Duran Duran's new luxury perfume is unintentionally making fans think of a very dirty word
"Every time I see the name ... I see another word. I can’t be the only one who feels this way."

Duran Duran in 1983
For many of us Duranies, the pop band Duran Duran has held a top spot in our hearts over the years. We love the music, the videos, the groovy Nile Rodgers-inspired John Taylor bassline, and the delightfully bonkers lyrics, often brought to us by front man Simon Le Bon (though, over the decades, other bandmates have offered lyric collaborations),
In fact, there are entire Reddit threads dedicated to the seemingly nonsensical nature of their lyrics. One fan eloquently advises, "I would suggest you study poetry and the poets that influenced Simon. Do they 'mean' anything in a literal sense? Not really, nor are they supposed to. He’s said before that he was highly influenced by impressionistic poetry, and one of his favorite poets was Wilfred Owen. A couple of other obvious ones are T.S. Eliot, and I believe the great metaphysical poet John Donne."
duran duran 80s GIFGiphy
One such lyric is from one of their most popular hits, "Hungry Like the Wolf," from their second studio album, Rio, released in 1982. While the entire band (which consisted of Simon Le Bon, John Taylor, Nick Rhodes, Roger Taylor, and Andy Taylor at the time) is credited with writing the song, it's widely believed that Simon had the most influence on the words. "Smell like I sound," he sang, while clad in a khaki "safari" suit, a fedora, and a shirt unbuttoned so far down that his many necklaces glistened in the swamps of Sri Lanka.
- YouTubewww.youtube.com
But it often begged the question: How DO they smell? If it’s like they sound, then it must be pretty awesome. Well, now we have an actual answer to that question. Duran Duran has released two unisex scents in collaboration with the Italian fragrance perfumery Xerjoff. And a few folks online are having a fun time with its name. But we'll come back to that.
One scent, NeoRio, can be purchased in four different-colored flacons: pink, green, orange, or yellow. According to the Xerjoff website, it contains notes of "candied fig and rum with the sparkling freshness of elemi absolute, before unfolding with the fiery warmth of saffron and the elegance of soft rose oil, all anchored by the creamy richness of Tonka bean and the timeless depth of balsam from Peru." Not sure whether to wear it, eat it, drink it, or just listen to it, but it goes for nearly 400 USD a pop.
At the same price point, Xerjoff is also offering Black Moonlight, a heavier scent where "Bergamot and mandarin awaken the senses, whilst saffron, lavender, sambac jasmine, and hazelnut envelop the senses in an intimate embrace. It’s all grounded by the base notes of patchouli, vetiver, tonka bean, and benzoin to create a sensual, timeless scent that mirrors Duran Duran’s legacy: constantly transforming yet introspective—a harmonious blend of art, innovation, and emotion." Now that's a good sell.
The issue on Reddit? Fans have thoughts about the name of the perfumery. On the subreddit r/DuranDuran, someone posted a "New Duran Duran Perfume" thread. The first comment comes in hot: "Every time I see the name of this company, I see another word. I can’t be the only one who feels this way." This gets over 50 upvotes, with many Redditors in agreement.
Though some defend the company: "Xerjoff is a highly regarded perfumier. Also, damned expensive." But after a few more in the comments use creative and descriptive ways to explain how the mind tends to trick us into reading Xerjoff in a less-than-savory way, it really just comes down to the cost. "I think I’ll stay with the way I think they smell like. Too expensive for me."
The comments even come up on Duran Duran's official TikTok page.
@duranduran @Xerjoff x Duran Duran x LDN. The night took place in Lost City, a secret London location. Here’s a sneak peek….share at your highest discretion. #xerjoff #duranduran #NeoRio #blackmoonlight #london
Xerjoff, for what it's worth, is an extremely popular and well-reviewed perfumery. And in the words of keyboardist Nick Rhodes on their website, they created the scents with the same standards as they approach their over 40-year career. "We realized we were striving to achieve similar criteria as we do when writing songs—ultimately aiming for something seductive, unique, and irresistible.”