A pasta brand having a Spotify account is unexpected to begin with, but a pasta brand creating Spotify playlists specifically to help people cook their noodles perfectly al dente is exactly the kind of unexpected the world needs more of.
Barilla, the famous Italian pasta brand, is cleverly using Spotify as a kitchen timer for its various styles of pasta. Say you're planning on cooking up some penne pasta tonight. All you have to do is boil some water, pour the pasta in, turn on Barilla's "Pleasant Melancholy Penne" playlist, and dance around your kitchen (or make your sauce or whatever) until the music stops. Then you know it's time to drain and serve.
The playlists are pasta shape specific. For instance, Mixtape Spaghetti is exactly 9 minutes long for perfectly cooked spaghetti noodles while Boom Bap Fusilli is 11 minutes because those little corkscrews take a bit longer to cook. Look at those playlist names. Timeless Emotion Fusilli? Moody Day Linguine? Someone in Barilla's marketing department has been having some fun.
Who would think Barilla would have nearly 500,000 listeners on Spotify? Screenshots via Spotify
What kinds of songs are on these playlists, you ask? It's a mixed bag. There's some Italian music, of course. But they've also got some Harry Styles, Dua Lipa, The Beatles, The Smiths and others as well. (Interestingly, a lot of the playlists have songs marked with an "E" for Explicit Content, so listen with discernment if you've got small kiddos who might embarrass you by singing out profanities in the grocery store.)
Barilla's playlists are timed to cook each variety of pasta.Screenshots via Spotify
People have been utterly tickled to find out that Barilla is using Spotify in this way.
"This is an amazing random fun fact."
"Very cool! What a great marketing idea."
"This might be one of the best pieces of info I’ve ever received re cooking."
"That’s actually genius, cooking and vibing all in one."
"This is *chefs kiss* perfect! Thank you!!!"
How Its Made Food GIFGiphy
What does al dente mean?
In Italian, al dente literally translates as "to the tooth," which doesn't help much with understanding what it means, except that the pasta should have a slight bit of resistance when you bite into it. Essentially, the ideal texture of cooked pasta should be soft but also slightly firm. Soft but firm but still soft—you know it when you bit into it. There's no gumminess and no chalkiness to al dente pasta. It's the perfect consistency for soaking up sauce without being mushy.
Most of the time, that means cooking pasta slightly less than the cook time indicated on the box. But Barilla pasta is known for being "always al dente"—at least that's how they've advertised their pasta for decades.
- YouTubeyoutu.be
What are the Italian rules for cooking pasta?
Wait, there are rules? Apparently so. Here are 5 rules of pasta cooking according to Eataly's Italian code of conduct:
1. Pair the right shape with the right pasta sauce.
"Fine delicate strands work best with light, smooth sauces while twisted shapes and wider ribbons can support chunkier sauces."
2. Never break pasta before cooking.
"It may be tempting to break long pasta shapes in half in order to fit them in the pot, but be warned: this is considered sacrilege in the Italian kitchen!"
Do NOT break spaghetti anywhere near an Italian.Photo credit: Canva
3. The only utensil you need is a fork.
"Italians never cut their pasta so leave the knives for your secondo, per favore."
4. Master the twirling technique.
"If you're having difficulty, try this: ground the fork on the bottom of the plate and gently twirl to capture a forkful of pasta, making sure there aren't too many loose ends."
5. Avoid cheese with seafood pastas.
"In most cases, Italians never put grated cheese on pasta dishes that contain seafood. Instead, use a little bit of sautéed breadcrumbs with olive oil to garnish the dish."
There you go. All you need to make yourself a delicious bowl of Timeless Emotion Fusilli or Moody Day Linguine. Thanks, Barilla! (You can find their playlists here.)