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Coca-Cola won't give up plastic bottles because people want them. And that's the problem.

Coca-Cola won't give up plastic bottles because people want them. And that's the problem.
Photo by maria mendiola on Unsplash

Coca-Cola was recently named the world's largest plastic waste producer in a global plastic audit, and it appears that won't be changing any time soon. The drink giant produces about three million tons of plastic packaging each year, or the equivalent of 200,000 bottles per minute, according to the BBC.

Global studies show that 9 out of 10 plastic bottles don't get recycled. We know that a huge percentage of our plastic waste ends up in the ocean, filling up the bellies of whales and breaking down into harmful microplastics. And with changes in how and where recycling gets processed, recycling itself has proven to be a non-solution to the planet's plastic pollution problem.

In light of this information, pumping out more and more single-use plastic bottles seems like a ridiculously irresponsible move. And yet, Coca-Cola recently announced that it will be sticking with single-use plastic bottles. Their reasoning? Because people like them.

Like any business, Coca-Cola's top priority is its bottom line. Though the company has pledged to use at least 50% recycled material in its packaging by 2030 and to partner with NGOs to improve waste collection, they are beholden to the demands of its customers. As Bea Perez, Coca-Cola's head of sustainability said at the World Economic Forum, "Business won't be in business if we don't accommodate consumers."

RELATED: A dead whale just washed ashore with 88 pounds of plastic waste in its stomach. This needs to stop.

The problem is, she's right. And that, kids, is one reason why "free market environmentalism"—the idea that capitalism will eventually lead to environmental responsibility because consumers will demand it—simply doesn't work. The free market is great for a lot of things, but protecting the planet isn't one of them. Humans are creatures of habit. We like what we are familiar with and we tend to resist change, even when we know it's ideal or even necessary. If we're used to drinking soda from a lightweight, resealable plastic bottle, that's what we're going to want. Since companies are in the business of giving (or rather, selling) people what they want, the free market equation will never add up to truly sustainable change.

Companies like Coca-Cola find themselves in a position of having to appease the social movement toward sustainability while also appeasing customers who don't want to make the changes necessary to support that movement. Perez makes it sound like Coca-Cola is trying to gently nudge consumers in a more environmentally responsible direction. "As we change our bottling infrastructure, move into recycling and innovate, we also have to show the consumer what the opportunities are," she says. "They will change with us."

Is that enough, though? Not according to people on the front line of the plastic crisis. "Recent commitments by corporations like Coca-Cola, Nestlé, and PepsiCo to address the crisis unfortunately continue to rely on false solutions like replacing plastic with paper or bioplastics and relying more heavily on a broken global recycling system," Abigail Aguilar, Greenpeace Southeast Asia plastic campaign coordinator, said in a press release in October. "These strategies largely protect the outdated throwaway business model that caused the plastic pollution crisis, and will do nothing to prevent these brands from being named the top polluters again in the future."

RELATED: We haven't just paved paradise—we've plastered it in plastic

Of course, the question of what would replace plastic bottles and whether or not the alternatives are sustainable remains. Perez claims that switching to glass and aluminum may actually increase the company's carbon footprint—a related but separate issue from the plastic pollution problem.

But ultimately, the question we all need to ask ourselves is, "Whose problem is this and who needs to solve it?" Some people don't want the government to implement regulations forcing companies to adopt sustainable practices. Some put faith in individuals and industry to figure out how to get what we all want while not destroying the earth in the process. But we have plenty of evidence that consumerism (i.e., capitalism) is what got us here, and also evidence that laws and regulations can effect real change. Remember the ozone layer crisis? The Montreal Protocol of 1987, which required countries to phase out ozone-depleting substances like chlorofluorocarbons (CFCs), proved successful at mitigating a clear environmental challenge. Would companies have voluntarily eliminated CFCs and found alternatives if they weren't obligated to by law? In the 1980s? When Aqua Net hair spray was at its prime? Not likely.

That being said, regulations are only effective if they are actually implemented, and the current method of making international agreements that aren't really binding can only go so far. As climate change activist Greta Thunberg keeps pointing out, the politics and processes needed to truly address our environmental crises do not currently exist. It's vital that we consult about how to actually solve problems like plastic pollution, but one thing is clear—relying on the free market isn't going to get us there.

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Technology

Here’s how one nonprofit org is using Adobe to change the world

Adobe empowers nonprofits to fundraise, advocate, and further their missions.

True

In 2024, it’s practically impossible to function as a nonprofit without the right digital resources. Nonprofits use computer systems and applications for things like education, fundraising, engaging clients, and communicating with donors. However, with limited funding and expertise, it's often difficult to get the digital tools they need to fully support their missions.

The planet needs nonprofit organizations, and nonprofits need better digital tools. For decades, Adobe has provided nonprofits with the tools they need to fulfill their mission—helping them with everything from social media advocacy to educational videos to graphic design. Now, Adobe is offering the pro version of Adobe Acrobat for Nonprofits, the most requested and comprehensive set of document and e-signature tools, for just $15 per user per year, which represents a 94% annual savings off the regular price. This will make it easier than ever for nonprofits to streamline business processes and increase their impact with engaging educational and fundraising assets – from annual reports, contracts and grant submissions to brochures and white papers.

Keep reading to hear more about how Adobe helped one nonprofit improve efficiencies and giveback potential – and how you can start using Adobe tools today for your organization.

A nonprofit success story

Albert Manero, a mechanical engineer and graduate of the University of Central Florida, founded Limbitless Solutions, Inc., as a passion project in a small lab. Today, Limbitless is celebrating its 10-year anniversary and has grown into an interdisciplinary team based at the University of Central Florida in Orlando that includes 50 interns with nine different fields of expertise. Their mission? To inspire and empower underserved communities through creative, accessible technology.

Manero and his team of experts create bionic, 3D-printed arms for children with limb differences. Combining visual storytelling with art and engineering, the Limbitless team wants children with limb differences to feel included and capable, while at the same time, able to express their personal identity more fully. Developing bionic arms covered in flowers or designed like Iron Man’s armor, kids with these bionic limbs can not only grip objects, hold hands and more, but can feel empowered to be themselves.

Using Adobe to make a difference

Limbitless, like many others, has utilized Adobe for Nonprofits offerings, which gives nonprofit organizations access to Adobe programs at a deeply discounted rate, including access programs like Adobe Illustrator, Adobe Express and Adobe Acrobat as well as Adobe’s 3D tools.

Adobe solutions are the oil that keeps organizations running smoothly behind the scenes. For the grant application and reporting processes, employees at Limbitless have credited Adobe Acrobat with helping the team secure funding and communicating clearly with donors and partners. With Acrobat, they’re able to create, edit, and manage PDF documents that look professional and polished. The company has also transitioned most of its internal documentation to digital formats using Acrobat. This includes everything from design blueprints, brand guidelines, intern contracts, and user manuals for bionic limbs.

Better tech for a better future

In addition to helping day-to-day operations run smoothly, Adobe has also helped bring Limbitless’ mission of inclusion and accessibility outside of office walls.

Using Adobe Express, the fast and easy create-anything app, Limbitless has been able to create quick how-to videos for young patients and their families that showcase how to use their bionic limbs, as well as a series of videos promoting STEAM (science, technology, engineering art and math) education. The company’s Operations, Advocacy, and Logistics team utilizes Express as well, developing content and visual assets for their social media accounts. Recently, Limbitless partnered with the Adobe Express’ Animate Characters team to create six unique, limb-different selectable avatar characters for their educational outreach and social media campaigns.

And Adobe is helping Limbitless empower kids with limb differences, too: Limbitless’ comic series, Bionic Kid, was created using Adobe Illustrator and features a superhero with limb differences who uses a Limbitless prosthetic arm. This inspired a fundraising concept initiated from the idea by a Limbitless prosthetic recipient Zachary Pamboukas, which has been used in fundraising efforts for more bionic arms and has already raised over $20,000.

Inside the organization and out, Adobe is enabling people to reach their full potential, contributing to better nonprofit organizations and, overall, a better world.

Learn more about the new Adobe Acrobat for Nonprofits offering and explore more ways Adobe can help your organization today.

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Innovation

Astronaut shares the profound 'big lie' he realized after seeing the Earth from space

This change in perspective could change humanity.

via Rubén Moreno Montolíu/Flickr

Our home, from space.

Sixty-one years ago, Yuri Gagarin became the first human to make it into space and probably the first to experience what scientists now call the "overview effect." This change occurs when people see the world from far above and notice that it’s a place where “borders are invisible, where racial, religious and economic strife are nowhere to be seen.”

The overview effect makes man’s squabbles with one another seem incredibly petty and presents the planet as it truly is, one interconnected organism.

In a compelling interview with Big Think, astronaut, author and humanitarian Ron Garan explains how if more of us developed this planetary perspective we could fix much of what ails humanity and the planet.

Garan has spent 178 days in space and traveled more than 71 million miles in 2,842 orbits. From high above, he realized that the planet is a lot more fragile than he thought.

“When I looked out the window of the International Space Station, I saw the paparazzi-like flashes of lightning storms, I saw dancing curtains of auroras that seemed so close it was as if we could reach out and touch them. And I saw the unbelievable thinness of our planet's atmosphere. In that moment, I was hit with the sobering realization that that paper-thin layer keeps every living thing on our planet alive,” Garan said in the video.

“I saw an iridescent biosphere teeming with life,” he continues. “I didn't see the economy. But since our human-made systems treat everything, including the very life-support systems of our planet, as the wholly owned subsidiary of the global economy, it's obvious from the vantage point of space that we're living a lie.”

It was at that moment he realized that humanity needs to reevaluate its priorities.

“We need to move from thinking economy, society, planet to planet, society, economy. That's when we're going to continue our evolutionary process,” he added.

Garan says that we are paying a very “high price” as a civilization for our inability to develop a more planetary perspective and that it’s a big reason why we’re failing to solve many of our problems. Even though our economic activity may improve quality of life on one end, it’s also disasterous for the planet that sustains our lives.

It’s like cutting off our nose to spite our face.

Actor William Shatner had a similar experience to Garan's when he traveled into space.

"It was among the strongest feelings of grief I have ever encountered," Shatner wrote. "The contrast between the vicious coldness of space and the warm nurturing of Earth below filled me with overwhelming sadness. Every day, we are confronted with the knowledge of further destruction of Earth at our hands: the extinction of animal species, of flora and fauna … things that took five billion years to evolve, and suddenly we will never see them again because of the interference of mankind."

“We're not going to have peace on Earth until we recognize the basic fact of the interrelated structure of all reality,” Garan said.

However dire the situation looks from the surface of Earth, the astronaut has hope that we can collectively evolve in consciousness and wake up and embrace a larger reality. “And when we can evolve beyond a two-dimensional us versus them mindset, and embrace the true multi-dimensional reality of the universe that we live in, that's when we're going to no longer be floating in darkness … and it's a future that we would all want to be a part of. That's our true calling.”


This article originally appeared two years ago.

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Animals & Wildlife

Scientists just solved the chicken-and-egg debate, so what will we argue about now?

A billion-year-old discovery has officially cracked the ultimate evolutionary mystery.

Richard Symonds

This handsome gent just got some bad news.

In the ultimate mic-drop for chicken-or-egg debaters, Chromosphaera perkinsii, a billion-year-old unicellular organism, reveals that nature had "eggs" on the menu way before chickens (or any animals) arrived. But, though the mystery has been unscrambled, the discovery has cracked open an entirely new chapter in the story of life's origins.

Meet Chromosphaera perkinsii, a single-celled organism found in marine sediments off Hawaii that threw evolutionary biologists a curveball. This tiny protist, dating back more than a billion years, does something remarkable: it organizes itself into multicellular structures that look exactly like the earliest stages of animal embryos.

A sequence of images showing Chromosphaera perkinsii forming a colony. It looks like images you may have seen of early cell division, but this is of individual Chromosphaera perkinsii forming a colony. © UNIGE Omaya Dudin

Nature’s OG egg

Researchers from the University of Geneva (UNIGE), led by Omaya Dudin, have spent years studying this humble organism, and the findings are nothing short of stunning. Unlike most single-celled creatures, C. perkinsii can coordinate cell division without growing larger. Instead, it creates colonies that resemble the first steps of animal embryonic development.

"Although C. perkinsii is a unicellular species, this behaviour shows that multicellular coordination and differentiation processes are already present in the species, well before the first animals appeared on Earth."

— Omaya Dudin

Even more mind-blowing? When scientists analyzed the genetic activity within these colonies, they found it eerily similar to what happens in the embryos of modern animals. The processes that allow embryos to grow from a single cell into a multicellular organism—a hallmark of animal life—were apparently hanging out in the evolutionary toolbox long before animals even existed.

via GIPHY

A billion years of practice

The study, published in Nature, even raises the possibility that multicellularity evolved multiple times in different lineages, meaning the transition from single-celled life to complex organisms could be less linear (and more chaotic) than previously believed.

"It’s fascinating, a species discovered very recently allows us to go back in time more than a billion years."

— Marine Olivetta

The research could also reignite debates about mysterious 600-million-year-old fossils that look like embryos. Are they early animals or ancient organisms like C. perkinsii? Either way, this tiny protist suggests that nature was testing out egg-like developmental strategies long before anything resembling a chicken—or even a jellyfish—arrived on the scene.

The egg’s ultimate win

For anyone still clinging to the chicken in this debate, it’s time to throw in the towel. The egg wins by a landslide. And while these ancient “eggs” might not have shells or yolks, they set the stage for the evolutionary leaps that eventually gave us the breakfast staple we know today.

Still not convinced? Neil deGrasse Tyson shares the evolutionary approach to the puzzle. He bluntly points out that the egg came first; it was just laid by a bird that was not a chicken.

@neildegrassetyson we've cracked the case over which came first, chicken or egg! 🐣 #scienceflex
♬ original sound - StarTalk

Discoveries like this remind us how much we still don’t know about the origins of life. If a billion-year-old protist can hold the key to one of our oldest questions, imagine what else nature has waiting for us in its archives. But one thing’s certain: we finally have our answer. The egg was here first, and it’s been waiting for us to catch up for over a billion years.

So, with that settled, we are now tasked with finding something else to argue about. Science has yet to weigh in on the tree in the woods. Perhaps that puzzle will be the next to fall.

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Golden Years

Study discovers people don't age steadily, but in dramatic bursts at two specific ages

This explains SO much about your 40s.

Photo by Nati/Pexels

If you feel "old" practically overnight, there may be a good reason for that.

Aging is weird. You're trucking along, enjoying your middle-aged life, finally feeling like a real adult, when you look in the mirror one day and gasp. "Where did those wrinkles come from?" "Is that skin on my arm…crepey?!?" "Why am I aching like that?"

Somewhere in your mid-40s, you start noticing obvious signs of aging that seem to arrive overnight. You assume it was a gradual process that you just hadn't noticed, but it sure as heck felt like it happened really fast.

New research indicates that may very well be the case. A study from researchers at Stanford tracked thousands of different molecules in people age 25 to 75 and found that people tend to make two big leaps in aging—one around age 44 and another around age 60. These findings indicate that aging can actually happen in bursts.

“We’re not just changing gradually over time. There are some really dramatic changes,” said senior study author Michael Snyder, Ph.D, geneticist and director of the Center for Genomics and Personalized Medicine at Stanford University. “It turns out the mid-40s is a time of dramatic change, as is the early 60s. And that’s true no matter what class of molecules you look at.”

The researchers assumed the mid-40s changes would be attributed to menopausal or perimenopausal changes in women influencing the overall numbers, but when they separated the results by sex they saw similar changes in men in their 40s.

"“This suggests that while menopause or perimenopause may contribute to the changes observed in women in their mid-40s, there are likely other, more significant factors influencing these changes in both men and women. Identifying and studying these factors should be a priority for future research,” said study author Xiaotao Shen, PhD, a former Stanford Medicine postdoctoral scholar who now teaches at Nanyang Technological University Singapore.

older couple smiling togetherAging happens in bursts, scientists find.Photo by Tristan Le/Pexels

The study included 108 participants who submitted blood and other samples every few months for several years. The scientists tracked age-related changes in 135,000 different molecules—nearly 250 billion distinct data points—to see how aging occurs.

The study may shed light on the reasons for jumps in certain diseases and maladies at certain ages. For the 40-somethings, scientists found significant changes in molecules related to alcohol, caffeine and lipid metabolism; cardiovascular disease; and skin and muscle. For those in their 60s, changes related to carbohydrate and caffeine metabolism, immune regulation, kidney function, cardiovascular disease, and skin and muscle were found.

The study authors did note that lifestyle might play a role in some of these changes. For instance, alcohol metabolism may be influenced by people drinking more heavily in their 40s, which tends to be a period of higher stress for many people. However, the researchers added that these bursts of aging in the mid-40s and early 60s indicate that people may want to pay closer attention to their health around those ages and make lifestyle changes that support greater overall health, such as increasing exercise or limiting alcohol.

The research team plans to study the drivers of these aging bursts to find out why they happen at these ages, but whatever the reasons, it's nice to know that the seemingly sudden onset of age-related woes isn't just in our imaginations.

It's understandable that worry about aging, as physical signs of aging remind us of our own mortality. We also have all kinds of social messaging that tells us youth is ideal and beautiful and old is bad and ugly, so of course we give aging the side-eye. But none of us can avoid aging altogether, so the more positive and healthy we are in our approach to aging is, the better off we'll be, no matter when and to what degree aging hits us.


This story originally appeared in August.

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Internet

How a 1950s housewife without arms cared for her 7 children without the help of technology

Her favorite hobby was embroidery.

National Library of Australia

Amazing video shows 1950s mom of 7 without arms doing it all on her own

It may be difficult to imagine living in a world with limited technological assistance available but to do it while also physically disabled seems nearly impossible without extensive support. But that's exactly what people had to do for years and one mom made the news in the 50s for her unique experience raising children. Phyllis Lumley was born without arms and one foot six inches longer than the other in Battersea, London.

Her ability to care for her children, all seven of them, without any outside assistance is what seems to be the reason she garnered so much attention. A picture of the mom placing her baby in the bassinet along with a story of the large family made it to the Australian newspaper. Lumley's story is inspiring to others due to her sheer determination to figure out how to become a mother and homemaker successfully.

While the mom of seven didn't have arms or hands to assist her while her husband was working, in the interview conducted by British Pathé you see her utilize her feet and mouth to compensate. It's something she had become accustomed to since childhood, never letting her disability slow her down.

National Library of Australia

The many forms of technology that have become part of our daily lives simply didn't exist in the 50s. Same goes for the advancements in prosthetics and other assistive technologies, they were mere dreams for future generations to enjoy. Lumley was determined to live life on her terms and not the limited expectations of those around her. So when she and her husband decided it was time to start a family, Lumley practiced how she would care for an infant by practicing with a doll.

In 1954, she told Pix that though she faced strange looks and ill words as a child, when she became pregnant she found a clinic that treated her like any other pregnant person.

National Library of Australia

"Mrs. Lumley admits that when her first babies were very young, there were times that she seemed to be up against problems that were insoluble but she learned that if she thought hard enough she could find a way around every difficulty," Brittish Pathé narrates.

In the video, the mom uses her feet to comb her child's hair, button someone's sweater, iron clothes and thread a needle to embroider a handkerchief. Her ability to be a successful caregiver clearly caught the attention of the world at that time, especially since there weren't really any accommodations for disabled people back then, let alone robotic prosthetic arms.


Caring for 7 children isn't an easy task for able-bodied individuals but in a true sign of the times, Lumley did it with little to no help from her husband. The woman mastered managing a household at a time when childrearing and housekeeping fell solely on the mother most of the time, which is evident in the interview.

The video recently made it's rounds on social media where people were flabbergasted at Lumley's skills with someone writing, "The fact that she threaded a needle alone is mind blowing, and the fine embroidery!! That’s bonkers."

The Goldbergs Yes GIF by ABC NetworkGiphy

Another person says, "how tf does one raise seven kids with NO ARMS?? I've barely gotten by with BOTH my arms and two kids!"

"Fine motor skills with her feet is ridiculously impressive," someone else chimes in.

"I love the looks in her children’s eyes. You can see how much they adore her. This is one impressive Mama," one person shares.

Lumley clearly loved her children and stopped at nothing to make sure they were properly cared for even if she had to pave her own path to do it.

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Joy

Someone asked if 80s kids really 'roamed freely.' After 40,000 answers, the truth is clear.

There is definitely some rose-colored nostalgia in these responses, though.

Photo credit: Canva, @othingstodo_com/X

Were 80s childhoods really as feral as they sound?

Ah, the nostalgia of an 80s childhood. If you've ever watched "The Goonies" or "Stranger Things," you've seen how kids of all ages were largely left to their own devices most of the time, parents playing a background role if any role at all. Children went on unsupervised outdoor adventures for hours upon hours, getting into just enough trouble to learn some lessons but not enough to die (usually).

But is that really what childhood in the 80s was like? Were parents really that hands-off? Did kids really roam around freely like the movies and stereotypes portray? Were people really not worried about what the kids were up to when no one knew where they were and no one had cell phones to check in?

Someone asked that very question and the overwhelming response pointed to a clear answer.

Yes, 80s kids really did have childhoods that are hard to imagine now

"Did parents in the 80s really allow their kids to roam freely, or is that just a portrayal seen in movies?" X user OThingstodo asked. Here are the top responses:

"Really. And it was awesome."

"Facts. We are the generation who raised ourselves. There really was a commercial that came on each night asking parents if they knew where their children were. We survived off hose water & anything we perceived as food. (Berries, fruit trees, etc) We were not allowed to sit inside.. if we tried, we'd get loaded down with chores. We truly were the feral generation.. we took no guts, no glory to new heights & feared absolutely nothing. It was amazing times that still, to this day, bring forth a rush of nostalgia at the smallest memory."

"This is so true. And Sometimes we just got to cook our own TV dinners. And our parents did not constantly have to engage us or make sure we weren’t bored."

"Allowed? We were not allowed in the house during the day. We had bikes and friends. There was 3 rules 1: don't get hurt 2: don't be brought home by the police 3: see that light? If it's on you're late and grounded."

"In the summer it was get home when the streetlights come on. Raised on hose water & neglect. It was glorious."

"I used to roam the sewer drains around town with my friends. Just a handful of us and some flashlights."

"Yep. We rode our bikes all over the place exploring reality. We also had unlicensed lemonade stands, and after we sold out, we’d ride up to the store alone to buy snacks alone. We had our own house keys, we stayed home alone after school, and we cooked for ourselves. No one freaked out about it either."

"We left the house after school and they wouldn’t see us until the street lights came on. Didn’t ask us where we had been or what we did either. We were raised on hose water and neglect in the 70’s and 80’s."

"Well into the 90s. They told us to be home for dinner by ___ or before nightfall. They didn't have a clue where we were or really any way of finding out. This was just the norm. ... then cell phones."

"It’s true. Realize that back then, there weren’t cell phones, video games, 24 hour kids TV, etc. You wanted to be with your friends & that was outside, even in winter. Your bike was your prized possession & while there were bad elements then too, it wasn’t like now. Sad."

That last point, "while there were bad elements then too, it wasn't like now" sentiment came up a lot in the responses. Let's dive into that a bit.

It's easy to look at the past through rose-colored glasses

For the most part, everything people said about those 80s childhoods is true, except this: The world was not safer back then. There weren't fewer "bad elements" and there wasn't less crime.

Around the year 2015, articles started coming out about how children were statistically safer than they'd ever been.

In fact, statistically, the 80s were less safe than now by pretty much every measure. Looking at violent rime statistics from 1960 onward shows that the 80s had significantly higher violent crime rates than we've seen in the 2000s. The idea that Gen X childhoods were carefree with nothing to fear is simply wrong. We just weren't aware of everything there was to fear.

Social media and 24-hour cable news networks put scary things in front of our faces all day every day, giving us a skewed perception of reality. And that's not just conjecture—according to Pew Research, Americans tend to think crime is rising even when it's going down. "In 23 of 27 Gallup surveys conducted since 1993, at least 60% of U.S. adults have said there is more crime nationally than there was the year before, despite the downward trend in crime rates during most of that period."

The folks remembering their free-range childhoods as blissful and safe seem to have forgotten that we started our days pouring milk from cartons that had pictures of missing children on them. A few high-profile abductions and murders of children caused a bit of a missing children panic in the U.S, leading President Reagan to sign the Missing Children Act in 1982 and the Missing Children's Assistance Act in 1984, which founded the National Center for Missing & Exploited Children.

But "high-profile" in the 80s meant a spot on the nightly national news and a headline in a newspaper. Most crimes were only reported locally, there as no "going viral online" and it was easy to avoid scary news if you wanted to. We live in a totally different world today, but not in the way people think. We're safer by nearly every measure, from car accidents to infectious disease to violent crime. But we feel less safe, which directly affects how we parent our children.

There was indeed magic in our blissful ignorance

There's something to be said for being unaware of every bad thing that's happening in the world. We may have been less safe in the 80s in actuality, but not knowing that had its perks.

The question is, can we put the genie back in the bottle? Is it possible to give kids an 80s-style childhood in the age of ubiquitous screens and parents being arrested for letting their tweens walk less than a mile from home by themselves?

Societal expectations of what kids can and should do have changed drastically, as have levels of anxiety and fear in general. Parenting styles have shifted toward more involvement and greater attachment, which isn't bad in and of itself but can be taken to an extreme. The neglectful parenting style of the past wasn't ideal and neither is the overprotective style the pendulum swung to.

If we could somehow find a way to give kids the joy of unstructured outdoor exploration of the 80s and the stronger parent-child connections of the present, we might just hit the sweet spot of raising healthy kids. Perhaps the next generation of parents will figure it out.

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