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11 pumpkin-spice-flavored treats you never considered that'll give you the fall feels

It’s time to stock up.

pumpkin spice, pumpkin spice treats, pumpkin spice candles

via Amazon

Pumpkin butter and Krusteaz pumpkin spice pancakes.

It is officially pumpkin spice season and this year looks to be bigger and spicier than ever. Last year, Americans spent more than $236 million on pumpkin-spice-flavored items, a 47% increase over the previous five years. It seems we just can’t get enough of the official flavor of fall.

Pumpkin spice is a relatively simple blend of flavors—cinnamon with clove, ginger, nutmeg and sometimes allspice—so why do we love it so much?

“For the average American, it triggers nostalgia and evokes holiday seasons where people get together and connect with loved ones,” Marie Wright, the chief global flavorist at ADM, told Forbes. “These flavors and aromas trigger memories of family events and being around people, something we have all been missing even more during the pandemic. From a scientific perspective, this happens in the same part of the brain where emotions and memories are provoked.”

Now the big question is: Have you stocked up on your pumpkin spice for this season? Here are 11 items you can get next-day from Amazon that’ll give you all the fall feels.

via Amazon

Starbucks Iced Espresso, Pumpkin Spice Latte, Limited Edition, $29.29

(Available for next-day delivery through Prime)

When pumpkin spice comes to mind, most people immediately think of Starbucks. Right now, you can avoid the line and the car ride by stocking up your fridge with an eight-pack of iced espresso pumpkin spice latte drinks you can enjoy whenever you like.

Order yours now >>>

via Amazon

Green Mountain Coffee Roasters Pumpkin Spice, Single-Serve Keurig K-Cup Pods (72 count) $41.76

(Available for next-day delivery through Prime)

The pumpkin spice season runs from mid-September-ish through at least the end of November, so this batch of 72 K-cups will help you enjoy the official flavor of fall each morning for the entire season.

Order yours now >>>

via Amazon

Swiss Miss Pumpkin Spice Hot Cocoa Mix Bundle $14.50

(Available for next-day delivery through Prime)

No cozy fall evening is complete without a mug full of hot cocoa. Now, you can add a little pumpkin spice to your traditional Swiss Miss to it to make it extra inviting.

Order yours now >>>

via Amazon

RXBAR, Pumpkin Spice, Protein Bar (Pack of 12) $26.99

(Available for next-day delivery through Prime)

The RXBAR folks got it right in the product description. “Imagine a pumpkin pie. Now imagine it packed with protein. I think you get the picture.” The pumpkin spice adds some flavor to this simple, protein-packed mix of egg whites, dates and nuts.

Order yours now >>>

via Amazon

Pumpkin Spice Milano Cookie Bundle $19.74

(Available for next-day delivery through Prime)

Every fall, the classic chocolate-infused butter cookie sandwich switches things up by adopting a seasonal pumpkin-spice flavoring and we’re here for it. Imagine dunking these into your pumpkin spice hot cocoa!

Order yours now >>>

OREO Pumpkin Spice Sandwich Cookies $4.79

(Available for next-day delivery through Prime)

Grab a big glass of milk and go to town with these golden sandwich cookies filled with rich pumpkin-spice-flavored creme.

Order yours now >>>

via Amazon

Werther's Original Limited Edition Harvest Soft Caramels $23.40

(Available for next-day delivery through Prime)

Now you can take the flavors of fall with you in your pocket or purse with this three-pack of Werther’s Original Harvest Edition candies. You’ll get one pack of each of Werther’s fall flavors: pumpkin spice, caramel apple and cinnamon creme.

Order yours now >>>

via Amazon

Pumpkin Spice Candles $19.95

(Available for next-day delivery through Prime)

OK, you can’t eat this one but it will definitely put you in the pumpkin spice spirit as you smell the flavor emanating from every room of your house. “It's a wonderful, fragrant candle, it easily spreads across the whole house in a few minutes. Got me into the autumn atmosphere immediately,” R Kahn wrote in the reviews.

Order yours now >>>

via Amazon

Green Jay Gourmet Pumpkin Butter $14.69

(Available for next-day delivery through Prime)

Why not trade your peanut butter for something more seasonal? Green Jay’s pumpkin butter promises “the best of pumpkins cooked to buttery perfection” with “subtle hints of our secret spices.” Imagine that on some warm rolls during Thanksgiving. Yum!

Order yours now >>>

via Amazon

3 Pack of Krusteaz Pumpkin Spice Pancake Mix $20.72

(Available for next-day delivery through Prime)

How about surprising the family with an amazing pumpkin-spice breakfast? The great thing is that Krusteaz pancakes are easy to make, just add a little bit of water.

Order yours now >>>

Goldfish Crackers Dunkin' Limited Edition Pumpkin Spice $12.50

(Available for next-day delivery through Prime)

This reviewer put it best: “Brings back so many memories of the fall season from my childhood. Walking around pumpkin patches and apple orchards. Carving pumpkins or just sitting out on the porch on a crisp fall morning,” Michelle.

Order yours now >>>

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Cycle for Survival

Cycle for Survival

How can riding a bike help beat cancer? Just ask Reid Moritz, 10-year-old survivor and leader of his own “wolfpack”

Every year, Reid and his pack participate in Cycle for Survival to help raise money for the rare cancer research that’s helped him and so many others. You can too.

all photos courtesy of Reid Moritz

Together, let’s help fuel the next big breakthrough in cancer research

True

There are many things that ten-year-old Reid Wolf Moritz loves. His family, making watches (yes, really), basketball, cars (especially Ferraris), collecting super, ultra-rare Pokémon cards…and putting the pedal to the medal at Cycle for Survival.

Cycle for Survival is the official rare cancer fundraising program of Memorial Sloan Kettering Cancer Center (MSK). One hundred percent of every dollar raised at Cycle for Survival events supports rare cancer research and lifesaving clinical trials at MSK.

At only two years old, Reid was diagnosed with pilocytic astrocytoma, a rare type of brain tumor.

Pediatric cancer research is severely underfunded. When standard treatments don't work, families rely on breakthrough clinical trials to give their children a real shot at long-term survival.

When Reid’s chemotherapy and brain surgery didn’t work, he was able to participate in one of MSK’s clinical trials, where he’s received some incredible results. “Memorial Sloan Kettering has done so much for me. It's just so nice how they did all this for me. They're just the best hospital ever,” Reid recalls.

And that’s why every year, you’ll find Reid with his team, aptly named Reid's Wolfpack, riding at Cycle for Survival. It’s just Reid’s way of paying it forward so that even more kids can have similar opportunities.

“I love sharing my story to inspire other kids to PERSEVERE, STAY STRONG and NEVER GIVE UP while also raising money for my amazing doctors and researchers to help other kids like me.”

Reid remembers the joy felt bouncing on his father’s shoulder and hearing the crowd cheer during his first Cycle for Survival ride. As he can attest, each fundraising event feels more like a party, with plenty of dancing, singing and celebrating.

Hoping to spread more of that positivity, Reid and his family started the Cycle for Survival team, Reid’s Wolfpack, which has raised close to $750,000 over the past eight years. All that money goes directly to Reid’s Neuro-Oncology team at Memorial Sloan Kettering.

In addition to cheering on participants and raising good vibes at Cycle for Survival events, Reid even designs some pretty epic looking merch—like basketball shorts, jerseys, and hoodies—to help raise money.

If you’re looking to help kids just like Reid, and have a ton of fun doing it, you’re in luck. Cycle for Survival events are held at Equinox locations nationwide, and welcome experienced riders and complete newbies alike. You can even join Reid and his Wolfpack in select cities!

And if cycling in any form isn’t your thing, a little donation really does go a long way.

Together, let’s help fuel the next big breakthrough in cancer research. Find out more information by checking out cycleforsurvival.org or filling out this interest form.

From Your Site Articles

best of humanity

They thought their son lived an isolated life. But when he died, friends showed up in droves.

Mats Steen's parents were shocked to learn their severely disabled son had lived a rich, independent life they knew nothing about.

Netflix/YouTube

Mats Steen lived a secret life that his family only discovered after he died.

Mats Steen was only 25 years old when he passed away, his body succumbing to the genetic disease that had slowly taken his mobility since childhood. He'd lived in a wheelchair since his early teens, and by his 20s, his physical abilities had deteriorated to the point of only being able to move his fingers. He could push buttons and use a mouse, and he spent nearly all of his waking hours playing video games in his parents' basement.

His family loved him and cared for him through it all, giving him as much of a normal life as they could. But they also lamented everything they knew he'd missed out on. "Our deepest sorrow lay in the fact that he would never experience friendships, love, or to make a difference in people's lives," Mats' father shares.

Mats left behind the password to a blog he kept. Not knowing if anyone would actually read it, his parents published the news of Mats' passing in a blog post, adding their email address in case anyone wanted to reach out.

Much to their surprise, messages began pouring in from around the world—not just with condolences, but with heartfelt stories from people who called Mats their friend.

The Steens soon discovered that their son had lived a much fuller life than they'd ever imagined—one that included all the things they always wished for him.

As his online life was revealed, the family learned that Mats began his days with a routine 30-minute sprint through the forest. He frequented cafes and pubs, chatting with strangers and flirting with women. He sat by campfires having heart-to-heart conversations. He made friends and enemies. He fought heroic battles. He supported people in times of need. He gave advice that people took. He experienced his first kiss.

And he did it all as "Ibelin," his handsome, muscular avatar in the online game World of Warcraft.

- YouTubewww.youtube.com

Mats' life is showcased in the documentary, "The Remarkable Life of Ibelin," in which his parents share the story of how they discovered their son's group of friends they didn't know he had.

People who've never played an open world roleplay game like World of Warcraft may wonder how real community can be built through it, but Mats' story proves it's possible. The friends he made through the game have shared the real influence he'd had on their real lives, from helping them with problems they were facing to empowering them to make positive changes in their relationships.

Though he never met them face-to-face, Mats' online friends say he made a significant impact on them.

A young woman Ibelin had connected with as a teenager—the one with whom he'd shared that first virtual kiss—shared that her parents had taken away her computer when they feared gaming was interfering with her studies. When she logged on at a local library, Mats gave her a letter he had written to give to her parents, encouraging them to talk with her about her gaming hobby and to work out a solution together that didn't require her to give it up completely. She printed it and gave it to them. Miraculously, it worked.

Another woman had been having a hard time connecting with her autistic son as a young adult. When she talked with Ibelin about her struggles, he suggested that she and her son start gaming together and connect in that way first. Eventually, that connection via the virtual world led to warmer in-person interactions between them—and a life-changing shift in their relationship.

"I don't think he was aware of the impact that he had done to a lot of people," the mother shared.

Mats interacted with the same online friends as Ibelin for years, going through the kinds of ups and downs all real friendships experience. He kept his physical condition a secret until close to the end of his life, when he finally opened up to another player who convinced him to share his reality with the others. Some traveled from other countries to attend his funeral, with one of them speaking on the group's behalf and a few of them serving as pallbearers. Those who knew Ibelin also held a memorial in-game at his virtual gravesite—a tradition that has spread beyond just his own guild.

Typically, we think of someone escaping the real world and spending hours a day playing video games as unhealthy, but for Mats, it was a lifeline. As Ibelin, Mats was able to have a level of independence and a rich social life that simply wasn't possible for him in the offline world—an uniquely modern phenomenon that technology and human creativity have made possible.

Mats' impact on his online community was real, and 10 years after his passing his impact is spreading even further.

Duchenne muscular dystrophy, the genetic disease that Mats lived with and ultimately died from, affects 300,000 boys worldwide. It only affects males and it has no cure. But CureDuchenne, a global nonprofit dedicated to funding and finding a cure, has partnered with Blizzard and World of Warcraft in Mats' honor. From now until January 7, 2025, World of Warcraft players can purchase a limited-edition pet fox named Reven ("fox" in Norwegian). The Reven Pack, which includes a transmog backpack and Reven’s Comfy Carrier, costs $20, with 100% of the purchase price being donated to CureDuchenne.

The Reven Pack on World of Warcraft—100% of purchase cost goes to the CureDuchenne foundation.World of Warcraft/CureDuchenne

“Mats Steen lived a life in World of Warcraft that he couldn’t in the real world as he fought Duchenne muscular dystrophy alongside his incredible family, who I’m proud to have met and fallen in love with,”said Holly Longdale, executive producer of World of Warcraft. “Working with CureDuchenne for our Charity Pet Program, in honor of Mats’ memory, allows us to harness the power of our phenomenal global community to bring meaningful impact to so many lives.”

You can learn more about Mats' story in the award-winning documentary, "The Remarkable Life of Ibelin," on Netflix and learn more about the CureDuchenne fundraising initiative with World of Warcraft here.

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Maori members of New Zealand government perform unforgettable protest Haka in parliament

The protest of a proposed controversial law has become a rallying cry.

Photo credit: Canva

Haka preformed in protest on New Zealand parliament floor

By now most people are used to seeing the haka performed at sporting events or in celebration of life events. But the dance isn't just a dance of celebration, it's a dance that started as a war dance so it can be used in ways that are less jovial in nature. Maori members of the New Zealand parliament recently used the haka to protest a bill that would require the reinterpretation of a treaty between Britain and the Maori people from 1840.

The Treaty of Waitangi is 184-years-old and was originally signed between the British Crown and 500 Maori Chiefs. Maori people are indigenous to New Zealand and the treaty was to determine how the country should be governed. But the reinterpretation would restrict how the treaty can be interpreted just as Maori people continue to gain more rights in their native country.

The bill was introduced by the conservative, ACT New Zealand party, who are making a case than non-Indigenous people are missing out on opportunities due to policies designed to uplift Maori people, according to Reuters. There have been protests by the Maori since it was announced that the bill would be heard in parliament but the protest on the floor took some members by surprise.

Read World Cup GIF by World RugbyGiphy

In a powerful display of disagreement with the new bill one of the Te Pati Maori MPs stood and started the haka call that rang through parliament. As the haka started she ripped a copy of the bill in two while other Te Pati Maori MPs and people observing began to participate in the dance.

The form of protest seemed to fluster the man presiding over the meeting, causing parliament to be suspended briefly from the disruption. It doesn't look likely that the bill will pass as it doesn't have enough support outside of the initial readings. The protest caught the attention of social media and has since gone viral with over 188.9 million views and more than 14.5 million likes on the Whakaata Maori TikTok page.

@whakaatamaori Parliament suspended as Māori MPs perform haka joined by public gallery. @Te Ao with Moana @Te Ao Māori News @TUKU ♬ original sound - Whakaata Māori

Overwhelmingly people support the Maori MPs protest method on the parliament floor with one person saying, "This is what standing together looks like. I always get goosebumps when I come across a Haka. It’s so much passion in them."

"For people saying it was too much since 2023 the goverment in charge of new Zealand has been getting rid of things that are important to the Maori people such as their health authority also school language programs but the most recent one that has cause an out cry and protest from the Maori people is one of the government members wants to redefine the interpretation of the Treaty of Waitangi also known as Te Tiriti o Waitangi I'm not from New Zealand I don't want to speak over Maori voices but have seen videos from Maori people talking about it however I wanted add context for this," someone writes in a multipart comment thread.

"Now that's how you make a statement! The fact the house was suspended, means it was heard," another shares.

"This protest gives my body chills.. powerful demonstration. these are the rally cries of all our ancestors," someone else chimes in.

The Maori people currently only make up 20 percent of the population of New Zealand and have been the subject of oppression and discrimination. While the Maori people enjoy more rights and privileges than previous generations, the gains were hard fought, relying on the Treaty of Waitangi as a guide. This bill would essentially strip the Maori people of the full equality they're after and the haka protest was a strong stance against backsliding into a not so distant history.

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new zealand parliament protest

People from other countries share 14 'obvious' signs that someone is an American

"Americans lean on anything they can while standing around…"

via zoetnet/Flickr, Ewen Roberts/Flickr and Tom Hodgkinson/Flickr

Some American tourists enjoying the sights

Americans have a style and personality all their own, which isn’t a bad thing. It’s just noticeable when they travel aboard. Americans often stand out because of their outgoing personalities. They are friendly and enjoy having casual conversations with strangers.

This is an endearing trait to a lot of people in more reserved cultures, although it can also come off as a little brash.

An American characteristic that isn’t quite endearing to people in other countries is that they can be rather loud. In Europe, one can always notice the Americans in the restaurant because they can be heard from across the room.

A Reddit user named Frosty-Ad3575 wanted to know the specific ways that Americans stand out when traveling abroad, so they asked the AskReddit subforum: “What’s an obvious sign that someone is an American?”

The post was popular, receiving nearly 6,000 responses in just 6 days. The most popular ones described how Americans' unique personalities, style of dress, dental hygiene and body language make them easy to spot.

Here are 14 “obvious” signs that someone is an American.

1. Posture

"Apparently, the CIA trains American agents to not lean on things if they go undercover in foreign countries because Americans lean on anything they can while standing around." — Clown1998

"I bet MI6 trains British agents to lean on everything if they go undercover in America because Americans lean on anything they can while standing around." — KingoftheMongoose

2. The date

"MMDDYYYY." — LowRevolution6175

3. Distances are different

"Anything under 4 hours is 'close by.'" — Grey-Canary

"Everything in Europe is around the corner if you're from the US. I can drive the whole day and not leave my state, but in Europe, I can pass through 4 countries in that same time frame." — JayHitter

4. They're polite to servers

"In the touristy cafe-restaurant I worked at:

If they asked me for the nicest spot we had

If they asked me my recommendation without seeing the menu first

I would walk to the table, and they would say right away ‘hey, how are you doing?’ This one threw me off a lot at first. Why is this person asking me how I'm doing?? I'm just there to take the order. I got used to it, and I think they found my awkwardness cute.

They would ask my name when I greeted them and took their order.

I'm Northern European." — Muc_99

"It’s under-appreciated just how polite, friendly, and sincere Americans are in general. It blew my mind the first time I came to the US, and I love that my children are growing up with those same values." — Irishweather5000

5. The water bottles

"I was told, 'Americans carry water bottles around like they're worried they'll never have access to clean water ever again.'" — Kosher_Dill

"I don't care what anyone says. If you think carrying a water bottle when walking a lot is weird, you're probably slightly dehydrated all the time and are just desensitized to it. You seriously need to drink water frequently if you want to be ideally healthy." — Tan11

6. Smiling

"I was in Germany this past summer, and I realized smiling at everyone you make eye contact with is very American. When I went to London on the same trip, they seemed less weirded out by it but would awkwardly return the smile. I was taught to always start with a disarming smile. Never realized it was American." — 12ozFitz

7. "More ice, please."

"I spent a year in Europe completely iceless to the point I forgot that was a thing. I stopped at a bar in Chicago fresh off the plane and not only did I get free tap water, but water with ice. I instantly felt at home." — Outside-Crezz8119

8. Personal space

"As an American man, I’ve been told repeatedly by European and Asian friends that we simply take up space (not by being fat) as though we’re entitled to it. Men in other countries apparently don’t claim the same personal space we do." — Potomacan

9. White teeth

"It’s even more bizarre that they assume we have braces or bleach our teeth because they’re straight and white. I have naturally straight white teeth. I brush them twice a day so they stay white. I don’t do anything special to them, but I remember being in London and some similar-aged students literally making fun of me for my teeth… it’s true that they don’t naturally look like headstones in an ancient graveyard, but there’s no need to make fun." — DPretilloZbornak

10. Casual dress

"My friend went to Germany recently, and what people said about Americans is you can spot them a mile away because they’re the ones wearing pajamas in public. Apparently, in other countries, at least Germany, they dress a little more formally and in less baggy clothes than we do in America." — MarcusWahlbezius

11. Baseball hats

"Baseball cap... even on an infant riding in a pram." — SyntheticOne

12. Shoes

"Americans are shoe snobs (they don’t think they are, but they are). Setting aside wealthier business types, Americans generally wear more on-brand, on-trend, high-quality shoes than others." — Mouflony

13. They're loud

"That was my first thought. Americans yell at each other in normal conversation in public. I noticed it years ago in Europe, and now I can’t stand it in the US." — SucccotashOther277

14. Occupation matters

"Immediately asking someone what they do for a living when meeting them. Our jobs and work are our entire identity." — Bealzu

"I hate that about American culture. I'm an American and recently became a SAHM, so I don't have an answer to 'What do you do for a living?' Half the time, I add the caveat, ‘Oh, my last job was with Apple,’ so that I'm not written off as an unemployed ‘loser.’ But it really is dumb to determine a person's worth by what they do in order to afford food and shelter." — WassupSassySasquatch

This article originally appeared in January.

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Millennial dad of 3 shuts down boomer parents for their 'ridiculous' holiday expectations

"Why is it that every time I have to make the effort for you, yet you can't do the most basic thing for me?”

via Canva/Photos

A Millennial dad has had it with his boomer dad's expectations.

A TikTok video posted by @carrerasfam is going viral, with over 300,000 views, because so many millennial parents can relate. In the video, a husband politely but firmly tells his “practically retired” baby boomer dad that he’s not taking his 3 young kids on a 400-mile drive to their house for the holidays.

Carerras Fam is a popular TikTok page about “all things postpartum and mamahood.” The husband opens the conversation with his dad by explaining all the inconveniences of taking 3 young kids on a long road trip. “I know you want us to drive down for the holidays, but it's kinda ridiculous that you want me to pack my 3 kids with their portable beds with my clothes, their clothes, the formula, everything that goes on with raising 3 kids and having them feel comfortable. Drive down for over four hours just so that we could spend some time in your house?” the husband says.

@carrerasfam
Sorry it’s just so much work. But you’re welcome to visit us #millennial #millennials #parents #parenting #parentsontiktok #boomers #millennials

It’s obviously inconvenient for the couple to pack up their kids and drive 4 hours, but it’s also unsafe because the house is not baby-proof. "I'm gonna have to run around, make sure that they don't break any of your stuff, and which you will take care of them,” the husband continues using sarcastic air quotes.

The dad brings up another great point: His parents are in good health, so why don’t they drive to their house? “You could visit. You don't have little kids,” the dad continues. “You don't have anything going on.

"Why is it that every time I have to make the effort for you, yet you can't do the most basic thing for me?”

It’s clear from the phone call the dad understands that traveling with the kids and staying in a house that isn’t correctly set up for young kids will make the holiday a struggle. Instead of making memories, they’ll most likely be running around bent over trying to save their kids from breaking something or hanging out at Target buying electrical socket plugs and a bottle brush because they left theirs at home.

The video struck a chord with many millennial parents.

“First holiday with a kid… parents are confused why I won’t drive 9 hours with a 3mnth old for Christmas,” too_many_catz writes. “The ‘not baby proofed’ part hit my soullllllll. It’s so stressful having to chase your kids around and ask to close doors, move pictures, block stairs, etc. And nobody takes you seriously!" OhHeyItsIndy added.

It’s also expensive for young families to travel. “Add to it they want us to spend money on gas, airfare, etc. when we live paycheck to paycheck and rent while they own homes and live comfortably off a pension,” another user wrote.

This one hit hard: “They always act like you're asking the world of them, yet they will willingly go on any other vacation that they choose,” Mackenzie Byrne wrote.

TX Travel Chick may have hit the nail on the head with her explanation for why boomer parents expect their children to road trip it to their house for the holidays. “Because we are used to following their orders!!! REVOLT,” she wrote.

Ultimately, it would be interesting to learn why boomer parents want to inconvenience their kids when it would be much easier for them to take a trip to see them, especially if they can afford a hotel. One wonders if they are being entitled or if they’ve forgotten how hard it is to travel with young kids.

Tom Brady says parents today don't let kids fail enough. Is he right?

“Every time they mess up, we send them to an easier place to succeed.”

By Congressman Charlie Crist - Public Domain & Unsplash

Tom Brady — ever heard of him? The multi-time Super Bowl winner, NFL MVP, and pretty much the most decorated NFL athlete of all time retired from on-field play before last season. But he's been keeping himself pretty dang busy in retirement with a broadcasting gig, becoming part-owner of the Las Vegas Raiders, and of course, being a dad to his three kids.

Tom Brady recently spoke at a Fortune Global Forum event about his leadership style and how business executives could learn from his self-made success. His thoughts on leading as a father were much more interesting. And in his opinion? Some parents are too quick to coddle these days.

“Think of today’s world, how we screw these kids up,” Tom said. “Every time they mess up, we send them to an easier place to succeed.”

- YouTubewww.youtube.com

What he means is that we might steer them away from goals that are too lofty or likely to lead to disappointment. He thinks parents are too quick to discourage their kids from 'reaching for the stars' in order to save them from heartbreak, especially when they're uber-talented.

His parents sure didn't, and look how it worked out for him!

“The blessing my parents gave me was when I was that long shot as a kid who was a backup quarterback on a freshman team? They never said, ‘Man, don't do that. It's gonna be too hard. Let's do something different. Let's think about another backup plan.’ They kind of said, ‘You know what? Go for it. Whatever you want to be, go for it.’ And that's probably my parenting style," he said.

What do experts think? Is Tom Brady right? Are parents today too "soft"?

"I think some are and it's not a bad thing," says Dr. Cynthia Edwards-Hawver, a licensed psychologist.

It's a matter of more and more parents shifting their priorities, she says.

"Parents today are more likely to prioritize emotional intelligence, mental health, and individuality in their kids, which can be mistaken for 'softness.'"

man in red and white football jersey holding white and red football Photo by Cian Leach on Unsplash

We're all so much more aware of mental health concerns than we were a few decades ago. Efforts to protect longterm mental well-being in kids can sometimes be perceived as coddling.

But let's be real: Not every kid will grow up to be the Tom Brady of their field. Pushing hard to achieve your dreams is a good thing, but it's easy to push too far and sacrifice your mental and physical health. And there aren't always seven Super Bowl rings and hundreds of millions of dollars waiting for you on the other end.

Kids today also face more pressure than ever to achieve, in part due to social media. But they're also being pressured to specialize at ridiculously early ages (in sports, academics, etc.) or risk "falling behind" despite research showing there's no need to do so.

Times have changed since Tom Brady was the backup QB at Michigan! It's OK for parents to be mindful of that balancing act and of modern concerns young people face.

Of course, there is some truth to Tom Brady's criticism. Protecting your kids from failure and heartbreak isn't doing them any favors, instead it robs them of a chance to learn accountability, independence, and resilience.

"There’s a fine line between encouragement and pressure. Make sure your child knows that their worth isn’t tied to their achievements," Edwards-Hawver says.

I don't know about the business advice, but Tom did close with some good words of encouragement for all the parents out there.

“The parents in the room know that being a parent is probably the hardest job all of us have and we screw up a lot and I've screwed up a lot as a parent,” he said. “So I don't want to seem like I'm some expert in parenting because I'm certainly not that.”

"I try to just be dependable and consistent for them and honestly, whatever our kids choose as we know to do whatever they want to do in life, we gotta support.”

He added that one of his sons wants to play pro basketball, but Tom didn't know if he'd ever develop the vertical leap to do it. Regardless, he always ensures his son that it'll happen one day if he keeps working — even though he can't really promise that for sure.

"I want him to know that his dad's got his back."

Now that's a winning mindset.

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