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Heroes

2 googly eyes and a dream: How Mr. Trash Wheel went viral and conquered Baltimore.

When a group of local business leaders decided to make the Baltimore harbor fishable and swimmable by 2020, they quickly realized they needed to get weird.

"We wanted to install a device that would immediately reduce the amount of trash going into the Baltimore harbor," explains Adam Lindquist, director of the Waterfront Partnership of Baltimore's Healthy Harbor Initiative.

The solution came from local sailor and inventor John Kellett who, after years of noticing trash floating in the Jones Falls River, had installed a pilot "trash wheel" in the harbor in 2008. The Waterfront Partnership commissioned a permanent version that sits at the mouth of the river, scooping up discarded plastic on a solar-powered conveyor belt and depositing it into a series of dumpsters.

The group dubbed the faceless machine "Mr. Trash Wheel."

[rebelmouse-image 19532893 dam="1" original_size="1200x623" caption="The original Mr. Trash Wheel. Photo by Sarr Cat/Wikimedia Commons." expand=1]The original Mr. Trash Wheel. Photo by Sarr Cat/Wikimedia Commons.

Since then, it has pulled over a million pounds of trash out of the water, inspiring a historical marker, a beer, an e-book, a painting, and dozens of Halloween costumes. Neat as he was, Mr. Trash Wheel's success and popularity were in no way preordained.

How did a group of business owners, environmentalists, and activists turn a giant, floating dumpster into an unofficial mascot of Baltimore?

They brought him to life.

Becoming Mr. Trash Wheel

Mr. Trash Wheel is on Twitter, Facebook, and Instagram (not Snapchat; he hasn't figured it out yet). The first thing you notice when you start following him are his large, playful, googly eyes — eyes that were not attached to the real-life Mr. Trash Wheel (at least at first). The second thing you notice is how delightfully off-kilter and specifically human he is. Like a comic relief character from a good Pixar film.

His voice was originally created by Justin Allen of Baltimore ad agency What Works Studios in 2014. In the summer of 2015, the handle passed to Robyn Stegman, who's been operating it — and refining Mr. Trash Wheel's personality — ever since.  

"I started [as] the voice of Mr. Trash Wheel the week before we found the snake," says Stegman, who heads the trash wheel project for the mission-driven agency ChangingMedia.

The snake she's referring to is an escaped ball python that crawled up Mr. Trash Wheel's conveyor belt and wrapped itself around a control box about two years ago. Stegman described the ensuing media storm as a "trial by fire."

"It really helped me very early on build my voice and get that Mr. Trash Wheel voice in my head," she says.

The first thing she decided was that the 15-foot long, garbage-eating steampunk river cleaner would have a cheesily well-developed sense of humor.

"As soon as I started making snake puns, you had 20 other followers that were making hilarious other snake jokes," she explains. "So it became really great that way."

Stegman continues to infuse Mr. Trash Wheel with her own "nerdom and geekdom," which has endeared him to fans around the city. He loves "Star Wars." He makes "Lord of the Rings" fan art. He writes "Choose Your Own Adventure" novels and has spent hours answering questions on Reddit. Occasionally, he participates in local events.

"[Robyn] just has a crazy, funny mind," Lindquist says.

The plan wasn't always to create a trash wheel with such a vivacious personality. The idea to turn Mr. Trash Wheel into a bonafide citywide star came after a video of the device that went viral a few months after its installation in May 2014.

Soon Mr. Trash Wheel had his own Twitter account and those distinctive googly eyes, thanks to a quick photo editing job.

After the snake incident, the trash wheel's popularity soared, leading fans to demand that the real-life Mr. Trash Wheel take on some of the personality of the online version. A petition to mount actual googly eyes on the device was launched. The eyes were added later that year.

[rebelmouse-image 19532894 dam="1" original_size="700x364" caption="Mr. Trash Wheel plus eyes. Photo by Dicklyon/Wikimedia Commons." expand=1]Mr. Trash Wheel plus eyes. Photo by Dicklyon/Wikimedia Commons.

"It really looks like a muppet of some sort, you know?" Lindquist says.

Not everyone was a fan of Mr. Trash Wheel's social media presence initially.

That included Kellett, who worried the device's "90% great" social feed could divert attention from the rigorous work of cleaning up the waterway.  

"The googly eyes don’t help people take it seriously," he told National Geographic in February. "People sometimes think it’s a sculpture."

Stegman says the character's lightheartedness is part of a trade off to deliver a pro-conservation message to as broad an audience as possible.

"We've had conversations about how it doesn't appeal to really a lot of true environmental advocates," she explains. "But we want to focus more on getting everyone involved. Because it really is something that requires a large groundswell of individuals in order to really start pushing legislation or starting to push consumer shifts to address this issue."

Professor Trash Wheel joins her friend in the harbor

Partially in response to the criticism, the group decided when the city installed a second trash wheel, it would create a more cerebral character to the trash wheel universe and introduced the city to Professor Trash Wheel. Unlike her colleague across the harbor, Professor Trash Wheel is a scientist. Stegman describes her voice as a mix between "Beyoncé and Eleanor Roosevelt," with a little bit of Ada Lovelace tossed in.

"Her Twitter following is so much more ocean scientists and ocean advocates because we’re posting much more about the science behind ocean plastics and ocean trash," Stegman explains.

The trash wheels' unique personalities have elevated their status as a local heroes.

They were even the subject of a musical tribute earlier this year.

"It’s one of the catchier songs about solid waste disposal that’s out there," says Jonathan Jensen, bassist with the Baltimore Symphony Orchestra and the composer and lyricist behind "Mr. Trash Wheel." The upbeat, Dixieland thumper has become a kind of unofficial anthem for the harbor restoration project after its debut at a launch event for a trash wheel-themed microbrew, Mr. Trash Wheel's Lost Python Ale.

Mr. Trash Wheel got his very own song! It was written by Jonathan Jensen (on piano) and performed by Tongue in Cheek at last weekend's beer launch at Peabody Heights Brewery, LLC.We are currently seeking a donation of studio time so that everyone can hear this epic masterpiece.

Posted by Healthy Harbor on Sunday, April 30, 2017

Jensen, who hadn't seen the trash wheel when he dreamed up the song, was immediately taken with the character via social media. He believes the rabid fan response is a tribute to the "creativity and quirkiness" of the local community and art scene.

"[Mr. Trash Wheel's] got his own Facebook page, and the posts are in the first person, so you feel like this is a character of some kind," Jensen says. "It's just fun."

Stegman believes the key to the trash wheels' popularity is their authentic, human enthusiasm, which is difficult to fake. "I think that one thing that fans really appreciate about Mr. Trash Wheel is that we’re not afraid to go super weird with them and meet them at the spaces they already are," she says.

And the enthusiasm seems to be spilling over into real life. Last month, the group launched Trash-Free Tuesday, encouraging fans to pick up trash and litter on Tuesday and tag their photos and enticing them with a series of Mr. Trash Wheel prize packages.

On Nov. 18, over 100 fans reported to a warehouse to sift through the refuse collected by the trash wheels to "audit" the contents.

"We posted it once on social media, and we were sold out within three days," Lindquist says. "And we were worried about whether we would actually have fans that would come wake up early on a Saturday morning and dig through literal trash. But it’s amazing to see how fans respond to that."

Meanwhile, the trash wheels' fan club has gone global. "We just heard from a teacher in Ecuador that’s using Mr. Trash Wheel to teach about ocean trash in her classroom," Stegman says.

The Waterfront Partnership's ultimate goal is to get the harbor clean enough to put the trash wheels out of business.

In the meantime, the group has big plans for the project. A new trash wheel, Captain Trash Wheel, is set to debut in South Baltimore's Masonville Cove in 2018. In the meantime, the fans, ever vigilant, have organized a petition to "promote" Mr. Trash Wheel to a more senior rank.

"It's been such a crazy, wild ride," Stegman says.

All thanks to a solar-powered garbage-eating raft with a personality as big as the Chesapeake Bay.

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Internet

A nail salon made an ad so funny that people are taking road trips just for a manicure

Nailed it.

Representative photos by Wonderlane|Flickr and Aris Leoven|Canva

This Canadian nail salon has people packing their bags for a manicure

There are a lot of nail salons out there and, without word of mouth recommendations from people you trust, it can be impossible to know which salon to visit. Thanks to social media, though, many businesses have pages where they can advertise their services without having to spend a lot of money on traditional marketing practices like television, billboards, and radio. Doing their marketing using pictures and videos of their amazing work can help keep a steady flow of customers coming—but one Canadian nail salon is going with a slightly different approach.

Henry Pro Nails in Toronto, Canada is leaving the Internet in stitches after creating a viral ad for his nail salon. The video takes the beginnings of several viral video clips but instead of the expected ending, Henry pops in completing the viral moment in hilarious different ways.

It opens with a familiar viral video of a man on a stretcher being pulled by EMS when the stretcher overturns, flopping the man onto the ground. But instead of it ending with the injured man on the ground, Henry seamlessly appears laid out on the floor of his salon and delivers his first line, "Come to my nail salon. Your nails will look beautiful."

nails, nail salon, manicure, henry's pro nails, adsRihanna Nails GIFGiphy

In another clip, a man holds his leg straight up and somehow flips himself into a split. When the camera cuts back to Henry, he's in the splits on the floor of his nail salon promoting loyalty discounts. The ad is insanely creative and people in the comments can't get enough. Some are even planning a trip to Toronto just to get their nails done by the now Internet famous top nail artist in Canada. This isn't Henry's first rodeo making creative ads, but this is one is without a doubt his most popular—and effective.

"I will fly to Canada to get my nails done here just because of this hilarious video. You win this trend for sure," one woman says.

"Get yourself a passport and make a road trip! My bf and I are legit getting ours and its only a 4 hr drive from where we are in Pennsylvania. Their prices are a lot better than other places I've been too," another person says while convincing a fellow American citizen to make the trip.

"Omg, where are you located? I would fly to get my nails done by you," one person writes.

"The pedicure I had at Henry’s was the best I have ever had. Unfortunately made all other places disappointing and I don’t live close enough for Henry’s to be my regular spot," someone else shares.

To keep up with demand, in late October 2024 Henry's announced another location was coming soon in Vaughan, Ontario. Though there's no word on when the new "more spacious and professional facility" is opening just yet, customers can keep an eye out for Henry's next ad on social media.

It just goes to show that creative advertising can get people to go just about anywhere, but great service is what gets them to come back. If you're ever in Toronto (or Vaughan!) and find yourself needing an emergency manicure, Henry's Pro Nails is apparently the place to be.

This article originally appeared last year.

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Pop Culture

She refused to 'sacrifice' her upgraded seat so a mom could sit next to her preteen kids

Here's why parents applauded her for it.

Canva and Tammy Nelson|TikTok

Tammy Nelson refused to change seats for mom and kids

If you've traveled on an airplane in the last several years, you know it's much cheaper to chose the basic seats in the main cabin. There's nothing inherently different about these particular seats, other than the fact that it will be randomly selectee by the airline. If you're traveling alone, that's really not a bad deal, but you're traveling with a party that you'd like to keep together - like your children—the risk gets to be a little higher. One mom traveling with an 11 and 15-year old took the risk and banked on a stranger accommodating...that's not quite how it played out.

Tammy Nelson did a double take at her ticket after seeing the mom in her window seat. Of course, people accidentally sit in the wrong seats on planes all the time. However, Nelson quickly realized that this was no accident. This mom boarded the plane with her older children and had taken it upon herself to sit in the same row as her children, essentially commandeering a stranger's seat. Nelson assumed it was a mistake and informed the woman that the seat was in fact hers but the response she received was surprising.

"She said, 'Oh, you want to sit here?'," Nelson told Good Morning America. "She said, 'Oh, well I just thought I could switch with you because these are my kids.'"

airline, airline seating, best airplane seat, flying with kis, flying with teens, airplane drama, airplane karen, travelmedia1.giphy.com

That's an interesting assumption considering seats are assigned and many people, like Nelson, pay extra to have the seat they prefer. Now, there's no telling if funds were tight and this was an unplanned trip for the mom and kids which caused her to buy the more budget friendly tickets or if she was simply being frugal and was banking on the kindness of a stranger.

Either way, Nelson specifically paid for a window seat due to motion sickness and though she paid extra, she was willing to sit in the other row if that seat was also a window seat. But it turns out, it was a middle seat.

Surely there's someone out there that loves the middle seat. Maybe a cold natured person that enjoys the body heat of two strangers sitting uncomfortably close. Or perhaps someone that doesn't mind accidentally sleeping on an unsuspecting passenger's shoulder. But that person wasn't Nelson, so when the middle seat was offered in exchange for her bought and paid for window seat, she politely but firmly declined.

@myconquering Having had only 90 minutes of sleep the night before and knowing I had to give a presentation to 500 people, I desperately needed some sleep, so I did not agree to switch seats. 🤷♀️ Before anyone comes after me… the kids looked like they were about 11 and 15 years old. And the mom was in arms-reach of both of them from the middle seat in the row behind us. The mom proceeded to complain for at least 15 minutes to the person next to her loud enough for me to hear. But the woman actually defended me – several times. It was so kind and I appreciated it so much because I was feeling really guilty. 🤦♀️ ##airplaneseat##seatswitching##airplanekarens ♬ original sound - MyCONQUERing

Her refusal to give in to the mom's seemingly entitled request for Nelson's seat has resulted in parents and child-fee people cheering her on after she posted the details on her TikTok page, MyCONQUERing, which quickly racked over 3.4 million views.

"Nope. If it's not an upgrade it's a sacrifice," a commenter wrote.

"You did the RIGHT thing. Folks need to plan their travel together. Lack of planning on their part does not constitute an inconvenience on yours," one person said.

"I have 3 kids and have sat in different rows when they were passed toddler age. I agree, book your flight earlier," another said.

"You were right. As a woman with 3 children, I always pay extra so we're sat together," another mom said.

airline, airline seating, best airplane seat, flying with kis, flying with teens, airplane drama, airplane karen, travelmedia3.giphy.com

Luckily, there's been enough incidences like this to prompt actual change. More airlines are guaranteeing free family seating for parents with children under a certain age (not that that does much more the woman in this story, but still). Additionally, the U.S. Department of Transportation is proposing a rule requiring airlines to provide fee-free family seating and clearly disclose this right to passengers.

This article originally appeared two years ago. It has since been updated.

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Animals & Wildlife

Why have we domesticated some animals but not others? It comes down to four F's.

An entertaining video explains why we can't ride zebras or breed "war bears."

Photo credit: Canva

Horses were domesticated over 5,000 years ago. Zebras, never.

Humans have domesticated several kinds of animals over the millennia, from trusty horses and mules to livestock for milk and meat to our favorite furry companions. But why those specific animals and not others? What is it that led us to those particular choices? Why can we ride horses but not zebras? Why don't we purposefully breed "war bears" to fight for us?

That last question comes straight from the always-interesting and often-hilarious CGP Grey, whose YouTube videos explore all kinds of things we wonder about but don't necessarily take the time to research. In the video "Why Some Animals Can't Be Domesticated," Grey explains the four main elements that make an animal a good candidate for domestication, which excludes bears (and many others) from the list.

Grey alliterated the four elements to make them easier to remember: Friendly, Feedable, Fecund, and Family-Friendly. Let's dig into what those mean.

- YouTubewww.youtube.com

Domestication requirement #1: Friendly

This one is fairly self-explanatory, but basically an animal has to not post an inherent, immediate threat. We have to be able to catch them if we're going to domesticate them, so that eliminates all of the "carnivores whose day job is murder" as Grey puts it, as well as the large, nervous prey animals that are too afraid of us to let us get anywhere near them.

wild animals, domesticated animals, gazelleGood luck trying to catch a gazelle.Photo credit: Canva

Domestication requirement #2: Feedable

Every animals is feedable, of course, but that doesn't mean it's easy or cheap to feed them, especially in large numbers. This category pretty much eliminates pure carnivores and some omnivores, leaving mostly herbivores (and some unpicky omnivores) that are easy and cheap to feed. And that aren't dangerous (see #1).

wild animals, domesticated animals, chickens, chicken feedChickens will eat just about anything.Photo credit: Canva

Domestication requirement #3: Fecund

This requirement is all about breeding and babies. Some animals are extremely slow to breed, like pandas and elephants, making them undesirable candidates for domestication. Animals that have mate frequently and have relatively short gestation times and/or large litters are more suited to domesticated life. They also need to grow up quickly, which also takes elephants out of the pool.

However, as Grey points out, humans can still tame other animals like elephants. But taming is not the same as domesticating. The basic rule is: If it's on a farm, it's domesticated. If it's in a circus, it's tamed.

Domestication requirement #4: Family-friendly

This is where the horses and zebras question comes in. Horses were domesticated in Eurasia, but if humans started in Africa, why weren't zebras domesticated first? Grey explains that while horses tend to live in hierarchical herds, zebra are more independent with no family structure. Humans can capture the lead male horse and get the rest of the herd to fall in line. Zebra herds are more of a free-for-all and they're kind of jerks to even one another.

horses, zebras, domesticated animals, wild animalsThere's actually a big difference between horses and zebras besides just the stripes.Photo credit: Canva

Barnyard animals have inherent family structures that humans have figured out how to fit into. These animals learn to see the humans who own them as a lead cow or top chicken or whatever.

Way back in the hunter-gatherer age, when humans were just figuring out animal domestication, animals had to have all four of these requirements. Today, we have the ability and technology to domesticate more animals if we want to, but we also have less of a need to. Some breeds of foxes have recently been domesticated, bred to be friendly with humans. How fun would it be to have a pet fox?

- YouTubewww.youtube.com

Technically, a lot more animals could be domesticated if people really wanted to put in multiple human lifetimes of time and effort, but why?

You can follow CGP Grey on YouTube for more fun and informative videos.

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animals
Parenting

Dad reveals how he uses brilliant HALT addiction technique to avoid lashing out at his kids

It was pioneered to help recovering addicts.

Images via Canva

Dad uses HALT method from addiction recovery for better parenting.

Disciplining kids is a bona fide part of parenting. Redirecting kids when they are misbehaving takes tact and patience.

TikToker Justin (@abetterdad), a dad of three boys, shared in a new video how a slogan from Alcoholics Anonymous has helped him be more patient and understanding with his kids when they're acting out of line. By taking stock of his kids by using the acronym HALT (which stands for Hungry, Angry, Lonely, Tired), he shares that parents can better assess the 'why' behind a child's misbehavior, which in turn can lead to more patient and understanding reaction in parenting.

"When my kids act out, I challenge myself to ask what I missed instead of blaming them and getting frustrated at their behavior," he wrote in the video's caption. "I use the HALT method (Hungry, Angry, Lonely, Tired) to assess what's wrong."

@abetterdad

#creatorsearchinsights

In the video, his three sons can be seen playing on a playground and Justin continues to explain why the HALT method works to prevent him from lashing out at his kids when they are misbehaving. "Most are obvious, but Lonely sneaks up on you. Kids crave connection and often act out when they don't get it."

HALT is an acronym created by Alcoholics Anonymous that is meant to help those in recovery learn to address their most basic needs in order for them to live a healthy and balanced life with the goal of maintaining sobriety. According to the Substance Abuse and Mental Health Services Administration (SAMHSA), HALT should be used "when feeling stressed and then take appropriate action before the impulse to use or reengage in risk behaviors becomes overwhelming." HALT can be defined as:

  • Don't get too Hungry can include an awareness—not only of avoiding being too hungry, but also focusing on healthy eating.
  • Don't get too Angry is a reminder to understand the causes of your anger and find healthy ways to feel and express that anger.
  • Don't get too Lonely is a reminder to connect with safe people, engage in social and recreational activities with others, and attend recovery support groups.
  • Don't get too Tired is a reminder to get enough sleep and rest when fatigued.

HALT, halt method, mental health, AA, mindfulness Stop Right There The End GIF by FreeformGiphy

Psychiatrist and addiction specialist David Streem, MD, with Cleveland Clinic, also adds, “HALT has two physical states — hunger and tired — and two emotional states — anger and lonely. It’s a good balance because you’re taking care of yourself physically and emotionally."

In parenting, Justin encourages parents to implement the slogan in a similar way to better understand why kids may be behaving the way they are, and to address any unmet needs they have before reacting.

@abetterdad

#creatorsearchinsights #parentingtips #momlife #dadlife #toddlertips #childhood

Fellow parents are loving his use of the HALT method to become better parents.

"Is their cup filled? Did they have enough time with you today? That's what I ask myself. They need their cups filled with mom and dad time. Going through the checklist is the best way to go!" one viewer commented.

Another added, "This is going to be of tremendous help. From one dad (whose dad was emotionally distant/abusive/neglectful/etc.) to another, thank you."

Another commented, "What a beautiful time to raise children - we love them so fiercely we find a special determination to HELP rather than push perfection."

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Humor

People trying not to laugh at the worst times is possibly the funniest thing you'll see all day

Laughter is contagious, even when it's so very wrong.

Photo by BĀBI on Unsplash

Sometimes you just can't hold it in.

The year was 1975. The TV sitcom was The Mary Tyler Moore Show. The episode was quite simply titled, "Chuckles Bites the Dust." It won an Emmy and is considered by many to be one of the funniest and most relatable moments to ever grace our televisions.

Chuckles was a clown who happened to have a segment at the news station where Mary (and her coworkers Ted, Lou, Sue and others) worked. His unfortunate death was so deeply absurd that people couldn't help but make jokes, which Mary thought was in extremely poor taste. But when the funeral came around, it hits her like a ton of bricks and what rolled out was unstoppable, uncontrollable laughter.

A reviewer on the "Chuckles Bites the Dust" IMDb page simply writes, "Besides being the funniest episode in this series, it's quite possibly the single funniest episode of any series, period. It's about as close to perfection as you can get."

- YouTubewww.youtube.com

There is something about stifling a laugh that seems to make OTHER people laugh, and it usually seems to be all in good fun. However, some doctors and researchers claim it's often not about something being "funny." On the Bright Side YouTube page (@Brightsideofficial), they share, "Researchers found that only 10 to 20% of laughter is a genuine response to a shared joke. So, that 80-90% of unaccounted-for laughter is when people are laughing because something isn’t funny. We get scared when things don’t go as we expect them to. In an extreme sense, we could actually be laughing because we’re in physical shock and are in denial about the situation we’re witnessing. It’s a way to mentally run away from our fear and literally 'laugh it off.' It’s a comforting mechanism to calm down our mind in a high-stress situation."

- YouTubewww.youtube.com

On a slightly brighter side (no pun intended), they also share, "Laughter has also been known to up our tolerance for pain. This means that laughter really is the best medicine!"

Over on TikTok, Comedy Hub is bringing the laughter with their clip, "Ranking the worst-timed laughs." This has garnered nearly 400,000 likes and tons of comments, mostly of people sharing their own rankings.

It begins with a poor guy discussing a serious matter with an unfortunately high voice on a Belgian talk show (some say this was a set-up for comedy; others disagree). What they can agree on, however, is that he gives "serious Michael Scott vibes." Watching the interviewer try not to laugh elicits pure joy from a lot of us.

There are six clips in total in the montage. Another is American Idol’s Simon Cowell—alongside Randy Jackson and Paula Abdul—desperately attempting to stop laughing at a sweet contestant with a less-than-sweet voice. In the top ranking, comedian Ricky Gervais bursts into hysterics on a morning news show where they seem to be discussing a heavy matter (in Ricky’s case, he defends his laughter: “Hairy bikers. What? I’m not allowed to laugh at that?”).

@thec0medyhub

Worst Timed Laughs 🤣 #tryingnottolaugh #trynottolaughtiktoktv #laughing #laughinginserioussituations #funnyclips #memes #funnyclips #fyp #foryou #foryoupage

And when Ricky laughs, it’s hard not to. It’s absolutely contagious.

An all-time favorite of many is singer Fergie singing the national anthem at the NBA All-Star Game. The players couldn’t contain their smirks, and when one started, the others followed. To be clear, it's not mean-spirited and she's clearly talented. She was just a bit, according to comments, "extra" on this day and it was tough not to notice. Even Jimmy Kimmel up in the stands gets the "laughter bug"—and it’s downhill from there. But also so very, very funny.

@betr

Iconic from Fergie 🙏 #allstar #fergie #anthem #nba

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