Three years ago, a pastor from Colorado named Will Duffy found out that some people believed — still believed — that the Earth was flat. He couldn't believe what he was hearing. Hadn't we settled this debate centuries ago?! Not only was the debate continuing to rage on, but it was incredibly divisive and was part of a doorway to discredit even more crucial science.
He decided to take it upon himself to end the questions, once and for all. How? By taking a trip to Antarctica.
Duffy devised a project called The Final Experiment, in which he invited prominent "flat Earthers" along with a crew of "globe Earthers" to explore the most remote climate on the planet — together.
In a flat Earth model, Antarctica is usually depicted as an ice wall that encircles the rest of the planet. Sometimes, it's shown as its own distinct continent. However, by visiting Antarctica in the summer, the team would be able to see Antarctica's famous 24-hour sun, or midnight sun, up close and personal.
Flat Earthers, crucially, do not typically believe that a 24-hour sun is possible. In their models, the sun would rise and set in Antarctica the same way it does everywhere else. The existence of midnight sun would, if not outright prove, at least heavily suggest, that Earth is a tilted sphere.
(Of course, there are already mountains of evidence and data that show the Earth is a sphere — and plenty of documentation of the existence of midnight sun. But never mind that for now.)
Duffy reached out to several big-name flat Earthers, and many declined to take the trip. But he was able to get a handful of brave explorers on board. The group flew deep into the interior of Antarctica, landing on an ice runway near Union Glacier Camp.
Will Duffy and his crew live-streamed the whole thing on YouTube via Starlink. The video begins at midnight, with the sun high in the sky — an absolutely stunning sight for many on the expedition. Duffy then allows each member of the team to share their thoughts on the journey and their observations.
- YouTubewww.youtube.com
Jeran Campanella, one of the most prominent flat Earthers on YouTube, spoke from the heart: "Sometimes, you are wrong in life."
"I thought there was no 24-hour sun, in fact I was pretty sure of it," he said bluntly after observing it with his own eyes. "It's a fact. The sun does circle you in the south. What does it mean? You guys are gonna have to figure that out yourselves."
He stopped short of definitively admitting that the Earth is a sphere, but he did confess that the Azimuthal equidistant map — the most popular flat earth model — no longer makes sense in his mind based on what he saw in Antarctica.
"I realize I'll be called a shill for saying that. And you know what, if you're a shill for being honest, so be it. I honestly believed there was no 24 hour sun, I honestly now believe there is. There it is," he said.
It seems silly, since most of us can acknowledge that a spherical Earth is settled science. But by making this admission on camera, Jeran risked losing his audience, his credibility in his community, and even his livelihood as a content creator with nearly 200,000 followers.
It took courage to finally admit that he was wrong.
"Respect for Jeran. He sounded shaken and he knows he's going to [receive] backlash," wrote a commenter on Youtube.
"I'm quite impressed by Jeran. He chokes up and was quite emotional, clearly this was a deep seated belief of his and he handled being proven wrong with grace. good for him," said another.
Why is it so hard for us to let go of deeply held beliefs? Beliefs aren't always logical decisions, but emotional ones.
By Strebe - Own work, CC BY-SA 3.0
Our identities and our sense of self get so tied up into what we believe. Belief in a conspiracy theory might start as genuine curiosity or confusion but quickly spiral into much more.
People even make good friends and meet romantic partners inside of communities based on their beliefs, so to let go of that is deeply threatening to our psyches.
"Our ego, or sense of self, finds comfort in our various identities. Just as we have fight, flight, or freeze instincts to protect our physical well-being, we defend our psychological sense of self when our various identities are threatened. This is why if someone makes fun of our favorite football team, city, state, country, music artist, political party, hero, religion, ideas, and so on, we feel a surge of emotion to defend them," writes Mike Brooks for Psychology Today.
Even when we see the truth with our own eyes, it can be hard to accept.
"I think what matters most is putting our egos aside," Lisbeth, another flat Earther that accompanied The Final Experiment to Antarctica. "Are we here for truth, or are we here to hold onto narrative and ego?"
Some people just need to see things with their own eyes to believe. And putting your most deeply-held beliefs on the line and going into new situations with an open mind, knowing core pieces of your identity may not hold up to scrutiny, is admirable — no matter what the rest of us might think about the validity of those beliefs.
Mark Herman, who also went on the voyage, said, "Who would have thought? Two groups of people who are so opposed in belief and ideology to the point where there's ridicule, there's shame, all kinds of horrible things, but when they come together, there's so much camaraderie and teamwork between people. I'm very thankful to be a part of it."
Watch the full video and I think you'll be surprised by how much beauty there is in this project, not only in the breathtaking Antarctic landscape and the wonder of never-ending sunshine, but in the humanity and vulnerability on display from each of the participants.
person writing bucket list on bookPhoto by 
By Strebe - Own work, CC BY-SA 3.0
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