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See it here: exclusive English translation of powerful viral Chinese documentary 'Under the Dome'

Investigative journalist Chai Jing's self-funded documentary "Under the Dome" about the long-term effects of air pollution in China went massively viral in early March 2015, racking up over 150 million views in its first weekend. Read the English translation here.

Retired investigative journalist Chai Jing's self-funded documentary "Under the Dome" about the long-term effects of air pollution in China went massively viral in early March 2015, racking up over 150 million views in its first weekend.

We at Upworthy felt it was so important to share the documentary with non-Mandarin speakers that we commissioned exclusive translations of the first and last 10 minutes of the documentary.


To fill in the middle, however, we called on Upworthy Head of Product Mike Su, who grew up in Taiwan and speaks fluent Mandarin, to provide a summarized play-by-play.

(Update 7/11/2016: The original documentary has since added complete English-language captioning, and that version now appears below.)

You can watch the documentary (with captions) in its entirety here or scroll down to read our time-stamped highlights:

[10:02-12:30]

The first 10 minutes of the documentary segue into a short animation that breaks down the science behind how harmful "PM2.5" is. PM2.5 means particulate matter (aka pollution!) that is 2.5 micrometers and smaller. People in China have been told that exposure to pollution helps the body adapt to it. But this is scientifically untrue.

Jing's animation shows PM2.5 and its gang of toxins as playing a video game to get into the body, slipping through each layer of defense the body puts up and why they are insufficient to stop the almighty PM2.5.

Exposing the human body to PM2.5 does not help it adapt. Long-term exposure to PM2.5 will ultimately compromise your immune system, and at worst, the particles will enter directly into the bloodstream, which can be fatal.

Scariest. Animation. Evar.

[12:30]


Here Jing shows a chart displaying the close correlation between death rates and elevated PM2.5 levels. The most vulnerable members of the community are children and parents.

[13:20]

Parents allowed Jing to photograph their children who were born with respiratory problems. Just a few months into their young lives, they had already contracted pneumonia. It is suspected that this is the result of not properly protecting them when heavy haze (made up of the dreaded PM2.5) rolled in.

The parents tell Jing that doctors explained to them that they cannot officially tie the pneumonia and respiratory problems to the haze just yet. But! What they can say is that in January 2013, during a period of particularly heavy haze, 27 cities in China reported 10%-150% increases in emergency room visits for children and the elderly.

[13:47]

Around the time that Jing gave birth to her daughter, she found herself speaking to other mothers, asking whether it's true that exposing children to pollution helps them adapt. She introduces a clip of a University of Southern California professor who rebuts that theory.

Dr. Avol points to the massive amounts of evidence showing that children breathing clean air grow faster than children in polluted areas, and that poor lung function early in life is a predictor of poor lung function later in life. In other words, says Dr. Avol, "[When you do] something about the air while the child is still growing, you can make a change in that child's life."

[15:00]

It's heartbreaking, but Jing explains coming to the realization that she cannot protect her child forever. She cannot prevent her daughter from breathing.

[15:30]

(If you're squeamish, scroll past this next image, OK?)

A lung cancer patient allows Jing to tape her having surgery. The patient doesn't smoke, is generally healthy, and is in her 50s. The doctors take out giant freaking chunks of black stuff anyway.


Gross.

[17:00]

A doctor says he cannot officially pin the cancer on pollution, but based on his experience he strongly suspects it to be the cause. But, Jing says, it makes her wonder ... she knows lung cancer needs years to develop, not just the past few years. So she requests aerial pictures of China from NASA for the past 10 years. And holy crap, has China been polluted.

2005

2011

[18:00]

An expert shows the intense pollution that's been spread across China since at least 2004. Jing says she's puzzled because she doesn't remember bad haze being a thing back then.

But then the expert sends her this picture from the Beijing airport and asks her what she sees.

She thinks to herself, "That's haze, right?" It seems so obvious.

But then the expert shows her the newspaper headline from that day. It reads, "Fog causes record delays at Beijing airport" ... and it hits her like a ton of bricks.

She says she immediately felt guilty as a reporter. When she was covering pollution stories, she only thought of pollution as what happens when you see factory smokestacks blowing pollutants in the air, not when you're living in a metropolitan place like Beijing.

"At the time, I was no longer a reporter, but an eyewitness," Jing says.

[19:00]

But what about pollution while Jing was growing up? People in China all grew up on coal stoves to stay warm, so why didn't they all have cancer?

Her friend showed her a survey from 1976-1981 that proved the correlation between coal pollution and death. But this report remained internal.

[21:11]

Here Jing shows a series of pictures of each season. And what she has to say is so powerful that I'm going to literally translate here:

"A person, any living thing should live as such:

When spring comes, the doors are left open, welcoming the cool breeze, the smell of fresh flowers, the colors of spring. Sometimes when you encounter fresh rain, or fog, you find it hard to resist the temptation to breathe deeply and feel the crisp air and refreshing moisture enter your lungs.

In the fall, you want to just find a loved one, and do nothing but laze around all day under the clear autumn sunlight.

Come winter time, you want to run outside and watch your kid stick their tongue out to catch the falling snow, and you'd tell them about the wonder of nature and life.

But today, every day I wake up, first thing I do is look at the Air Quality Index app on my phone. Use it to arrange my day. I wear my mask shopping, buying groceries, meeting with friends. I use tape to cover every window frame. When I take my kid out to get vaccines, I get scared when she so much as giggles for fear she's breathing in more pollution.











Honestly, I am not afraid of dying. I just don't want to live this way anymore.


So whenever someone asks me, 'Why are you doing all of this anyway?' I tell them this is personal beef between me and the haze. I want to know where it's coming from. I want to get to the bottom of this."


Wow.

[23:00-25:00]

Jing turns her attention to finding out where all the pollution comes from. Unsurprisingly, the vast majority comes from human activity. PM2.5 has existed since the dawn of time, but it has accelerated as a result of human activity.

60% of PM2.5 in China comes from burning coal and oil. As nations like Germany and England industrialized, they faced dire consequences from the pollution they produced. Eventually, the United States and Japan faced similar crises. And today, developing countries such as India, Iran, Pakistan, and Afghanistan are all wrestling with it.

China, with its massive scale and rapid development, has created massive consumption of oil and coal. Worse still, the combination of burning BOTH oil and coal has created unprecedented levels of toxicity.

[25:00-28:00]

If the whole world has to burn coal, Jing asks, why is China's particular pollution problem special? It turns out China has burned AS MUCH COAL AS THE REST OF THE WORLD COMBINED.

The last time a nation burned this much coal, it was England. Here Jing goes through the history of the prosperity England enjoyed as it industrialized on the back of its coal consumption. But, she reminds her audience, the English paid a heavy, heavy price for doing so. In 1952, a short 63 years ago, a confluence of events created London's Great Smog, which ultimately killed 12,000 people and sickened about 100,000 others. The images of England from that time are not unlike China today.

[27:46]

After the crisis in 1952, Jing explains, Western countries cut back on their coal consumption significantly and were able to begin improving the air. But this happened just as China began the gradual process of opening itself up again. China had closed itself off for so long and had become so poor, it desperately needed something to catapult itself back into the global economy. China chose coal.

Where is all this coal being used? The vast majority is in Hebei province, a leading producer of steel in China.

Jing went to visit Tangshan, a large industrial city in Hebei, in October of last year. She went first with representatives from the Ministry of Environmental Protection (MEP) and tried to get some drone footage to catch illegal activity ... but the haze was too heavy to get an actual view:

So they resorted to making some surprise visits. What they got on tape was shocking, to say the least:

Seriously, those flames are just straight-up burning, with fumes trapped under the ceiling.

[31:00]

After Jing got all this footage and evidence of illegal activity, none of these factories faced any discipline whatsoever. When she asked the MEP representative why, he referred her to their boss. She sits down with him for an interview where she asks him why nothing was done.

The reason he gives her? The factories have gotten too big to fail. He asks her if she could make the decision to shut them down and eliminate hundreds of thousands of jobs, essentially destroying the economy of the entire province in the process.

[33:00]

While this was happening in northern China, Jing would often talk to her friend in the south who would claim to be relatively unscathed from the crisis. But Jing quickly points out that while the south didn't have to deal with coal, per se, if you look at a map of all of the steel plants (red), power plants (green), and concrete plants (blue) in the eastern coastal region of China, you see a different story. In Jiangsu province, for example, there's a power plant every 30 km.

[33:42]

Then she shows this map of which factories were emitting pollution above the legal limit.


Yiiiiiiiiiikes.

[34:00]

What are some other consequences of this massive coal consumption? What happens when you use up all of the cleaner coal? You burn the cheap stuff. And what does that cheap stuff, known as "lignite," look like? Check this out:


Getting coal in your stocking is bad enough. Imagine if you got a lump of this crap.

Lignite doesn't look anything like coal. But the real problem with it is that it burns so inefficiently that almost 50% of it burns up into ashes without producing any usable energy.

So what's the big deal with crappy coal? Well, in 2013, a factory opened in Harbin. On its first day of operation, the PM2.5 index hit 1,000.

This was a scene from Harbin that day:



At the time, there were no limits and no regulations. Factories just burned that crappy coal and set the fumes into the air. The 12 million people of Harbin were blanketed in haze, like a big concrete ceiling locking them in.

[35:39]

Jing points out that China isn't alone in using lignite. Germany is also a big user of it. The big difference is that coal, unlike lignite, can be cleaned. England washes 95% of its coal, while in China, less than half of the coal burned is washed, which produces all kinds of inefficient crap (to use a technical term). And it's killing people.

A lot of the coal in China is burned by individuals. In Beijing, the PM2.5 index is 25 times higher during the winter because of coal burning. She talks about a woman suffering from lung cancer who was coughing up blood. The woman was so weak she could not even shoo the flies that flew around her. So she asked people to put fly paper on her stomach.

Here Jing shares a photo of a man standing with pictures of all the family members he's lost to lung cancer:

And a photo showing that many houses simply have nobody left to live in them:

Cobwebs. Cobwebs everywhere.

We often hear that China is a developing country and protecting the environment is a luxury it can't afford right now. But those in China who are the most vulnerable are the poor and voiceless, and they need the rest of the country to stand up for them and protect them.

[37:00]

She then speaks with some experts who tell her that if China can reduce its coal consumption or clean its coal, that will massively reduce its pollution problem. If China simply properly enforced EXISTING standards, there would be a massive 60% drop in carbon emissions. The respect of the laws and regulations always comes down to execution.

[39:00]

If the coal pollution is taken care of, what else is exacerbating the problem? Oil.

The vast majority of oil usage is in automobiles. In 2010, Beijing added 800,000 cars in a SINGLE YEAR. So it makes sense that Beijing's #1 pollutant is emissions from automobiles.

Is it simply a matter of lots of cars equals lots of pollution? Not necessarily, Jing says. Tokyo has just as many cars but doesn't suffer from the same pollution. That's because Tokyo has great public transportation and only 6% of people drive. Compare that to 40% of people in Beijing ... and sitting in that traffic makes the 405 in L.A. look like the autobahn.

[41:30]

Chai Jing and her family agreed to only drive their car in a limited number of situations. Her husband commutes to work on his bike. But this is what the bike lane in their neighborhood looks like:

She makes a good point here, though: This is not an issue about Chinese people being particularly law-breaking — this is an issue of enforcement. Human nature is all pretty similar, she says; it's just whether the actions have consequences.

Next, she shows a picture of London before and after it regulated parking:

The left is before regulations, the middle is after introducing metered parking with penalties, and the image on the right? That's when they increased fees.

[42:27]

But car lovers have another question. If cars really drive the most pollution, why is it still so polluted in the middle of the night? Chai says she had the same question until officials gave her data that showed consistent spikes in pollution around midnight each night. Curious, she set out with a camera crew to get some answers.

As she joined the police in inspections, truck after 18-wheeler truck had stickers certifying approved levels of emissions filtering for diesel fuel, but none of them actually had the filters.



A single diesel truck with no filtering pollutes 500 times as much as trucks that meet regulatory standards. While diesel trucks account for only 17% of overall oil consumption, they produce about 70% of the pollution. And the exhaust from diesel pipes is even more toxic.

There are no greater victims here than the truck drivers themselves, who have among the highest rates of cancer. It seems cruel and unusual to go after the drivers for not having the filters, considering they used their hard-earned money to buy the trucks — trucks that have officially certified filtering stickers on them.

Jing concludes: Perhaps it's more reasonable to go after the car manufacturers.

[45:00]

Jing calls up one of these car manufacturers and presents her evidence that there are filter-certified stickers on trucks that don't have filters. He fumbles around without explanation until she finally gets him to outright admit that he's saying they put on the wrong stickers, and if someone wants the car, well, ¯\\_(ツ)_/¯.

Industries always have their own excuses, Jing says, but if everyone knows this and we have the laws, why can't we go after them? She cites several laws and explains various technical loopholes that, unfortunately, allow this behavior to continue.

Her next step is figuring out which enforcing body should close the loopholes. And, again, each of the ministries passes the buck.

Everyone she talked to basically said, ¯\\_(ツ)_/¯.

She interviews a guy from the Ministry of Environmental Protection (MEP) and goes hard after him to get an explanation for why they don't prosecute people under these regulations.

He dances around the answer a bit, explaining that each group basically does its duty but the real enforcement falls in the middle. Jing is totally flabbergasted and tells him straight, "So all these years you guys have not used teeth at all in enforcing the law!" This is a Chinese phrase used to describe tough talk but no ability to follow through. His comeback? "Forget not using teeth. I don't want to even open my mouth for fear that people will see I don't have any teeth at all!"

Her face kinda says it all.

She then calls the truck manufacturer back, and he explains: "If the MEP were to enforce the laws, I guarantee you I'd meet regulations by tomorrow. But if they aren't coming after me, I would never meet requirements. Otherwise, if I were the only one meeting regulations, and the next guy is selling fraudulent cars, then I'd go out of business!" After that, when she asked the MEP if this was reasonable, he agreed.

Worse still, she says, they tested the quality of the diesel fuel at the truck stops. Chinese oil measured 25 times worse than European counterparts. Her friends sent her a complicated chart that basically said China's oil is routinely 3-4 times lower in quality. If China could bring it up even one level, it would drop emissions by 10%.

So what's the big deal with crappy oil? Fumes from evaporation. Evaporation? Is that a big deal? Well, her friend sent her this infrared video:

According to her, there's more pollution in Beijing from evaporated fumes than there is from car exhaust pipes. Worse still, the fumes are a big contributor of PM2.5 pollutants.

So why doesn't China raise its oil quality?

When Jing asked people in the oil industry, they told her it's because the government standards are so low that there's no incentive to improve.

When Jing went after the government, what answer did she get back? Over 67% of one of the standards committees is OIL INDUSTRY EMPLOYEES. One of the other committees is over 90%.

This is dizzying. No wonder things haven't gotten better. Nobody is taking responsibility, and there are so many loopholes in this thing.

[53:22]

Being the investigative reporter that she is, Jing went to China's director of oil standards, who, oh by the way, also used to be the chief engineer for the state-owned oil monopoly Sinopec:

Jing gets right to it and asks him why there are so many oil industry insiders setting the standards.

He claims that standards shouldn't be set by industry outsiders who don't understand the details.

Incredulous, she asks, "You're saying the Ministry of Environmental Protection doesn't understand?!" No, he says, he doesn't think they do.

Again, her face really says it all:

Who should set the standards? Jing tells him: "If you guys set the standards, and then when it comes time to talk about raising the quality, you guys say the national standards (that you set) are too low, and then you give all these excuses. People will no longer believe you."

She goes on to explain how other countries have transparent debate, thorough interaction between governing bodies and the oil industry, and bring these decisions to a vote. She wants to know if he would be open to that sort of a process. He claims to be.

Jing challenges him further — she asks if he would be more transparent with China's process. This is where he says something truly ridiculous: He thinks that the public already mistrusts the oil industry, so if he were to be more transparent, they would only see what they would want to see. So they're better off not having the discussion in the first place.

Why not go ahead and raise standards then? He claims there may be too many unknown ramifications and too much potential economic impact. He isn't ready to bear such responsibility.

Jing's reaction is spot-on:

Then she lists the incredible revenue and profits of Sinopec and asks him, "For such a large and profitable state-owned enterprise, why can't it step up to take more responsibility to society?"

(Are you sitting down?) He says: "Sinopec is big. Really big. Just like a person, it's very fat. Excessively fat."

(What does that even mean?!?!?!)

Jing concludes that all businesses optimize for their self-interests. That makes sense. That's the nature of industry, after all.

[56:25]

Jing was still curious about how other countries set their standards.

Environmental regulatory bodies set most countries' standards (although, yes, perhaps with input and conversation with industry).

So why are China's so heavily controlled by industry? Jing points to some historical reasons.

In the 1960s, gas was so rare that you'd see buses with giant bags of propane tied to the top:

When oil was first imported to China, the MEP didn't even exist, so standards were set by a subsidiary of Sinopec. Over the years, as things evolved, the heavy influence of Sinopec always remained.

But as the public awareness for environmental issues has grown, more and more pressure has been put on Sinopec and the MEP to raise standards. In the past couple of years, the mix has gotten better. Every country declares their values by which they strike that balance. Jing strikes a hopeful note, pointing out that the trends are starting to move in the right direction.

[58:32]

Another shocking thing Jing didn't realize when she started her research was that harbors and waterways were completely unregulated:

Boats like this one use the worst-of-the-worst oil — completely unfiltered. In the worst places in the harbors, you can actually reach your hand into the water and scoop out pollutants. Yuck.

Even if you're not near waterways or airports, another threat exists: construction vehicles. Jing and her crew followed a billowing truck. The truck stopped by a gas station, if you could call it that:

Jing went in after the driver, and when they encountered the manager, he refused to produce any permits. They kept arguing with him, she explains, and he kept giving ridiculous excuses. She kept countering before finally declaring that they were with MEP officials, and therefore had the right to demand this of him.

He counters, "You have the obligation, but you don't have the right." Jing and her crew were so stunned, they had no comeback for him.

From coal to oil, there is massive consumption. The quality is low. China doesn't clean it. When Chinese citizens emit, she says, they don't have the proper controls in place. She doesn't understand why. But, she says, the manager's crazy response suddenly brought it home.

[1:02:00]

(Mike's note: This part of the documentary features a bunch of interview scenes in which Jing calls all these guys out. They're all mansplaining and trying to talk down to this "little girl" with their political talking points, and she basically cuts through all their B.S., catches them way off guard, and connects all the ludicrous dots of what they say. They have weird, embarrassed faces the whole time. It's a really fun segment.)

When Jing interviewed this guy, she asked him if he would dare do construction without the proper permit. "No way," he says.

"If you had no operating license or tax ID, would you dare operate?" She asks. "No way. No way," he answers.

"Then why do you proceed with emissions without the proper permitting from the MEP?" she asks.

"Um, well, we're working on it. We'll have it eventually."

In perhaps the crowning interview, she shows a bunch of scenes of the utterly disgusting crap outside and talks about the reeking odors before sitting down with another guy, who she asks about the horrendous odors from outside.

Gross.

His answer?

To which the audience is all LOLZ:

She then breaks down how much you can save by not getting up to standards on steel, coal, diesel, and imported oil:


The graphic shows that it costs 100 yuan per ton to produce steel that meets standards. It costs 156 yuan to wash coal and 20,000 yuan to get trucks that are actually filtered.

10 years ago, Jing says, she'd wonder what that smell was floating through the air ... now she knows it's the smell of money.

[1:05:08]

Everyone's talking about environmental protection, but who wants to destroy our economy?

This chart shows GDP growth in China since 1980.

Jing returned to the steel plants that she first visited 10 years ago and was shocked to find that piles of steel that had been there for a long time were rusty.

She asked a worker how business was. He pointed around and asked her whether she saw anyone coming in to pick up goods. Nope. These businesses are selling the lowest end of products and competing entirely on volume.

[1:05:51]

Here, Jing shows what goes into producing one ton of steel:

It requires 600 kg of coal and 3-6 tons of water. The process produces 1.53 kg of sulfur dioxide and 1 kg of soot. Yiiiiiiiikes.

The profit from that one ton of steel? It's not even enough to buy an egg from a street vendor.

Yet all of these industries are still massively subsidized by the government. One company was receiving 2 billion yuan (~$318 million USD) every other year. So these zombie businesses are voraciously consuming resources while creating massive risk for the economy. Still, they continue to expand.

[1:07:49]

Jing recently received a letter from a young girl asking for her help. The nearby plant was threatening to tear down her home in order to expand. Her dad refused and was beat up.

That girl? She's the little girl Jing interviewed 10 years ago (as seen in the first 10 minutes of the documentary) who had never seen stars or clouds.

Jing asked her how her health was. She said: "I don't have the time to care about my health right now. I just want me and my family to have a place to live." Luckily, when Jing checked back with her, the boss of the plant had gotten arrested. So that particular disaster was averted.

But these industries continue to expand and receive support. The reason? Growth. Simply put, when urbanization increases by just 1%, it justifies all the production.

But a Tsinghua University professor told her that cities in China have also reached a tipping point. She thought of to her personal life and the continued urbanization around her. That expansion must be continuing...

Her friend encouraged her to return home and take a look.

[1:09:57]

What she found when she returned to Shanxi was construction site after construction site, real estate ad after real estate ad, and lots of empty buildings.


She stayed in what was billed as a five-star hotel — in the presidential suite, no less. But when she arrived, she was greeted by a flashlight in the unlit garage and led throughout the hallways of an unlit hotel to her room. It was so deserted that the hotel did not even have power.

When she returned to Beijing and discussed this, she learned that Shanxi was a microcosm of what was going on around the country.

China has 1.3 billion people, but if you added up all of the occupancies of all of these buildings, it would equal 3.4 billion.

Jing speaks romantically about the positive impact urbanization has had in her own life — she was able to leave small-town Shanxi and come to Beijing to study and start a career. If it weren't for urbanization, she says, she'd probably still be in Shanxi flipping an abacus and eking out a life.

Cities gave us freedom and gave China 30 years of incredible prosperity. But if we don't change our model, she says, experts predict China will be consuming such large amounts of resources and producing so much pollution that it will run out of capacity to absorb the emissions before it runs out of the resources.

The haze is just getting started. Traffic is just getting started.

[1:14:49]

During the APEC summit (during which the government underwent massive efforts to clean the air), Jing's husband brought her to a place where, in his youth, his father often took him to go ice skating, swimming, and fishing.

He felt the beauty and elegance of this proud, historic city. They sat there soaking it in like young kids looking at the last piece of candy, she says, knowing that if they didn't eat it, it would melt ... but if they ate it, it would be no more. It's that mixed feeling of excitement, hesitation, and wistfulness.

She shows a powerful, nostalgic sequence of people recalling the Beijing of old, the Beijing where they grew up:


Beautiful.

[1:15:53]

She asked an expert, "What would it take to maintain the blue skies we enjoyed during the APEC summit?" He said that relative to 2013, China would need to reduce sulfur dioxide by 47%, nitrogen oxides by 52%, and PM2.5 by 44% — basically, remove over 50% of the pollutants.

[1:17:30]

As dire as the situation in China seems, Jing turns to history to find hope. With all of its traffic and its geographical layout, she realizes that the Beijing of today is not dissimilar to the Los Angeles of old.

She shows a picture of a gag gift from back in the day that jokingly captures its former reality:

But, she points out, while the number of cars in L.A. has tripled since 1970, emissions have dropped by 75%.

Jing went to L.A. to find out how this was possible. She observed the lack of public transportation, much like Beijing, and the heavy reliance on cars. And, of course, the L.A. traffic:

But look at those clear skies!

Then she witnessed checkpoint inspections, much like back in China. All the trucks are required to install filters that reduce particle emissions by 99%.

Jing witnessed them catching a driver who did not have the filter installed — he was fined $1,000. She found out the driver takes home about $4,000 per month. He was fined a quarter of his income for not having the filter installed. If a driver has multiple offenses, the driver is not able to renew the truck's tags, eliminating his or her income. The miracle of law enforcement!

A California official tells her that 45% of the people want to be good citizens and comply, 45% do it because they don't want to get caught and fined, and 10% say: "I don't care. Catch me if you can."

She cites the high number of citations and fines for non-compliance:

Jing reiterates that human nature is the same everywhere. No matter where you go, there are going to be those who want to cut corners. But if proper enforcement can bring 90% of the people into line, there is hope. And just like they said at the car factories in China, if there's no enforcement, 90% of the cars coming off the factory line will be out of compliance.

[1:22:40]

Jing explains that back when the U.S. was raising emission standards, the old industry complained. Car manufacturers said it would destroy their business and threaten the economy. They sued the EPA and fought the change.

But! In the meantime, foreign manufacturers raised their hands and said they could meet those higher standards. Once the U.S. companies heard this, they quickly got in line with the changes, even though they ceded a large chunk of the market share along the way.

Jing went to the EPA and asked if it faced accusations and pressure for destroying domestic industries. The EPA rep's answer: "Environmental protection is not a burden, but an opportunity for innovation. If you're merely trying to protect your losses, you will not be able to innovate. Government's role is to set the standard and a level playing field. If you create competition, it will win the market."

[1:23:28]

Next, Jing asks, "If China is such a mass consumer of coal, how will we ever wean ourselves off it?"

People say it took London 40-50 years to recover from the Great Smog of '52. So will it take China as long? Jing says she points those people to this chart showing that ACTUALLY the most significant drop in pollution came immediately after the crisis:

She went to London to find out more.

With strict regulations and aggressive enforcement, London was able to turn a massive tragedy around.

Jing shows provocative footage of coal plants being blown up and destroyed, plants that once offered the same tens of thousands of jobs that the plants in China offer today.

The percentage of GDP that the coal industry was responsible for shrunk massively as well. She talks to officials who explain that 100 years ago, London was a place that had a million miners, compared to tens of thousands in China. An industry on its way out was replaced by new industries coming in. And in doing so, London reclaimed its blue skies.

[1:26:14]

Interestingly, on her trip to London, the most compelling artifact she found was a video made by the Gas Council called "Guilty Chimneys."

Amazing what a little competition will do.

In London, Jing was told that one of the keys to turning the corner is for the government to not subsidize those old, crumbling industries that are on their way out, but to instead invest in innovation in new opportunities and a competitive playing field that will create the next wave of jobs and industries.

Jing also wondered why China wasn't more aggressively pursuing natural gas as an energy source. In her research, she found that there's high potential for natural gas, but it's not being drilled for.

Curious, she asked an expert why that is. He explained that the largest natural gas producing country, the United States, has 6,300 natural gas and petroleum companies. China has only three, and 70% of production comes from one company. The U.S. has 160 natural gas pipeline companies. China, again, only has three, and 70% of natural gas production lives in, you guessed it, a single company: Sinapec.

If China opens those markets, it could create competition and flip the script.

[1:30:22]

As Jing reflects on her investigative process, she says that China's reform and opening back up after being choked off from the global economy for so long wasn't what she originally envisioned as a solution. She pictured it as a small bird hatching from an egg, immediately becoming a marvelous new life.

But through her research, she learned it's more like a cicada shedding its old skin, inching out bit by bit, and energy is the last bit of skin to shed, the last part being particularly difficult.

She says energy is an area that's been rife with corruption. She shows this chart of recently deposed corrupt officials in the energy sector:

That is ... a lot of corruption.

To change it, she says, requires a shift in how the government views the environment and potential energy opportunities, as well as the systemic changes needed to make a difference.

But the government can't turn this thing around all on its own.It relies on each and every one of us. Our choices. Our will.

[1:31:38]

Jing says she has learned the power of transparency and has been encouraged in recent years with the government's investment and transparency in reporting air quality indexes. But, she says, we should not waste that money.

She brings up a downloadable app that shows factories that are exceeding emissions standards and encourages people to report these by calling a hotline or calling them out on social media.

Last year, Jing joined some community meetings where they challenged officials to require these companies to self-report emissions levels. Finally, officials conceded and companies were required to self-report or face a fine. And citizens had the right to submit an information request to compel them to report.

Tides are shifting, momentum is building.

[1:33:40]

Jing then shares an animation that demonstrates what everyday citizens can do to live greener lives and report offensive behavior through hotlines, or even @-replying to the department directly.

Jing shares a recent story of when she walked by a construction site in her neighborhood and noticed a giant pile of unsecured dirt.

She knew that as the wind blew, it would kick up particles in the air. So she approached the construction workers and spoke to the boss, and they immediately covered it up. From start to finish, just a few minutes.

The worker later told her that his boss saw she had a camera phone and feared getting exposed online, so he reacted quickly.

Chai Jing finishes her story on a really strong and bold note, rallying people into action. This truly is a remarkable piece of filmmaking by a remarkable woman.

Technology

Here’s how one nonprofit org is using Adobe to change the world

Adobe empowers nonprofits to fundraise, advocate, and further their missions.

True

In 2024, it’s practically impossible to function as a nonprofit without the right digital resources. Nonprofits use computer systems and applications for things like education, fundraising, engaging clients, and communicating with donors. However, with limited funding and expertise, it's often difficult to get the digital tools they need to fully support their missions.

The planet needs nonprofit organizations, and nonprofits need better digital tools. For decades, Adobe has provided nonprofits with the tools they need to fulfill their mission—helping them with everything from social media advocacy to educational videos to graphic design. Now, Adobe is offering the pro version of Adobe Acrobat for Nonprofits, the most requested and comprehensive set of document and e-signature tools, for just $15 per user per year, which represents a 94% annual savings off the regular price. This will make it easier than ever for nonprofits to streamline business processes and increase their impact with engaging educational and fundraising assets – from annual reports, contracts and grant submissions to brochures and white papers.

Keep reading to hear more about how Adobe helped one nonprofit improve efficiencies and giveback potential – and how you can start using Adobe tools today for your organization.

A nonprofit success story

Albert Manero, a mechanical engineer and graduate of the University of Central Florida, founded Limbitless Solutions, Inc., as a passion project in a small lab. Today, Limbitless is celebrating its 10-year anniversary and has grown into an interdisciplinary team based at the University of Central Florida in Orlando that includes 50 interns with nine different fields of expertise. Their mission? To inspire and empower underserved communities through creative, accessible technology.

Manero and his team of experts create bionic, 3D-printed arms for children with limb differences. Combining visual storytelling with art and engineering, the Limbitless team wants children with limb differences to feel included and capable, while at the same time, able to express their personal identity more fully. Developing bionic arms covered in flowers or designed like Iron Man’s armor, kids with these bionic limbs can not only grip objects, hold hands and more, but can feel empowered to be themselves.

Using Adobe to make a difference

Limbitless, like many others, has utilized Adobe for Nonprofits offerings, which gives nonprofit organizations access to Adobe programs at a deeply discounted rate, including access programs like Adobe Illustrator, Adobe Express and Adobe Acrobat as well as Adobe’s 3D tools.

Adobe solutions are the oil that keeps organizations running smoothly behind the scenes. For the grant application and reporting processes, employees at Limbitless have credited Adobe Acrobat with helping the team secure funding and communicating clearly with donors and partners. With Acrobat, they’re able to create, edit, and manage PDF documents that look professional and polished. The company has also transitioned most of its internal documentation to digital formats using Acrobat. This includes everything from design blueprints, brand guidelines, intern contracts, and user manuals for bionic limbs.

Better tech for a better future

In addition to helping day-to-day operations run smoothly, Adobe has also helped bring Limbitless’ mission of inclusion and accessibility outside of office walls.

Using Adobe Express, the fast and easy create-anything app, Limbitless has been able to create quick how-to videos for young patients and their families that showcase how to use their bionic limbs, as well as a series of videos promoting STEAM (science, technology, engineering art and math) education. The company’s Operations, Advocacy, and Logistics team utilizes Express as well, developing content and visual assets for their social media accounts. Recently, Limbitless partnered with the Adobe Express’ Animate Characters team to create six unique, limb-different selectable avatar characters for their educational outreach and social media campaigns.

And Adobe is helping Limbitless empower kids with limb differences, too: Limbitless’ comic series, Bionic Kid, was created using Adobe Illustrator and features a superhero with limb differences who uses a Limbitless prosthetic arm. This inspired a fundraising concept initiated from the idea by a Limbitless prosthetic recipient Zachary Pamboukas, which has been used in fundraising efforts for more bionic arms and has already raised over $20,000.

Inside the organization and out, Adobe is enabling people to reach their full potential, contributing to better nonprofit organizations and, overall, a better world.

Learn more about the new Adobe Acrobat for Nonprofits offering and explore more ways Adobe can help your organization today.

Joy

Someone asked if 80s kids really 'roamed freely.' After 40,000 answers, the truth is clear.

There is definitely some rose-colored nostalgia in these responses, though.

Were 80s childhoods really as feral as they sound?

Ah, the nostalgia of an 80s childhood. If you've ever watched "The Goonies" or "Stranger Things," you've seen how kids of all ages were largely left to their own devices most of the time, parents playing a background role if any role at all. Children went on unsupervised outdoor adventures for hours upon hours, getting into just enough trouble to learn some lessons but not enough to die (usually).

But is that really what childhood in the 80s was like? Were parents really that hands-off? Did kids really roam around freely like the movies and stereotypes portray? Were people really not worried about what the kids were up to when no one knew where they were and no one had cell phones to check in?

Someone asked that very question and the overwhelming response pointed to a clear answer.

Yes, 80s kids really did have childhoods that are hard to imagine now

"Did parents in the 80s really allow their kids to roam freely, or is that just a portrayal seen in movies?" X user OThingstodo asked. Here are the top responses:

"Really. And it was awesome."

"Facts. We are the generation who raised ourselves. There really was a commercial that came on each night asking parents if they knew where their children were. We survived off hose water & anything we perceived as food. (Berries, fruit trees, etc) We were not allowed to sit inside.. if we tried, we'd get loaded down with chores. We truly were the feral generation.. we took no guts, no glory to new heights & feared absolutely nothing. It was amazing times that still, to this day, bring forth a rush of nostalgia at the smallest memory."

"This is so true. And Sometimes we just got to cook our own TV dinners. And our parents did not constantly have to engage us or make sure we weren’t bored."

"Allowed? We were not allowed in the house during the day. We had bikes and friends. There was 3 rules 1: don't get hurt 2: don't be brought home by the police 3: see that light? If it's on you're late and grounded."

"In the summer it was get home when the streetlights come on. Raised on hose water & neglect. It was glorious."

"I used to roam the sewer drains around town with my friends. Just a handful of us and some flashlights."

"Yep. We rode our bikes all over the place exploring reality. We also had unlicensed lemonade stands, and after we sold out, we’d ride up to the store alone to buy snacks alone. We had our own house keys, we stayed home alone after school, and we cooked for ourselves. No one freaked out about it either."

"We left the house after school and they wouldn’t see us until the street lights came on. Didn’t ask us where we had been or what we did either. We were raised on hose water and neglect in the 70’s and 80’s."

"Well into the 90s. They told us to be home for dinner by ___ or before nightfall. They didn't have a clue where we were or really any way of finding out. This was just the norm. ... then cell phones."

"It’s true. Realize that back then, there weren’t cell phones, video games, 24 hour kids TV, etc. You wanted to be with your friends & that was outside, even in winter. Your bike was your prized possession & while there were bad elements then too, it wasn’t like now. Sad."

That last point, "while there were bad elements then too, it wasn't like now" sentiment came up a lot in the responses. Let's dive into that a bit.

It's easy to look at the past through rose-colored glasses

For the most part, everything people said about those 80s childhoods is true, except this: The world was not safer back then. There weren't fewer "bad elements" and there wasn't less crime.

Around the year 2015, articles started coming out about how children were statistically safer than they'd ever been.

In fact, statistically, the 80s were less safe than now by pretty much every measure. Looking at violent rime statistics from 1960 onward shows that the 80s had significantly higher violent crime rates than we've seen in the 2000s. The idea that Gen X childhoods were carefree with nothing to fear is simply wrong. We just weren't aware of everything there was to fear.

Social media and 24-hour cable news networks put scary things in front of our faces all day every day, giving us a skewed perception of reality. And that's not just conjecture—according to Pew Research, Americans tend to think crime is rising even when it's going down. "In 23 of 27 Gallup surveys conducted since 1993, at least 60% of U.S. adults have said there is more crime nationally than there was the year before, despite the downward trend in crime rates during most of that period."

The folks remembering their free-range childhoods as blissful and safe seem to have forgotten that we started our days pouring milk from cartons that had pictures of missing children on them. A few high-profile abductions and murders of children caused a bit of a missing children panic in the U.S, leading President Reagan to sign the Missing Children Act in 1982 and the Missing Children's Assistance Act in 1984, which founded the National Center for Missing & Exploited Children.

But "high-profile" in the 80s meant a spot on the nightly national news and a headline in a newspaper. Most crimes were only reported locally, there as no "going viral online" and it was easy to avoid scary news if you wanted to. We live in a totally different world today, but not in the way people think. We're safer by nearly every measure, from car accidents to infectious disease to violent crime. But we feel less safe, which directly affects how we parent our children.

There was indeed magic in our blissful ignorance

There's something to be said for being unaware of every bad thing that's happening in the world. We may have been less safe in the 80s in actuality, but not knowing that had its perks.

The question is, can we put the genie back in the bottle? Is it possible to give kids an 80s-style childhood in the age of ubiquitous screens and parents being arrested for letting their tweens walk less than a mile from home by themselves?

Societal expectations of what kids can and should do have changed drastically, as have levels of anxiety and fear in general. Parenting styles have shifted toward more involvement and greater attachment, which isn't bad in and of itself but can be taken to an extreme. The neglectful parenting style of the past wasn't ideal and neither is the overprotective style the pendulum swung to.

If we could somehow find a way to give kids the joy of unstructured outdoor exploration of the 80s and the stronger parent-child connections of the present, we might just hit the sweet spot of raising healthy kids. Perhaps the next generation of parents will figure it out.

Joy

Beautiful 'Star Trek' short film gives fans the Kirk and Spock farewell they truly deserve

Unification takes William Shatner’s Kirk on a journey through the afterlife to see Spock one last time.

OTOY/Youtube

Kirk and Spock, together again.

Even if you’re not into Star Trek, you’re probably aware of the legendary friendship (or more, depending on who you ask) shared between Captain James T. Kirk and Spock. It’s part of what made their separate deaths—Kirk’s being in the 1994 film Star Trek: Generations and Spock’s only being a thing mentioned in 2016’s Star Trek Beyond—so bittersweet for many fans.

But now, grieving trekkies can finally get some closure, thanks to a fan film that’s not only an epic, Easter egg-filled crossover spanning the vast canon of Star Trek, but a tearjerking love letter to the two characters who first made the show so special in the first place.

In 765874 – Unification, created by the VFX studio OTOY (Westworld, American Gods), we first see a well known Kirk quote written on the screen:

“How we deal with death is as least as important as how we deal with life”

Then Kirk (William Shatner’s face, but body doubled by actor Sam Witwer) appears, and travels through the afterlife running into a TON familiar faces (including Saavik, Sorak and Yor, to name a few) all leading to Spock (Leonard Nimoy, Lawerence Selleck) on his deathbed. Thirty years later, these two friends finally get the goodbye they deserved before departing the mortal plane forever.

- YouTubewww.youtube.com

Unification not only achieved amazing technical feats, blending CGI, AI, and practical effects, but also had William Shatner and Susan Bay Nimoy (Nimoy’s widow) serve as executive producers to help ensure accuracy. According to Screenrant, both Witwer and Selleck studied and mimicked Shatner/Nimoy's exact movements for Kirk/Spock, a physical performance enhance by a combination of physical and digital prosthetics.

The result? A ton of happy tears from fans.

“71 years old, I'm sitting watching with tears streaming down my face. Thank you.”

“The long overdue farewell we have waited far too long for. It's so nice to see that there are still people out there who understand Star Trek and are keeping it alive.”

“Who knew 9 minutes of Star Trek with no dialogue would be some of the most powerful!!”

Aside from the fan service of it all, people found the short film to be very a cathartic mediation on death.

“My mother died just after this past New Year’s Eve, and the last thing she said to me was , “Oh , hello “! This is so special to me thank you so much!”

“I am 71 and terminal. I pray that when my time comes, I can have my world's version of this experience. THANK YOU!!!!!”

“My father passed away a few weeks ago and I've been struggling to let my emotions out. This well and truly did it. Been sobbing away.”

Truly, there’s something here for hardcore fans and newbie trekkies alike. Kudos to all the makers of Unification, who boldly helped the legacy of Stark Trek live on in the coolest way possible.

via Pixabay

A sad-looking Labrador Retriever

The sweet-faced, loveable Labrador Retriever is no longer America’s favorite dog breed. The breed best known for having a heart of gold has been replaced by the smaller, more urban-friendly French Bulldog.

According to the American Kennel Club, for the past 31 years, the Labrador Retriever was America’s favorite dog, but it was eclipsed in 2022 by the Frenchie. The rankings are based on nearly 716,500 dogs newly registered in 2022, of which about 1 in 7 were Frenchies. Around 108,000 French Bulldogs were recorded in the U.S. in 2022, surpassing Labrador Retrievers by over 21,000.

The French Bulldog’s popularity has grown exponentially over the past decade. They were the #14 most popular breed in 2012, and since then, registrations have gone up 1,000%, bringing them to the top of the breed popularity rankings.

The AKC says that the American Hairless Terrier, Gordon Setter, Italian Greyhound and Anatolian Shepherd Dog also grew in popularity between 2021 and 2022.

The French Bulldog was famous among America’s upper class around the turn of the 20th century but then fell out of favor. Their resurgence is partly based on several celebrities who have gone public with their Frenchie love. Leonardo DiCaprio, Megan Thee Stallion, Alexandra Ocasio-Cortez, Reese Witherspoon and Lady Gaga all own French Bulldogs.

The breed earned a lot of attention as show dogs last year when a Frenchie named Winston took second place at the Westminster Kennel Club Dog Show and first in the National Dog Show.

The breed made national news in early 2021 when Gaga’s dog walker was shot in the chest while walking two of her Frenchies in a dog heist. He recovered from his injuries, and the dogs were later returned.

They’ve also become popular because of their unique look and personalities.

“They’re comical, friendly, loving little dogs,” French Bull Dog Club of America spokesperson Patty Sosa told the AP. She said they are city-friendly with modest grooming needs and “they offer a lot in a small package.”

They are also popular with people who live in apartments. According to the AKC, Frenchies don’t bark much and do not require a lot of outdoor exercise.

The French Bulldog stands out among other breeds because it looks like a miniature bulldog but has large, expressive bat-like ears that are its trademark feature. However, their popularity isn’t without controversy. “French bulldogs can be a polarizing topic,” veterinarian Dr. Carrie Stefaniak told the AP.

american kennel club, french bulldog, most popular dog

An adorable French Bulldog

via Pixabay

French Bulldogs have been bred to have abnormally large heads, which means that large litters usually need to be delivered by C-section, an expensive procedure that can be dangerous for the mother. They are also prone to multiple health problems, including skin, ear, and eye infections. Their flat face means they often suffer from respiratory problems and heat intolerance.

Frenchies are also more prone to spine deformations and nerve pain as they age.

Here are the AKC’s top ten most popular dog breeds for 2022.

1 French Bulldogs

2 Labrador Retrievers

3 Golden Retrievers

4 German Shepherd Dogs

5 Poodles

6 Bulldogs

7 Rottweilers

8 Beagles

9 Dachshunds

10 German Shorthaired Pointers


This article originally appeared last year.

People spill 10 weird life hacks that actually work

People give advice on all kinds of things whether you asked for it or not. Sometimes the advice you receive is solid, well thought out helpful advice that comes from years of experience. Other times the advice makes little sense or was simply unsolicited and unhelpful. Then there's the kind that seems nonsensical but you try it anyway because you've reached a level of desperation you'd rather not share and much to your surprise, it works.

But wouldn't it be fabulous if you didn't have to reach the brink of desperation to know if some of ridiculous sounding advice actually worked? There are certainly going to be instances where it doesn't matter how well other people proclaim a thing works, not everyone will want to try it. But there are times when the advice feels so outlandish or cliché that you have to share it with others when it works as promised.

There's a plethora of seemingly ridiculous advice out there that actually does work...or at least some people swear it does. Here are 10 pieces of weird advice that may make you scratch your head but supposedly work.

Sleepy Go To Sleep GIF by Simian RefluxGiphy

1. Did you try turning it off and back on again?

It doesn't matter if it's your smart TV or your toddler, there's nothing quite as effective as turning the thing off and on. Feeling a little grumpy, take a nap. It's the human equivalent to unplugging something and plugging it back in or turning it off and on. Someone shares the time tested tip saying, "turn it off and on again. There is a reason that this works in a lot of cases, it's not just bullsh*t advice."

2. Using household items to solve problems works

You probably remember hearing as a kid using peanut better or an ice cube gets gum out of someone's hair. There are all sorts of little tricks to solve everyday problems with things you already have handy, like if your kid puts a bunch of oil in their hair–pretend they're a baby duck and whip out the Dawn dish soap. But there's more, one person explains, "Ketchup cleans brass. Melting a crayon into rusted threads gets the bolt out easily," before someone else chimes in, "and pepsi cleans everything, so long as you don't leave it in so long it melts."

Cheese Pam GIFGiphy

3. "Say cheese"

There's a reason customer service people sound so cheerful and it's not always because they love their job. The customer service representatives that make you feel like they're having a great day when you're calling about an error in your billing, they may just be hiding a secret–it's not cheese. Someone relays, "Smile when talking on the phone to someone. It can actually make you sound more friendly and approachable. The person you are speaking to should sense this and may respond to you better."

People confirm the validity of this advice with one saying, "Tried this in a couple of Interview phone calls and I can attest to it, IT WORKS," while someone else writes "If affects your own mood too and will often genuinely make you feel chirpier."

"Smile, even when you don’t feel like it. It sounds so fake, right? But the weird thing is, even forcing yourself to smile can actually trick your brain into feeling a little happier or more positive. It’s not a cure for everything, but it can definitely help shift your mood, even if it’s just for a moment," another chimes in. Pretty sure there's a song about it by Nat King Cole, too so there must be something to this smiling thing.

Ice Fridge GIF by MillionsGiphy

4. Keys go in the refrigerator

Yes, keys go in the refrigerator not on the key hook...well that's if you don't want to forget your lunch according to one advice giver, "put your keys in the fridge with your leftovers when you're heading out. Haven't forgotten my lunch at home since starting this weird habit five years ago." Now that's a nifty little trick that your stomach may thank you for later.

5. You don't have to hang upside down to cure hiccups

A couple of the most common cures to hiccups is to hold your breath or hang upside down but there may be an easier more interesting way. While people have sworn by placing a piece of paper on your head as a cure for the annoying body glitch, someone shares a hack that works every time saying, "Got the hiccups? Drink water from the opposite side of the glass. Lean forward and drink upside down. Looks absolutely ridiculous but has worked for me every single time since my college roommate taught me this trick." Another person backs them up, "Can confirm. I’ve been doing this for years! Always take a lungs filling deep breath and hold it before looking ridiculous."

Uhhh No GIF by Brittany BroskiGiphy

6. "Make them tell you no"

There are many instances where people talk themselves out of something they desire because they're embarrassed or feel under qualified but one person offers solid advice, "'Make them tell you no.' It's great when you're not sure if you should apply for a job, go for a promotion or a raise, or do something you're afraid of. Don't be so worried about getting told no or failing, you'll surprise yourself."

7. Minding your business keeps you young

Advice so good it pops up multiple times in multiple places. If someone isn't being harmed then minding your business is free and does wonders for your life expectancy according to one person's grandfather, "My grandad lived to be 95. I asked him what the secret to a long happy life was. He told me to mind my own business."

Sick Season 4 GIF by FriendsGiphy

8. Unexpected invisible hairballs may be on the rise

Sometimes it's not years of wisdom that bring about odd advice that works wonders, advice from the mouth of a babe has an extraordinary success rate. "From my 7 year old daughter…I still laugh about it today. If you’re ever in an awkward situation with someone or need to just go away- you could always pretend to choke on something. I don’t know where this came from but it’s funny AND it works. You just run away to get a glass of water," someone adds.

9. Look out the corner of your eye

Our eyes are pretty amazing, especially when they work like they're supposed to but did you know about this advice for finding things in dim lighting? According to a commenter answering a prompt on weird advice, they claim our eyeballs have a secret superpower, "If looking for something in a low light environment, try to use your peripheral vision. I read about it in an old WWII manual about aerial combat at night. It has something to do with how eyes work. It has helped me many times over the years. For finding stuff in a darkened room, or outside in a field at night, not aerial combat."

Someone recalls the scientific reason this trick works, writing "if I remember what I learnt from school correctly, it's because rod cells, which are responsible for black-and-white vision and work fine in dim light, are more abundant in the periphery of retina compared to that in the centre."

Brushing Season 3 GIF by Nanalan'Giphy

10. Just start something

There's a saying that "anything worth doing is worth doing badly." Meaning that if you're choosing between doing nothing and doing a poor job at something due to lack of energy, depression or absence of time, it's best to do something than nothing at all. Someone shared a similar piece of advice that they received from elderly southern relatives, "Somethin’ ain’t nothin’— taking 5 minutes to workout, clean, work on a big project, etc. is better than 0 minutes. We often think we’ve got to do 2 hours of rigorous work or it doesn’t accomplish anything."

Just get started and if you've never heard of these random bits of life advice give some of them a try if you'd like to see how they work out. If you have your own weird but effective advice, drop it in the comments to share with others.

Joy

Third graders wrote these adorably persuasive descriptions for local shelter animals

A Pennsylvania teacher partnered with a shelter to create the purrfect writing assignment.

Kids writing shelter animal descriptions is a win-win all around.

For kids, school assignments can often feel disconnected from the real world. Math story problems that ask how many pancakes could fit on a roof, for example, or essay questions about things they're just not interested in. For teachers, finding ways to engage students in learning in a meaningful way can be a challenge, but one teacher's approach to teaching writing shows how a little creativity and community-mindedness can create a win-win assignment for everyone.

Amy McKinney, a teacher in Pennsylvania, was teaching her third graders about persuasive writing. But rather than have them formulate an argument for an imagined audience, McKinney partnered with a local animal shelter to give her students an authentic audience to write for—and a super compelling reason to persuade them.

"Our class teamed up with an animal shelter to help their pets get adopted!" McKinney wrote on Instagram. "We were sent a short description and a photo of each pet. My students each chose one pet to write about and sent our essays to the shelter to display and post to their social media channels."

“My students’ engagement was tremendous!" she added. "They knew the work they were doing would make a huge difference in a pet’s life, so what normally takes us a couple of weeks to do, we completed in just days.”

Knowing that something you're doing could have a real-world impact is a strong incentive, no matter what your age, but considering how much kids usually love animals, it's no surprise the kids were into it. Animal shelters are always looking for ways to get furever homes for the animals in their care, so this assignment was truly purrfect.

The first-person (or first-animal) descriptions the kids came up with were cute and clever. Imagine seeing write-ups like these ones and trying to say no to the cute furry faces they go with :

Hi, my name is Peaches & all I want is a family. ADOPT ME PLEASE. I’m very sweet. I like to be petted. I have a unique color. I have built in highlights. Please can I have a family to love? The months here feel like forever. Obviously, I’m the best one of all.

Adopt me, please! I love other dogs! I’m Pete and I enjoy other dogs. To begin with, if you have another dog I’d be great. Second of all, I am only 20 pounds at 5 years old. I’m not a big dog so. You could probably lift me up. Lastly, I’m kind of shy but I’ll warm up. All I need is a little baby talk and some petting. Please adopt me. All I want is a family. Can’t you just help me?

Have you ever seen a dog as cute as me? HI, I’m Judd! I would love to be a part of your family. I’m super cute, I’m goofy, and love people. I would love to go with an energetic family and I’m wonderful. I was born on 5/25/2018. I’ve been in the shelter for about a year and I would love to go home with you. I want to go on adventures with a family! I love spending time with humans and I love running around. That is why you should adopt me. I’ll be waiting for you to come to get me!

Hi! My name is Julia. Have you ever seen such a cute cat as me? I would love to be in your family. First, I love head scratches. If you bring me home we could cuddle. Next, I am very sweet. I will come up to you to receive love. Last, I am energetic. I love running around. As you can see, I am a really great cat to have!

Don’t worry I’m not bad luck even though I am black! My name is Ursula. Please adopt me! First, I like to snuggle. I am nice don’t worry I won’t scratch! Second, I like head scratches. While we snuggle you can scratch my head. Most importantly, I am really small. When you need something you can’t reach, I’ll get it! Now you know you can adopt me.

Have you ever seen such adorable eyes and fur? My name is Bandit. I’ve been here too long. First would love a home to snuggle. If you bring me home we will cuddle. Next, I don’t enjoy being in the shelter. I don’t like being in a small cage. Last I am shy but enjoy being petted. I love getting scratched on the head. Obviously, I’m the best one!

The kids even drew pictures to go along with their persuasive descriptions, which made them all the more adorable.

Lots of teachers in the comments said they planned to contact animal shelters in their area and do something similar with their students. Here's to teachers thinking outside the box—and outside the classroom—to help their students apply their learning to the real world.

You can follow Amy McKinney on her Instagram page, The Unique Classroom.