "sh."

In a recent TikTok video, a young woman wonders if people have always pronounced "street" like "shtreet" after realizing her friend seemed to be adding the "sh" sound, only to realize she too adds the "sh" sound. In response, Yuval, a content creator who explores multiple different topics, attempts to breakdown why people make the "sh" sound when pronouncing words with the blended consonants "str."

linguistics; pronunciation; American accent; English accent; word pronunciation; speakingWomen sitting on swings. Photo by Bewakoof.com Official on Unsplash

"What this comes down to is the fact that English 'Rs' are what we like to call in linguistics, very weird. You'll notice that your tongue has to make all of these peculiar movements to make that sound. More specifically, your tongue is further back in your mouth when you make an 'r' than it is when you make an 's.' So instead of saying that 's' directly, you pull your tongue back a bit and make an 's h' because the distance between and 's' and and 'r' is too great of a distance for your tongue to travel," Yuval points out.

He continues, "Now, some of you might be sitting there and thinking to yourself wait a minute that can't make any sense because in a word like street, directly between the 's' and the 'r' there's a 't' where your tongue is gonna have to be at the top of your teeth anyways, except no it won't because you're not gonna be saying a 't' at all," arguing that words that have the blended "tr" sound often become the blended "ch" sound when speaking. He then gives several examples.

@yuvaltheterrible Replying to @Thomas Jefferson123 so yes dry January is also alliterative #language #linguistics #english #pronunciation ♬ original sound - Yuval

So why do we say words like "street" and "strong" like "shtreet" and "shtrong?" Distance. That's it. There's no secret deeper than people tend to use what is easiest to communicate efficiently. Cutting off the distance the tongue has to travel between the mid-mouth and the teeth in preparation to go from the "st" sound to the "r" sound is just easier. Some people might call it laziness but others might call it efficiency. Either way, stay shtrong out there, the shtreets are tough.

Spaces that maximize and prioritize coziness can lead to unbelievable health benefits.

Everyone seems desperate to find something that works for them to live a happier, healthier life, whether competing in 90-minute “space-out competitions” or starting their day at 5:30 am. What are we fighting against, exactly? Chaos. Constant overstimulation. Endless notifications. Economic uncertainty. Burnout at work, burnout at home, and burnout with friends and family. Enter: Cozymaxxing, the latest viral trend sweeping the Internet that asks: What if making our homes as cozy as possible leads to increased mental health?

There is no better feeling than when science confirms your favorite things—delicious cured lox salmon packed with all its glorious fatty acids, swearing like a sailor, and keeping secrets are, in fact, really good for you. And now, you can add cozymaxxing to that list. Scientists are finding that making your space as cozy as humanly possible—effectively, “maxing” it out—can lead to improved health benefits, including lower cortisol levels and better sleep.


cozy, bedroom, warm lighting, blankets, rugIs cozymaxxing the ultimate stress antidote? Science says yes. Photo credit: Canva

Online, cozymaxxing is a choose-your-own adventure trend, with creators showing off their various plush, inches-thick blankets; soft lighting (the trick is to never use overhead bulbs), candles that flicker and smell of your favorite scent (I’m partial to spiced apple toddy, a gift from my mom that’s sitting on my desk right now); and an obligatory mug filled with something nice and warm. For them, it’s not about the furniture you buy or the size of the apartment you live in: cozymaxxing is a state of mind. By using a few tools, like soft lighting and engaging the senses, any moment or space can become “cozy-maxxed,” transforming your current environment into an absolute haven.

As user @cozy.games explains while touring her cozy-maxxed room, “The concept of a cozy hobby room was something I dreamed up years ago when I thought, ‘Hmmm, not quite a craft room, not quite a library, but not a gaming room either!’ As a hobby hoarder, this is the perfect solution! Everything mushed together in the perfect little escape.”

You have to admit, the room looks darn cozy.


There’s a reading nook lit by the gauzy glow of a paper lantern. There's a large circular chair is an especially enticing focal point, with its opulent, white and fluffy blanket, decorative gingham pillow, and a teeny stuffed rabbit (for company). The duo-use gaming and craft center sits up against the window, where she’s set up an ergonomic desk and chair, along with a pastel-hued keyboard and dozens and dozens of different colored pens. “While a lot of gaming happens here,” creator @cozy.games narrates, “this is where I spread out and do a lot of my more artistic, hands-on hobbies.”

The comments are bright with praise: “Your cozy hobby room is a dream!” writes one person. “I would never leave that room,” says another.

Other commenters fantasize about their future cozymaxxing, with one writing, “This is how I plan to fill my kids' rooms once they are grown and out.”

How is cozymaxxing different from hygge?

Getting snuggly and comfortable are not new concepts, and cozymaxxing itself draws on traditions including “nesting” and hygge. However, as a marketing and branding company, Boxwood, points out that although hygge and cozymaxxing share similarities, they are not the same. “Cozymaxxing is not to be confused with the Danish concept of hygge,” they write. “Hygge emphasizes simplified, comfortable atmospheres and a sense of well-being. It involves creating an uncluttered, inviting environment, often through warm lighting, comfortable textiles, and shared moments with loved ones.”


cozy, bed, comfort, blanket, mug Consider cozymaxxing “hygge on steroids.”Photo credit: Canva


However, cozymaxxing is inherently not minimalist. Consider it “hygge on steroids.” Boxwood describes the difference like this: “[Cozymaxxing] has a more maximalist bent that embraces collecting and layering rather than Hygge, which focuses on decluttering and simplifying.”

Cozymaxxing began to take off online on platforms like TikTok and YouTube at the beginning of 2025. Martha Stewart’s website describes cozymaxxing as “the practice of engaging in multiple self-soothing activities that center around your senses and embody the true essence of comfort. There is no right or wrong way to practice cozymaxxing, as long as you’re doing things that bring on feelings of comfort and calm.”

So, why is cozymaxxing having a moment right now?


There are multiple reasons why this intentional and serene approach to life might be so enticing, such as:

  1. Burnout: Ken Fierheller, registered psychotherapist at One Life Counseling & Coaching, tells Healthline, “People are burnt out and looking for ways to create little pockets of peace in their lives.” He continues, “There are a lot of stressors in the world right now, and finding little moments of feeling safe and cozy is a great way to relax and de-stress.”
  2. Rejection of hustle culture: In a world where people are trying to maximize so many other parts of their lives, cozymaxxing rejects the idea that life needs to be “perfected” or that the “grind never stops.” In fact, it’s healthy to take pauses: “People are increasingly rejecting the glorification of busyness and hustle culture, opting instead for self-care and balance,” says Ritika Suk Birah, consultant counseling psychologist and founder of Reflect with Dr. Ritz.
  3. Post-pandemic effects: Now that many of us are embracing life at home in a new way, whether that be efficient work from home set-ups, or novel parenting techniques, cozymaxxing offers a way for people to re-discover the power of their personal spaces. Dr. Suk Birah adds, “Economic stress, climate anxiety, and political instability make people crave a sense of safety and control, and we often find this in cozy, familiar environments.”
  4. Health benefits:VeryWellHealth states cozymaxxing is “a minimum-effort way to manage your mental health and relieve stress.” By making time for yourself and bringing an awareness to comfort and ritual creation, cozymaxxing can have a variety of health benefits, including emotional regulation, improved sleep, and reduced cortisol levels.


How to incorporate cozymaxxing into your own life

Inspired? Well, then it’s time to get cozy. Remember, there is no wrong or “right” way to cozymax; it’s all about finding what works best for you.

  • Create a cozy corner: Like creator @cozy.games, designate a spot in your home for rest, then max out the space out with plush blankets, pillows, and stuffed animals.
  • Turn the lights down: Instead of harsh overhead lighting, opt for softer, dimmer choices like table lamps, string lights, candles, or salt lamps. An essential oil diffuser with a soft light option, like this one from Muji, can make a world of difference.
  • Warm beverage ritual: What’s cozier than having a warm mug in your hand? This may take finessing, but find what brew works for you: try decaffeinated options, like lavender, peppermint, fennel, barley, chrysanthemum, or Sleepytime Tea.
  • Escape into soundscapes: Lure yourself into coziness by playing soft, soothing music in the background, binaural beats, or nature sounds. For an extra-sensory kick, use noise-cancelling headphones.
  • Scent and ambiance are key: Comforting scents like vanilla, sandalwood, or pine can send cues to the body that it’s time to relax.

The best part about cozymaxxing? You don’t need to spend money. “Don’t feel like you have to buy all the things that are shown in those TikTok videos to practice cozymaxxing,” reports licensed mental health counselor Amber Kinney. “What works for one person might not work for another.” So, the next time you’re feeling overwhelmed, try dialing up the vibes with cozymaxxing. Your nervous system might thank you.