A Swedish woman taking things into her own hands.
Sweden has existed for over 1,000 years, but travelers across the globe are confused because other places, inspired by the country’s untouched beauty and joyously inclusive culture, have taken its name.
Seven other places in the world call themselves Sweden, so to distinguish itself from the name-alikes, the Kingdom of Sweden is taking a bold, historic step that no country has before. It’s become the first to apply to trademark its name with the European Union Intellectual Property Office.
Visit Sweden likens the country’s problem to a luxury brand that has to contend with dupes, knockoffs, or bootlegs that fall short of the glory of the genuine article.
“It’s flattering that other places want to be called Sweden, but let’s be honest, there should only be one. Our Sweden. The one with the Northern Lights, endless forests, and the world’s best flat-pack furniture,” says Susanne Andersson, CEO at Visit Sweden.
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By trademarking its name, Sweden will make things much less confusing for travelers worldwide. It’d be a shame for someone looking to visit Sweden’s majestic Lapland to mistakenly wind up in a place with no reindeer, Aurora Borealis, or cloudberries to be found.
The world-class research team at Visit Sweden knew it had to act when it realized that other destinations with the same name had tripped up travelers. People looking to vacation in Portland, Oregon, have accidentally wound up in Portland, Maine. Travelers yearning to experience the fall in Manchester, New Hampshire, have been deplaning in Manchester, England. “It happens more than you think!” the researchers admitted.
The Northern Lights in Sweden. via Visit Sweden, Photographer: Jann Lipka/imagebank.sweden.se
The E.U. Intellectual Property Office must act swiftly and allow Sweden to trademark its name so that travelers worldwide don’t miss the opportunity to experience an utterly unique country known for its serene landscapes, commitment to deep relaxation and personal freedom.
No one should ever miss out on staying on one of Sweden’s 267,570 islands, more than any other country. The Swedish archipelagos offer luxurious glamping, peaceful hikes, tranquil solitude and awe-inspiring, pristine nature.
A woman camping in the Swedish archipelago.via Visit Sweden, Photographer: Anders Klapp/imagebank.sweden.se
Sweden is a beautiful place to visit all year round, with bright summers, colorful falls, vibrant springs and dark, crisp winters. It is also a place to delight your tastebuds with a cuisine centered on healthy, locally sourced produce, with some preparation methods dating back to the Viking era.
The original Sweden is a place where one can relish Old World European history while also enjoying the modern pleasures of the most progressive countries in the world. Travelers can be whisked back into history by visiting the Naval Port of Karlskona, a well-preserved European naval town from 1680. Or, enjoy cutting-edge design, delicacies, art, music and culture in hip metropolitan destinations such as Stockholm or Sweden’s “coolest city,” Gothenburg.
Did we mention Sweden has an ABBA museum? Wait till the other 7 Swedens find out about that.
As you can see, Sweden is an incredibly unique destination that cannot be duplicated. It would be a tragedy for anyone intending to visit the original Sweden to mistakenly find themselves in a name-alike place that lacks its Scandinavian charm. You can do your part to stop the confusion by signing a petition to let Sweden trademark Sweden at Visit Sweden (the original).
A Swedish Midsommar celebration. via Visit Sweden, Photographer: Stefan Berg/Folio/imagebank.sweden.se
A woman skillfully stops an argument.
Has getting into a heated argument with your significant other, a coworker, or a child ever solved anything? Probably not. Heated arguments often lead people down the dark path of personal attacks, animosity, and getting so riled up that they stop making sense altogether. However, conflict is a natural and healthy part of our daily lives, so it can be very productive when we know how to have productive disagreements.
"If no one ever argues, you’re not likely to give up on old ways of doing things, let alone try new ones. Disagreement is the antidote to groupthink,” organizational psychologist Adam Grant said, according to Psychology Today. “We’re at our most imaginative when we’re out of sync." So the big question is, how do we prevent heated arguments from happening and steer them to more productive territory instead?
A group of researchers at the University of Wisconsin found that it’s essential for people to create a safe environment to have a discussion, and the key to doing so is to ask open-ended questions that lead to points of agreement. Specifically, the researchers say to use “I” statements, such as “I feel frustrated” or “I feel concerned” when expressing yourself during the disagreement. But the best phrase is one that clearly directs the discussion toward agreement.
The best way to stop an argument is with the phrase: “I’d actually like to focus on all the things we agree on.”
Coworkers come to an agreement.via Canva/Photos
There are 3 big reasons why the phrase is so effective at stopping arguments from happening. First, the phrase immediately changes the mindset of both people from the areas where they disagree to one of agreement. We are no longer arguing about why we like or don’t like pineapple on pizza. Instead, we’re not focusing on the toppings we enjoy, such as pepperoni or black olives. The person we disagree with is no longer an enemy but a collaborator.
Another big reason “I’d actually like to focus on all the things we agree on” is such an effective phrase because it extinguishes the other person’s anger. When we search for a way to agree, we suddenly become an unappealing target for the other person’s rage.
Finally, this phase makes you the good guy in the disagreement because you are looking for a positive solution. You’ve just taken a right turn onto the high road and have become the rational party in the conversation. This tactic is especially effective when a third party, such as a boss or sibling, is involved in the disagreement and wants to see who is acting in good faith. This will encourage the person you’re having a dispute with to be more cooperative to save face.
Coworkers come to an agreement.via Canva/Photos
The key is to be genuine about looking for agreement and have a sincere tone when stating your approach. Once the potential fight has been quelled, you can work together to reach the best possible agreement.
Learning how to prevent heated arguments can strengthen the relationship with the person you disagree with. Resolving a conflict together makes their relationship stronger and more enduring. So, a conflict can be a gift that you can use to skillfully bring yourself closer to someone. The key is to focus on the areas of agreement and to be sincere so you can resolve the issue together without leaving any lingering resentment.
