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Binge drinking in Wisconsin is just their culture, right? Except in one county.

See what they're doing that other counties aren't.

Wisconsin is a ridiculously fun state, known for things like:

Image from Dear Clara on Tumblr.

and...

Image from MakeMeSocial.

Unfortunately, they're also known for this kind of behavior:

GIF from "Will & Grace."

But no, really. It can get a little out of hand.

Based on information found at FlowingData.com.

Marquette County outmatched the rest of Wisconsin in binge-drinking rates.

Back in 2005, they had a higher rate of binge drinking than many other counties in Wisconsin — they were at 28%. The average for the state was 25%.

In addition to binge drinking being seriously dangerous, it also costs Wisconsin big time.

Based on research in this University of Wisconsin study.

That's equal to about $1,200 extra per taxpayer, per year when you combine taxes, health care costs, and other losses.

Marquette County made that figure plummet faster than a Wisconsin winter windchill.

By 2012, instead of going up by 5% like the rest of Wisconsin did, Marquette county reduced theirs by 15%.

Chart created by Nancy Fullman and Ellen Squires of Institute for Health Metrics and Evaluation. Used with permission from Solutions Journalism.

So what ARE they doing differently than other counties?

It's hard to point to any one thing as the definitive measure that turned things around, but some think one specific program had a lot to do with it.

Marquette County launched a Healthy Communities Healthy Youth initiative in 2003.

Yes, 2003. But public health programs often take time to be fully implemented and then see results, so it is reasonable to think that with increased focus, it actually did have significant impact during the period monitored. Here are just a few key points of it:

  • Bartender training programs to prevent over-serving patrons
  • Testing the compliance of outlets that potentially sell alcohol to minors
  • Marketing aimed at changing binge-drinking culture
  • Reaching future drinkers before they begin binge-drinking behavior, via their parents

The program serves as a great resource for young people, parents, and anyone who serves alcohol, providing concrete guidance (in the form of training, investment, and helpful tips) to encourage responsible behavior.

For instance, the Healthy Communities Healthy Youth site offers parents ideas for how to text with their teens when those teens have gone to a party.

The suggested texts are organized by how early or late in the evening it is.

"Early evening:

I trust you to make good decisions 2nite.

Late evening:

Be careful coming home. I know you made good decisions, but be cautious of others who aren't as smart as you!"





Here's another example of their advice in action:

The program is a great example of how strong proposals that encourage responsible, supported decision making can make a real, tangible difference to a culture AND an economy.

Marquette County isn't yet satisfied with this initial 15% drop though.

They have plans to launch additional efforts and keep chipping away at those binge-drinking numbers. Because it's way more fun to "Drink Wisconsibly" and NOT pay $1,200 a year extra, amirite?

Image used with permission by ShopWisconsibly.

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Pets

Dogs really do have favorite people, and here's how they decide who it will be

Sometimes their favorite people don't live in their house.

Photo credit: Canva

Dogs really do have favorite people. Here's how they decide

When my sister's dog, Junior, was on this side of the Rainbow Bridge, I was one of his favorite people. This dog would get full body wags every time I came around, and we'd spend most of the day cuddled up with each other. Now my dog, Cocolina, behaves in the same way whenever my sister comes to visit. But what goes into a dog deciding who their favorite person is? Spoiler, it's not always the person they live with.

Like humans, animals have their own personalities. You might rescue a dog thinking it will be the perfect companion, only to have the furry adoptee spend every waking moment following your partner around. You could spend hundreds of dollars on vet checkups, new harnesses, treats, and all the squeaky dog toys you can find, but that still won't be enough to convince a dog to love you. Instead of showering the giver of treats with kisses, they make goo-goo eyes at the pet sitter. It turns out they have their reasons.

dogs; dogs favorite; dog's best friend; pets; people and pets; rescue animals Corgi cuddles spreading joy and smiles!Photo credit: Canva

Since our canine friends can't talk, we have to rely on the experts to explain what the deal is with how dogs pick their favorite human. Carol Erickson, a Pennsylvania SPCA animal advocate, gave a brief interview with CBS News Philadelphia to explain her take on how dogs determine their bestest, most favorite person.

"What it comes down to for all dogs is they decide their very favorite family member by who gives the most consistent, high-quality attention, play, and physical affection: ear rubs, scratches, that sort of thing. Dogs get positive associations from being around people who consistently provide positive experiences, including treats, meals, play that they enjoy, and remember also that early association in those first six months can influence who a dog may like better later on," she tells the outlet.

Rover backs up Erickson's claim that the first six months are crucial in determining who will become the dog's favorite person later in life. The website says, "Many dogs bond hardest to whoever cares for them during their key socialization period, which occurs between birth and six months." However, they later note that dogs can still be socialized appropriately even as adults.

The dog-sitting website also explains that it's not uncommon for people who are not the dog's primary caregiver to be their favorite person. Pointing out that physical affection is vital to dogs, if the mailman gives out head scratches daily but the owner doesn't, the mailman may become the dog's favorite person. While physical affection and treats go a long way for some pooches, those aren't the only things that get puppy eyes melting with love.

dogs; dogs favorite; dog's best friend; pets; people and pets; rescue animals Joyful moments with furry friends! 🐶❤️Photo credit: Canva

"While positive experiences play a big role, a dog’s favorite person isn’t always just the one holding the treat bag. Dogs also respond to emotional connection, tone of voice, and even body language. Their preferences are shaped by a mix of familiarity, trust, and how well a person understands their needs," explains Elle Vet Sciences. They later add, "Dogs also take emotional cues from us. If a person is stressed, loud, or inconsistent, a dog may be less likely to form a deep bond with them. On the other hand, someone who offers reassurance and stability often earns the title of 'favorite' without even realizing it."

In short, if you want to be your dog's bestie, being consistent with affection, actions, and even training and grooming will get you there a lot faster than treats alone. Dogs aren't trying to be persnickety; just like humans, they enjoy being around people who show them that they enjoy their company—and maybe some treats.

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Jane Goodall leaves behind hope and a survival guide to get through trying times

She offered four solid reasons to stay hopeful.

US Mission Uganda/Wikimedia

Jane Goodall leaves behind hope and survival guide for trying times

Jane Goodall was a wildlife conservationist, zoologist, and anthropologist. Her incredible career spanned multiple decades, resulting in the scientific community and animal lovers alike having a deeper, more thorough understanding of chimpanzees. The conservationist is most famous for living amongst the Gombe National Park (previously Gombe Stream Game Reserve) in Tanzania.

The anthropologist's approach to wildlife conservation was solidified when she founded the Jane Goodall Institute, where she expanded her work to include global advocacy "for human rights, animal welfare, species and environmental protection, and many other crucial issues," according to the institute's website. In their long tribute to Dr. Goodall, the institute reveals that the scientist dreamed about writing books about her work with animals since she was a child. A dream that came true, as the now late conservationist authored over 25 books.

Jane Goodall; hope; surviving trying times; survival guide; chimpanzees; Jane Goodall Institute Smiling woman with grey hair and blue shirt.Nikeush/Wikimedia

Goodall passed away from natural causes in October 2025 while on a speaking tour. She was 91 years old and still extremely involved in the work that has defined her life. While the humanist wrote books for children and adults, her final book, written in 2021 with Douglas Abrams and Gail Hudson, was left behind as a reminder of hope in hard times. The Book of Hope: A Survival Guide for Trying Times just might be one of the most treasured gifts one human can leave for humanity. It's fitting that Goodall helped author it.

Within the pages of the book, Goodall lists four reasons for hope: human intellect, the resilience of nature, the power of young people, and the indomitable human spirit. In the book, Goodall drives home the point that even in the most trying times, hope isn't something that happens blindly.

Jane Goodall; hope; surviving trying times; survival guide; chimpanzees; Jane Goodall Institute Discussion of chimpanzee behavior with an iconic photograph backdrop.World Economic Forum/Flickr

“Hope is often misunderstood. People tend to think that it is simply passive wishful thinking: I hope something will happen but I’m not going to do anything about it. This is indeed the opposite of real hope, which requires action and engagement,” she says.

In response to the back-and-forth dialogue between Goodall and Abrams in the book, Abrams explains the zoologist's approach to hope by adding, "She says that people who wonder how you can have hope in seemingly hopeless situations, like a death camp, confuse hope with idealism. Idealism expects everything to be fair or easy or good. She says it's a defense mechanism not unlike denial or delusion. Hope, she says, does not deny the evil but is a response to it. I was beginning to see that hope was not just wishful thinking. It did take the facts and the obstacles into account, but it did not let them overwhelm or stop us. Certainly, this was true in many seemingly hopeless situations.”

Hope is a theme throughout a lot of Goodall's writings and interviews. When speaking to Democracy Now in 2016, she was asked how one person can make a difference, and her response may help others who feel as if they've been working towards change without reward or results.

"Well, the thing is, it's not about one person. Can they make a difference? Everybody, every day, does make a difference. And if we think about the consequences of the choices we make, what we buy, what we eat, what we wear, and we start making the right ethical choices, then when that's multiplied by a thousand, a million, a billion, several billion times, and we see the world moving towards change. So the most important thing is to give people hope."

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Humor

Gen X mom reenacts 'coming home from school in the 80s' and it couldn't be more perfect

"This is why we turned out self sufficient, independent and successful."

Canva Photos

If you lived through an 80s childhood, this will send you back.

Generation X, made up of those born between 1965 and 1980, has many claims-to-fame in their younger years game. Gen X brought the world Prince and Kurt Cobain. We were The Goonies and The Breakfast Club. We took down the Berlin Wall while watching MTV.

But perhaps the most iconic thing about Gen X is our semi-feral childhoods of benign neglect. The standards of parenting and child rearing have shifted a lot in the past 40 to 50 years, as has the technological landscape that kids grow up in, so naturally, today's kids won't have the same childhoods previous generations had. But there's something particularly nostalgic about being a child of the 80s for those who lived it.


One mom nailed the experience with a video reenactment of what it was like to come home from school in the 80s.

Elizabeth Stevens (@BennettPeach on YouTube) arrives at the front door in her backpack, then pulls out a house key on a string around her neck. (Ah, the "latchkey kid" era when children were expected to come home to an empty house and let themselves in.)

Then she goes into the kitchen in her Care Bears t-shirt and finds a handwritten note—in cursive, of course—on the back of an envelope. "Working late—make your own dinner, watch your brother and the dishes better be done when I get home from bowling. – Mom"

- YouTube www.youtube.com

That's right. Mom wasn't just working late, she was also going bowling while her kids were home caring for themselves.

Then we see her washing the dishes despite barely being able to reach the faucet, even with a stool, and then her making a Gen X staple—the cinnamon-sugar and butter sandwich. On white bread, of course.

In just one minute, Stevens managed to capture the essence of so many Gen X memories, as commenters shared:

"The mom notes on an unopened bill is memories."

"Nailed it! The best thing about growing up in the '70s/'80's was being ALLOWED to grow up."

"Why this video made me almost cry?? How quiet it is inside the home. Lovely."

80s childhood, 80s, 80s nostalgia, gen x, latchkey kids, gen x nostalgia, generational differences, generational humor Wash the dishes before I get home from bowling! Photo by CDC on Unsplash

"Facts!!! No babysitter, go in the house, read the note, do the chores n not let anybody in!!!! I remember the homemade the 'cinnamon bun.'"

"70s and 80s … latch key kid here elementary, junior high and high school. we turned out self sufficient, independent and successful."

"Just so frickin on point!!! All of it from the clothes to the key on the necklace to the note. Even what you chose to do for a snack. Too good!!! The windbreaker that's memories. It's all coming back to me now lol thank you for this. You have brought a huge grin to both me and my inner child."

80s childhood, 80s, 80s nostalgia, gen x, latchkey kids, gen x nostalgia, generational differences, generational humor music video 80s GIF Giphy

"I was met with a note everyday, too. On the back of an envelope, my daily chores would be listed. If I was in trouble, I would cry as soon as I saw the note....lolol Love you momma. How I wished I could have saved those notes! They were historical treasures."

Tons of people gushed over the nostalgia of remembering those "good old days" when they were given both freedom and responsibility, with many saying kids today have no idea. One thing that might surprise the younger generations was how young the theoretical kid in this video could have been. We're not talking about young teens here—kids as young as 5 or 6 could be latchkey kids, and kids any older than that were often given responsibility for looking after younger siblings. Even official babysitting jobs could start around age 11, or sometimes even younger.

Gen X kids had learned to take care of themselves early on, which has its pros and cons. The rose-colored glasses many Gen X adults view their childhoods through can sometimes cloud the parts that were not so great about growing up in the 70s and 80s. Sure, that benign neglect resulted in resilience and independence, but for some that came at the cost of parental relationships and a sense of safety and security. We have more knowledge now about things like mental health support, parent-child attachment, and healthy relationship dynamics, and some of that learning is reflected in shifting parenting practices.

As often happens, the pendulum may have swung too far from the absent parents of the 70s and 80s to the helicopter parents of the 90s and 2000s, of course, and the "right" approach (if there is one) probably lies somewhere in the middle. But it is still fun to look back on those iconic childhood experiences with joy and humor and appreciate that they helped us become who we are today.

This article originally appeared in April. It has been updated.

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People share words they inexplicably love, and it's a beautiful way to boost your vocabulary

Some words are simply pure joy to say, like onomatopoeia.

Image via Canva/Zinkevych

People share their absolute favorite words.

Without words, communicating with each other would be a lot more difficult. According to Merriam Webster, there are estimated to be about one million words in the English language (although there is no official count).

Some words are simply pure joy to say, like onomatopoeia—words that are a vocal imitation of the sound they are associated with it, such as "buzz" or "hiss." While other words hold special meaning or a silly backstory, some words can make you physically cringe.

Over on Reddit, linguistics lovers and grammar enthusiasts created a rich conversation delving into words that just hit. Here are 43 words that they absolutely adore:

- YouTube www.youtube.com

"Everybody has a favorite word. I have 2. Falafel & wicker. Just because they're fun to say." - AngelicDaemon420

"Onomatopoeia because of it's cadence and the idea of a word sounding like the thing it describes. It's like poetry in my ears." - MuckleRucker3

"I could never pick just one. There's like a top 10 or top 20. Some of them are starling, decanted, apoplectic, crestfallen, hubris." - rgtgd

"Scallywag and crocodilian are two of my favorite words. Also, the name Talleyrand is also great." - Hoppy_Croaklightly

"Cahoots." - looking4truffle

"Spleen and squeegee. They're both just fun." - scipio0421

"Indubitably and brouhaha." - lucidwrld4

"Mellifluous. Mellifluous means flowing like honey, Latin origin." AshevilleRen, Pristine-Pen-9885

- YouTube www.youtube.com

"Petrichor. I just find it so niche and precise." - dreamrock

"Facetious and abstemious because they both have all the vowels, in order. But I also like discombobulated, just because." - Horror_Bake4106

"When I was a teenager, my favorite word was spaghettification (what they believe happens inside a black hole). Now I lean towards onomatopoeia." - illizzilly

"Murmuration and defenestrate, for both the way they sound and their meanings." - jeekle

"Plethora. It means a lot to me." - Fosad

"Entendre, it just flows nicely. Also a fan of juxtaposition for the same reasons. No meaning, simply phonetic." - duh_nom_yar

"Tomfoolery. It's just so old-timey, as in 'what manner of tomfoolery is this?' And it has never become trendy again..." - AuNaturellee

"Skedaddle makes me laugh when I say it. Schadenfreude.... I love German words." - Royal_Ad_6026

skedaddle, skedaddle gif, you better skedaddle, skedaddling, skedaddle funny skedaddle gif Giphy

"Defenestration! Because of course we need a specific term for being shoved out a window. Also sphygmomanometer, but medical terms seem like cheating." - aequorea-victoria

"Vapid, it just sounds vicious when used. Cacophony is another fun one to say. My all-time favorite to say is French for butterfly- papillon." - Familiar-Year-3454

"Serendipity and tranquil/tranquility. They both sound like exactly what they mean." - nutcracker_78

"Overmorrow. The day after tomorrow." - isobel-foulplay

"Rancor. It always sounds so badass when people say it." User Unknown

"Phosphorescent. It’s a shame you can’t work it into many conversations." - jnadols1

"I like how awkward 'awkward' looks." - Etherbeard

awkward, awkward gif, awkward word, awkward word, awk, awks Awkward Ed Helms GIF by The Office Giphy

"Luxuriate is a great verb with a great vibe :D." - LittleNanaJ

"I love the word 'dialectic'—both pronunciation and meaning." - Jedi_Temple

"Tintinnabulation. I remember learning this in junior high when we read Poe’s The Bells. It’s a great descriptor. His use of words to so clearly describe each type of bell fascinated young me. Tintinnabulation was a word I had never seen before. And since back in the dark ages we had to read aloud in class and memorize poems this word fascinated me. I fell in love with poetry because of this word." - ReadNapRepeat

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Pop Culture

Dudes get real about why it feels 'embarrassing' to give flowers, and it's eye-opening

More conversations like this, please.

Photo credit: Canva

Maybe it's not just men being lazy.

“I hate giving flowers because of how it makes me feel.”

This was a confession recently given by a man (Safe Elghorab) which turned into a very vulnerable, yet very insightful—not to mention very healthy—conversation about the connection between affection and masculinity.

“How does it make you feel? Let's talk about it!” responded his friend Yaqoub Adiver, a content creator who also posted the video.

“Just always ask why,” chimed in the third friend, Chui, from offscreen.

@yaqoubadiver A moment of introspection with @Safe Elghorab @Chui⭐️ @Chui2.0 #flowerarrangement #deepconversations #withtheboys #yaqoubadiver #somalitiktok ♬ original sound - Yaqoubadiver

Elghorab then dived in, sharing how it feels “embarrassing” and totally unfamiliar since growing up, he never received flowers as a token of appreciation. Typically speaking, that’s a gift only bestowed upon girls.

“We didn't grow up with that type of love and affection,” Adiver affirmed, adding that now, in adulthood, it feels “out of character” to then go and show love in a way they were never taught exists.

“This ain't love for me,” he said.

Practical, basic necessities, on the other hand, like food, shelter, and clothes, feel “normal” and familiar. Chui, Adiver, and Elghorab discussed how food in particular, especially in POC communities, was a vital love language.

“That's the way of showing love or appreciation to someone coming into your home. Or even, within our cultures, if you're going to someone else's home, you usually bring something to share. That's the way of showing love for us in our culture,” said Chui.

That said, Elghorab didn’t hesitate to hold out a bouquet to Chui and tell his friend, “I got this type of love for you though.”

men, mens health, flowers, psychology, conversations, vulnerability, confessions, relationships A man hold flowersPhoto credit: Canva

It didn’t take long for this video to go viral on TikTok, with tons of people commending Chui, Adiver, and Elghorab for being able to have such an open and honest conversation.

“This is the kind of conversation men need to keep having with each other.”

“This is healthy masculinity 👏🏻”

“THE BOYS ARE HEALING 🥹🥹🥹”

“This is community. THIS IS BOYS BEING BOYS. These are the type of relationships I had growing up and they helped shape me into a man and I’ll never forget those relationships ❤️

Another viewer said, “Let’s talk about the fact that there’s a group of young men preparing flowers and talking about it. Not just grabbing a random bouquet from a grocery store and giving it no thought. Appreciate you!!” making a nod to an age-old complaint among women.

@bannersbysofia #bf #fyp #flowers ♬ original sound - Bannersbysofia

However, keeping the previous conversation in mind, maybe it’s not that “no thought is given,” and rather, it’s just unfamiliar territory.

It’s clearly inspiring and refreshing to a lot of people that more and more men are getting vulnerable in this way. Not only because it gets them in touch with their feelings (a practice not commonly encouraged even a generation ago) but also offers the women in their life a new level of insight. Both factors encourage more understanding and compassion, which something the world desperately needs right now.

At a time when so many people raising young men are concerned about "redpilling," toxic masculinity, and reverting back to truly troubling patriarchal views in search of belonging, it’s comforting to know that not all hope is lost.

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