Doctors have an idea that could save a ton of money: No more drug ads.
It'll take an act of Congress to ban the practice, but the AMA is on board.
Have you ever thought about how weird it is that drug companies can advertise something you can't even buy without a prescription?
I always thought the process was supposed to be: feel sick, go to the doctor, explain my symptoms, get diagnosed by a professional, and if needed, get a prescription for a drug based on what's wrong with you.
But no, these commercials always end with the same refrain: "Ask your doctor if [our product] is right for you."
That can't be how it's supposed to work, right?
"I saw an ad that told me I should ask you if this medication is right for me, Dr. Stockphotoman." Image via iStock.
The American Medical Association announced it also thinks there's something weird about those ads.
"Today's vote in support of an advertising ban reflects concerns among physicians about the negative impact of commercially-driven promotions, and the role that marketing costs play in fueling escalating drug prices," AMA board chair-elect Patrice Harris said in November. "Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate."
And while the amount of money these companies spend marketing and selling their products to doctors is also a big concern, this is a pretty big deal, too.
There are only two countries in the world that allow drug manufacturers to advertise prescription drugs direct to consumers: the United States and New Zealand. And after this announcement, the AMA hopes that number drops by half.
Drug manufacturers spend $4.5 billion on advertising to consumers each year, up 30% from just two years ago.
And $1.1 billion of that ad money in 2014 was spent by a single company, Pfizer, in promoting drugs like Lyrica, Viagara, Celebrex, and Chantix.
In addition to being a really poor way of storing medication, this just can't be sanitary. Buy a wallet, please. Image via iStock.
A strong majority of the public believes prescription pricing is a top health care issue.
An October report from the Kaiser Family Foundation found that 77% of those polled viewed "Making sure that high-cost drugs for chronic conditions are affordable to those who need them" as a top health care priority. The next most pressing issue, supported by 63% of individuals was urging the government to take action to lower prescription drug prices.
"Direct-to-consumer advertising also inflates demand for new and more expensive drugs, even when these drugs may not be appropriate."
And that's what the AMA's resolution hopes to address: the skyrocketing cost of drugs.
"In the past few years, prices on generic and brand-name prescription drugs have steadily risen and experienced a 4.7% spike in 2015, according to the Altarum Institute Center for Sustainable Health Spending," reads AMA's press release.
"I take a couple uppers. I down a couple downers But nothing compares to these blue and yellow purple pills." Image via iStock.
But if companies don't advertise, how will people know what to ask for? By trusting our doctors.
The Pharmaceutical Research and Manufacturers of America (PhRMA) is not in favor of AMA's resolution.
A representative tells Bloomberg, "Providing scientifically accurate information to patients so that they are better informed about their health care and treatment options is the goal of direct-to-consumer pharmaceutical advertising. Research shows that accurate information about disease and treatment options makes patients and doctors better partners."
And that sort of makes sense, right? But that's kind of the problem. The reason we go into doctors' offices is to have our symptoms diagnosed and treated. When we go in with a diagnosis already in mind (and with a brand name treatment to go with it), we're effectively sidestepping the whole point of having doctors.
I want to live in the world where I go to the doctor, not wait for an ad to tell me about a solution for a problem I didn't know I had. I want to live in a world where I can trust my doctor, not rely on self-diagnosis through marketing dollars. The whole thing is a distraction.
Doing research-y things. Image via iStock.
Unfortunately, the AMA's decision doesn't actually change ... well ... anything. That's up to Congress.
And Congress has forces pushing on all sides of this issue. The most common force? Cold hard cash. That's capitalism for you.
In 2014, the AMA, which represents around 235,000 doctors and medical students, spent $19.7 million lobbying Congress. On the other side of this, PhRMA spent $16.6 million on lobbying in 2014.
A medical technical assistant studies the influenza virus in 2009. Photo by Carsten Koall/Getty Images.
For better care, we need to get rid of the distraction advertising plays in the process of getting diagnosed.
You can start by contacting your member of Congress and asking about their position on the AMA's recent resolution.



A Generation Jones teenager poses in her room.Image via Wikmedia Commons
An office kitchen.via
An angry man eating spaghetti.via 
Gif of baby being baptized
Woman gives toddler a bath Canva


An Irish woman went to the doctor for a routine eye exam. She left with bright neon green eyes.
It's not easy seeing green.
Did she get superpowers?
Going to the eye doctor can be a hassle and a pain. It's not just the routine issues and inconveniences that come along when making a doctor appointment, but sometimes the various devices being used to check your eyes' health feel invasive and uncomfortable. But at least at the end of the appointment, most of us don't look like we're turning into The Incredible Hulk. That wasn't the case for one Irish woman.
Photographer Margerita B. Wargola was just going in for a routine eye exam at the hospital but ended up leaving with her eyes a shocking, bright neon green.
At the doctor's office, the nurse practitioner was prepping Wargola for a test with a machine that Wargola had experienced before. Before the test started, Wargola presumed the nurse had dropped some saline into her eyes, as they were feeling dry. After she blinked, everything went yellow.
Wargola and the nurse initially panicked. Neither knew what was going on as Wargola suddenly had yellow vision and radioactive-looking green eyes. After the initial shock, both realized the issue: the nurse forgot to ask Wargola to remove her contact lenses before putting contrast drops in her eyes for the exam. Wargola and the nurse quickly removed the lenses from her eyes and washed them thoroughly with saline. Fortunately, Wargola's eyes were unharmed. Unfortunately, her contacts were permanently stained and she didn't bring a spare pair.
- YouTube youtube.com
Since she has poor vision, Wargola was forced to drive herself home after the eye exam wearing the neon-green contact lenses that make her look like a member of the Green Lantern Corps. She couldn't help but laugh at her predicament and recorded a video explaining it all on social media. Since then, her video has sparked a couple Reddit threads and collected a bunch of comments on Instagram:
“But the REAL question is: do you now have X-Ray vision?”
“You can just say you're a superhero.”
“I would make a few stops on the way home just to freak some people out!”
“I would have lived it up! Grab a coffee, do grocery shopping, walk around a shopping center.”
“This one would pair well with that girl who ate something with turmeric with her invisalign on and walked around Paris smiling at people with seemingly BRIGHT YELLOW TEETH.”
“I would save those for fancy special occasions! WOW!”
“Every time I'd stop I'd turn slowly and stare at the person in the car next to me.”
“Keep them. Tell people what to do. They’ll do your bidding.”
In a follow-up Instagram video, Wargola showed her followers that she was safe at home with normal eyes, showing that the damaged contact lenses were so stained that they turned the saline solution in her contacts case into a bright Gatorade yellow. She wasn't mad at the nurse and, in fact, plans on keeping the lenses to wear on St. Patrick's Day or some other special occasion.
While no harm was done and a good laugh was had, it's still best for doctors, nurses, and patients alike to double-check and ask or tell if contact lenses are being worn before each eye test. If not, there might be more than ultra-green eyes to worry about.