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Binge drinking in Wisconsin is just their culture, right? Except in one county.

See what they're doing that other counties aren't.

Wisconsin is a ridiculously fun state, known for things like:

Image from Dear Clara on Tumblr.


and...

Image from MakeMeSocial.

Unfortunately, they're also known for this kind of behavior:

GIF from "Will & Grace."

But no, really. It can get a little out of hand.

Based on information found at FlowingData.com.

Marquette County outmatched the rest of Wisconsin in binge-drinking rates.

Back in 2005, they had a higher rate of binge drinking than many other counties in Wisconsin — they were at 28%. The average for the state was 25%.

In addition to binge drinking being seriously dangerous, it also costs Wisconsin big time.

Based on research in this University of Wisconsin study.

That's equal to about $1,200 extra per taxpayer, per year when you combine taxes, health care costs, and other losses.

Marquette County made that figure plummet faster than a Wisconsin winter windchill.

By 2012, instead of going up by 5% like the rest of Wisconsin did, Marquette county reduced theirs by 15%.

Chart created by Nancy Fullman and Ellen Squires of Institute for Health Metrics and Evaluation. Used with permission from Solutions Journalism.

So what ARE they doing differently than other counties?

It's hard to point to any one thing as the definitive measure that turned things around, but some think one specific program had a lot to do with it.

Marquette County launched a Healthy Communities Healthy Youth initiative in 2003.

Yes, 2003. But public health programs often take time to be fully implemented and then see results, so it is reasonable to think that with increased focus, it actually did have significant impact during the period monitored. Here are just a few key points of it:

  • Bartender training programs to prevent over-serving patrons
  • Testing the compliance of outlets that potentially sell alcohol to minors
  • Marketing aimed at changing binge-drinking culture
  • Reaching future drinkers before they begin binge-drinking behavior, via their parents

The program serves as a great resource for young people, parents, and anyone who serves alcohol, providing concrete guidance (in the form of training, investment, and helpful tips) to encourage responsible behavior.

For instance, the Healthy Communities Healthy Youth site offers parents ideas for how to text with their teens when those teens have gone to a party.

The suggested texts are organized by how early or late in the evening it is.

"Early evening:

I trust you to make good decisions 2nite.

Late evening:

Be careful coming home. I know you made good decisions, but be cautious of others who aren't as smart as you!"





Here's another example of their advice in action:

The program is a great example of how strong proposals that encourage responsible, supported decision making can make a real, tangible difference to a culture AND an economy.

Marquette County isn't yet satisfied with this initial 15% drop though.

They have plans to launch additional efforts and keep chipping away at those binge-drinking numbers. Because it's way more fun to "Drink Wisconsibly" and NOT pay $1,200 a year extra, amirite?

Image used with permission by ShopWisconsibly.

Partner Boost

5 ways people are going "all in" this week

From the silly to the sentimental, here are five ways people on the internet have been giving it their all.

5 ways people are going "all in" this week
5 ways people are going "all in" this week
True

Going “all in” is its own kind of magic. Whether it’s a wildly energetic karaoke performance, a full-blown birthday bash for an elderly Chihuahua, or an over-the-top homecoming proposal (more on that in a moment), there’s something undeniably joyful about witnessing pure, unfiltered enthusiasm. Seeing that kind of passion and creativity, you can’t help but smile.

To celebrate that all-or-nothing spirit, we’ve rounded up some of the internet’s finest examples (at least for this week) of people fully committing to the bit. Prepare to be impressed, amazed, and maybe even a little inspired to go “all in” yourself.

1. This high school biology project

@jimcheo jordin sparks said it best #funny #funnyvideos ♬ No Air (feat. Chris Brown) - Jordin Sparks

Oh, to be in high school again. The days where you could be as silly as you wanted and still somehow get an A (for effort). This student-made video—a project for biology class, explaining the respiratory system—is the perfect example of a high school assignment, as well as a great example of someone truly going “all in.” Does this explain the respiratory system? Kind of! But is it full of creativity, passion, and genuine hilarity? Absolutely. The dedication it took to make this video alone—and the enthusiasm of the kids that made it—certainly deserves an A.

2. The Grandma Stand

One thing that’s great to go “all in” on is spreading cheer and joy—and that’s what our friends are doing this week with The Grandma Stand.

The premise is simple: You’ve got a grandma at a booth who gets people talking about the good stuff in their lives. Today’s question? What’s one small thing that brings you joy? The answers are sweet and thoughtful, and the result is a whole lot of goodwill (and hugs!) between total strangers. That’s always lovely to see.

Another thing we like to go “all in” on? Saving money. And right now our friends at All In are giving us a fantastic deal on some seriously tasty snacks. To get a free (!!!) box of their organic snack bars, sign up with your phone number on Aisle, grab two boxes of All In bars at Sprouts, snap a pic of your receipt, and text it through Aisle. They’ll Venmo or PayPal you back for the cost of one box, and then all you have left to do is enjoy your new favorite treat. Easy peasy.

3. This extremely specific HOCO proposal 

@dawson002256 best hoco proposal ever #fyp #hoco #viral #proposal ♬ original sound - .

Speaking of high school: Gone are the days where you can simply walk up to someone in the hallway and ask them to be your date to homecoming or prom. Kids these days are starting their own tradition—elaborate staged “proposals” in order to officially pop the question: Will you go to the dance with me?

Homecoming proposals are a perfect example of going “all in,” just by themselves—but this particular one is truly special. The creator shares that she loves sharks and is afraid of butterflies, so for a truly unique and heartfelt “proposal,” her potential date actually dresses up like a shark and stages a massive fight with his friends—all dressed in butterfly costumes—on her front lawn. The commitment, the creativity—it’s all here, on full display. (And she said yes, by the way!)

4. The Anthropologie rock prank 

@phoebeadams112

His full on crash out at the end HAHA

♬ original sound - Phoebe Adams

The internet has been obsessed with this viral prank, and it’s not hard to see why: Not only is it hilarious, the women who are doing the pranking are truly committing to the bit.

The prank started with one content creator, Phoebe Adams, who posted a TikTok of her unboxing a package in front of her boyfriend, Dan. Adams, bursting with excitement, pries open the box to reveal…a rock. But this isn’t any ordinary rock, she explains, gushing over how “perfect” it is. This particular rock is one-of-a-kind, from the bougie retail chain Anthropologie—and it only cost $150. It was on sale!

Dan, rightfully, is horrified and confused. But Adams keeps on torturing him: “This isn’t a regular rock! It’s a one-of-a-kind rock they found on the ground.” (“That’s where rocks COME FROM!” --Dan)

The best part is that this prank quickly went viral, and other creators are following in Adams’ footsteps. Husbands and dads everywhere are confused. It's mayhem. And probably the funniest thing that's happened on the internet this year.

(Even Anthropologie (the brand) has gotten in on the fun. That’s true commitment.)

5. The most elaborate (and fun) wedding entrance we've ever seen 

@benaholtzman Nothing says ‘forever’ like forcing your friends to learn the dance from Miss Congeniality 💍✨ #oneinamillion #weddingtok #weddingentrance #misscongeniality ♬ original sound - Ben Holtzman

We’ve all seen the movie Miss Congeniality, right? For those of you who weren’t teenage girls growing up in the early aughts, allow us to break it down: Sandra Bullock plays Grace Hart, a frazzled special agent working for the FBI. After an extensive makeover (because every movie from the late nineties and early aughts loved a good makeover montage), Gracie enters the Miss America Pageant undercover as Gracie Lou Freebush to prevent an act of terrorism that’s been threatened to go down during the competition. Long story short, it’s a feel-good classic with some of the most memorable movie lines in cinema. (“What is your idea of a perfect date?” “I’d have to say April 25th, because it’s not too hot, not too cold—all you need is a light jacket!”)

In the movie, the contestants all enter the stage to introduce themselves to the audience in a choreographed number to the song “One in a Million”—and so that’s exactly what these two grooms (presumably huge fans of the movie) have done for their wedding entrance. The choreographed sequence involves the grooms and their wedding party (and maybe even some of the guests), and they all truly give an unforgettable performance. Whether you’re a fan of this movie or you’ve never seen it, this wedding entrance really is one in a million.

Credit: Canva

A couple talking over coffee.

Many people find making small talk to be an excruciating experience. They think it’s boring to talk with a stranger about the weather, sports, or weekend plans. They may also feel like they don’t have anything to contribute to the conversation, or they don’t understand the point of having one in the first place.

However, those who excel at making small talk have a tremendous advantage in their professional and romantic relationships, as well as forming new friendships. Most importantly, small talk is a window to transition into medium talk or, eventually, deep, meaningful conversations. The problem is that many people get stuck in small talk, and things stall before progressing to something beneficial.

conversation, friends, small talk, chatting Two women chatting in front of a fire. Credit: Atlantic Ambience/Pexels

How to get better at small talk

The great thing is that, like anything, making small talk is a skill that we can all improve by learning some simple conversation techniques. One technique that is great for keeping a conversation going, like hitting a ball back and forth past a net in tennis, is a simple statement:

"It reminds me of…”

A Redditor recently shared some great examples of how the phrase can be used to turn a mundane topic, such as the weather, into something much more fun:

Them: "It's been really rainy, huh?"

You:

Option 1 (Personal Story): "Yeah, it reminds me of a time I went on a run in the rain and nearly got hit by a car."

Option 2 (Music / Pop Culture): "It reminds me of every Adele song. When I'm driving, I feel like I'm in a music video."

Option 3 (Family): "It reminds me of my dad, he used to love playing with us in the rain as kids."

Option 4 (Thing you watched / World News): "It reminds me of this documentary I saw where they're trying to make it rain in the Sahara Desert.”

Option 5 (Place you lived): “It reminds me of when I lived in Australia, it barely ever rained there. I actually love this weather.”


- YouTube www.youtube.com

You see in this example that using “It reminds me of…” opened up the conversation to five potential new and more exciting topics. The “You” in the story could have responded with, “Yeah, it sure is rainy,” and the conversation would have ended right there. But instead, branching off the topic of rain into something a bit deeper took the conversation to the next level. You get extra points if you can take the “reminds me of” into a topic that you assume the other person will be interested in.

What’s a polite way to change the topic in a conversation?

Using “this reminds me of…” is also a polite way to move the topics in another direction, especially when it's a topic that you don’t want to discuss or one that makes you feel a bit uncomfortable. Or, if it’s a situation where the other person is monologuing on one topic for a very long time, this makes it easy to transition away from their diatribe.

conversation, small talk, chatting, cafe Two guys chat at a cafe. Credit: Helena Lopes/Pexels

Ultimately, the phrase is an excellent way for you to save the person you’re talking to from being stuck in the small talk rut as well. It shows you understand that when someone brings up the weather, they are merely getting things started with something both of you have in common. They probably don’t want to talk about the weather for 30 minutes, unless they are a meteorologist. “It reminds me of…” is an invitation to go a bit deeper and shows the other person that you’d like to learn more about them.

This article originally appeared in April. It has been updated.


Meteorologist Greg Dutra had no idea he was using a touchscreen.

Blink 182 said it best... "Work sucks, I know." For many, if not most of us, our day jobs are filled with familiar routines. But every so often, a something whimsical and new might pop up to break us from mundane patterns and uncover some joy and wonder. A customer that makes us laugh, a coworker who makes up a weird game, and wholesome zoom snafu…all these things can make the mundane a little more magical.

For Greg Dutra, a meteorologist for ABC7 Chicago, that joy was found during a live weather report, which turned into a delightful viral sensation.

The weather report started off in its usual way, with Dutra pointing out potential rain patterns on a digital map. But once this weatherman realized his map was actually a touchscreen, his excitement simply could not be contained. Childlike glee ensued.

weather report, touchscreen, greg dutra, abc chicago, funny weather reports Just when you think you know everything about your job…Photo credit: Canva

“I can do that? No way!” he exclaimed, with all the enthusiasm of a kid on Christmas morning. “Are you serious? Did you just discover that?” his morning co-host Val Warner asked off camera. Then Terrell Brown, another co-host, popped into frame to join in on the fun. He showed the awestruck reporter that yes, one can move the map simply by touching it. Evidently no one had made Dutra privy to those marvels of modern technology.

“Oh man, It’s a great day!” Dutra cheered, his smile going from ear to ear. Poor guy tried his best to continue with his weather report, but it was too late. The joy had taken over, and giggling ensued.The entire clip is less than a minute, but it took the internet by storm (weather pun not intended, but you’re welcome).

The video quickly amassed nearly 2 millions views on Twitter. Let’s just say that hearts were won over by Dutra’s wholehearted pleasure and hilarious sense of wonder.

We’re sorry this wasn’t in your training manual, Dutra. But thank you for giving us a reason to smile today. Your forecast might have been rainy, but your attitude is a ray of sunshine.

By the way, Dutra has more funny takes where that cam from. Like this hilarious flub:

Or this one, where he let a kid take over for a weather report (and honestly did a bang up job)

In other words, Dutra might be the most entertaining meteorologist on the internet, and you should give him a follow.

This article originally appeared three years ago. It has been updated.

Pets

Dogs really do have favorite people, and here's how they decide who it will be

Sometimes their favorite people don't live in their house.

Dogs really do have favorite people. Here's how they decide

When my sister's dog, Junior, was on this side of the Rainbow Bridge, I was one of his favorite people. This dog would get full body wags every time I came around, and we'd spend most of the day cuddled up with each other. Now my dog, Cocolina, behaves in the same way whenever my sister comes to visit. But what goes into a dog deciding who their favorite person is? Spoiler, it's not always the person they live with.

Like humans, animals have their own personalities. You might rescue a dog thinking it will be the perfect companion, only to have the furry adoptee spend every waking moment following your partner around. You could spend hundreds of dollars on vet checkups, new harnesses, treats, and all the squeaky dog toys you can find, but that still won't be enough to convince a dog to love you. Instead of showering the giver of treats with kisses, they make goo-goo eyes at the pet sitter. It turns out they have their reasons.

dogs; dogs favorite; dog's best friend; pets; people and pets; rescue animals Corgi cuddles spreading joy and smiles!Photo credit: Canva

Since our canine friends can't talk, we have to rely on the experts to explain what the deal is with how dogs pick their favorite human. Carol Erickson, a Pennsylvania SPCA animal advocate, gave a brief interview with CBS News Philadelphia to explain her take on how dogs determine their bestest, most favorite person.

"What it comes down to for all dogs is they decide their very favorite family member by who gives the most consistent, high-quality attention, play, and physical affection: ear rubs, scratches, that sort of thing. Dogs get positive associations from being around people who consistently provide positive experiences, including treats, meals, play that they enjoy, and remember also that early association in those first six months can influence who a dog may like better later on," she tells the outlet.

Rover backs up Erickson's claim that the first six months are crucial in determining who will become the dog's favorite person later in life. The website says, "Many dogs bond hardest to whoever cares for them during their key socialization period, which occurs between birth and six months." However, they later note that dogs can still be socialized appropriately even as adults.

The dog-sitting website also explains that it's not uncommon for people who are not the dog's primary caregiver to be their favorite person. Pointing out that physical affection is vital to dogs, if the mailman gives out head scratches daily but the owner doesn't, the mailman may become the dog's favorite person. While physical affection and treats go a long way for some pooches, those aren't the only things that get puppy eyes melting with love.

dogs; dogs favorite; dog's best friend; pets; people and pets; rescue animals Joyful moments with furry friends! 🐶❤️Photo credit: Canva

"While positive experiences play a big role, a dog’s favorite person isn’t always just the one holding the treat bag. Dogs also respond to emotional connection, tone of voice, and even body language. Their preferences are shaped by a mix of familiarity, trust, and how well a person understands their needs," explains Elle Vet Sciences. They later add, "Dogs also take emotional cues from us. If a person is stressed, loud, or inconsistent, a dog may be less likely to form a deep bond with them. On the other hand, someone who offers reassurance and stability often earns the title of 'favorite' without even realizing it."

In short, if you want to be your dog's bestie, being consistent with affection, actions, and even training and grooming will get you there a lot faster than treats alone. Dogs aren't trying to be persnickety; just like humans, they enjoy being around people who show them that they enjoy their company—and maybe some treats.

Democracy

Trevor Noah begs U.S. journalists to ask themselves this one question every single day

“In America, you have the right to seek the truth and speak the truth, even if it makes people in power uncomfortable."

Trevor Noah received high praise for his closing remarks at the 2022 White House Correspondents' Dinner.

It seems like almost a lifetime ago now, but back in 2022, for the first time in six years, the annual White House Correspondents' Dinner (WHCD) was held with the president of the United States in attendance in Washington, D.C. The WHCD has been a tradition in Washington for more than a century and for the past several decades it has taken the form of a comedic roast of both the government and the press. The dinner on April 30, 2022 was hosted by comedian and former host of "The Daily Show" Trevor Noah, who's known for his smart, witty commentary on social and political issues.

The "let's invite a comedian to publicly and viciously make fun of us for a couple of hours" idea may be a bit odd, but these events have proven quite popular over the years, with many viral moments (including President Obama's infamous GIF-worthy mic drop) coming from them. The dinner opened with Noah joking about it being a superspreader event, earning some uncomfortable laughter as the COVID-19 pandemic was still fresh, and then the individual roasts commenced. Noah didn't hold back slamming people across the political and media spectrum—all in good fun, of course—including President Biden himself.

But it was Noah's closing remarks that earned the most attention. In his signature style, Noah managed to bring a serious and thoughtful element to a night of ribbing and laughter when he admonished the press to recognize both their freedom and their responsibility.

- YouTube www.youtube.com


“If you ever begin to doubt your responsibilities, if you ever begin to doubt how meaningful it is, look no further than what’s happening in Ukraine," Noah told the reporters in the room. "Look at what’s happening there. Journalists are risking and even losing their lives to show the world what is happening. You realize how amazing that is?

“In America, you have the right to seek the truth and speak the truth, even if it makes people in power uncomfortable. Even if it makes your viewers or readers uncomfortable. You understand how amazing that is?" he reiterated.

Noah pointed out that he had just stood there and made fun of the president of the United States and he was going to be fine. Then he contrasted that with the reality Russian journalists are living under Vladimir Putin.

“Ask yourself this question," he said to the members of the media. "If Russian journalists who are losing their livelihoods … and their freedom for daring to report on what their own government is doing—If they had the freedom to write any words, to show any stories, or to ask any questions—if they had, basically, what you have—would they be using it in the same way that you do?

"Ask yourself that question every day," he said, "because you have one of the most important roles in the world."

People had high praise for Noah's entire evening of hosting, but especially for his closing remarks. Russia's war on Ukraine has put a spotlight on many things we tend to take for granted, including the freedom of the press.

Journalists play a vital role in society and it's one they must take seriously. To be fair, most journalists do feel the weight of their responsibility, but the corporatization of news media and a 24/7 news cycle has created a competitive landscape in which coverage is sometimes determined by what will drive traffic or viewers rather than on what's truly newsworthy or important. The demonization of news outlets by some has also created a hostile media environment, and news organizations have to resist the urge to kowtow to the loudest voices or inadvertently amplify the wrong things. Journalists often have to fight for the truth on multiple fronts, sometimes inside their own newsrooms.

As we see attacks on the media ramping up, both legitimate criticisms and blatant violations of the first amendment, the responsibility shouldered by journalists is weightier than ever. Speaking truth to and about power may not always be popular, and being careful to get the facts straight may not result in as many clicks as sensational or conspiratorial headlines do, but when you cut through the noise of social media and the political melee, what will endure—hopefully—is the real reporting of what's actually happening. In addition to the public need to be intelligently and accurately informed, future generations will depend on the historical record that real reporters and journalists help provide.

Thank you, Trevor Noah, for reminding reporters that the fight is worth it and for using this opportunity to remind the press of its primary purpose with such a simple yet profound question.

This article originally appeared three years ago. It has been updated.

via Ketut Subiyanto/Pexels and Dinielle De Veyra/Pexels

How long can you hang out? The answer may say a lot about your potential lifespan.

Here's a morbid question: Would you really want to know how long you have to live? On one hand, it’d probably inspire you to go out and complete your bucket list. On the other, it may be depressing to know just how many days you have left. Well, science has yet to discover a way to determine the average person's life expectancy, but some indicators can show whether someone is in danger of having their life cut short by deteriorating health.

You could, if you were so inspired, shell out a bunch of money for fancy genetic and biological testing. Chasing immortality is all the rage with billionaires, so if you've got the money, you can find out an awful lot about how long you're likely to live.

Or you could just hit the gym or local playground and find out for free.

A study published by Clinical Interventions in Aging in 2019 determined that handgrip strength can be a reliable proxy for how long one has to live, or longevity.

One of the best ways to judge handgrip strength is to time how long you can hang from a bar. To test your grip strength, find yourself a pull-up bar, whether at a gym or local park, take a deep breath, and start hanging. Don't worry, you don't need to be able to do a pull up!

Ironically, the move is called a "dead hang." So-called, because you literally just hang there for as long as possible.

The literature revealed that 30 seconds is a good target for women and 60 is an excellent goal for men.

Therefore, if you go longer than the goal, you’re looking at a long life. But if you can’t quite get there, your life may be shorter than you’d like.

longevity, aging, living long, getting older, seniors, dying, mortality, health, fitness, longevity test Cats are undefeated in grip strength. Giphy

Dr. Peter Attia, founder of Early Medical and author of Outlive: The Science and Art of Longevity (2023), believes that grip strength is a great way to determine one’s overall health.

“It's just a great proxy for overall body strength and muscle mass, but I think it's also a very functional form of strength,” he said on The Drive podcast. “Basically, everything in your upper body is mediated through your hands. And if your grip is weak, everything downstream of that is weak. When you watch someone who's got a weak grip deadlifting it's very difficult for them to deadlift correctly because they don't create a proper wedge."

There are may ways to measure grip strength, but the dead hang is likely the simplest. When you think about it, it requires an incredible combination of shoulder mobility, spinal stability, core strength, and overall fitness. Not only are these all positive biological health markers, they're also all key to preventing falls as we get older.

Regularly practicing the dead hang, on the other hand, has incredible benefits including stretching your muscles and deloading your joints and spine, giving them a much needed rest.

- YouTube www.youtube.com

Doctors Eve M. Glazier and Elizabeth Ko at UCLA Health say poor grip strength is connected to numerous diseases. “Research continues to link a decline in grip strength to a range of adverse health issues, including heart disease, arthritis, osteoporosis, Type 2 diabetes and certain cancers. It has also been found to be a predictor of the likelihood of post-surgical complications, post-surgical recovery time and mortality,” they wrote on the UCLA Health blog.

Weight can also significantly affect how long a person can hang from a bar. So, do lighter people have an unfair advantage over those on the heavier side? Well, weight is also an important indicator of longevity. A study published in Aging Cell found a direct correlation between increased body mass and decreased longevity.

Other studies have elaborated on the findings: More important than your absolute grip strength and dead hang ability may be how it changes over time. Losing grip strength is a negative sign for your overall health, but maintaining or even building it is associated with better outcomes.

Another good reason to hit the gym regularly, at any age. No matter where you're starting, you want to do everything you can to maintain that level of strength as long as possible.

The good news for people who didn’t quite make their hang time goal is that you can improve it by practicing dead hangs.


longevity, aging, living long, getting older, seniors, dying, mortality, health, fitness, longevity test Practicing dead hangs will help you maintain grip strength no matter what your starting point. Photo by Charlotte Karlsen on Unsplash

How to perform a dead hang (according to Healthline):

  • Use a secure overhead bar. Use a step or bench to reach the bar with your arms easily. You don’t want to jump straight into a dead hang.
  • Grip the bar with an overhand grip (palms facing away from you). Aim to keep your arms shoulder-width apart.
  • Move your feet off the step or bench so you’re hanging on to the bar.
  • Keep your arms straight and stay relaxed.
  • If you’re new to the exercise, hang for 10 seconds. Then, work your way up to 45 seconds to 1 minute at a time.
  • Slowly step back onto the step or bench before releasing your arms. Repeat up to 3 times if you wish.
Grip strength is so strongly correlated with longevity that many medical professionals advocate for it being considered a true biomarker. A biomarkers is a regularly measured state of the body that's used as a key health indicator, like blood pressure or cholesterol. Grip strength, some say, should be regularly evaluated at medical check ups as an indicator of healthy aging.

This article originally appeared last year. It has been updated.