Expert shares the key 'brain training' trick to master the cravings you can't resist
Here's how to break bad habits.

A woman tempted by a chocolate bar.
Imagine a life where you had complete control over your cravings. You'd be able to resist that big hunk of chocolate cake. You’d be able to know when enough is enough with alcohol and drugs. You’d also have the willpower to put your phone down when your mind tells you to pick it up and start scrolling through Instagram.
While perfect self-control seems impossible (and not very fun), studies show that a technique called urge surfing is very effective at helping people control their cravings so they become less frequent and intense over time. Instead of using white-knuckled willpower to get through an uncomfortable craving, urge surfing is a practice where you observe the craving as it moves through your body until it goes away.
What is urge surfing?
Let’s say you have a strong urge to eat a candy bar. Picture the urge as a wave and imagine yourself riding the wave as it naturally ebbs and flows rather than fighting the urge to give in to the craving. You recognize the urge, pay attention to the accompanying thoughts, and feel the sensations that go through your body. It’s all about accepting the craving and allowing it to pass.
A surfer catching air.via Canva/Photos
Jennifer Salzaman, known on TikTok as @RebelwithoutaDrink, explained the practice in a video. “Urge surfing is exactly what it sounds like. It’s riding out an urge just like a surfer rides a wave. When that craving or that urge peaks, it feels like it will never go away, and you have to act on it. But you don't, as uncomfortable as it is, it is just a feeling. It's just a thought, and it will pass if you can stay present, and you can stay curious, and you can let that urge and that craving run its course. You're training your brain to deal with the discomfort. The more you do this, the easier it will be to achieve the changes that you seek.”
@rebelwithoutadrink Urge surfing is a technique for managing our unwanted behaviors. Rather than giving in to an urge, we can learn to ride it out, like a surfer riding a wave. After a short time, the urge will pass on its own! #quitdrinking #cravings #alcoholfreejourney
Dr. Sanam Hafeez tells Verywell Mind that understanding the ocean metaphor is important because it gives us a reference point to realize that the craving will peak and pass. Hafeez says, "Visualize the urge as a wave in the ocean, rising in intensity before eventually cresting and subsiding." She suggests you "picture yourself riding this wave, allowing it to peak without giving in to impulsive actions." Remind yourself that “urges, like waves, are temporary and will eventually pass if you allow them to."
According to Dartmouth-Hitchcock Addiction and Recovery, the most you’ll have to surf any craving is 30 minutes, and then it will leave you alone for a while. However, it’s crucial to surf them, not to feed them. “We feed urges through ruminating, giving them attention, planning to fulfill them, engaging in apparently irrelevant and unimportant behaviors, justifying, etc. Urges will pass on their own if we allow them to,” the recovery center says.
A woman relaxing on the couch. via Canva/Photos
The great thing is that after you successfully surf a few urges and they go away, it will train your brain to handle the discomfort, which will make handling cravings increasingly easier. Most cravings will become more manageable, less frequent, and intense over time. The key is to train your brain to handle them through surfing.
It should be said that urge surfing is just one tool for helping people overcome intense cravings. It is not meant to be a replacement for professional treatment for a serious addiction or disorder. If you are suffering from problems stemming from drug or alcohol addiction or disordered eating, please get professional help.