A Patagonia employee breastfed her baby in a meeting. Her male VP's response was perfect.
"It’s no wonder that Patagonia has 100% retention of moms."
Years after first engineering it, Patagonia's approach to the "family-friendly workplace" is on a whole new level that still deserves our attention - and praise. Unfortunately, parents all over the U.S. are struggling with burnout, high costs, unreliable childcare, poor paid leave, and more — in short, they're hanging on by a thread. But it's extremely reassuring to know that there are still some companies that value parents in the workplace and are fighting hard to keep them happy.
The outdoor clothing and gear company has made a name for itself by putting its money where its mouth is. From creating backpacks out of 100% recycled materials to donating their $10 million tax cut to fight climate change to refusing to sell to clients who harm the environment, Patagonia leads by example. It's made them not only an admired brand when it comes to values and integrity, but a beloved one with its own customers, who are fiercely loyal.
That dedication to principle is clear in its policies for parents who work for them, as evidenced by a 2019 viral post from Holly Morisette, a recruiter at Patagonia.
Patagona has always done a great job taking care of its employeesYukiko Matsuoka/Flickr
Morissette's stunning story begins with bringing her baby into a meeting at the office and proceeding to breastfeed as the team around her continued to discuss ROI, KPIs, EBITDA, and all those other acronyms corporate office culture loves so much.
That's when a male colleague took note of what she was doing.
Morrissette described the incident later on LinkedIn:
While nursing my baby during a morning meeting the other day after a recent return from maternity leave, our VP (Dean Carter) turned to me and said...”There is no way to measure the ROI on that. But I know it’s huge.”
It got me thinking...with the immense gratitude that I have for on-site childcare at Patagonia comes a responsibility to share a “call to action”. A PSA to tout the extraordinary benefits that come along with not asking employees to make the gut wrenching decision to either leave their jobs or leave their babies. TO HAVE TO LEAVE THEIR JOBS OR LEAVE THEIR BABIES. That perhaps just one person will brave the subject with their employer (big or small) in the hopes that it gets the wheels turning to think differently about how to truly support working families.
That with a bit of creativity, and a whole lot of guts, companies can create a workplace where mothers aren’t hiding in broom closets pumping milk, but rather visiting their babies for large doses of love and serotonin before returning to their work and kicking ass.
It’s no wonder that Patagonia has 100% retention of moms. Keeping them close to their babies keeps them engaged. And engaged mothers (and fathers!) get stuff done.
Thank you, Patagonia, for leading the way.
While nursing my baby during a morning meeting the other day after a…www.linkedin.com
The post gathered massive attention on social media where commenters were smitten, if a little jealous:
"I was never so confident to nurse during a meeting, but I love that you were. I especially love the response. No different than an adult eating a protein bar. No one should bat an eye."
"I am in absolute awe over your story and I thank you so much for sharing it. We go to work to support our families, but we stay with great companies because they support us as people, as humans, and they see us and appreciate us where we are at. Beautiful."
"Amazing! How I wish I had this with by kids. One of my "fun" memories was when I worked for an insurance company with no room available for nursing moms. I pumped 3 times a day in an empty office with no window shades nor a lock."
Just the first eight words of Morissette's post are extraordinary. "While nursing my baby during a morning meeting..."
Not sure if Dwight Schrute would be as accomodating.Giphy
As if that's totally normal. As if everyone understands that working moms can be much more engaged and efficient in their jobs if they can feed their baby while they go over sales figures. As if the long-held belief that life and work must be completely separate is a construct that deserves to be challenged.
And then the comment from her male colleague about the ROI (Return on Investment) of breastfeeding—witty, considering the time and place, and yet so supportive.
On-site childcare so that parents don't have to choose between leaving their jobs or leaving their babies. Letting life integrate with work so that working families don't have to constantly feel torn in two different directions. Flexibility in meetings and schedules. Allowing for the natural rhythms and needs of breastfeeders. Making childcare as easy and accessible as possible so that employees can be more effective in their jobs.
All of this seems so profoundly logical, it's a wonder that more companies have not figured this out sooner. Clearly, it works. I mean, who has ever heard of a 100% retention rate for mothers?
But that's not all folks! Patagonia has extended its support for parents in recent years by allowing up to a staggering 16 paid weeks off. Parents and non-parents alike also enjoy top-notch healthcare, college tuition reimbursement, and so much more.
Patagonia founder discusses why the company's values are so importantwww.youtube.com
The company could almost be a case study in employee retention when it comes to parents. Experts say the things workers value the most in their career when they have children are paid time off, flexible scheduling, and help with childcare.
One more thing that makes a huge difference? A great manager who understands and supports the parent's needs. In this case, maybe one who doesn't flinch at a breastfeeding mother in the workplace.
Patagonia's got it goin' on. Let's hope more companies take their lead.
This article originally appeared on six years ago.
12 non-threatening leadership strategies for women
We mustn't hurt a man's feelings.
Men and the feels.
Note: This an excerpt is from Sarah Cooper's book, How to Be Successful Without Hurting Men's Feelings.
In this fast-paced business world, female leaders need to make sure they're not perceived as pushy, aggressive, or competent.
One way to do that is to alter your leadership style to account for the fragile male ego.
Should men accept powerful women and not feel threatened by them? Yes. Is that asking too much?
IS IT?
Sorry, I didn't mean to get aggressive there. Anyhoo, here are twelve non-threatening leadership strategies for women.
Encourage.
With permission from Sarah Cooper.
When setting a deadline, ask your coworker what he thinks of doing something, instead of just asking him to get it done. This makes him feel less like you're telling him what to do and more like you care about his opinions.
Sharing ideas.
With permission from Sarah Cooper.
When sharing your ideas, overconfidence is a killer. You don't want your male coworkers to think you're getting all uppity. Instead, downplay your ideas as just "thinking out loud," "throwing something out there," or sharing something "dumb," "random," or "crazy."
Email requests.
With permission from Sarah Cooper.
Pepper your emails with exclamation marks and emojis so you don't come across as too clear or direct. Your lack of efficient communication will make you seem more approachable.
Idea sharing.
With permission from Sarah Cooper.
If a male coworker steals your idea in a meeting, thank him for it. Give him kudos for how he explained your idea so clearly. And let's face it, no one might've ever heard it if he hadn't repeated it.
Sexism.
With permission from Sarah Cooper.
When you hear a sexist comment, the awkward laugh is key. Practice your awkward laugh at home, with your friends and family, and in the mirror. Make sure you sound truly delighted even as your soul is dying inside.
Mansplain.
With permission from Sarah Cooper.
Men love explaining things. But when he's explaining something and you already know that, it might be tempting to say, "I already know that." Instead, have him explain it to you over and over again. It will make him feel useful and will give you some time to think about how to avoid him in the future.
Mistakes.
With permission from Sarah Cooper.
Pointing out a mistake is always risky so it's important to always apologize for noticing the mistake and then make sure that no one thinks you're too sure about it. People will appreciate your "hey what do I know?!" sensibilities.
Promotions.
With permission from Sarah Cooper.
Asking your manager for a promotion could make you seem power- hungry, opportunistic, and transparent. Instead, ask a male coworker to vouch for you. Have your coworker tell your manager you'd be great for the role even though you don't really want it. This will make you more likely to actually get that promotion.
Rude.
With permission from Sarah Cooper.
Sometimes not everyone is properly introduced at the start of a meeting. Don't take it personally even if it happens to you all the time, and certainly don't stop the meeting from moving forward to introduce yourself. Sending a quick note afterward is the best way to introduce yourself without seeming too self-important.
Interruptions.
With permission from Sarah Cooper.
When you get interrupted, you might be tempted to just continue talking or even ask if you can finish what you were saying. This is treacherous territory. Instead, simply stop talking. The path of least resistance is silence.
Collaboration.
With permission from Sarah Cooper.
When collaborating with a man, type using only one finger. Skill and speed are very off-putting.
Disagreements.
With permission from Sarah Cooper.
When all else fails, wear a mustache so everyone sees you as more man-like. This will cancel out any need to change your leadership style. In fact, you may even get a quick promotion!
In conclusion...
With permission from Sarah Cooper.
Many women have discovered the secret power of non-threatening leadership. We call it a "secret power" because no one else actually knows about it. We keep our power hidden within ourselves so that it doesn't frighten and intimidate others. That's what makes us the true unsung heroes of the corporate world.
About the Author: Sarah Cooper
Sarah Cooper is a writer, comedian, and author of 100 Tricks to Appear Smart in Meetings. Her new book, How to Be Successful Without Hurting Men's Feelings, is out now.
The comedic book cover.
With permission from Sarah Cooper.
A satirical take on what it's like to be a woman in the workplace, Cooper draws from her experience as a former executive in the world of tech (she's a former Googler and Yahooer). You can get the book here.
This article was originally published on 3.25.19