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Binge drinking in Wisconsin is just their culture, right? Except in one county.

See what they're doing that other counties aren't.

Wisconsin is a ridiculously fun state, known for things like:

Image from Dear Clara on Tumblr.

and...

Image from MakeMeSocial.

Unfortunately, they're also known for this kind of behavior:

GIF from "Will & Grace."

But no, really. It can get a little out of hand.

Based on information found at FlowingData.com.

Marquette County outmatched the rest of Wisconsin in binge-drinking rates.

Back in 2005, they had a higher rate of binge drinking than many other counties in Wisconsin — they were at 28%. The average for the state was 25%.

In addition to binge drinking being seriously dangerous, it also costs Wisconsin big time.

Based on research in this University of Wisconsin study.

That's equal to about $1,200 extra per taxpayer, per year when you combine taxes, health care costs, and other losses.

Marquette County made that figure plummet faster than a Wisconsin winter windchill.

By 2012, instead of going up by 5% like the rest of Wisconsin did, Marquette county reduced theirs by 15%.

Chart created by Nancy Fullman and Ellen Squires of Institute for Health Metrics and Evaluation. Used with permission from Solutions Journalism.

So what ARE they doing differently than other counties?

It's hard to point to any one thing as the definitive measure that turned things around, but some think one specific program had a lot to do with it.

Marquette County launched a Healthy Communities Healthy Youth initiative in 2003.

Yes, 2003. But public health programs often take time to be fully implemented and then see results, so it is reasonable to think that with increased focus, it actually did have significant impact during the period monitored. Here are just a few key points of it:

  • Bartender training programs to prevent over-serving patrons
  • Testing the compliance of outlets that potentially sell alcohol to minors
  • Marketing aimed at changing binge-drinking culture
  • Reaching future drinkers before they begin binge-drinking behavior, via their parents

The program serves as a great resource for young people, parents, and anyone who serves alcohol, providing concrete guidance (in the form of training, investment, and helpful tips) to encourage responsible behavior.

For instance, the Healthy Communities Healthy Youth site offers parents ideas for how to text with their teens when those teens have gone to a party.

The suggested texts are organized by how early or late in the evening it is.

"Early evening:

I trust you to make good decisions 2nite.

Late evening:

Be careful coming home. I know you made good decisions, but be cautious of others who aren't as smart as you!"





Here's another example of their advice in action:

The program is a great example of how strong proposals that encourage responsible, supported decision making can make a real, tangible difference to a culture AND an economy.

Marquette County isn't yet satisfied with this initial 15% drop though.

They have plans to launch additional efforts and keep chipping away at those binge-drinking numbers. Because it's way more fun to "Drink Wisconsibly" and NOT pay $1,200 a year extra, amirite?

Image used with permission by ShopWisconsibly.

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All In
Craveable snacks. Quality organic ingredients. Positive community impact.
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5 ways people are going "All In" this week

From the silly to the sentimental, there are so many ways people like to go “all in” on something. Here are our five favorite examples this week.

True

When you hear the words “all in,” what do you think? If you’ve read our last week's article, you might say lip syncing in the car so passionately that the car flips (special effects included). We've found that going "All In" can also be something heartfelt and magical, like not giving up on your lifelong dreams and becoming a figure skater at the age of 49.

Going “All In” is about doing what is special to you, whether it’s a lifelong goal or accidentally being way too passionate. Our friends at All In Food ask you what you “go all in” on? They’re all in on good ingredients, giving back to the community, and with this article, finding the best stories of people who go “All In” every week.

1. A Rubik's Cube Celebration

There’s nothing better than a bit of nostalgia to start your day. Let’s paint a picture: the year was 2016, and a young man in a red shirt placed an unsolved Rubik's cube in a bag. The next second he pulled it out: SOLVED. Someone in the crowd called out, “There are two Rubik's cubes in the bag!” What happened next was truly amazing, and the audiences reaction did not disappoint. You’ll have to watch the video yourself to see how the audience went "all in" with their response.

2. A Very All In Merry Poppins Costume

If you’ve ever watched a video by Justin Flom, you’ll know he goes All In on costumes for his kids all the time, and his 2.7 million followers exemplify that people will never get tired of his creativity and the whimsy that he creates for his family. With a hole cut out on the top of an umbrella and a bungee cord hooked into the ceiling, Justin’s daughter was able to seamlessly become Mary Poppins, using her umbrella to gently drift down from their second story. October has just begun…we can’t wait to see what else Justin goes All In on!

3. All In on Singles

This company is all about going all in, so much so it's called All In Food. These bars are packed with fiber and delicious ingredients, making for the perfect snack bar. For the last few months, All In bars have been available by the pack in three delicious flavors at Sprouts Farmers Market. As of this week, they have an exciting launch at the Sprouts "New For You Destination," so you can buy them as a single bar.

Now, you might be wondering, "Is this bar for me?" And just like dating, you need to try it to know for sure! So get out there and give it a go! You might be All In on the best snack bar too. And to give you that push, All In is giving you a free bar; just snap a pic of your receipt, and you’ll be reimbursed through the Aisle app!

4. All In on…birdwatching?

This trailer for the film, “LISTENERS: A Glimpse into Extreme Birdwatching” has got me hooked. This film is about the non-stop, action-packed game of birdwatching, aka "birding." One thing's for certain: bird watchers go all in. Before you judge, take a look at the trailer; you might be surprised by the competitive edge that the sport has garnered. I might not be All In on birdwatching just yet, but you can count me in on watching this completely free documentary on YouTube.

5. Man dancing at a football game

@gbrotherson

So this happened today! Best Day Ever! @Atlanta Falcons

Last on our list, we have proof that dance and sports don’t need to be mutually exclusive; a man can do both (yes, I’m talking to you, Chad from High School Musical 2). This video of a man dancing at an Atlanta Falcons football game is truly a great time all around. Gary Brotherson, a self-proclaimed “Jorts and Slides enthusiast,” according to his Tik Tok bio, went all in with his energetic dance moves while he was caught on the stadium fan cam.

Thank you for rounding us out this week Gary. We can't wait to see what the internet is going all in on next week!

Snag your free (!!) snack bar here while this deal lasts. Just pick up a bar at Sprouts and text a pic ofv your receipt to get it for free. Enoy!

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Yes, even cats have a favorite person. How they choose and how to tell they've picked you.

Just because they seem uninterested doesn't mean they don't pick favorites.

Photo credit: Canva

Even cats have a favorite person. Here's how they choose.

Cats may be persnickety at times or appear aloof to the presence of humans, but that doesn't mean they don't have their favorites. Just like dogs, cats also fancy having a human best friend, but unless the feline companion is overly affectionate, one may not know they've been chosen.

Some cats live up to the expectation that they will give the most attention to the person who likes them the least. But most cats are particular about who they choose to give their attention to. In a one-person household, there could be a real possibility that the human in the equation isn't the favorite. After all, cats are not dogs who will be excited by their humans' mere existence. Cats are much more like broke royalty who expect their humans to be grateful for the opportunity to scoop out their litter boxes.

cat; cats; pets; cat's favorite; people and cats; cat snuggles; cat behavior Curious cat and baby share a gentle moment on the grass.Photo credit: Canva

Due to the imaginary royal title, a cat is much more discerning about who they give their priceless attention to. Usually, it's easy to tell who kitty has designated as their favorite person in a multi-person household. But the question remains, how do they pick their person?

According to Union Lake Veterinary Hospital, "People who communicate with their cat by getting to know their cues and motives are more attractive to their cat companions." They added, "Another reason behind their preference is the cat’s breed or personality. If your cat is the type who wants to be chill and relax, they will probably gravitate towards the family member who is calm and quiet. Playful, energetic cats who love to stay active will likely choose a friend who gives them this exercise and attention. In fact, it may be that your cat is revealing something about you in why they choose to love you best."

cat; cats; pets; cat's favorite; people and cats; cat snuggles; cat behavior Feline friends sharing a tender moment by the window.Photo credit: Canva

Certified Feline Training and Behavior Specialist and founder of Cat Behavior Solutions, Molly DeVoss, explains to Rover that cats prefer people who have a calming presence, feed them, and play with them. She also shares how trauma in a cat's early life influences how they form attachments to humans. "If a cat (or kitten) were in an abusive or neglectful situation with a certain demographic, they’re more likely to feel uncomfortable and unsafe around some types of people."

How can you tell if a cat has chosen you as their favorite human?

Cats will let you know that you might be their favorite person by doing a few things. According to DeVoss, if a cat is keen on you being their number one human, they'll do things like headbutt your hands, legs, and even forehead. They'll bring you their toys, rub their scent on you, rub their teeth or mouth on you, and groom you by licking your hair. DeVoss also says that when a cat exposes their belly or flops around briefly, it displays a deep level of trust.

cat; cats; pets; cat's favorite; people and cats; cat snuggles; cat behavior A sweet moment shared with a fluffy friend.Photo credit: Canva

To become your cat's favorite person, you may need to start sharing some common interests. That doesn't mean you have to stalk bugs or start knocking things off of counters, but if your cat likes watching out the window, you can make it a shared activity. Cats can also be trained to perform tricks, especially those that are active and attentive to their surroundings. You can even get a cat play yard or "catio" for the ones that seem as if they're longing to do some porch sitting with you.

You can also bond with them by talking to them throughout the day, even if they don't know what you're saying, Union Lake Veterinary Hospital says. Being affectionate with your cat more often, with pets, hugs, and scratches, will make them feel loved and safe. Doing some of these things will have your feline companion purring their little hearts out in no time.

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A state in the Midwest edged out Texas as the 'friendliest'—sparking a fierce debate

People note the difference between being "friendly" and being "kind."

https://www.canva.com/photos

Two friendly neighbors wave hello.

Americans are often proud of their home states for a variety of reasons. Maybe they have the best chili, whale-watching, or music scenes. Sometimes it's for more substantial reasons, like a strong statewide healthcare system or robust environmental laws. But when it comes to downright friendliness, nearly everyone thinks they're doing it right.

As a Texan living in Los Angeles, it's baffled me that people don't routinely say hello—at least not in my part of town. Even when it's just me and one other person in an elevator, they will often do anything but make eye contact. Back in Dallas, I'd have left that elevator ride with an Instagram follow and an invite to Thanksgiving. (Okay, slight exaggeration.)

As we rolled into 2025, the World Population Review (which, according to its website, reviews "solid data" and polling, "beyond population statistics to cover economics, geography, and social trends") had a big finding about the "friendliest" state.

WCCO CBS reported, "The study found that Minnesota is the friendliest state." This edged out Texas and other notoriously friendly-seeming states in that region (depending on who you ask). They continued, "So the top five is: Minnesota, Tennessee, South Carolina, Texas, and oh yes – Wyoming." They further add, "Apparently, Wyoming is so friendly that you can leave your keys in the car with the engine running and no one will touch your car."

- A report on which state is the friendliest. www.youtube.com, WCCO

The anchors then have a conversation about it, one of them sharing, "Part of why I'm still here is I'm having a great 'people experience.'" The other anchor chimes in, "I knew about the reputation coming in. I had a roommate from Minnesota, and he was like, 'You could just leave your house unlocked in your neighborhood and no one would bother you.' Everyone was just really friendly and kind." (He notes that people are a tad grumpy after a Vikings loss, though.)

There was some pushback on the "Minnesota nice" reputation, with one anchor claiming people can be passive-aggressive. At the same time, the others hadn't quite experienced that, a few in the comments shared in the sentiment.

But of course, not everyone agrees with the ranking. Over on Reddit, a recent post asks, "What's the friendliest state and why?" This got 1.6 thousand comments, and, as one might imagine, they're quite varied. One person jokes, "I predict 50 different answers, lol."

What became extremely apparent early in the comments was the attempt to find a nuanced definition of what it means to be "friendly" in the first place. There was quite a distinction between what was considered "friendly" and what was considered "kind."

One person writes, "I think New England has kind people, but they aren’t particularly 'friendly.' Folks won’t stop for idle chit-chat and small talk, but if they see you’re in actual need of assistance, they’ll move mountains to help a stranger."

maine, new england, friendliness, lighthouse, U.S. A lighthouse overlooks the ocean in Maine. Giphy

Another agrees, "I can see that. Friendly can mean different things to different people. I can't speak for most of the other states in NE, but as a Mainer, we do generally keep to ourselves, but that's more about being reserved as opposed to being standoffish, though it can look like that. We're more than happy to talk to folks and have a good time. The easiest way to start a conversation as a tourist is to ask a local what restaurant they'd recommend. You'll have a great conversation, and probably some great food too!"

A Jersey person enters the chat to say sometimes what is considered "friendly" feels like too much to them. "I’m from NJ, so I’m used to some abrasive but friendly strangers, if that makes sense. Like, I’ll hold the door for you, but call you a shmuck while I do. I travel to NC often, and the people there are generally just nice for no reason. Lots of baby name-calling – 'honey,' 'sweetheart' – even if they don’t know you. Also, courtesy is kind of just a given there. Part of me is creeped out by the overt kindness because I'm used to most people just minding their business, not being 'too much.'"

friendliness, southern charm, kindness, hello, U.S. A woman tips her hat and says hello. Giphy GIF by StickerGiant

In an Upworthy article from last year, staff writer Annie Reneau discussed the "nice vs. kind" debate, couched in an East Coast-West Coast rivalry. She quotes an X commenter, who writes, "Niceness is saying 'I'm so sorry you're cold,' while kindness may be 'Ugh, you've said that five times, here's a sweater!' Kindness is addressing the need, regardless of tone."

Many on the Reddit thread also note that friendliness and kindness can be subjective, depending on one's ethnicity, gender, etc. It's certainly not a one-size-fits-all experience. And at the end of the day, the first commenter was correct. Nearly every state was represented with excellent reasons for why its state was lovely.

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27 English words people have a hard time enunciating properly, even native speakers

"The word I notice people struggle with is 'vulnerable'. Something about that N following an L is tricky."

Image via Canva/Povozniuk

English words that are difficult to enunciate.

The English language is hard to master, even for native speakers. With over an estimated one million words in the language, not only are English words hard to memorize—they can be hard to properly pronounce and enunciate. Getting tripped up with pronunciation can make your communication unclear, or worse—make you sound uneducated.

As American English teacher Vanessa explains, many mispronounced words are common and used in daily conversation due to tricky consonants and vowels in English words. But by knowing the proper pronunciation, it can help you become a more confident speaker, which is why she shared 33 words that are hard for English language learners to pronounce, such as "probably," "drawer," and "sixth."

On the subreddit r/words, a person posed the question: "What's a word you've noticed many native English speakers have difficulty enunciating even though the word is used fairly often?"

Turns out, there are a menagerie of words people notoriously stumble over. These are 27 English words that people say are the hardest to enunciate.

- YouTube www.youtube.com

Tricky 'R' words

"The word I notice people struggle with is 'vulnerable'. Something about that N following an L is tricky." - common_grounder

"Rural." - Silent-Database5613

“'Nucular' for nuclear." - throwawayinthe818

"Remuneration v renumeration (first one is correct)." - RonanH69

"February. It sounds like you're pronouncing it like it's spelled Febuary. But it's spelled February." - SDF5-0, ShadedSpaces

"Mirror. Some people pronounce it 'meer'." - weinthenolababy, diversalarums

"Anthropomorphize is a word I have to use semi-frequently with limited success each attempt." - ohn_the_quain

"I can’t say the phrase 'rear wheel' without considerable effort." - ohn_the_quain

"Eraser (erasure, but they're talking about the pink rubber thing)." - evlmgs

- YouTube www.youtube.com

Multiple syllables

"Exacerbated vs exasperated." - SNAFU-lophagus

"'Asterisk'. A lot of people wind up inadvertently name-checking Asterix. I think it's best for those who struggle to use the alternative name for that punctuation mark, the 'Nathan Hale', after the American patriot who famously declared, 'I can only regret that I have but one asterisk for my country!'" - John_EightThirtyTwo

"I realized recently I have always mispronounced mischievous. It's mis-chiv-us, not mis-chee-vee-us. I don't know if I've ever heard anyone pronounce that correctly." - callmebigley"

'Supposebly' [supposedly]. Drives me up the wall." - BlushBrat

"Library. My coworker knows I hate it, so he’ll say Liberry every time." - Jillypenny"ET cetera, not 'ect' cetera. I think people are used to seeing the abbreviation etc and since there is no diphthong tc in English their mind bends it into ect." - AdFrequent4623

"The amount of people who say Pacific when they're trying to stay specific is pretty alarming. I'm not even sure if they know it's a different word sometimes." - Global-Discussion-41

"Then there was my old boss who would confidently and consistently use the word tenant when he meant tenet." - jaelith"

"Probably." - Rachel_Silver

"Contemplate. It's one of those word I hear people stumble over more than anything, often it comes out as Comtemplate, Contempate or a combination of both." - megthebat49

- YouTube www.youtube.com

Foods

"Turmeric. People drop the first R. It drives me nuts!" - Jillypenny

"Oh, and it’s espresso, no X [ex-presso]." - Jillypenny

"Also cardamom with an N." - nemmalur

"Pumpkin (punkin)." - evlmgs

espresso, espresso gif, sipping espresso, espresso drink, drinking espresso sipping modern family GIF Giphy

Awkward vowels

"Crayon 👑. My ex pronounced it 'cran'. Drove me up a wall." - rickulele, premeditatedlasagna

'Mute' for moot. A good friend of mine, who's extremely intelligent and articulate otherwise, says that. Unfortunately, it's a word she likes to use. I haven't had the heart to tell her she's pronouncing it incorrectly, and it's been three decades." NewsSad5006, common_grounder

"Jewelry." - weinthenolababy

"I hear grown adults calling wolves woofs and they're not doing it to be funny." - asexualrhino

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Communications expert shares 'powerful' 3-word trick to skip small talk for real rapport

"Here's a powerful game I love to play when I want to instantly deepen my relationship with someone."

via Canva/Photos

A man and a woman talking in a store.

Is there someone in your life that you see often, but your interactions are merely surface-level small talk? You either talk about the weather, what you watched on television last night, or the people you know in common? It could be a coworker you run across in the kitchen, your brother’s new girlfriend that you’ve never really connected with, or that neighbor you always see at other people’s parties that you never have much to say to.

To build a deeper bond and cut through the veneer of small talk, communications expert Vinh Giang suggests you invite them for a round of an old theater game: High, Low, Buffalo. Giang, a keynote speaker who teaches communication and presentation skills, also performs magic.

“Here's a powerful game I love to play when I want to instantly deepen my relationship with someone,” he writes on Instagram. “It's called High, Low, Buffalo, a game commonly played in the world of theatre, and it allows you to discover three topics of conversation. High is something going great, low is something challenging you're going through, and buffalo is something interesting about you."


High, Low, Buffalo questions:

1. What is something that’s going great for you right now?

2. What is a challenge you’re facing these days?

3. What’s something unique about you?

Giang says you should invite the person to the game, which may take a little courage. But anyone you work with, live near, or has just joined your family would probably never say no. He starts the game with a little script: “This might seem a little bit strange, but I really want to get to know you. I love this game called High Low Buffalo. Could I quickly play this game with you? Is that okay?”

At first, it may seem like a big ask in order to build a deeper connection. However, the game is predicated on one of the basic rules that all communications experts know: just about everyone loves to talk about themselves. Studies show that one of the easiest ways to become more likable is to ask people multiple questions and let them talk for most of the time.

The three-word trick to build rapport fast

- YouTube www.youtube.com

The High, Low, Buffalo game is also handy because it creates multiple potential conversation threads and topics for you and your conversation partner to expand on.

“The moment you do this, you build instant rapport, and then when you're in rapport, they will then ask you about your threads," Giang says in a YouTube video explaining the game. "This is the power and and if they don't ask you about your threads, then you bring your threads in."

conversation, woman having coffee, two women chatting, communication, small talk, Two women enjoying a coffee.via Canva/Photos

For those who are a little reluctant to ask their new friend or coworker to play the game, the basic questions are still great for elevating your small talk. The questions are open-ended, which allows your conversation partner to go beyond a simple yes-or-no answer and to open up and talk about themselves.

Ultimately, building your conversational skills is a great way to improve your career, social life, or romantic relationships. For those who feel they’re just not a natural at conversation, Giang's methods show that just about anyone can become a great conversationalist by learning a few simple tools and a bit about human nature.

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Woman gets shamed at CVS for 'son's' unusual name. The reality has people rolling.

"You'll really name your son anything, huh?"

@sarahwithscrubs/TikTok, used with permission

Honestly, most of us would have reacted this way.

It started like any ordinary pharmacy errand. A Michigan woman named Sarah was waiting at CVS to pick up a prescription for her “son.” When another woman waiting in line overheard the name of her “son,” she apparently couldn’t help but let out an unsolicited opinion.

“You’ll really name your son anything, huh?” the woman said with a sigh.

The name in question? Whiskey.

baby names, dog names, golden retriever, name shame, cvs, funny, funny tiktok, funny dog videos, names At least it wasn't Bubbles. Photo credit: Canva

Now, if you’re picturing a tiny human in a onesie named after your dad’s favorite Friday-night drink, and feeling a little baffled in the process, don’t worry. So was everyone else.

Except Whiskey isn’t a little boy. He’s a red golden retriever.

Yep. Sarah’s “son” is of the four-legged variety, currently undergoing cancer treatments and racking up a pharmacy bill that could rival a small country’s GDP. She and her husband get his prescriptions filled at their local CVS because (fun fact) many human and animal meds are the same, just at different doses.

baby names, dog names, golden retriever, name shame, cvs, funny, funny tiktok, funny dog videos, names You just know there's a person named Whiskey out there getting a kick out of this. media4.giphy.com

As Sarah explained to Newsweek, this strategy saves them a few bucks, but can certainly lead to some incredible misunderstandings.

In her TikTok video, which has now been watched over 3 million times, Sarah retold this CVS name-shaming incident, and viewers collectively lost it.

@sarahwithscrubs I should’ve thrown in I was picking up his cancer meds too lol 🤭😂 #fyp #foryoupage #storytime #dogs #smallcreator ♬ original sound - sarah renee

One commenter shared, “I was shaming you too until you said dog!” Another wrote, “I mean, Whiskey is a horrible name for a child 😂 But for a dog? Okay lol.”

However, a few folks came to Sarah’s defense. One person noted, “There are women named Brandi—what’s wrong with Whiskey?” Another admitted, “in my 49 years I didn't know CVS filled pet meds!"

It’s the kind of mix-up that reminds us how funny life can be when the human and animal worlds collide. Because let’s face it: Whiskey the dog? Adorable. Whiskey the toddler? Maybe… less so. It might be a mostly unspoken rule, but a rule nonetheless.

As for what became of that misunderstanding, Sarah shared that when the other woman called Whiskey a "horrible" name for a child to grow up with that could lead to getting bullied in school, Sarah quipped back with "Well, he's a dog. So I don't think so." Upon that realization, Sarah told Newsweek that she “apologized very nicely” once she learned that Whiskey was, in fact, a dog.

As Sarah put it, the stranger “just left in a hurry, probably to think about her actions later.”

Meanwhile, TikTok is still chuckling, and celebrating one very good boy with a name that fits him perfectly.

Moral of the story: some names are meant for baby humans, like Zach or Emma. Others are for the fur babies who greet you at the door with a wagging tail and oodles of love…like Whiskey. 🐾🥃

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