'Star Wars' fans are using this hashtag to ask Disney to do better.
Yes. Even in a galaxy far, far, away, representation matters.
"Star Wars" is more than a film franchise. It is a galaxy full of stories, heroism, and adventure.
For many fans, their love of the film stretches beyond a few hours on the silver screen. It's a true community, a lifestyle, even a family tradition. "Star Wars" is a way of life.
"Star Wars" fans attend "Star Wars" night at a baseball game. Photo by Christian Petersen/Getty Images.
That's why fans around the globe are telling Disney to show up for characters from traditionally underrepresented backgrounds.
Fans of all ages are sharing why diversity, inclusion, and representation matter — even in a galaxy far, far away — with the hashtag, #SWRepMatters.
Because everyone from the young...
...to the young at heart, everyone deserves to see themselves in the media they consume.
"Star Wars" has an entire galaxy to draw from. Is it too much to ask to include more women, particularly women of color? And once they're there, perhaps let them talk to one another? No. No it's not.
(Regarding the above exchange, fans managed to come up with two more, but six brief moments in nine films is still abysmal.)
It must be said that the "Star Wars" literature and comics have made a point to include women of color as heroes and protagonists, but the reach of the films is far beyond that of the books. Give us three-dimensional characters with arcs, backstories, and challenges to overcome.
Because while diversity in the films has improved, it's still lightyears behind where it should be.
And not just on screen, but behind the camera, too, in writers rooms and other high-profile creative positions. There's lots of talk among fans about the mere possibility of Ava DuVernay directing a film. And while she is amazing, she's not the only woman of color making moves.
Because this is about more than lore and entertainment, it's about dollars and good sense.
In addition to being beloved by fans around the globe, "Star Wars" is one of the best-performing film franchises of all time.

As of spring 2017, ahead of the latest release, the franchise had grossed over $7.5 Billion dollars worldwide in box office receipts alone. This doesn't include auxiliary merchandise like T-shirts, books, household goods, or collectibles. One research group estimated "Star Wars" toy sales totaled nearly $760 million. So this is more than a film or simply entertainment, this is a true economic powerhouse.
As our population shifts and demographics change, it would be economically prudent to represent and include leading characters from as many backgrounds as possible. And with an entire galaxy of material to mine from and create, the opportunities are endless.
So before you next step back in time to a galaxy far, far, away, consider who you see and who you don't.
Watch who gets to speak and who doesn't. Who gets to have an emotional arc and who lives and dies in the background. And if you're not satisfied with everything you see and hear, be a "force" for good and raise your voice.
Photo by Miguel Schincariol/AFP/Getty Images.



Student smiling in a classroom, working on a laptop.
Students focused and ready to learn in the classroom.
Fish find shelter for spawning in the nooks and crannies of wood.
Many of these streams are now unreachable by road, which is why helicopters are used.
Tribal leaders gathered by the Little Naches River for a ceremony and prayer.

Communications expert shares the perfect way to gracefully shut down rude comments
Taking the high ground never felt so good.
A woman is insulted at her job.
It came out of nowhere. A coworker made a rude comment that caught you off guard. The hair on the back of your neck stands up, and you want to put them in their place, but you have to stay tactful because you're in a professional setting. Plus, you don't want to stoop to their level.
In situations like these, it helps to have a comeback ready so you can stand up for yourself while making making sure they don't disrespect you again.
Vince Xu, who goes by Lawyer Vince on TikTok, is a personal injury attorney based in Torrance, California, where he shares the communication tips he's learned with his followers. Xu says there are three questions you can ask someone who is being rude that will put them in their place and give you the high ground:
Question 1: "Sorry, can you say that again?"
"This will either make them have to awkwardly say the disrespectful remark one more time, or it'll actually help them clarify what they said and retract their statement," Xu shares.
Question 2: "Did you mean that to be hurtful?"
The next step is to determine if they will repeat the disrespectful comment. "This calls out their disrespect and allows you to learn whether they're trying to be disrespectful or if there's a misunderstanding," Xu continues.
Question 3: "Are you okay?"
"What this does, is actually put you on higher ground, and it's showing empathy for the other person," Xu adds. "It's showing that you care about them genuinely, and this is gonna diffuse any type of disrespect or negative energy coming from them."
The interesting thing about Xu's three-step strategy is that by gracefully handling the situation, it puts you in a better position than before the insult. The rude coworker is likely to feel diminished after owning up to what they said, and you get to show them confidence and strength, as well as empathy. This will go a lot further than insulting them back and making the situation even worse.
Xu's technique is similar to that of Amy Gallo, a Harvard University communications expert. She says that you should call out what they just said, but make sure it comes out of their mouth. "You might even ask the person to simply repeat what they said, which may prompt them to think through what they meant and how their words might sound to others," she writes in the Harvard Business Review.
More of Gallo's suggested comebacks:
“Did I hear you correctly? I think you said…”
“What was your intention when you said…?”
“What specifically did you mean by that? I'm not sure I understood.”
“Could you say more about what you mean by that?”
Ultimately, Xu and Gallo's advice is invaluable because it allows you to overcome a negative comment without stooping to the other person's level. Instead, it elevates you above them without having to resort to name-calling or admitting they got on your nerves. That's the mark of someone confident and composed, even when others are trying to take them down.